--- title: "Hydro Flask vs YETI: Which is searched more in New Zealand?" description: "Is Hydro Flask or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-metal-straw-brands/compare/hydro-flask-vs-yeti" publisher: "Brandwave" --- # Hydro Flask vs YETI: Which is searched more in New Zealand? Is Hydro Flask or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and YETI - **Competitive set**: Metal straw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hydro Flask Share of Search**: 47% - **YETI Share of Search**: 5.7% ## Is Hydro Flask or YETI more popular in search? - In September 2026, Hydro Flask had more branded searches than YETI among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while YETI had 1,040. Hydro Flask made up 47% of all metal straw brand searches we track, and YETI accounted for 5.7%. - Hydro Flask was ahead of YETI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands in New Zealand moved from 52.4% to 47%, and its estimated monthly branded searches moved from 10.5K to 8.6K. - Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands in New Zealand moved from 3.9% to 5.7%, and its estimated monthly branded searches moved from 770 to 1K. ## Top metal straw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hydro Flask nor YETI showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CaliWoods | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Intentionally Sustainable | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Klean Kanteen | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YETI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about metal straw brands - Asked ChatGPT "Which metal straw brand should I buy in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable - Asked ChatGPT "What are the best metal straw brands in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Asked ChatGPT "What's the best metal straw brand in New Zealand for reusable drinks?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Searched Google, AI Overview "best metal straw": 1. Klean Kanteen, 2. CaliWoods - Searched Google, AI Overview "stainless steel straws": named none of the brands we track Not named in any answer: Hydro Flask, Stanley and YETI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand metal straw brands in September 2026? - In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%. - In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 52.4% | 1 | 770 | 3.9% | 3 | | Nov 2025 | 23.1K | 65% | 1 | 1.7K | 4.7% | 3 | | Dec 2025 | 19K | 59.1% | 1 | 2K | 6.4% | 3 | | Jan 2026 | 15.4K | 63.8% | 1 | 1.4K | 5.7% | 3 | | Feb 2026 | 12.6K | 63.4% | 1 | 1.1K | 5.4% | 3 | | Mar 2026 | 12.5K | 64% | 1 | 930 | 4.8% | 3 | | Apr 2026 | 10.4K | 59.6% | 1 | 920 | 5.3% | 3 | | May 2026 | 10.4K | 52% | 1 | 950 | 4.7% | 3 | | Jun 2026 | 10.4K | 43.4% | 2 | 920 | 3.9% | 3 | | Jul 2026 | 10.4K | 56.8% | 1 | 770 | 4.2% | 3 | | Aug 2026 | 12.8K | 56.7% | 1 | 1K | 4.6% | 3 | | Sep 2026 | 8.6K | 47% | 1 | 1K | 5.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask coffee”, “hydro flask sale”, “hydroflask”, “hydroflask lunchbox” and “hydroflask with straw”, summed into one figure. - **YETI**: Measured on the search terms “yeti bottle” and “yeti tundra”, summed into one figure. - [Hydro Flask profile](/demand/nz/brands/hydro-flask) - [YETI profile](/demand/nz/brands/yeti) - [All metal straw brands in New Zealand](/demand/nz/categories/nz-metal-straw-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hydro Flask or YETI more popular in search? In September 2026, Hydro Flask had more branded searches than YETI among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while YETI had 1,040. Hydro Flask made up 47% of all metal straw brand searches we track, and YETI accounted for 5.7%. ## Cite this page Brandwave. "Hydro Flask vs YETI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-metal-straw-brands/compare/hydro-flask-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-metal-straw-brands/compare/hydro-flask-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.