---
title: "Media monitoring and social listening tools in New Zealand: Which brands are most popular in search?"
description: "Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Share of Search among Isentia, Brandwatch, Meltwater, Muck Rack, Mention and Talkwalker, the media monitoring and social listening tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-media-monitoring-tools"
publisher: "Brandwave"
---

# Media monitoring and social listening tools in New Zealand: Which brands are most popular in search?

Compare the media monitoring and social listening tools New Zealand communications teams track coverage with. Share of Search among Isentia, Brandwatch, Meltwater, Muck Rack, Mention and Talkwalker, the media monitoring and social listening tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Media monitoring and social listening tools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Isentia, 31.6%

## Which brand is most popular in search among media monitoring and social listening tools in New Zealand?

- In August 2026, Isentia was the most searched among media monitoring and social listening tools in New Zealand, with an estimated 250 branded searches and 31.6% estimated Share of Search within this set.
- Brandwatch is in 2nd place, 1.3 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 46.2% to 31.6%.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand increased from 18.3% to 30.4%.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand increased from 21.5% to 27.8%.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 7.5% to 5.1%.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand decreased from 4.3% to 2.5%.
- Across the 11 months ending August 2026, Isentia’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 50.6% in May 2026 and was lowest at 31.6% in August 2026.
- Across the 11 months ending August 2026, Brandwatch’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 30.4% in August 2026 and was lowest at 16.3% in July 2026.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 29.1% in July 2026 and was lowest at 20.8% in June 2026.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 8% in February 2026 and was lowest at 4.3% in November 2025.
- Across the 11 months ending August 2026, Mention’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 4% in January 2026 and was lowest at 1.1% in May 2026.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among media monitoring and social listening tools in New Zealand peaked at 6.9% in March 2026 and was lowest at 2.2% in May 2026.
- Across the 11 months ending August 2026, Brandwatch rose from 3rd to 2nd among media monitoring and social listening tools in New Zealand.
- Across the 11 months ending August 2026, Meltwater fell from 2nd to 3rd among media monitoring and social listening tools in New Zealand.
- Across the 11 months ending August 2026, Mention rose from 6th to 5th among media monitoring and social listening tools in New Zealand.
- Across the 11 months ending August 2026, Talkwalker fell from 5th to 6th among media monitoring and social listening tools in New Zealand.

## Compare search popularity between leading brands

- [Isentia vs Brandwatch: compare search popularity](/demand/nz/compare/brandwatch-vs-isentia): 31.6% against 30.4% Share of Search.
- [Isentia vs Meltwater: compare search popularity](/demand/nz/compare/isentia-vs-meltwater): 31.6% against 27.8% Share of Search.
- [Isentia vs Muck Rack: compare search popularity](/demand/nz/compare/isentia-vs-muck-rack): 31.6% against 5.1% Share of Search.
- [Isentia vs Mention: compare search popularity](/demand/nz/compare/isentia-vs-mention): 31.6% against 2.5% Share of Search.
- [Brandwatch vs Meltwater: compare search popularity](/demand/nz/compare/brandwatch-vs-meltwater): 30.4% against 27.8% Share of Search.
- [Brandwatch vs Muck Rack: compare search popularity](/demand/nz/compare/brandwatch-vs-muck-rack): 30.4% against 5.1% Share of Search.
- [Brandwatch vs Mention: compare search popularity](/demand/nz/compare/brandwatch-vs-mention): 30.4% against 2.5% Share of Search.
- [Meltwater vs Muck Rack: compare search popularity](/demand/nz/compare/meltwater-vs-muck-rack): 27.8% against 5.1% Share of Search.
- [Meltwater vs Mention: compare search popularity](/demand/nz/compare/meltwater-vs-mention): 27.8% against 2.5% Share of Search.
- [Muck Rack vs Mention: compare search popularity](/demand/nz/compare/mention-vs-muck-rack): 5.1% against 2.5% Share of Search.

## How did search popularity change for New Zealand media monitoring and social listening tools in August 2026?

- In August 2026, Brandwatch overtook Meltwater to rank 2nd among media monitoring and social listening tools in New Zealand, at 30.4%.
- In August 2026, Mention overtook Talkwalker to rank 5th among media monitoring and social listening tools in New Zealand, at 2.5%.
- In August 2026, Isentia lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 43% to 31.6%.
- In August 2026, Muck Rack lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 7% to 5.1%.
- In August 2026, Meltwater lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 29.1% to 27.8%.
- In August 2026, Talkwalker lost estimated Share of Search among media monitoring and social listening tools in New Zealand, from 3.5% to 2.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Isentia | 31.6% | 250 | -32.4% | Isentia |
| 2 | Brandwatch | 30.4% | 240 | +71.4% | Brandwatch |
| 3 | Meltwater | 27.8% | 220 | -12.0% | Meltwater |
| 4 | Muck Rack | 5.1% | 40 | -33.3% | Muck Rack |
| 5 | Mention | 2.5% | 20 | +100.0% | Mention |
| 6 | Talkwalker | 2.5% | 20 | -33.3% | Talkwalker |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Isentia | 430 | 46.2% | 1 |
| Oct 2025 | Meltwater | 200 | 21.5% | 2 |
| Oct 2025 | Brandwatch | 170 | 18.3% | 3 |
| Oct 2025 | Muck Rack | 70 | 7.5% | 4 |
| Oct 2025 | Talkwalker | 40 | 4.3% | 5 |
| Oct 2025 | Mention | 20 | 2.2% | 6 |
| Nov 2025 | Isentia | 430 | 46.7% | 1 |
| Nov 2025 | Meltwater | 200 | 21.7% | 2 |
| Nov 2025 | Brandwatch | 190 | 20.7% | 3 |
| Nov 2025 | Muck Rack | 40 | 4.3% | 4 |
| Nov 2025 | Talkwalker | 40 | 4.3% | 5 |
| Nov 2025 | Mention | 20 | 2.2% | 6 |
| Dec 2025 | Isentia | 340 | 47.2% | 1 |
| Dec 2025 | Meltwater | 180 | 25% | 2 |
| Dec 2025 | Brandwatch | 120 | 16.7% | 3 |
| Dec 2025 | Muck Rack | 40 | 5.6% | 4 |
| Dec 2025 | Talkwalker | 30 | 4.2% | 5 |
| Dec 2025 | Mention | 10 | 1.4% | 6 |
| Jan 2026 | Isentia | 320 | 42.7% | 1 |
| Jan 2026 | Meltwater | 170 | 22.7% | 2 |
| Jan 2026 | Brandwatch | 150 | 20% | 3 |
| Jan 2026 | Muck Rack | 40 | 5.3% | 4 |
| Jan 2026 | Talkwalker | 40 | 5.3% | 5 |
| Jan 2026 | Mention | 30 | 4% | 6 |
| Feb 2026 | Isentia | 300 | 40% | 1 |
| Feb 2026 | Meltwater | 170 | 22.7% | 2 |
| Feb 2026 | Brandwatch | 160 | 21.3% | 3 |
| Feb 2026 | Muck Rack | 60 | 8% | 4 |
| Feb 2026 | Talkwalker | 50 | 6.7% | 5 |
| Feb 2026 | Mention | 10 | 1.3% | 6 |
| Mar 2026 | Isentia | 370 | 42.5% | 1 |
| Mar 2026 | Meltwater | 200 | 23% | 2 |
| Mar 2026 | Brandwatch | 170 | 19.5% | 3 |
| Mar 2026 | Talkwalker | 60 | 6.9% | 4 |
| Mar 2026 | Muck Rack | 50 | 5.7% | 5 |
| Mar 2026 | Mention | 20 | 2.3% | 6 |
| Apr 2026 | Isentia | 350 | 41.2% | 1 |
| Apr 2026 | Meltwater | 240 | 28.2% | 2 |
| Apr 2026 | Brandwatch | 170 | 20% | 3 |
| Apr 2026 | Muck Rack | 50 | 5.9% | 4 |
| Apr 2026 | Talkwalker | 30 | 3.5% | 5 |
| Apr 2026 | Mention | 10 | 1.2% | 6 |
| May 2026 | Isentia | 450 | 50.6% | 1 |
| May 2026 | Meltwater | 210 | 23.6% | 2 |
| May 2026 | Brandwatch | 150 | 16.9% | 3 |
| May 2026 | Muck Rack | 50 | 5.6% | 4 |
| May 2026 | Talkwalker | 20 | 2.2% | 5 |
| May 2026 | Mention | 10 | 1.1% | 6 |
| Jun 2026 | Isentia | 370 | 48.1% | 1 |
| Jun 2026 | Meltwater | 160 | 20.8% | 2 |
| Jun 2026 | Brandwatch | 150 | 19.5% | 3 |
| Jun 2026 | Muck Rack | 50 | 6.5% | 4 |
| Jun 2026 | Talkwalker | 30 | 3.9% | 5 |
| Jun 2026 | Mention | 10 | 1.3% | 6 |
| Jul 2026 | Isentia | 370 | 43% | 1 |
| Jul 2026 | Meltwater | 250 | 29.1% | 2 |
| Jul 2026 | Brandwatch | 140 | 16.3% | 3 |
| Jul 2026 | Muck Rack | 60 | 7% | 4 |
| Jul 2026 | Talkwalker | 30 | 3.5% | 5 |
| Jul 2026 | Mention | 10 | 1.2% | 6 |
| Aug 2026 | Isentia | 250 | 31.6% | 1 |
| Aug 2026 | Brandwatch | 240 | 30.4% | 2 |
| Aug 2026 | Meltwater | 220 | 27.8% | 3 |
| Aug 2026 | Muck Rack | 40 | 5.1% | 4 |
| Aug 2026 | Mention | 20 | 2.5% | 5 |
| Aug 2026 | Talkwalker | 20 | 2.5% | 6 |
| Sep 2026 | Brandwatch | — | — | — |
| Sep 2026 | Isentia | — | — | — |
| Sep 2026 | Meltwater | — | — | — |
| Sep 2026 | Mention | — | — | — |
| Sep 2026 | Muck Rack | — | — | — |
| Sep 2026 | Talkwalker | — | — | — |

## What is being compared

- **Brandwatch**: Measured on the search terms “brandwatch”, “brandwatch com”, “brandwatch consumer research”, “brandwatch media monitoring”, “brandwatch near me” and “brandwatch social listening”, summed into one figure.
- **Isentia**: Measured on the search terms “isentia”, “isentia com”, “isentia media monitoring”, “isentia near me”, “isentia new zealand” and “isentia nz”, summed into one figure.
- **Meltwater**: Measured on the search terms “meltwater”, “meltwater com”, “meltwater media monitoring”, “meltwater monitoring”, “meltwater near me”, “meltwater nz” and “meltwater social listening”, summed into one figure.
- **Mention**: Measured on the search terms “mention app”, “mention media monitoring”, “mention monitoring” and “mention social listening”, summed into one figure.
- **Muck Rack**: Measured on the search terms “muck rack”, “muck rack media monitoring”, “muck rack social listening”, “muckrack” and “muckrack media monitoring”, summed into one figure.
- **Talkwalker**: Measured on the search terms “talkwalker”, “talkwalker media monitoring” and “talkwalker social listening”, summed into one figure.

- [Brandwatch](/demand/nz/brands/brandwatch)
- [Isentia](/demand/nz/brands/isentia)
- [Meltwater](/demand/nz/brands/meltwater)
- [Mention](/demand/nz/brands/mention)
- [Muck Rack](/demand/nz/brands/muck-rack)
- [Talkwalker](/demand/nz/brands/talkwalker)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among media monitoring and social listening tools in New Zealand?

In August 2026, Isentia was the most searched among media monitoring and social listening tools in New Zealand, with an estimated 250 branded searches and 31.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Media monitoring and social listening tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-media-monitoring-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-media-monitoring-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.