---
title: "Media agencies in New Zealand: Which brands are most popular in search?"
description: "Compare media agencies that plan and buy advertising for New Zealand brands, using branded searches made in New Zealand. Share of Search among dentsu, PHD, OMD, WPP Media, MBM, Spark Foundry and Together, the media agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-media-agencies"
publisher: "Brandwave"
---

# Media agencies in New Zealand: Which brands are most popular in search?

Compare media agencies that plan and buy advertising for New Zealand brands, using branded searches made in New Zealand. Share of Search among dentsu, PHD, OMD, WPP Media, MBM, Spark Foundry and Together, the media agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: media agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: dentsu, 28.7%

## Which brand is most popular in search among media agencies in New Zealand?

- In August 2026, dentsu was the most searched among media agencies in New Zealand, with an estimated 1.3K branded searches and 28.7% estimated Share of Search within this set.
- PHD is in 2nd place, 6.6 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand increased from 25.8% to 28.7%.
- Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand increased from 21.3% to 22.1%.
- Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand decreased from 23.3% to 20.5%.
- Across the 11 months ending August 2026, Spark Foundry’s estimated Share of Search among media agencies in New Zealand decreased from 6.5% to 4.9%.
- Across the 11 months ending August 2026, Together’s estimated Share of Search among media agencies in New Zealand increased from 1.7% to 2.4%.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand peaked at 31.6% in April 2026 and was lowest at 24.8% in June 2026.
- Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand peaked at 22.1% in August 2026 and was lowest at 18.1% in January 2026.
- Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand peaked at 24.4% in November 2025 and was lowest at 17.4% in April 2026.
- Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media agencies in New Zealand peaked at 19% in May 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand peaked at 7.6% in May 2026 and was lowest at 5.5% in November 2025.
- Across the 11 months ending August 2026, Spark Foundry’s estimated Share of Search among media agencies in New Zealand peaked at 7.5% in December 2025 and was lowest at 2.8% in July 2026.
- Across the 11 months ending August 2026, Together’s estimated Share of Search among media agencies in New Zealand peaked at 2.9% in November 2025 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, PHD rose from 3rd to 2nd among media agencies in New Zealand.
- Across the 11 months ending August 2026, OMD fell from 2nd to 3rd among media agencies in New Zealand.
- Across the 11 months ending August 2026, MBM rose from 6th to 5th among media agencies in New Zealand.
- Across the 11 months ending August 2026, Spark Foundry fell from 5th to 6th among media agencies in New Zealand.
- Across the 11 months ending August 2026, WPP Media held steady: its estimated Share of Search among media agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [dentsu vs PHD: compare search popularity](/demand/nz/compare/dentsu-new-zealand-vs-phd-media): 28.7% against 22.1% Share of Search.
- [dentsu vs OMD: compare search popularity](/demand/nz/compare/dentsu-new-zealand-vs-omd-new-zealand): 28.7% against 20.5% Share of Search.
- [dentsu vs WPP Media: compare search popularity](/demand/nz/compare/dentsu-new-zealand-vs-wpp-media): 28.7% against 15.2% Share of Search.
- [dentsu vs MBM: compare search popularity](/demand/nz/compare/dentsu-new-zealand-vs-mbm): 28.7% against 6.2% Share of Search.
- [PHD vs OMD: compare search popularity](/demand/nz/compare/omd-new-zealand-vs-phd-media): 22.1% against 20.5% Share of Search.
- [PHD vs WPP Media: compare search popularity](/demand/nz/compare/phd-media-vs-wpp-media): 22.1% against 15.2% Share of Search.
- [PHD vs MBM: compare search popularity](/demand/nz/compare/mbm-vs-phd-media): 22.1% against 6.2% Share of Search.
- [OMD vs WPP Media: compare search popularity](/demand/nz/compare/omd-new-zealand-vs-wpp-media): 20.5% against 15.2% Share of Search.
- [OMD vs MBM: compare search popularity](/demand/nz/compare/mbm-vs-omd-new-zealand): 20.5% against 6.2% Share of Search.
- [WPP Media vs MBM: compare search popularity](/demand/nz/compare/mbm-vs-wpp-media): 15.2% against 6.2% Share of Search.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
- In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.
- In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.
- In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.
- In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
- WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.
- Estimated monthly branded searches for Together in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | dentsu | 28.7% | 1.3K | -0.8% | dentsu Aotearoa |
| 2 | PHD | 22.1% | 1K | +19.0% | PHD Aotearoa |
| 3 | OMD | 20.5% | 930 | +1.1% | OMD New Zealand |
| 4 | WPP Media | 15.2% | 690 | +4.5% | WPP Media New Zealand |
| 5 | MBM | 6.2% | 280 | -3.4% | MBM |
| 6 | Spark Foundry | 4.9% | 220 | +83.3% | Spark Foundry New Zealand |
| 7 | Together | 2.4% | 110 | +22.2% | Together |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | dentsu | 1.2K | 25.8% | 1 |
| Oct 2025 | OMD | 1.1K | 23.3% | 2 |
| Oct 2025 | PHD | 1K | 21.3% | 3 |
| Oct 2025 | WPP Media | 750 | 15.6% | 4 |
| Oct 2025 | Spark Foundry | 310 | 6.5% | 5 |
| Oct 2025 | MBM | 280 | 5.8% | 6 |
| Oct 2025 | Together | 80 | 1.7% | 7 |
| Nov 2025 | dentsu | 1.1K | 25.1% | 1 |
| Nov 2025 | OMD | 1.1K | 24.4% | 2 |
| Nov 2025 | PHD | 1K | 22% | 3 |
| Nov 2025 | WPP Media | 590 | 13% | 4 |
| Nov 2025 | Spark Foundry | 320 | 7% | 5 |
| Nov 2025 | MBM | 250 | 5.5% | 6 |
| Nov 2025 | Together | 130 | 2.9% | 7 |
| Dec 2025 | dentsu | 900 | 29.3% | 1 |
| Dec 2025 | OMD | 610 | 19.9% | 2 |
| Dec 2025 | PHD | 560 | 18.2% | 3 |
| Dec 2025 | WPP Media | 480 | 15.6% | 4 |
| Dec 2025 | MBM | 230 | 7.5% | 5 |
| Dec 2025 | Spark Foundry | 230 | 7.5% | 6 |
| Dec 2025 | Together | 60 | 2% | 7 |
| Jan 2026 | dentsu | 1.1K | 28.2% | 1 |
| Jan 2026 | OMD | 930 | 24.1% | 2 |
| Jan 2026 | PHD | 700 | 18.1% | 3 |
| Jan 2026 | WPP Media | 550 | 14.2% | 4 |
| Jan 2026 | MBM | 280 | 7.3% | 5 |
| Jan 2026 | Spark Foundry | 240 | 6.2% | 6 |
| Jan 2026 | Together | 70 | 1.8% | 7 |
| Feb 2026 | dentsu | 1.3K | 27.5% | 1 |
| Feb 2026 | OMD | 1.1K | 23% | 2 |
| Feb 2026 | PHD | 990 | 21.2% | 3 |
| Feb 2026 | WPP Media | 710 | 15.2% | 4 |
| Feb 2026 | MBM | 260 | 5.6% | 5 |
| Feb 2026 | Spark Foundry | 220 | 4.7% | 6 |
| Feb 2026 | Together | 130 | 2.8% | 7 |
| Mar 2026 | dentsu | 1.5K | 29.7% | 1 |
| Mar 2026 | OMD | 1.1K | 20.6% | 2 |
| Mar 2026 | PHD | 960 | 18.9% | 3 |
| Mar 2026 | WPP Media | 790 | 15.5% | 4 |
| Mar 2026 | MBM | 330 | 6.5% | 5 |
| Mar 2026 | Spark Foundry | 330 | 6.5% | 6 |
| Mar 2026 | Together | 120 | 2.4% | 7 |
| Apr 2026 | dentsu | 1.4K | 31.6% | 1 |
| Apr 2026 | PHD | 800 | 18.6% | 2 |
| Apr 2026 | WPP Media | 790 | 18.4% | 3 |
| Apr 2026 | OMD | 750 | 17.4% | 4 |
| Apr 2026 | MBM | 260 | 6% | 5 |
| Apr 2026 | Spark Foundry | 240 | 5.6% | 6 |
| Apr 2026 | Together | 100 | 2.3% | 7 |
| May 2026 | dentsu | 1.1K | 25.2% | 1 |
| May 2026 | OMD | 910 | 20.9% | 2 |
| May 2026 | WPP Media | 830 | 19% | 3 |
| May 2026 | PHD | 820 | 18.8% | 4 |
| May 2026 | MBM | 330 | 7.6% | 5 |
| May 2026 | Spark Foundry | 260 | 6% | 6 |
| May 2026 | Together | 110 | 2.5% | 7 |
| Jun 2026 | dentsu | 1K | 24.8% | 1 |
| Jun 2026 | OMD | 1K | 24.3% | 2 |
| Jun 2026 | PHD | 820 | 19.5% | 3 |
| Jun 2026 | WPP Media | 690 | 16.4% | 4 |
| Jun 2026 | Spark Foundry | 270 | 6.4% | 5 |
| Jun 2026 | MBM | 240 | 5.7% | 6 |
| Jun 2026 | Together | 120 | 2.9% | 7 |
| Jul 2026 | dentsu | 1.3K | 31% | 1 |
| Jul 2026 | OMD | 920 | 21.7% | 2 |
| Jul 2026 | PHD | 840 | 19.9% | 3 |
| Jul 2026 | WPP Media | 660 | 15.6% | 4 |
| Jul 2026 | MBM | 290 | 6.9% | 5 |
| Jul 2026 | Spark Foundry | 120 | 2.8% | 6 |
| Jul 2026 | Together | 90 | 2.1% | 7 |
| Aug 2026 | dentsu | 1.3K | 28.7% | 1 |
| Aug 2026 | PHD | 1K | 22.1% | 2 |
| Aug 2026 | OMD | 930 | 20.5% | 3 |
| Aug 2026 | WPP Media | 690 | 15.2% | 4 |
| Aug 2026 | MBM | 280 | 6.2% | 5 |
| Aug 2026 | Spark Foundry | 220 | 4.9% | 6 |
| Aug 2026 | Together | 110 | 2.4% | 7 |
| Sep 2026 | dentsu | — | — | — |
| Sep 2026 | MBM | — | — | — |
| Sep 2026 | OMD | — | — | — |
| Sep 2026 | PHD | — | — | — |
| Sep 2026 | Spark Foundry | — | — | — |
| Sep 2026 | Together | — | — | — |
| Sep 2026 | WPP Media | — | — | — |

## What is being compared

- **dentsu**: Measured on the search terms “dentsu”, “dentsu agency”, “dentsu aotearoa”, “dentsu auckland”, “dentsu company”, “dentsu media”, “dentsu new zealand” and “dentsu nz”, summed into one figure.
- **MBM**: Measured on the search terms “mbm advertising”, “mbm agency”, “mbm auckland”, “mbm media”, “mbm media nz”, “mbm new zealand”, “mbm nz”, “mbm publicis” and “mbm wellington”, summed into one figure.
- **OMD**: Measured on the search terms “omd agency”, “omd auckland”, “omd christchurch”, “omd company”, “omd group”, “omd media”, “omd new zealand”, “omd nz” and “omd wellington”, summed into one figure.
- **PHD**: Measured on the search terms “phd agency”, “phd aotearoa”, “phd aotearoa nz”, “phd media”, “phd media auckland”, “phd media new zealand” and “phd media nz”, summed into one figure.
- **Spark Foundry**: Measured on the search terms “spark foundry”, “spark foundry auckland” and “spark foundry nz”, summed into one figure.
- **Together**: Measured on the search terms “together media”, “together media agency”, “we are together” and “wearetogether”, summed into one figure.
- **WPP Media**: Measured on the search terms “essencemediacom”, “group m nz”, “groupm”, “groupm new zealand”, “groupm nz”, “mediacom new zealand”, “mediacom nz”, “mindshare new zealand”, “mindshare nz”, “wavemaker new zealand”, “wavemaker nz”, “wpp media”, “wpp media agencies”, “wpp media agency”, “wpp media auckland”, “wpp media new zealand” and “wpp media nz”, summed into one figure.

- [dentsu](/demand/nz/brands/dentsu-new-zealand)
- [MBM](/demand/nz/brands/mbm)
- [OMD](/demand/nz/brands/omd-new-zealand)
- [PHD](/demand/nz/brands/phd-media)
- [Spark Foundry](/demand/nz/brands/spark-foundry)
- [Together](/demand/nz/brands/together-media)
- [WPP Media](/demand/nz/brands/wpp-media)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among media agencies in New Zealand?

In August 2026, dentsu was the most searched among media agencies in New Zealand, with an estimated 1.3K branded searches and 28.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Media agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-media-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-media-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.