--- title: "Alliance Group vs Silver Fern Farms: Which is more popular in New Zealand?" description: "Is Alliance Group or Silver Fern Farms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-meat-brands/compare/alliance-group-vs-silver-fern-farms" publisher: "Brandwave" --- # Alliance Group vs Silver Fern Farms: Which is more popular in New Zealand? Is Alliance Group or Silver Fern Farms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alliance Group and Silver Fern Farms - **Competitive set**: Meat brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Alliance Group Share of Search**: 16.4% - **Silver Fern Farms Share of Search**: 43.4% ## Is Alliance Group or Silver Fern Farms more popular in search? - In October 2026, Silver Fern Farms had more branded searches than Alliance Group among meat brands in New Zealand. Silver Fern Farms had about 4,690 branded searches, while Alliance Group had 1,770. Silver Fern Farms made up 43.4% of all meat brand searches we track, and Alliance Group accounted for 16.4%. - Silver Fern Farms was ahead of Alliance Group in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand moved from 27.3% to 16.4%, and its estimated monthly branded searches moved from 4K to 1.8K. - Across the 12 months ending October 2026, Silver Fern Farms’ share of searches among meat brands in New Zealand moved from 38.6% to 43.4%, and its estimated monthly branded searches moved from 5.7K to 4.7K. ## Top meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silver Fern Farms was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Alliance Group did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Silver Fern Farms | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Greenlea | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Pure South | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Alliance Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ANZCO Foods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about meat brands - Asked ChatGPT "Which red meat brand should I buy in New Zealand?": 1. Silver Fern Farms, 2. Greenlea - Asked ChatGPT "What are the best red meat brands in New Zealand?": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South - Asked ChatGPT "What's the best red meat brand in New Zealand for family dinners?": 1. Silver Fern Farms, 2. Greenlea - Searched Google, AI Overview "grass fed beef nz": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South - Searched Google, AI Overview "meat brands": 1. Greenlea Not named in any answer: Alliance Group and ANZCO Foods. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meat brands in October 2026? - In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches. - In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%. ## How has branded search for Alliance Group and Silver Fern Farms changed in New Zealand over the last 12 months? | Month | Alliance Group estimated searches | Alliance Group Share of Search | Alliance Group rank | Silver Fern Farms estimated searches | Silver Fern Farms Share of Search | Silver Fern Farms rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4K | 27.3% | 2 | 5.7K | 38.6% | 1 | | Dec 2025 | 2.2K | 18.7% | 2 | 4.6K | 39.7% | 1 | | Jan 2026 | 2.7K | 21% | 2 | 5.7K | 43.5% | 1 | | Feb 2026 | 2.2K | 18.7% | 2 | 5.7K | 47.2% | 1 | | Mar 2026 | 2.4K | 16% | 3 | 6.9K | 46.8% | 1 | | Apr 2026 | 2K | 16.8% | 3 | 5.7K | 48.3% | 1 | | May 2026 | 1.9K | 15.7% | 3 | 5.8K | 49.3% | 1 | | Jun 2026 | 1.6K | 10.6% | 4 | 5.8K | 38.1% | 1 | | Jul 2026 | 1.7K | 15.4% | 4 | 4.8K | 43.5% | 1 | | Aug 2026 | 1.4K | 12.4% | 4 | 4.9K | 43.6% | 1 | | Sep 2026 | 1.3K | 11.4% | 4 | 5.7K | 49.3% | 1 | | Oct 2026 | 1.8K | 16.4% | 3 | 4.7K | 43.4% | 1 | ## How are Alliance Group’s and Silver Fern Farms’ branded searches counted? Brandwave collects information about searches that people make online using Alliance Group’s and Silver Fern Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alliance Group**: Measured on the search terms “alliance group”, “alliance group ltd” and “alliance meat”, summed into one figure. - **Silver Fern Farms**: Measured on the search terms “silver fern farms”, “silver fern farms beef”, “silver fern farms limited”, “silver fern farms venison”, “silver fern farms waitane” and “silverfernfarms”, summed into one figure. - [Alliance Group profile](/demand/nz/brands/alliance-group) - [Silver Fern Farms profile](/demand/nz/brands/silver-fern-farms) - [All meat brands in New Zealand](/demand/nz/categories/nz-meat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alliance Group or Silver Fern Farms more popular in search? In October 2026, Silver Fern Farms had more branded searches than Alliance Group among meat brands in New Zealand. Silver Fern Farms had about 4,690 branded searches, while Alliance Group had 1,770. Silver Fern Farms made up 43.4% of all meat brand searches we track, and Alliance Group accounted for 16.4%. ## Cite this page Brandwave. "Alliance Group vs Silver Fern Farms: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-meat-brands/compare/alliance-group-vs-silver-fern-farms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-meat-brands/compare/alliance-group-vs-silver-fern-farms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.