---
title: "Mechanical keyboard brands in New Zealand: Which are searched most?"
description: "Compare the mechanical keyboard brands New Zealanders buy. Share of Search among Keychron, Wooting, EPOMAKER, NuPhy, Ducky, Akko, Logitech and Royal Kludge, the mechanical keyboard brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mechanical-keyboard-brands"
publisher: "Brandwave"
---

# Mechanical keyboard brands in New Zealand: Which are searched most?

Compare the mechanical keyboard brands New Zealanders buy. Share of Search among Keychron, Wooting, EPOMAKER, NuPhy, Ducky, Akko, Logitech and Royal Kludge, the mechanical keyboard brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mechanical keyboard brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Keychron, 36.8%

## Which brand is most popular in search among mechanical keyboard brands in New Zealand?

- In September 2026, Keychron was the most searched among mechanical keyboard brands in New Zealand, with an estimated 1.6K branded searches, 36.8% of all searches for the eight we track.
- Wooting is in 2nd place, 6.9 percentage points behind at 29.9%.
- Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand decreased from 44.7% to 36.8%.
- Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands in New Zealand increased from 23.5% to 29.9%.
- Across the 12 months ending September 2026, EPOMAKER’s share of searches among mechanical keyboard brands in New Zealand increased from 7.5% to 9%.
- Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand increased from 4.9% to 7.4%.
- Across the 12 months ending September 2026, Logitech’s share of searches among mechanical keyboard brands in New Zealand decreased from 4.9% to 3.7%.
- Across the 12 months ending September 2026, Royal Kludge’s share of searches among mechanical keyboard brands in New Zealand decreased from 3.3% to 2.5%.
- Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand peaked at 44.7% in October 2025 and was lowest at 33.1% in December 2025.
- Across the 12 months ending September 2026, Wooting’s share of searches among mechanical keyboard brands in New Zealand peaked at 34.8% in February 2026 and was lowest at 23.5% in October 2025.
- Across the 12 months ending September 2026, EPOMAKER’s share of searches among mechanical keyboard brands in New Zealand peaked at 9% in September 2026 and was lowest at 6.9% in April 2026.
- Across the 12 months ending September 2026, NuPhy’s share of searches among mechanical keyboard brands in New Zealand peaked at 10.6% in June 2026 and was lowest at 4.9% in October 2025.
- Across the 12 months ending September 2026, Ducky’s share of searches among mechanical keyboard brands in New Zealand peaked at 7.1% in January 2026 and was lowest at 4.4% in July 2026.
- Across the 12 months ending September 2026, Akko’s share of searches among mechanical keyboard brands in New Zealand peaked at 7.1% in January 2026 and was lowest at 4.6% in April 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among mechanical keyboard brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Royal Kludge’s share of searches among mechanical keyboard brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, NuPhy rose from 7th to 4th among mechanical keyboard brands in New Zealand.
- Across the 12 months ending September 2026, Ducky fell from 4th to 5th among mechanical keyboard brands in New Zealand.
- Across the 12 months ending September 2026, Akko fell from 5th to 6th among mechanical keyboard brands in New Zealand.
- Across the 12 months ending September 2026, Logitech fell from 6th to 7th among mechanical keyboard brands in New Zealand.

## Top mechanical keyboard brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Wooting and Logitech appeared every time. Keychron was recommended most often, coming first in three out of four answers. Logitech was second, and Wooting was third. EPOMAKER, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Keychron | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Logitech | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Wooting | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Ducky | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Akko | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| EPOMAKER | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| NuPhy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Royal Kludge | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about mechanical keyboard brands

- Asked ChatGPT "Which mechanical keyboard brand should I buy in New Zealand?": 1. Keychron, 2. Logitech, 3. Ducky, 4. Wooting
- Asked ChatGPT "What are the best mechanical keyboard brands in New Zealand?": 1. Keychron, 2. Logitech, 3. Ducky, 4. Wooting, 5. Akko
- Asked ChatGPT "What's the best mechanical keyboard brand in New Zealand for gaming and typing?": 1. Keychron, 2. Wooting, 3. Logitech
- Searched Google, AI Overview "gaming keyboard nz": 1. Logitech, 2. Wooting

Not named in any answer: EPOMAKER, NuPhy and Royal Kludge.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Keychron vs Wooting: compare search popularity](/demand/nz/compare/keychron-vs-wooting): 36.8% against 29.9% Share of Search.
- [Keychron vs EPOMAKER: compare search popularity](/demand/nz/compare/epomaker-vs-keychron): 36.8% against 9% Share of Search.
- [Keychron vs NuPhy: compare search popularity](/demand/nz/compare/keychron-vs-nuphy): 36.8% against 7.4% Share of Search.
- [Keychron vs Ducky: compare search popularity](/demand/nz/compare/ducky-keyboards-vs-keychron): 36.8% against 6% Share of Search.
- [Wooting vs EPOMAKER: compare search popularity](/demand/nz/compare/epomaker-vs-wooting): 29.9% against 9% Share of Search.
- [Wooting vs NuPhy: compare search popularity](/demand/nz/compare/nuphy-vs-wooting): 29.9% against 7.4% Share of Search.
- [Wooting vs Ducky: compare search popularity](/demand/nz/compare/ducky-keyboards-vs-wooting): 29.9% against 6% Share of Search.
- [EPOMAKER vs NuPhy: compare search popularity](/demand/nz/compare/epomaker-vs-nuphy): 9% against 7.4% Share of Search.
- [EPOMAKER vs Ducky: compare search popularity](/demand/nz/compare/ducky-keyboards-vs-epomaker): 9% against 6% Share of Search.
- [NuPhy vs Ducky: compare search popularity](/demand/nz/compare/ducky-keyboards-vs-nuphy): 7.4% against 6% Share of Search.

## How did search popularity change for New Zealand mechanical keyboard brands in September 2026?

- In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches.
- In September 2026, Ducky overtook Akko to rank 5th among mechanical keyboard brands in New Zealand, with 6% of the searches.
- In September 2026, Wooting gained share of searches among mechanical keyboard brands in New Zealand, from 26.3% to 29.9%.
- In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%.
- In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%.
- In September 2026, Logitech lost share of searches among mechanical keyboard brands in New Zealand, from 4.3% to 3.7%.
- Akko’s share of searches among mechanical keyboard brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.8% in September 2026.
- Estimated monthly branded searches for Royal Kludge in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Keychron | 36.8% | 1.6K | -15.8% | Keychron |
| 2 | Wooting | 29.9% | 1.3K | 0.0% | Wooting |
| 3 | EPOMAKER | 9% | 390 | 0.0% | EPOMAKER |
| 4 | NuPhy | 7.4% | 320 | -33.3% | NuPhy |
| 5 | Ducky | 6% | 260 | 0.0% | Ducky |
| 6 | Akko | 4.8% | 210 | -19.2% | Akko |
| 7 | Logitech | 3.7% | 160 | -23.8% | Logitech |
| 8 | Royal Kludge | 2.5% | 110 | -21.4% | Royal Kludge |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Keychron | 1.9K | 44.7% | 1 |
| Oct 2025 | Wooting | 1K | 23.5% | 2 |
| Oct 2025 | EPOMAKER | 320 | 7.5% | 3 |
| Oct 2025 | Ducky | 260 | 6.1% | 4 |
| Oct 2025 | Akko | 210 | 4.9% | 5 |
| Oct 2025 | Logitech | 210 | 4.9% | 6 |
| Oct 2025 | NuPhy | 210 | 4.9% | 7 |
| Oct 2025 | Royal Kludge | 140 | 3.3% | 8 |
| Nov 2025 | Keychron | 1.9K | 36.8% | 1 |
| Nov 2025 | Wooting | 1.6K | 30.9% | 2 |
| Nov 2025 | EPOMAKER | 390 | 7.5% | 3 |
| Nov 2025 | Ducky | 320 | 6.2% | 4 |
| Nov 2025 | NuPhy | 320 | 6.2% | 5 |
| Nov 2025 | Akko | 260 | 5% | 6 |
| Nov 2025 | Logitech | 210 | 4.1% | 7 |
| Nov 2025 | Royal Kludge | 170 | 3.3% | 8 |
| Dec 2025 | Keychron | 1.6K | 33.1% | 1 |
| Dec 2025 | Wooting | 1.6K | 33.1% | 2 |
| Dec 2025 | EPOMAKER | 390 | 8.1% | 3 |
| Dec 2025 | Akko | 320 | 6.6% | 4 |
| Dec 2025 | Ducky | 320 | 6.6% | 5 |
| Dec 2025 | NuPhy | 260 | 5.4% | 6 |
| Dec 2025 | Logitech | 180 | 3.7% | 7 |
| Dec 2025 | Royal Kludge | 170 | 3.5% | 8 |
| Jan 2026 | Keychron | 1.6K | 35.6% | 1 |
| Jan 2026 | Wooting | 1.3K | 28.9% | 2 |
| Jan 2026 | EPOMAKER | 390 | 8.7% | 3 |
| Jan 2026 | Akko | 320 | 7.1% | 4 |
| Jan 2026 | Ducky | 320 | 7.1% | 5 |
| Jan 2026 | NuPhy | 260 | 5.8% | 6 |
| Jan 2026 | Logitech | 200 | 4.4% | 7 |
| Jan 2026 | Royal Kludge | 110 | 2.4% | 8 |
| Feb 2026 | Keychron | 1.3K | 34.8% | 1 |
| Feb 2026 | Wooting | 1.3K | 34.8% | 2 |
| Feb 2026 | EPOMAKER | 260 | 7% | 3 |
| Feb 2026 | Akko | 210 | 5.6% | 4 |
| Feb 2026 | Ducky | 210 | 5.6% | 5 |
| Feb 2026 | NuPhy | 210 | 5.6% | 6 |
| Feb 2026 | Logitech | 140 | 3.7% | 7 |
| Feb 2026 | Royal Kludge | 110 | 2.9% | 8 |
| Mar 2026 | Keychron | 1.6K | 36% | 1 |
| Mar 2026 | Wooting | 1.3K | 29.2% | 2 |
| Mar 2026 | EPOMAKER | 390 | 8.8% | 3 |
| Mar 2026 | NuPhy | 320 | 7.2% | 4 |
| Mar 2026 | Akko | 260 | 5.8% | 5 |
| Mar 2026 | Ducky | 260 | 5.8% | 6 |
| Mar 2026 | Logitech | 210 | 4.7% | 7 |
| Mar 2026 | Royal Kludge | 110 | 2.5% | 8 |
| Apr 2026 | Keychron | 1.9K | 41.2% | 1 |
| Apr 2026 | Wooting | 1.3K | 28.2% | 2 |
| Apr 2026 | EPOMAKER | 320 | 6.9% | 3 |
| Apr 2026 | NuPhy | 320 | 6.9% | 4 |
| Apr 2026 | Akko | 210 | 4.6% | 5 |
| Apr 2026 | Ducky | 210 | 4.6% | 6 |
| Apr 2026 | Logitech | 210 | 4.6% | 7 |
| Apr 2026 | Royal Kludge | 140 | 3% | 8 |
| May 2026 | Keychron | 1.6K | 37.3% | 1 |
| May 2026 | Wooting | 1.3K | 30.3% | 2 |
| May 2026 | EPOMAKER | 320 | 7.5% | 3 |
| May 2026 | NuPhy | 320 | 7.5% | 4 |
| May 2026 | Logitech | 220 | 5.1% | 5 |
| May 2026 | Akko | 210 | 4.9% | 6 |
| May 2026 | Ducky | 210 | 4.9% | 7 |
| May 2026 | Royal Kludge | 110 | 2.6% | 8 |
| Jun 2026 | Keychron | 1.6K | 35.2% | 1 |
| Jun 2026 | Wooting | 1.3K | 28.6% | 2 |
| Jun 2026 | NuPhy | 480 | 10.6% | 3 |
| Jun 2026 | EPOMAKER | 320 | 7% | 4 |
| Jun 2026 | Akko | 260 | 5.7% | 5 |
| Jun 2026 | Ducky | 260 | 5.7% | 6 |
| Jun 2026 | Logitech | 230 | 5.1% | 7 |
| Jun 2026 | Royal Kludge | 90 | 2% | 8 |
| Jul 2026 | Keychron | 1.9K | 40.2% | 1 |
| Jul 2026 | Wooting | 1.3K | 27.5% | 2 |
| Jul 2026 | EPOMAKER | 390 | 8.2% | 3 |
| Jul 2026 | NuPhy | 320 | 6.8% | 4 |
| Jul 2026 | Akko | 260 | 5.5% | 5 |
| Jul 2026 | Ducky | 210 | 4.4% | 6 |
| Jul 2026 | Logitech | 210 | 4.4% | 7 |
| Jul 2026 | Royal Kludge | 140 | 3% | 8 |
| Aug 2026 | Keychron | 1.9K | 38.5% | 1 |
| Aug 2026 | Wooting | 1.3K | 26.3% | 2 |
| Aug 2026 | NuPhy | 480 | 9.7% | 3 |
| Aug 2026 | EPOMAKER | 390 | 7.9% | 4 |
| Aug 2026 | Akko | 260 | 5.3% | 5 |
| Aug 2026 | Ducky | 260 | 5.3% | 6 |
| Aug 2026 | Logitech | 210 | 4.3% | 7 |
| Aug 2026 | Royal Kludge | 140 | 2.8% | 8 |
| Sep 2026 | Keychron | 1.6K | 36.8% | 1 |
| Sep 2026 | Wooting | 1.3K | 29.9% | 2 |
| Sep 2026 | EPOMAKER | 390 | 9% | 3 |
| Sep 2026 | NuPhy | 320 | 7.4% | 4 |
| Sep 2026 | Ducky | 260 | 6% | 5 |
| Sep 2026 | Akko | 210 | 4.8% | 6 |
| Sep 2026 | Logitech | 160 | 3.7% | 7 |
| Sep 2026 | Royal Kludge | 110 | 2.5% | 8 |

## What is being compared

- **Akko**: Measured on the search term “akko keyboard”.
- **Ducky**: Measured on the search term “ducky keyboard”.
- **EPOMAKER**: Measured on the search term “epomaker”.
- **Keychron**: Measured on the search term “keychron”.
- **Logitech**: Measured on the search terms “logitech g pro keyboard” and “logitech mechanical keyboard”, summed into one figure.
- **NuPhy**: Measured on the search term “nuphy”.
- **Royal Kludge**: Measured on the search term “royal kludge”.
- **Wooting**: Measured on the search term “wooting”.

- [Akko](/demand/nz/brands/akko-keyboards)
- [Ducky](/demand/nz/brands/ducky-keyboards)
- [EPOMAKER](/demand/nz/brands/epomaker)
- [Keychron](/demand/nz/brands/keychron)
- [Logitech](/demand/nz/brands/logitech)
- [NuPhy](/demand/nz/brands/nuphy)
- [Royal Kludge](/demand/nz/brands/royal-kludge)
- [Wooting](/demand/nz/brands/wooting)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mechanical keyboard brands in New Zealand?

In September 2026, Keychron was the most searched among mechanical keyboard brands in New Zealand, with an estimated 1.6K branded searches, 36.8% of all searches for the eight we track.

## Cite this page

Brandwave. "Mechanical keyboard brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mechanical-keyboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mechanical-keyboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.