--- title: "Chemical Guys vs Meguiar's: Which is searched more in New Zealand?" description: "Is Chemical Guys or Meguiar's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-metal-polish-brands/compare/chemical-guys-vs-meguiars" publisher: "Brandwave" --- # Chemical Guys vs Meguiar's: Which is searched more in New Zealand? Is Chemical Guys or Meguiar's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal polish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chemical Guys and Meguiar's - **Competitive set**: Metal polish brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chemical Guys Share of Search**: 26.4% - **Meguiar's Share of Search**: 61.4% ## Is Chemical Guys or Meguiar's more popular in search? - In September 2026, Meguiar's had more branded searches than Chemical Guys among metal polish brands in New Zealand. Meguiar's had about 1,510 branded searches, while Chemical Guys had 650. Meguiar's made up 61.4% of all metal polish brand searches we track, and Chemical Guys accounted for 26.4%. - Meguiar's was ahead of Chemical Guys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chemical Guys’ share of searches among metal polish brands in New Zealand moved from 31.6% to 26.4%, and its estimated monthly branded searches moved from 770 to 650. - Across the 12 months ending September 2026, Meguiar's’ share of searches among metal polish brands in New Zealand moved from 55.3% to 61.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## Top metal polish brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Meguiar's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Chemical Guys did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Meguiar's | 2 of 3 | 0 of 1 | 2 of 4 | | Chemical Guys | 0 of 3 | 0 of 1 | 0 of 4 | | Autoglym | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about metal polish brands - Asked ChatGPT "Which metal polish brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best metal polish brands in New Zealand?": 1. Meguiar's - Asked ChatGPT "What's the best metal polish brand in New Zealand for shiny metal?": 1. Meguiar's - Searched Google, AI Overview "metal polish nz": named none of the brands we track Not named in any answer: Chemical Guys and Autoglym. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand metal polish brands in September 2026? - In September 2026, Chemical Guys gained share of searches among metal polish brands in New Zealand, from 23% to 26.4%. - In September 2026, Meguiar's lost share of searches among metal polish brands in New Zealand, from 63.8% to 61.4%. ## Month by month | Month | Chemical Guys estimated searches | Chemical Guys Share of Search | Chemical Guys rank | Meguiar's estimated searches | Meguiar's Share of Search | Meguiar's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 770 | 31.6% | 2 | 1.4K | 55.3% | 1 | | Nov 2025 | 950 | 27.3% | 2 | 2.1K | 61.8% | 1 | | Dec 2025 | 930 | 27.4% | 2 | 2K | 58.8% | 1 | | Jan 2026 | 780 | 29.1% | 2 | 1.5K | 56% | 1 | | Feb 2026 | 640 | 27.1% | 2 | 1.4K | 59.3% | 1 | | Mar 2026 | 780 | 30.2% | 2 | 1.4K | 55% | 1 | | Apr 2026 | 770 | 30.6% | 2 | 1.4K | 57.1% | 1 | | May 2026 | 640 | 25.6% | 2 | 1.6K | 63.6% | 1 | | Jun 2026 | 650 | 25.2% | 2 | 1.7K | 67.1% | 1 | | Jul 2026 | 540 | 20.8% | 2 | 1.8K | 69.2% | 1 | | Aug 2026 | 560 | 23% | 2 | 1.6K | 63.8% | 1 | | Sep 2026 | 650 | 26.4% | 2 | 1.5K | 61.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Chemical Guys’ and Meguiar's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chemical Guys**: Measured on the search terms “chemical guys”, “chemical guys vrp” and “chemicalguys”, summed into one figure. - **Meguiar's**: Measured on the search terms “car shampoo meguiars”, “meguiar's”, “meguiars”, “meguiars plastx”, “meguiars scratch x” and “meguiars ultimate compound”, summed into one figure. - [Chemical Guys profile](/demand/nz/brands/chemical-guys) - [Meguiar's profile](/demand/nz/brands/meguiars) - [All metal polish brands in New Zealand](/demand/nz/categories/nz-metal-polish-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chemical Guys or Meguiar's more popular in search? In September 2026, Meguiar's had more branded searches than Chemical Guys among metal polish brands in New Zealand. Meguiar's had about 1,510 branded searches, while Chemical Guys had 650. Meguiar's made up 61.4% of all metal polish brand searches we track, and Chemical Guys accounted for 26.4%. ## Cite this page Brandwave. "Chemical Guys vs Meguiar's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-metal-polish-brands/compare/chemical-guys-vs-meguiars This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-metal-polish-brands/compare/chemical-guys-vs-meguiars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.