---
title: "Metal detector brands in New Zealand: Which are searched most?"
description: "Compare the metal detector brands New Zealanders buy. Share of Search among Fisher-Price, Garrett, Minelab and Nokta, the metal detector brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-metal-detector-brands"
publisher: "Brandwave"
---

# Metal detector brands in New Zealand: Which are searched most?

Compare the metal detector brands New Zealanders buy. Share of Search among Fisher-Price, Garrett, Minelab and Nokta, the metal detector brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Metal detector brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher-Price, 69.4%

## Which brand is most popular in search among metal detector brands in New Zealand?

- In September 2026, Fisher-Price was the most searched among metal detector brands in New Zealand, with an estimated 1K branded searches, 69.4% of all searches for the four we track.
- Garrett is in 2nd place, 52.8 percentage points behind at 16.7%.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand decreased from 73% to 69.4%.
- Across the 12 months ending September 2026, Garrett’s share of searches among metal detector brands in New Zealand increased from 11.7% to 16.7%.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand decreased from 14.1% to 12.5%.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand peaked at 78.1% in November 2025 and was lowest at 58.1% in June 2026.
- Across the 12 months ending September 2026, Garrett’s share of searches among metal detector brands in New Zealand peaked at 25.7% in May 2026 and was lowest at 9.3% in November 2025.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand peaked at 19.7% in July 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending September 2026, Nokta’s share of searches among metal detector brands in New Zealand peaked at 2.6% in April 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Garrett rose from 3rd to 2nd among metal detector brands in New Zealand.
- Across the 12 months ending September 2026, Minelab fell from 2nd to 3rd among metal detector brands in New Zealand.
- Across the 12 months ending September 2026, Nokta held steady: its share of searches among metal detector brands in New Zealand moved less than 0.5 percentage points.

## Top metal detector brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Minelab appeared every time. Minelab was recommended most often, coming first in three out of four answers that gave a list. Nokta was second, and Garrett was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Minelab | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Nokta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Garrett | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Fisher-Price | 4th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about metal detector brands

- Asked ChatGPT "Which metal detector brand should I buy in New Zealand?": 1. Minelab, 2. Nokta, 3. Garrett
- Asked ChatGPT "What are the best metal detector brands in New Zealand?": 1. Minelab, 2. Garrett, 3. Nokta, 4. Fisher-Price
- Asked ChatGPT "What's the best metal detector brand in New Zealand for treasure hunting?": 1. Minelab, 2. Nokta, 3. Garrett
- Searched Google, AI Overview "metal detector nz": 1. Garrett, 2. Nokta, 3. Minelab
- Searched Google, AI Overview "gold detector nz": 1. Minelab

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher-Price vs Garrett: compare search popularity](/demand/nz/compare/fisher-price-vs-garrett): 69.4% against 16.7% Share of Search.
- [Fisher-Price vs Minelab: compare search popularity](/demand/nz/compare/fisher-price-vs-minelab): 69.4% against 12.5% Share of Search.
- [Garrett vs Minelab: compare search popularity](/demand/nz/compare/garrett-vs-minelab): 16.7% against 12.5% Share of Search.

## How did search popularity change for New Zealand metal detector brands in September 2026?

- In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches.
- In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%.
- Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher-Price | 69.4% | 1K | -4.8% | Mattel |
| 2 | Garrett | 16.7% | 240 | +20.0% | Garrett |
| 3 | Minelab | 12.5% | 180 | -28.0% | Minelab |
| 4 | Nokta | 1.4% | 20 | 0.0% | Nokta |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher-Price | 1.2K | 73% | 1 |
| Oct 2025 | Minelab | 230 | 14.1% | 2 |
| Oct 2025 | Garrett | 190 | 11.7% | 3 |
| Oct 2025 | Nokta | 20 | 1.2% | 4 |
| Nov 2025 | Fisher-Price | 1.4K | 78.1% | 1 |
| Nov 2025 | Minelab | 200 | 10.9% | 2 |
| Nov 2025 | Garrett | 170 | 9.3% | 3 |
| Nov 2025 | Nokta | 30 | 1.6% | 4 |
| Dec 2025 | Fisher-Price | 1.3K | 74.9% | 1 |
| Dec 2025 | Minelab | 250 | 14.3% | 2 |
| Dec 2025 | Garrett | 170 | 9.7% | 3 |
| Dec 2025 | Nokta | 20 | 1.1% | 4 |
| Jan 2026 | Fisher-Price | 900 | 65.2% | 1 |
| Jan 2026 | Minelab | 250 | 18.1% | 2 |
| Jan 2026 | Garrett | 200 | 14.5% | 3 |
| Jan 2026 | Nokta | 30 | 2.2% | 4 |
| Feb 2026 | Fisher-Price | 780 | 61.9% | 1 |
| Feb 2026 | Garrett | 230 | 18.3% | 2 |
| Feb 2026 | Minelab | 230 | 18.3% | 3 |
| Feb 2026 | Nokta | 20 | 1.6% | 4 |
| Mar 2026 | Fisher-Price | 920 | 68.1% | 1 |
| Mar 2026 | Minelab | 220 | 16.3% | 2 |
| Mar 2026 | Garrett | 190 | 14.1% | 3 |
| Mar 2026 | Nokta | 20 | 1.5% | 4 |
| Apr 2026 | Fisher-Price | 790 | 67.5% | 1 |
| Apr 2026 | Minelab | 180 | 15.4% | 2 |
| Apr 2026 | Garrett | 170 | 14.5% | 3 |
| Apr 2026 | Nokta | 30 | 2.6% | 4 |
| May 2026 | Fisher-Price | 810 | 59.6% | 1 |
| May 2026 | Garrett | 350 | 25.7% | 2 |
| May 2026 | Minelab | 180 | 13.2% | 3 |
| May 2026 | Nokta | 20 | 1.5% | 4 |
| Jun 2026 | Fisher-Price | 750 | 58.1% | 1 |
| Jun 2026 | Garrett | 280 | 21.7% | 2 |
| Jun 2026 | Minelab | 230 | 17.8% | 3 |
| Jun 2026 | Nokta | 30 | 2.3% | 4 |
| Jul 2026 | Fisher-Price | 790 | 62.2% | 1 |
| Jul 2026 | Minelab | 250 | 19.7% | 2 |
| Jul 2026 | Garrett | 200 | 15.7% | 3 |
| Jul 2026 | Nokta | 30 | 2.4% | 4 |
| Aug 2026 | Fisher-Price | 1.1K | 69.1% | 1 |
| Aug 2026 | Minelab | 250 | 16.4% | 2 |
| Aug 2026 | Garrett | 200 | 13.2% | 3 |
| Aug 2026 | Nokta | 20 | 1.3% | 4 |
| Sep 2026 | Fisher-Price | 1K | 69.4% | 1 |
| Sep 2026 | Garrett | 240 | 16.7% | 2 |
| Sep 2026 | Minelab | 180 | 12.5% | 3 |
| Sep 2026 | Nokta | 20 | 1.4% | 4 |

## What is being compared

- **Fisher-Price**: Measured on the search terms “bus fisher price”, “fisher price”, “fisher price cars”, “fisher price castle”, “fisher price dj”, “fisher price walker” and “fisherprice”, summed into one figure.
- **Garrett**: Measured on the search terms “garrett” and “garrett metal detector”, summed into one figure.
- **Minelab**: Measured on the search terms “minelab” and “minelab metal detector”, summed into one figure.
- **Nokta**: Measured on the search terms “nokta” and “nokta makro”, summed into one figure.

- [Fisher-Price](/demand/nz/brands/fisher-price)
- [Garrett](/demand/nz/brands/garrett)
- [Minelab](/demand/nz/brands/minelab)
- [Nokta](/demand/nz/brands/nokta)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among metal detector brands in New Zealand?

In September 2026, Fisher-Price was the most searched among metal detector brands in New Zealand, with an estimated 1K branded searches, 69.4% of all searches for the four we track.

## Cite this page

Brandwave. "Metal detector brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-metal-detector-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-metal-detector-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.