--- title: "Medical laboratories in New Zealand: Which brands are most popular in search?" description: "Compare the community labs New Zealanders visit for blood tests and pathology. Share of Search among Awanui Labs, Pathlab and Southern Community Laboratories, the medical laboratories Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-medical-laboratories" publisher: "Brandwave" --- # Medical laboratories in New Zealand: Which brands are most popular in search? Compare the community labs New Zealanders visit for blood tests and pathology. Share of Search among Awanui Labs, Pathlab and Southern Community Laboratories, the medical laboratories Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Medical laboratories - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Awanui Labs, 90.8% ## Which brand is most popular in search among medical laboratories in New Zealand? - In August 2026, Awanui Labs was the most searched among medical laboratories in New Zealand, with an estimated 85.2K branded searches and 90.8% estimated Share of Search within this set. - Pathlab is in 2nd place, 82.3 percentage points behind at 8.5% Share of Search. - Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand increased from 88.9% to 90.8%. - Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand decreased from 10.1% to 8.5%. - Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand peaked at 91% in July 2026 and was lowest at 88.9% in November 2025. - Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand peaked at 10.1% in October 2025 and was lowest at 8.3% in February 2026. - Across the 11 months ending August 2026, Southern Community Laboratories held steady: its estimated Share of Search among medical laboratories in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Awanui Labs vs Pathlab: compare search popularity](/demand/nz/compare/awanui-labs-vs-pathlab): 90.8% against 8.5% Share of Search. ## How did search popularity change for New Zealand medical laboratories in August 2026? - Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026. - Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Awanui Labs | 90.8% | 85.2K | -1.2% | Awanui Labs | | 2 | Pathlab | 8.5% | 7.9K | -0.3% | Pathlab | | 3 | Southern Community Laboratories | 0.76% | 710 | +22.4% | Southern Community Laboratories | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Awanui Labs | 80.5K | 88.9% | 1 | | Oct 2025 | Pathlab | 9.2K | 10.1% | 2 | | Oct 2025 | Southern Community Laboratories | 850 | 0.94% | 3 | | Nov 2025 | Awanui Labs | 80.7K | 88.9% | 1 | | Nov 2025 | Pathlab | 9.2K | 10.1% | 2 | | Nov 2025 | Southern Community Laboratories | 880 | 0.97% | 3 | | Dec 2025 | Awanui Labs | 66.9K | 89.2% | 1 | | Dec 2025 | Pathlab | 7.4K | 9.9% | 2 | | Dec 2025 | Southern Community Laboratories | 690 | 0.92% | 3 | | Jan 2026 | Awanui Labs | 81.8K | 89.7% | 1 | | Jan 2026 | Pathlab | 8.7K | 9.5% | 2 | | Jan 2026 | Southern Community Laboratories | 710 | 0.78% | 3 | | Feb 2026 | Awanui Labs | 81.8K | 90.9% | 1 | | Feb 2026 | Pathlab | 7.4K | 8.3% | 2 | | Feb 2026 | Southern Community Laboratories | 720 | 0.8% | 3 | | Mar 2026 | Awanui Labs | 83.1K | 89.4% | 1 | | Mar 2026 | Pathlab | 9.2K | 9.9% | 2 | | Mar 2026 | Southern Community Laboratories | 690 | 0.74% | 3 | | Apr 2026 | Awanui Labs | 81.8K | 90.6% | 1 | | Apr 2026 | Pathlab | 7.9K | 8.8% | 2 | | Apr 2026 | Southern Community Laboratories | 570 | 0.63% | 3 | | May 2026 | Awanui Labs | 85.2K | 90.7% | 1 | | May 2026 | Pathlab | 8K | 8.5% | 2 | | May 2026 | Southern Community Laboratories | 730 | 0.78% | 3 | | Jun 2026 | Awanui Labs | 84.9K | 90.8% | 1 | | Jun 2026 | Pathlab | 7.9K | 8.5% | 2 | | Jun 2026 | Southern Community Laboratories | 680 | 0.73% | 3 | | Jul 2026 | Awanui Labs | 86.3K | 91% | 1 | | Jul 2026 | Pathlab | 8K | 8.4% | 2 | | Jul 2026 | Southern Community Laboratories | 580 | 0.61% | 3 | | Aug 2026 | Awanui Labs | 85.2K | 90.8% | 1 | | Aug 2026 | Pathlab | 7.9K | 8.5% | 2 | | Aug 2026 | Southern Community Laboratories | 710 | 0.76% | 3 | | Sep 2026 | Awanui Labs | — | — | — | | Sep 2026 | Pathlab | — | — | — | | Sep 2026 | Southern Community Laboratories | — | — | — | ## What is being compared - **Awanui Labs**: Measured on the search terms “awanui”, “awanui labs”, “awanui labs blood test”, “awanui labs near me”, “awanui labs new zealand”, “awanui labs nz”, “awanuilabs” and “awanuilabs co nz”, summed into one figure. - **Pathlab**: Measured on the search terms “pathlab”, “pathlab blood test”, “pathlab co nz”, “pathlab near me”, “pathlab nz”, “pathlab online” and “pathlab pathology”, summed into one figure. - **Southern Community Laboratories**: Measured on the search terms “sc labs”, “sclabs co nz”, “southern community laboratories”, “southern community laboratories blood test”, “southern community laboratories near me” and “southern community laboratories nz”, summed into one figure. - [Awanui Labs](/demand/nz/brands/awanui-labs) - [Pathlab](/demand/nz/brands/pathlab) - [Southern Community Laboratories](/demand/nz/brands/southern-community-laboratories) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among medical laboratories in New Zealand? In August 2026, Awanui Labs was the most searched among medical laboratories in New Zealand, with an estimated 85.2K branded searches and 90.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Medical laboratories in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-medical-laboratories This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-medical-laboratories. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.