---
title: "Men's grooming brands in New Zealand: Which brands are most popular in search?"
description: "Compare the men's skincare, beard and grooming brands New Zealanders buy. Share of Search among Manscaped, Nivea Men, Bulldog and Jack Black, the men's grooming brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mens-grooming-brands"
publisher: "Brandwave"
---

# Men's grooming brands in New Zealand: Which brands are most popular in search?

Compare the men's skincare, beard and grooming brands New Zealanders buy. Share of Search among Manscaped, Nivea Men, Bulldog and Jack Black, the men's grooming brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Men's grooming brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Manscaped, 72.4%

## Which brand is most popular in search among men's grooming brands in New Zealand?

- In August 2026, Manscaped was the most searched among men's grooming brands in New Zealand, with an estimated 6.6K branded searches and 72.4% estimated Share of Search within this set.
- Nivea Men is in 2nd place, 51.8 percentage points behind at 20.7% Share of Search.
- Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand decreased from 84.2% to 72.4%.
- Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand increased from 12% to 20.7%.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand increased from 3.2% to 6.3%.
- Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand peaked at 86.6% in November 2025 and was lowest at 68.6% in May 2026.
- Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand peaked at 23.7% in May 2026 and was lowest at 10.2% in November 2025.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Jack Black’s estimated Share of Search among men's grooming brands in New Zealand peaked at 3.3% in June 2026 and was lowest at 0.5% in November 2025.
- Across the 11 months ending August 2026, Jack Black held steady: its estimated Share of Search among men's grooming brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Manscaped vs Nivea Men: compare search popularity](/demand/nz/compare/manscaped-vs-nivea-men): 72.4% against 20.7% Share of Search.
- [Manscaped vs Bulldog: compare search popularity](/demand/nz/compare/bulldog-vs-manscaped): 72.4% against 6.3% Share of Search.
- [Nivea Men vs Bulldog: compare search popularity](/demand/nz/compare/bulldog-vs-nivea-men): 20.7% against 6.3% Share of Search.

## How did search popularity change for New Zealand men's grooming brands in August 2026?

- In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
- In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
- In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.
- In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Manscaped | 72.4% | 6.6K | +14.2% | Manscaped |
| 2 | Nivea Men | 20.7% | 1.9K | +2.7% | Nivea Men |
| 3 | Bulldog | 6.3% | 570 | +23.9% | Bulldog |
| 4 | Jack Black | 0.66% | 60 | -57.1% | Jack Black |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Manscaped | 7K | 84.2% | 1 |
| Oct 2025 | Nivea Men | 1K | 12% | 2 |
| Oct 2025 | Bulldog | 270 | 3.2% | 3 |
| Oct 2025 | Jack Black | 50 | 0.6% | 4 |
| Nov 2025 | Manscaped | 10.5K | 86.6% | 1 |
| Nov 2025 | Nivea Men | 1.2K | 10.2% | 2 |
| Nov 2025 | Bulldog | 330 | 2.7% | 3 |
| Nov 2025 | Jack Black | 60 | 0.5% | 4 |
| Dec 2025 | Manscaped | 10.5K | 85% | 1 |
| Dec 2025 | Nivea Men | 1.4K | 11% | 2 |
| Dec 2025 | Bulldog | 410 | 3.3% | 3 |
| Dec 2025 | Jack Black | 80 | 0.65% | 4 |
| Jan 2026 | Manscaped | 5.7K | 77.8% | 1 |
| Jan 2026 | Nivea Men | 1.2K | 16.3% | 2 |
| Jan 2026 | Bulldog | 370 | 5.1% | 3 |
| Jan 2026 | Jack Black | 60 | 0.82% | 4 |
| Feb 2026 | Manscaped | 4.6K | 74.1% | 1 |
| Feb 2026 | Nivea Men | 1.3K | 20.8% | 2 |
| Feb 2026 | Bulldog | 280 | 4.5% | 3 |
| Feb 2026 | Jack Black | 40 | 0.64% | 4 |
| Mar 2026 | Manscaped | 4.4K | 73% | 1 |
| Mar 2026 | Nivea Men | 1.4K | 22.4% | 2 |
| Mar 2026 | Bulldog | 250 | 4.1% | 3 |
| Mar 2026 | Jack Black | 30 | 0.5% | 4 |
| Apr 2026 | Manscaped | 5.1K | 76.9% | 1 |
| Apr 2026 | Nivea Men | 1.2K | 18.4% | 2 |
| Apr 2026 | Bulldog | 270 | 4.1% | 3 |
| Apr 2026 | Jack Black | 40 | 0.61% | 4 |
| May 2026 | Manscaped | 5.1K | 68.6% | 1 |
| May 2026 | Nivea Men | 1.8K | 23.7% | 2 |
| May 2026 | Bulldog | 350 | 4.7% | 3 |
| May 2026 | Jack Black | 220 | 3% | 4 |
| Jun 2026 | Manscaped | 5.5K | 69.5% | 1 |
| Jun 2026 | Nivea Men | 1.8K | 22.5% | 2 |
| Jun 2026 | Bulldog | 370 | 4.7% | 3 |
| Jun 2026 | Jack Black | 260 | 3.3% | 4 |
| Jul 2026 | Manscaped | 5.8K | 70.4% | 1 |
| Jul 2026 | Nivea Men | 1.8K | 22.3% | 2 |
| Jul 2026 | Bulldog | 460 | 5.6% | 3 |
| Jul 2026 | Jack Black | 140 | 1.7% | 4 |
| Aug 2026 | Manscaped | 6.6K | 72.4% | 1 |
| Aug 2026 | Nivea Men | 1.9K | 20.7% | 2 |
| Aug 2026 | Bulldog | 570 | 6.3% | 3 |
| Aug 2026 | Jack Black | 60 | 0.66% | 4 |
| Sep 2026 | Bulldog | — | — | — |
| Sep 2026 | Jack Black | — | — | — |
| Sep 2026 | Manscaped | — | — | — |
| Sep 2026 | Nivea Men | — | — | — |

## What is being compared

- **Bulldog**: Measured on the search terms “bulldog beard oil”, “bulldog face wash”, “bulldog grooming”, “bulldog moisturiser” and “bulldog skincare”, summed into one figure.
- **Jack Black**: Measured on the search terms “jack black beard oil”, “jack black face wash”, “jack black grooming”, “jack black lip balm”, “jack black mens skincare” and “jack black skincare”, summed into one figure.
- **Manscaped**: Measured on the search terms “manscaped”, “manscaped au”, “manscaped beard oil”, “manscaped com”, “manscaped face wash”, “manscaped grooming”, “manscaped lawn mower”, “manscaped near me”, “manscaped new zealand”, “manscaped nz”, “manscaped online” and “manscaped razor”, summed into one figure.
- **Nivea Men**: Measured on the search terms “nivea men”, “nivea men beard oil”, “nivea men cleanser”, “nivea men cream”, “nivea men cream face”, “nivea men creme”, “nivea men deo”, “nivea men grooming”, “nivea men moisturiser”, “nivea men near me”, “nivea men sensitive face wash”, “nivea men sensitive post shave balm”, “nivea men sensitive shaving gel”, “nivea men shaving gel”, “nivea men shower gel” and “niveamen”, summed into one figure.

- [Bulldog](/demand/nz/brands/bulldog)
- [Jack Black](/demand/nz/brands/jack-black)
- [Manscaped](/demand/nz/brands/manscaped)
- [Nivea Men](/demand/nz/brands/nivea-men)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among men's grooming brands in New Zealand?

In August 2026, Manscaped was the most searched among men's grooming brands in New Zealand, with an estimated 6.6K branded searches and 72.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Men's grooming brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-mens-grooming-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mens-grooming-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.