---
title: "Metal polish brands in New Zealand: Which are searched most?"
description: "Compare the metal polish brands people buy. Share of Search among Meguiar's, Chemical Guys and Autoglym, the metal polish brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-metal-polish-brands"
publisher: "Brandwave"
---

# Metal polish brands in New Zealand: Which are searched most?

Compare the metal polish brands people buy. Share of Search among Meguiar's, Chemical Guys and Autoglym, the metal polish brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Metal polish brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Meguiar's, 61.4%

## Which brand is most popular in search among metal polish brands in New Zealand?

- In September 2026, Meguiar's was the most searched among metal polish brands in New Zealand, with an estimated 1.5K branded searches, 61.4% of all searches for the three we track.
- Chemical Guys is in 2nd place, 35 percentage points behind at 26.4%.
- Across the 12 months ending September 2026, Meguiar's’ share of searches among metal polish brands in New Zealand increased from 55.3% to 61.4%.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among metal polish brands in New Zealand decreased from 31.6% to 26.4%.
- Across the 12 months ending September 2026, Autoglym’s share of searches among metal polish brands in New Zealand decreased from 13.1% to 12.2%.
- Across the 12 months ending September 2026, Meguiar's’ share of searches among metal polish brands in New Zealand peaked at 69.2% in July 2026 and was lowest at 55% in March 2026.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among metal polish brands in New Zealand peaked at 31.6% in October 2025 and was lowest at 20.8% in July 2026.
- Across the 12 months ending September 2026, Autoglym’s share of searches among metal polish brands in New Zealand peaked at 14.9% in January 2026 and was lowest at 7.8% in June 2026.

## Top metal polish brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Meguiar's was mentioned most often, in two of the four answers. Chemical Guys, which ranked second in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Meguiar's | 2 of 3 | 0 of 1 | 2 of 4 |
| Chemical Guys | 0 of 3 | 0 of 1 | 0 of 4 |
| Autoglym | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about metal polish brands

- Asked ChatGPT "Which metal polish brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best metal polish brands in New Zealand?": 1. Meguiar's
- Asked ChatGPT "What's the best metal polish brand in New Zealand for shiny metal?": 1. Meguiar's
- Searched Google, AI Overview "metal polish nz": named none of the brands we track

Not named in any answer: Chemical Guys and Autoglym.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Meguiar's vs Chemical Guys: compare search popularity](/demand/nz/compare/chemical-guys-vs-meguiars): 61.4% against 26.4% Share of Search.
- [Meguiar's vs Autoglym: compare search popularity](/demand/nz/compare/autoglym-vs-meguiars): 61.4% against 12.2% Share of Search.
- [Chemical Guys vs Autoglym: compare search popularity](/demand/nz/compare/autoglym-vs-chemical-guys): 26.4% against 12.2% Share of Search.

## How did search popularity change for New Zealand metal polish brands in September 2026?

- In September 2026, Chemical Guys gained share of searches among metal polish brands in New Zealand, from 23% to 26.4%.
- In September 2026, Meguiar's lost share of searches among metal polish brands in New Zealand, from 63.8% to 61.4%.
- In September 2026, Autoglym lost share of searches among metal polish brands in New Zealand, from 13.2% to 12.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Meguiar's | 61.4% | 1.5K | -2.6% | Meguiar's |
| 2 | Chemical Guys | 26.4% | 650 | +16.1% | Chemical Guys |
| 3 | Autoglym | 12.2% | 300 | -6.3% | Autoglym |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meguiar's | 1.4K | 55.3% | 1 |
| Oct 2025 | Chemical Guys | 770 | 31.6% | 2 |
| Oct 2025 | Autoglym | 320 | 13.1% | 3 |
| Nov 2025 | Meguiar's | 2.1K | 61.8% | 1 |
| Nov 2025 | Chemical Guys | 950 | 27.3% | 2 |
| Nov 2025 | Autoglym | 380 | 10.9% | 3 |
| Dec 2025 | Meguiar's | 2K | 58.8% | 1 |
| Dec 2025 | Chemical Guys | 930 | 27.4% | 2 |
| Dec 2025 | Autoglym | 470 | 13.8% | 3 |
| Jan 2026 | Meguiar's | 1.5K | 56% | 1 |
| Jan 2026 | Chemical Guys | 780 | 29.1% | 2 |
| Jan 2026 | Autoglym | 400 | 14.9% | 3 |
| Feb 2026 | Meguiar's | 1.4K | 59.3% | 1 |
| Feb 2026 | Chemical Guys | 640 | 27.1% | 2 |
| Feb 2026 | Autoglym | 320 | 13.6% | 3 |
| Mar 2026 | Meguiar's | 1.4K | 55% | 1 |
| Mar 2026 | Chemical Guys | 780 | 30.2% | 2 |
| Mar 2026 | Autoglym | 380 | 14.7% | 3 |
| Apr 2026 | Meguiar's | 1.4K | 57.1% | 1 |
| Apr 2026 | Chemical Guys | 770 | 30.6% | 2 |
| Apr 2026 | Autoglym | 310 | 12.3% | 3 |
| May 2026 | Meguiar's | 1.6K | 63.6% | 1 |
| May 2026 | Chemical Guys | 640 | 25.6% | 2 |
| May 2026 | Autoglym | 270 | 10.8% | 3 |
| Jun 2026 | Meguiar's | 1.7K | 67.1% | 1 |
| Jun 2026 | Chemical Guys | 650 | 25.2% | 2 |
| Jun 2026 | Autoglym | 200 | 7.8% | 3 |
| Jul 2026 | Meguiar's | 1.8K | 69.2% | 1 |
| Jul 2026 | Chemical Guys | 540 | 20.8% | 2 |
| Jul 2026 | Autoglym | 260 | 10% | 3 |
| Aug 2026 | Meguiar's | 1.6K | 63.8% | 1 |
| Aug 2026 | Chemical Guys | 560 | 23% | 2 |
| Aug 2026 | Autoglym | 320 | 13.2% | 3 |
| Sep 2026 | Meguiar's | 1.5K | 61.4% | 1 |
| Sep 2026 | Chemical Guys | 650 | 26.4% | 2 |
| Sep 2026 | Autoglym | 300 | 12.2% | 3 |

## What is being compared

- **Autoglym**: Measured on the search terms “autoglym”, “autoglym ceramic coating” and “autoglym magma”, summed into one figure.
- **Chemical Guys**: Measured on the search terms “chemical guys”, “chemical guys vrp” and “chemicalguys”, summed into one figure.
- **Meguiar's**: Measured on the search terms “car shampoo meguiars”, “meguiar's”, “meguiars”, “meguiars plastx”, “meguiars scratch x” and “meguiars ultimate compound”, summed into one figure.

- [Autoglym](/demand/nz/brands/autoglym)
- [Chemical Guys](/demand/nz/brands/chemical-guys)
- [Meguiar's](/demand/nz/brands/meguiars)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among metal polish brands in New Zealand?

In September 2026, Meguiar's was the most searched among metal polish brands in New Zealand, with an estimated 1.5K branded searches, 61.4% of all searches for the three we track.

## Cite this page

Brandwave. "Metal polish brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-metal-polish-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-metal-polish-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.