---
title: "Meditation and sleep apps in New Zealand: Which brands are most popular in search?"
description: "Compare the meditation, mindfulness and sleep apps New Zealanders use. Share of Search among Headspace, Insight Timer, Calm, Smiling Mind and BetterSleep, the meditation and sleep apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-meditation-and-sleep-apps"
publisher: "Brandwave"
---

# Meditation and sleep apps in New Zealand: Which brands are most popular in search?

Compare the meditation, mindfulness and sleep apps New Zealanders use. Share of Search among Headspace, Insight Timer, Calm, Smiling Mind and BetterSleep, the meditation and sleep apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Meditation and sleep apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Headspace, 55.8%

## Which brand is most popular in search among meditation and sleep apps in New Zealand?

- In August 2026, Headspace was the most searched among meditation and sleep apps in New Zealand, with an estimated 2.1K branded searches and 55.8% estimated Share of Search within this set.
- Insight Timer is in 2nd place, 34.5 percentage points behind at 21.3% Share of Search.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand increased from 51.7% to 55.8%.
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation and sleep apps in New Zealand decreased from 21.9% to 21.3%.
- Across the 11 months ending August 2026, Smiling Mind’s estimated Share of Search among meditation and sleep apps in New Zealand decreased from 11.6% to 8.4%.
- Across the 11 months ending August 2026, BetterSleep’s estimated Share of Search among meditation and sleep apps in New Zealand decreased from 5% to 4.5%.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 57.8% in June 2026 and was lowest at 50.5% in July 2026.
- Across the 11 months ending August 2026, Insight Timer’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 21.9% in October 2025 and was lowest at 16.8% in March 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 17.3% in March 2026 and was lowest at 8.5% in November 2025.
- Across the 11 months ending August 2026, Smiling Mind’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 11.6% in October 2025 and was lowest at 7.2% in July 2026.
- Across the 11 months ending August 2026, BetterSleep’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 6.8% in July 2026 and was lowest at 2.3% in March 2026.
- Across the 11 months ending August 2026, Calm rose from 4th to 3rd among meditation and sleep apps in New Zealand.
- Across the 11 months ending August 2026, Smiling Mind fell from 3rd to 4th among meditation and sleep apps in New Zealand.

## Compare search popularity between leading brands

- [Headspace vs Insight Timer: compare search popularity](/demand/nz/compare/headspace-vs-insight-timer): 55.8% against 21.3% Share of Search.
- [Headspace vs Calm: compare search popularity](/demand/nz/compare/calm-vs-headspace): 55.8% against 10% Share of Search.
- [Headspace vs Smiling Mind: compare search popularity](/demand/nz/compare/headspace-vs-smiling-mind): 55.8% against 8.4% Share of Search.
- [Headspace vs BetterSleep: compare search popularity](/demand/nz/compare/bettersleep-vs-headspace): 55.8% against 4.5% Share of Search.
- [Insight Timer vs Calm: compare search popularity](/demand/nz/compare/calm-vs-insight-timer): 21.3% against 10% Share of Search.
- [Insight Timer vs Smiling Mind: compare search popularity](/demand/nz/compare/insight-timer-vs-smiling-mind): 21.3% against 8.4% Share of Search.
- [Insight Timer vs BetterSleep: compare search popularity](/demand/nz/compare/bettersleep-vs-insight-timer): 21.3% against 4.5% Share of Search.
- [Calm vs Smiling Mind: compare search popularity](/demand/nz/compare/calm-vs-smiling-mind): 10% against 8.4% Share of Search.
- [Calm vs BetterSleep: compare search popularity](/demand/nz/compare/bettersleep-vs-calm): 10% against 4.5% Share of Search.
- [Smiling Mind vs BetterSleep: compare search popularity](/demand/nz/compare/bettersleep-vs-smiling-mind): 8.4% against 4.5% Share of Search.

## How did search popularity change for New Zealand meditation and sleep apps in August 2026?

- In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%.
- In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.
- In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.
- In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
- In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Headspace | 55.8% | 2.1K | +1.4% | Headspace |
| 2 | Insight Timer | 21.3% | 810 | 0.0% | Insight Timer |
| 3 | Calm | 10% | 380 | -42.4% | Calm |
| 4 | Smiling Mind | 8.4% | 320 | +6.7% | Smiling Mind |
| 5 | BetterSleep | 4.5% | 170 | -39.3% | BetterSleep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Headspace | 1.6K | 51.7% | 1 |
| Oct 2025 | Insight Timer | 700 | 21.9% | 2 |
| Oct 2025 | Smiling Mind | 370 | 11.6% | 3 |
| Oct 2025 | Calm | 310 | 9.7% | 4 |
| Oct 2025 | BetterSleep | 160 | 5% | 5 |
| Nov 2025 | Headspace | 1.6K | 56.3% | 1 |
| Nov 2025 | Insight Timer | 590 | 20.1% | 2 |
| Nov 2025 | Smiling Mind | 330 | 11.3% | 3 |
| Nov 2025 | Calm | 250 | 8.5% | 4 |
| Nov 2025 | BetterSleep | 110 | 3.8% | 5 |
| Dec 2025 | Headspace | 1.4K | 54.8% | 1 |
| Dec 2025 | Insight Timer | 490 | 19.4% | 2 |
| Dec 2025 | Calm | 320 | 12.7% | 3 |
| Dec 2025 | Smiling Mind | 230 | 9.1% | 4 |
| Dec 2025 | BetterSleep | 100 | 4% | 5 |
| Jan 2026 | Headspace | 1.6K | 54.2% | 1 |
| Jan 2026 | Insight Timer | 530 | 18% | 2 |
| Jan 2026 | Calm | 380 | 12.9% | 3 |
| Jan 2026 | Smiling Mind | 310 | 10.5% | 4 |
| Jan 2026 | BetterSleep | 130 | 4.4% | 5 |
| Feb 2026 | Headspace | 1.7K | 54.4% | 1 |
| Feb 2026 | Insight Timer | 570 | 18.4% | 2 |
| Feb 2026 | Calm | 410 | 13.3% | 3 |
| Feb 2026 | Smiling Mind | 330 | 10.7% | 4 |
| Feb 2026 | BetterSleep | 100 | 3.2% | 5 |
| Mar 2026 | Headspace | 2.1K | 53.5% | 1 |
| Mar 2026 | Calm | 670 | 17.3% | 2 |
| Mar 2026 | Insight Timer | 650 | 16.8% | 3 |
| Mar 2026 | Smiling Mind | 390 | 10.1% | 4 |
| Mar 2026 | BetterSleep | 90 | 2.3% | 5 |
| Apr 2026 | Headspace | 1.7K | 50.9% | 1 |
| Apr 2026 | Insight Timer | 700 | 21.2% | 2 |
| Apr 2026 | Calm | 550 | 16.7% | 3 |
| Apr 2026 | Smiling Mind | 290 | 8.8% | 4 |
| Apr 2026 | BetterSleep | 80 | 2.4% | 5 |
| May 2026 | Headspace | 2.1K | 55.4% | 1 |
| May 2026 | Insight Timer | 770 | 20.4% | 2 |
| May 2026 | Calm | 430 | 11.4% | 3 |
| May 2026 | Smiling Mind | 300 | 8% | 4 |
| May 2026 | BetterSleep | 180 | 4.8% | 5 |
| Jun 2026 | Headspace | 2.6K | 57.8% | 1 |
| Jun 2026 | Insight Timer | 790 | 17.6% | 2 |
| Jun 2026 | Calm | 420 | 9.3% | 3 |
| Jun 2026 | Smiling Mind | 390 | 8.7% | 4 |
| Jun 2026 | BetterSleep | 300 | 6.7% | 5 |
| Jul 2026 | Headspace | 2.1K | 50.5% | 1 |
| Jul 2026 | Insight Timer | 810 | 19.6% | 2 |
| Jul 2026 | Calm | 660 | 15.9% | 3 |
| Jul 2026 | Smiling Mind | 300 | 7.2% | 4 |
| Jul 2026 | BetterSleep | 280 | 6.8% | 5 |
| Aug 2026 | Headspace | 2.1K | 55.8% | 1 |
| Aug 2026 | Insight Timer | 810 | 21.3% | 2 |
| Aug 2026 | Calm | 380 | 10% | 3 |
| Aug 2026 | Smiling Mind | 320 | 8.4% | 4 |
| Aug 2026 | BetterSleep | 170 | 4.5% | 5 |
| Sep 2026 | BetterSleep | — | — | — |
| Sep 2026 | Calm | — | — | — |
| Sep 2026 | Headspace | — | — | — |
| Sep 2026 | Insight Timer | — | — | — |
| Sep 2026 | Smiling Mind | — | — | — |

## What is being compared

- **BetterSleep**: Measured on the search terms “bettersleep”, “bettersleep app” and “bettersleep com”, summed into one figure.
- **Calm**: Measured on the search terms “calm app”, “calm app free”, “calm app sleep”, “calm daily meditation”, “calm meditation app” and “calm sleep meditation app”, summed into one figure.
- **Headspace**: Measured on the search terms “headspace”, “headspace app”, “headspace com”, “headspace guide meditation”, “headspace hair”, “headspace meditation”, “headspace meditation app”, “headspace mindfulness app”, “headspace near me”, “headspace new zealand”, “headspace nz”, “headspace online”, “headspace sleep” and “headspace sleep meditation”, summed into one figure.
- **Insight Timer**: Measured on the search terms “free insight timer app”, “insight timer”, “insight timer app”, “insight timer guided meditation”, “insight timer meditation”, “insight timer meditation app”, “insight timer online”, “insight timer sleep”, “insighttimer”, “insighttimer app”, “insighttimer com” and “insighttimer meditation”, summed into one figure.
- **Smiling Mind**: Measured on the search terms “smiling mind”, “smiling mind app”, “smiling mind meditation”, “smiling mind online”, “smiling mind sleep”, “smilingmind”, “smilingmind app” and “smilingmind com au”, summed into one figure.

- [BetterSleep](/demand/nz/brands/bettersleep)
- [Calm](/demand/nz/brands/calm)
- [Headspace](/demand/nz/brands/headspace)
- [Insight Timer](/demand/nz/brands/insight-timer)
- [Smiling Mind](/demand/nz/brands/smiling-mind)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among meditation and sleep apps in New Zealand?

In August 2026, Headspace was the most searched among meditation and sleep apps in New Zealand, with an estimated 2.1K branded searches and 55.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Meditation and sleep apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-meditation-and-sleep-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-meditation-and-sleep-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.