---
title: "Meeting transcription tools in New Zealand: Which brands are most popular in search?"
description: "Compare the AI note takers and transcription tools New Zealand teams record meetings with. Share of Search among Otter.ai, Fireflies.ai, Fathom, tl;dv and Rev, the meeting transcription tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-meeting-transcription-tools"
publisher: "Brandwave"
---

# Meeting transcription tools in New Zealand: Which brands are most popular in search?

Compare the AI note takers and transcription tools New Zealand teams record meetings with. Share of Search among Otter.ai, Fireflies.ai, Fathom, tl;dv and Rev, the meeting transcription tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Meeting transcription tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Otter.ai, 76.2%

## Which brand is most popular in search among meeting transcription tools in New Zealand?

- In August 2026, Otter.ai was the most searched among meeting transcription tools in New Zealand, with an estimated 3.9K branded searches and 76.2% estimated Share of Search within this set.
- Fireflies.ai is in 2nd place, 63.5 percentage points behind at 12.7% Share of Search.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 76.9% to 76.2%.
- Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand decreased from 13.6% to 12.7%.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand increased from 6.1% to 7.2%.
- Across the 11 months ending August 2026, tl;dv’s estimated Share of Search among meeting transcription tools in New Zealand increased from 1.4% to 2.3%.
- Across the 11 months ending August 2026, Otter.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 78.8% in April 2026 and was lowest at 71.6% in January 2026.
- Across the 11 months ending August 2026, Fireflies.ai’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 15.3% in January 2026 and was lowest at 10.4% in June 2026.
- Across the 11 months ending August 2026, Fathom’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 10.4% in July 2026 and was lowest at 6% in February 2026.
- Across the 11 months ending August 2026, tl;dv’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, Rev’s estimated Share of Search among meeting transcription tools in New Zealand peaked at 2.8% in January 2026 and was lowest at 1.3% in June 2026.
- Across the 11 months ending August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.
- Across the 11 months ending August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.

## Compare search popularity between leading brands

- [Otter.ai vs Fireflies.ai: compare search popularity](/demand/nz/compare/fireflies-ai-vs-otter-ai): 76.2% against 12.7% Share of Search.
- [Otter.ai vs Fathom: compare search popularity](/demand/nz/compare/fathom-vs-otter-ai): 76.2% against 7.2% Share of Search.
- [Otter.ai vs tl;dv: compare search popularity](/demand/nz/compare/otter-ai-vs-tldv): 76.2% against 2.3% Share of Search.
- [Fireflies.ai vs Fathom: compare search popularity](/demand/nz/compare/fathom-vs-fireflies-ai): 12.7% against 7.2% Share of Search.
- [Fireflies.ai vs tl;dv: compare search popularity](/demand/nz/compare/fireflies-ai-vs-tldv): 12.7% against 2.3% Share of Search.
- [Fathom vs tl;dv: compare search popularity](/demand/nz/compare/fathom-vs-tldv): 7.2% against 2.3% Share of Search.

## How did search popularity change for New Zealand meeting transcription tools in August 2026?

- In August 2026, Otter.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 73.8% to 76.2%.
- In August 2026, Fireflies.ai gained estimated Share of Search among meeting transcription tools in New Zealand, from 12% to 12.7%.
- In August 2026, Fathom lost estimated Share of Search among meeting transcription tools in New Zealand, from 10.4% to 7.2%.
- In August 2026, tl;dv rose from 5th to 4th among meeting transcription tools in New Zealand.
- In August 2026, Rev fell from 4th to 5th among meeting transcription tools in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Otter.ai | 76.2% | 3.9K | +22.3% | Otter.ai |
| 2 | Fireflies.ai | 12.7% | 650 | +25.0% | Fireflies.ai |
| 3 | Fathom | 7.2% | 370 | -17.8% | Fathom |
| 4 | tl;dv | 2.3% | 120 | +50.0% | tl;dv |
| 5 | Rev | 1.6% | 80 | 0.0% | Rev |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Otter.ai | 4.5K | 76.9% | 1 |
| Oct 2025 | Fireflies.ai | 800 | 13.6% | 2 |
| Oct 2025 | Fathom | 360 | 6.1% | 3 |
| Oct 2025 | Rev | 120 | 2% | 4 |
| Oct 2025 | tl;dv | 80 | 1.4% | 5 |
| Nov 2025 | Otter.ai | 3.7K | 74.3% | 1 |
| Nov 2025 | Fireflies.ai | 680 | 13.6% | 2 |
| Nov 2025 | Fathom | 410 | 8.2% | 3 |
| Nov 2025 | tl;dv | 110 | 2.2% | 4 |
| Nov 2025 | Rev | 90 | 1.8% | 5 |
| Dec 2025 | Otter.ai | 2.5K | 75.2% | 1 |
| Dec 2025 | Fireflies.ai | 430 | 13% | 2 |
| Dec 2025 | Fathom | 250 | 7.6% | 3 |
| Dec 2025 | tl;dv | 80 | 2.4% | 4 |
| Dec 2025 | Rev | 60 | 1.8% | 5 |
| Jan 2026 | Otter.ai | 2.5K | 71.6% | 1 |
| Jan 2026 | Fireflies.ai | 540 | 15.3% | 2 |
| Jan 2026 | Fathom | 280 | 8% | 3 |
| Jan 2026 | Rev | 100 | 2.8% | 4 |
| Jan 2026 | tl;dv | 80 | 2.3% | 5 |
| Feb 2026 | Otter.ai | 4.7K | 77.1% | 1 |
| Feb 2026 | Fireflies.ai | 790 | 12.9% | 2 |
| Feb 2026 | Fathom | 370 | 6% | 3 |
| Feb 2026 | tl;dv | 150 | 2.5% | 4 |
| Feb 2026 | Rev | 90 | 1.5% | 5 |
| Mar 2026 | Otter.ai | 5.9K | 77.1% | 1 |
| Mar 2026 | Fireflies.ai | 1K | 13% | 2 |
| Mar 2026 | Fathom | 490 | 6.4% | 3 |
| Mar 2026 | tl;dv | 160 | 2.1% | 4 |
| Mar 2026 | Rev | 110 | 1.4% | 5 |
| Apr 2026 | Otter.ai | 4.9K | 78.8% | 1 |
| Apr 2026 | Fireflies.ai | 680 | 11% | 2 |
| Apr 2026 | Fathom | 430 | 7% | 3 |
| Apr 2026 | Rev | 110 | 1.8% | 4 |
| Apr 2026 | tl;dv | 90 | 1.5% | 5 |
| May 2026 | Otter.ai | 5.1K | 77.2% | 1 |
| May 2026 | Fireflies.ai | 770 | 11.7% | 2 |
| May 2026 | Fathom | 470 | 7.1% | 3 |
| May 2026 | Rev | 180 | 2.7% | 4 |
| May 2026 | tl;dv | 80 | 1.2% | 5 |
| Jun 2026 | Otter.ai | 4.2K | 77.1% | 1 |
| Jun 2026 | Fireflies.ai | 560 | 10.4% | 2 |
| Jun 2026 | Fathom | 500 | 9.3% | 3 |
| Jun 2026 | tl;dv | 100 | 1.9% | 4 |
| Jun 2026 | Rev | 70 | 1.3% | 5 |
| Jul 2026 | Otter.ai | 3.2K | 73.8% | 1 |
| Jul 2026 | Fireflies.ai | 520 | 12% | 2 |
| Jul 2026 | Fathom | 450 | 10.4% | 3 |
| Jul 2026 | Rev | 80 | 1.9% | 4 |
| Jul 2026 | tl;dv | 80 | 1.9% | 5 |
| Aug 2026 | Otter.ai | 3.9K | 76.2% | 1 |
| Aug 2026 | Fireflies.ai | 650 | 12.7% | 2 |
| Aug 2026 | Fathom | 370 | 7.2% | 3 |
| Aug 2026 | tl;dv | 120 | 2.3% | 4 |
| Aug 2026 | Rev | 80 | 1.6% | 5 |
| Sep 2026 | Fathom | — | — | — |
| Sep 2026 | Fireflies.ai | — | — | — |
| Sep 2026 | Otter.ai | — | — | — |
| Sep 2026 | Rev | — | — | — |
| Sep 2026 | tl;dv | — | — | — |

## What is being compared

- **Fathom**: Measured on the search terms “fathom ai”, “fathom ai notes”, “fathom ai notetaker”, “fathom meeting notes” and “fathom notetaker”, summed into one figure.
- **Fireflies.ai**: Measured on the search terms “fireflies ai”, “fireflies ai meeting notes”, “fireflies ai notetaker”, “fireflies ai transcription” and “firefliesai”, summed into one figure.
- **Otter.ai**: Measured on the search terms “otter ai”, “otter ai ai notes”, “otter ai audio to text”, “otter ai free”, “otter ai meeting notes”, “otter ai online”, “otter ai pricing”, “otter ai transcription”, “otter ai video transcription” and “otterai”, summed into one figure.
- **Rev**: Measured on the search terms “rev com” and “rev transcription”, summed into one figure.
- **tl;dv**: Measured on the search terms “tl dv”, “tl dv transcription”, “tldv”, “tldv io” and “tldv transcription”, summed into one figure.

- [Fathom](/demand/nz/brands/fathom)
- [Fireflies.ai](/demand/nz/brands/fireflies-ai)
- [Otter.ai](/demand/nz/brands/otter-ai)
- [Rev](/demand/nz/brands/rev)
- [tl;dv](/demand/nz/brands/tldv)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among meeting transcription tools in New Zealand?

In August 2026, Otter.ai was the most searched among meeting transcription tools in New Zealand, with an estimated 3.9K branded searches and 76.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Meeting transcription tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-meeting-transcription-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-meeting-transcription-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.