---
title: "Metal straw brands in New Zealand: Which are searched most?"
description: "Compare the metal straw brands people buy. Share of Search among Hydro Flask, Stanley, YETI, Klean Kanteen, CaliWoods and Intentionally Sustainable, the metal straw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-metal-straw-brands"
publisher: "Brandwave"
---

# Metal straw brands in New Zealand: Which are searched most?

Compare the metal straw brands people buy. Share of Search among Hydro Flask, Stanley, YETI, Klean Kanteen, CaliWoods and Intentionally Sustainable, the metal straw brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Metal straw brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hydro Flask, 47%

## Which brand is most popular in search among metal straw brands in New Zealand?

- In September 2026, Hydro Flask was the most searched among metal straw brands in New Zealand, with an estimated 8.6K branded searches, 47% of all searches for the six we track.
- Stanley is in 2nd place, 2.5 percentage points behind at 44.5%.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands in New Zealand decreased from 52.4% to 47%.
- Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands in New Zealand increased from 40.5% to 44.5%.
- Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands in New Zealand increased from 3.9% to 5.7%.
- Across the 12 months ending September 2026, CaliWoods’ share of searches among metal straw brands in New Zealand decreased from 1.6% to 0.93%.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands in New Zealand peaked at 65% in November 2025 and was lowest at 43.4% in June 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands in New Zealand peaked at 50.6% in June 2026 and was lowest at 27.1% in February 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 3.9% in June 2026.
- Across the 12 months ending September 2026, Klean Kanteen’s share of searches among metal straw brands in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.3% in June 2026.
- Across the 12 months ending September 2026, CaliWoods’ share of searches among metal straw brands in New Zealand peaked at 2.2% in December 2025 and was lowest at 0.71% in June 2026.
- Across the 12 months ending September 2026, Klean Kanteen rose from 5th to 4th among metal straw brands in New Zealand.
- Across the 12 months ending September 2026, CaliWoods fell from 4th to 5th among metal straw brands in New Zealand.
- Across the 12 months ending September 2026, Intentionally Sustainable held steady: its share of searches among metal straw brands in New Zealand moved less than 0.5 percentage points.

## Top metal straw brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, CaliWoods was mentioned most often, in four of the five answers. CaliWoods was recommended most often, coming first in three out of four answers that gave a list. Intentionally Sustainable was second, and Klean Kanteen was third. Hydro Flask, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CaliWoods | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Intentionally Sustainable | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Klean Kanteen | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| YETI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about metal straw brands

- Asked ChatGPT "Which metal straw brand should I buy in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable
- Asked ChatGPT "What are the best metal straw brands in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen
- Asked ChatGPT "What's the best metal straw brand in New Zealand for reusable drinks?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen
- Searched Google, AI Overview "best metal straw": 1. Klean Kanteen, 2. CaliWoods
- Searched Google, AI Overview "stainless steel straws": named none of the brands we track

Not named in any answer: Hydro Flask, Stanley and YETI.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Hydro Flask vs Stanley: compare search popularity](/demand/nz/compare/hydro-flask-vs-stanley): 47% against 44.5% Share of Search.
- [Hydro Flask vs YETI: compare search popularity](/demand/nz/compare/hydro-flask-vs-yeti): 47% against 5.7% Share of Search.
- [Stanley vs YETI: compare search popularity](/demand/nz/compare/stanley-vs-yeti): 44.5% against 5.7% Share of Search.

## How did search popularity change for New Zealand metal straw brands in September 2026?

- In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%.
- In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%.
- In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.
- Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hydro Flask | 47% | 8.6K | -33.2% | Hydro Flask |
| 2 | Stanley | 44.5% | 8.1K | 0.0% | Stanley |
| 3 | YETI | 5.7% | 1K | 0.0% | YETI |
| 4 | Klean Kanteen | 1.8% | 320 | -17.9% | Klean Kanteen |
| 5 | CaliWoods | 0.93% | 170 | -19.0% | CaliWoods |
| 6 | Intentionally Sustainable | 0.05% | 10 | 0.0% | Intentionally Sustainable |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hydro Flask | 10.5K | 52.4% | 1 |
| Oct 2025 | Stanley | 8.1K | 40.5% | 2 |
| Oct 2025 | YETI | 770 | 3.9% | 3 |
| Oct 2025 | CaliWoods | 320 | 1.6% | 4 |
| Oct 2025 | Klean Kanteen | 320 | 1.6% | 5 |
| Oct 2025 | Intentionally Sustainable | 10 | 0.05% | 6 |
| Nov 2025 | Hydro Flask | 23.1K | 65% | 1 |
| Nov 2025 | Stanley | 9.9K | 27.8% | 2 |
| Nov 2025 | YETI | 1.7K | 4.7% | 3 |
| Nov 2025 | Klean Kanteen | 480 | 1.3% | 4 |
| Nov 2025 | CaliWoods | 390 | 1.1% | 5 |
| Nov 2025 | Intentionally Sustainable | 10 | 0.03% | 6 |
| Dec 2025 | Hydro Flask | 19K | 59.1% | 1 |
| Dec 2025 | Stanley | 9.9K | 30.8% | 2 |
| Dec 2025 | YETI | 2K | 6.4% | 3 |
| Dec 2025 | CaliWoods | 720 | 2.2% | 4 |
| Dec 2025 | Klean Kanteen | 480 | 1.5% | 5 |
| Dec 2025 | Intentionally Sustainable | 10 | 0.03% | 6 |
| Jan 2026 | Hydro Flask | 15.4K | 63.8% | 1 |
| Jan 2026 | Stanley | 6.6K | 27.2% | 2 |
| Jan 2026 | YETI | 1.4K | 5.7% | 3 |
| Jan 2026 | CaliWoods | 390 | 1.6% | 4 |
| Jan 2026 | Klean Kanteen | 390 | 1.6% | 5 |
| Jan 2026 | Intentionally Sustainable | 10 | 0.04% | 6 |
| Feb 2026 | Hydro Flask | 12.6K | 63.4% | 1 |
| Feb 2026 | Stanley | 5.4K | 27.1% | 2 |
| Feb 2026 | YETI | 1.1K | 5.4% | 3 |
| Feb 2026 | Klean Kanteen | 480 | 2.4% | 4 |
| Feb 2026 | CaliWoods | 320 | 1.6% | 5 |
| Feb 2026 | Intentionally Sustainable | 10 | 0.05% | 6 |
| Mar 2026 | Hydro Flask | 12.5K | 64% | 1 |
| Mar 2026 | Stanley | 5.4K | 27.6% | 2 |
| Mar 2026 | YETI | 930 | 4.8% | 3 |
| Mar 2026 | CaliWoods | 390 | 2% | 4 |
| Mar 2026 | Klean Kanteen | 320 | 1.6% | 5 |
| Mar 2026 | Intentionally Sustainable | 10 | 0.05% | 6 |
| Apr 2026 | Hydro Flask | 10.4K | 59.6% | 1 |
| Apr 2026 | Stanley | 5.4K | 31% | 2 |
| Apr 2026 | YETI | 920 | 5.3% | 3 |
| Apr 2026 | Klean Kanteen | 390 | 2.2% | 4 |
| Apr 2026 | CaliWoods | 320 | 1.8% | 5 |
| Apr 2026 | Intentionally Sustainable | 10 | 0.06% | 6 |
| May 2026 | Hydro Flask | 10.4K | 52% | 1 |
| May 2026 | Stanley | 8.1K | 40.3% | 2 |
| May 2026 | YETI | 950 | 4.7% | 3 |
| May 2026 | Klean Kanteen | 390 | 1.9% | 4 |
| May 2026 | CaliWoods | 210 | 1% | 5 |
| May 2026 | Intentionally Sustainable | 10 | 0.05% | 6 |
| Jun 2026 | Stanley | 12.1K | 50.6% | 1 |
| Jun 2026 | Hydro Flask | 10.4K | 43.4% | 2 |
| Jun 2026 | YETI | 920 | 3.9% | 3 |
| Jun 2026 | Klean Kanteen | 320 | 1.3% | 4 |
| Jun 2026 | CaliWoods | 170 | 0.71% | 5 |
| Jun 2026 | Intentionally Sustainable | 10 | 0.04% | 6 |
| Jul 2026 | Hydro Flask | 10.4K | 56.8% | 1 |
| Jul 2026 | Stanley | 6.6K | 36% | 2 |
| Jul 2026 | YETI | 770 | 4.2% | 3 |
| Jul 2026 | Klean Kanteen | 320 | 1.7% | 4 |
| Jul 2026 | CaliWoods | 210 | 1.1% | 5 |
| Jul 2026 | Intentionally Sustainable | 10 | 0.05% | 6 |
| Aug 2026 | Hydro Flask | 12.8K | 56.7% | 1 |
| Aug 2026 | Stanley | 8.1K | 35.9% | 2 |
| Aug 2026 | YETI | 1K | 4.6% | 3 |
| Aug 2026 | Klean Kanteen | 390 | 1.7% | 4 |
| Aug 2026 | CaliWoods | 210 | 0.93% | 5 |
| Aug 2026 | Intentionally Sustainable | 10 | 0.04% | 6 |
| Sep 2026 | Hydro Flask | 8.6K | 47% | 1 |
| Sep 2026 | Stanley | 8.1K | 44.5% | 2 |
| Sep 2026 | YETI | 1K | 5.7% | 3 |
| Sep 2026 | Klean Kanteen | 320 | 1.8% | 4 |
| Sep 2026 | CaliWoods | 170 | 0.93% | 5 |
| Sep 2026 | Intentionally Sustainable | 10 | 0.05% | 6 |

## What is being compared

- **CaliWoods**: Measured on the search term “caliwoods”.
- **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask coffee”, “hydro flask sale”, “hydroflask”, “hydroflask lunchbox” and “hydroflask with straw”, summed into one figure.
- **Intentionally Sustainable**: Measured on the search term “intentionally sustainable”.
- **Klean Kanteen**: Measured on the search term “klean kanteen”.
- **Stanley**: Measured on the search term “stanley cup”.
- **YETI**: Measured on the search terms “yeti bottle” and “yeti tundra”, summed into one figure.

- [CaliWoods](/demand/nz/brands/caliwoods)
- [Hydro Flask](/demand/nz/brands/hydro-flask)
- [Intentionally Sustainable](/demand/nz/brands/intentionally-sustainable)
- [Klean Kanteen](/demand/nz/brands/klean-kanteen)
- [Stanley](/demand/nz/brands/stanley)
- [YETI](/demand/nz/brands/yeti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among metal straw brands in New Zealand?

In September 2026, Hydro Flask was the most searched among metal straw brands in New Zealand, with an estimated 8.6K branded searches, 47% of all searches for the six we track.

## Cite this page

Brandwave. "Metal straw brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-metal-straw-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-metal-straw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.