---
title: "Meat brands in New Zealand: Which are most popular?"
description: "Compare the red meat brands New Zealanders buy. Share of Search among Silver Fern Farms, Greenlea, Alliance Group, ANZCO Foods and Pure South, the meat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-meat-brands"
publisher: "Brandwave"
---

# Meat brands in New Zealand: Which are most popular?

Compare the red meat brands New Zealanders buy. Share of Search among Silver Fern Farms, Greenlea, Alliance Group, ANZCO Foods and Pure South, the meat brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Meat brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Oct 2026
- **Highest Share of Search**: Silver Fern Farms, 43.4%

## Which brand is most popular in search among meat brands in New Zealand?

- In October 2026, Silver Fern Farms was the most searched among meat brands in New Zealand, with an estimated 4.7K branded searches, 43.4% of all searches for the five tracked by the Brandwave Brand Demand Index.
- Greenlea is in 2nd place, 23.1 percentage points behind at 20.3%.
- Across the 12 months ending October 2026, Silver Fern Farms’ share of searches among meat brands in New Zealand increased from 38.6% to 43.4%.
- Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand increased from 14.1% to 20.3%.
- Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand decreased from 27.3% to 16.4%.
- Across the 12 months ending October 2026, ANZCO Foods’ share of searches among meat brands in New Zealand increased from 13.6% to 15.9%.
- Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand decreased from 6.3% to 4.1%.
- Across the 12 months ending October 2026, Silver Fern Farms’ share of searches among meat brands in New Zealand peaked at 49.3% in September 2026 and was lowest at 38.1% in June 2026.
- Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand peaked at 27.6% in June 2026 and was lowest at 13.4% in March 2026.
- Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand peaked at 27.3% in November 2025 and was lowest at 10.6% in June 2026.
- Across the 12 months ending October 2026, ANZCO Foods’ share of searches among meat brands in New Zealand peaked at 21% in June 2026 and was lowest at 13.6% in November 2025.
- Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 2.8% in June 2026.
- Across the 12 months ending October 2026, Greenlea rose from 3rd to 2nd among meat brands in New Zealand.
- Across the 12 months ending October 2026, Alliance Group fell from 2nd to 3rd among meat brands in New Zealand.

## Top meat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Greenlea appeared every time. Silver Fern Farms was recommended most often, coming first in all four answers that gave a list. Greenlea was second, and Pure South was third. Alliance Group, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Silver Fern Farms | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Greenlea | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Pure South | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Alliance Group | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ANZCO Foods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about meat brands

- Asked ChatGPT "Which red meat brand should I buy in New Zealand?": 1. Silver Fern Farms, 2. Greenlea
- Asked ChatGPT "What are the best red meat brands in New Zealand?": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South
- Asked ChatGPT "What's the best red meat brand in New Zealand for family dinners?": 1. Silver Fern Farms, 2. Greenlea
- Searched Google, AI Overview "grass fed beef nz": 1. Silver Fern Farms, 2. Greenlea, 3. Pure South
- Searched Google, AI Overview "meat brands": 1. Greenlea

Not named in any answer: Alliance Group and ANZCO Foods.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Silver Fern Farms vs Greenlea: compare search popularity](/demand/nz/compare/greenlea-vs-silver-fern-farms): 43.4% against 20.3% Share of Search.
- [Silver Fern Farms vs Alliance Group: compare search popularity](/demand/nz/compare/alliance-group-vs-silver-fern-farms): 43.4% against 16.4% Share of Search.
- [Silver Fern Farms vs ANZCO Foods: compare search popularity](/demand/nz/compare/anzco-foods-vs-silver-fern-farms): 43.4% against 15.9% Share of Search.
- [Silver Fern Farms vs Pure South: compare search popularity](/demand/nz/compare/pure-south-vs-silver-fern-farms): 43.4% against 4.1% Share of Search.
- [Greenlea vs Alliance Group: compare search popularity](/demand/nz/compare/alliance-group-vs-greenlea): 20.3% against 16.4% Share of Search.
- [Greenlea vs ANZCO Foods: compare search popularity](/demand/nz/compare/anzco-foods-vs-greenlea): 20.3% against 15.9% Share of Search.
- [Greenlea vs Pure South: compare search popularity](/demand/nz/compare/greenlea-vs-pure-south): 20.3% against 4.1% Share of Search.
- [Alliance Group vs ANZCO Foods: compare search popularity](/demand/nz/compare/alliance-group-vs-anzco-foods): 16.4% against 15.9% Share of Search.
- [Alliance Group vs Pure South: compare search popularity](/demand/nz/compare/alliance-group-vs-pure-south): 16.4% against 4.1% Share of Search.
- [ANZCO Foods vs Pure South: compare search popularity](/demand/nz/compare/anzco-foods-vs-pure-south): 15.9% against 4.1% Share of Search.

## How did search popularity change for New Zealand meat brands in October 2026?

- In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches.
- In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches.
- In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%.
- In October 2026, ANZCO Foods lost share of searches among meat brands in New Zealand, from 19% to 15.9%.
- In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%.

## Which meat brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Silver Fern Farms | 43.4% | 4.7K | -17.0% | Silver Fern Farms |
| 2 | Greenlea | 20.3% | 2.2K | +23.0% | Greenlea |
| 3 | Alliance Group | 16.4% | 1.8K | +35.1% | Alliance Group |
| 4 | ANZCO Foods | 15.9% | 1.7K | -21.1% | ANZCO Foods |
| 5 | Pure South | 4.1% | 440 | -17.0% | Pure South |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Silver Fern Farms | 5.7K | 38.6% | 1 |
| Nov 2025 | Alliance Group | 4K | 27.3% | 2 |
| Nov 2025 | Greenlea | 2.1K | 14.1% | 3 |
| Nov 2025 | ANZCO Foods | 2K | 13.6% | 4 |
| Nov 2025 | Pure South | 930 | 6.3% | 5 |
| Dec 2025 | Silver Fern Farms | 4.6K | 39.7% | 1 |
| Dec 2025 | Alliance Group | 2.2K | 18.7% | 2 |
| Dec 2025 | Greenlea | 2K | 17.1% | 3 |
| Dec 2025 | ANZCO Foods | 1.9K | 16.1% | 4 |
| Dec 2025 | Pure South | 990 | 8.5% | 5 |
| Jan 2026 | Silver Fern Farms | 5.7K | 43.5% | 1 |
| Jan 2026 | Alliance Group | 2.7K | 21% | 2 |
| Jan 2026 | ANZCO Foods | 2K | 15.3% | 3 |
| Jan 2026 | Greenlea | 2K | 15.2% | 4 |
| Jan 2026 | Pure South | 640 | 4.9% | 5 |
| Feb 2026 | Silver Fern Farms | 5.7K | 47.2% | 1 |
| Feb 2026 | Alliance Group | 2.2K | 18.7% | 2 |
| Feb 2026 | ANZCO Foods | 1.9K | 15.7% | 3 |
| Feb 2026 | Greenlea | 1.7K | 14.1% | 4 |
| Feb 2026 | Pure South | 530 | 4.4% | 5 |
| Mar 2026 | Silver Fern Farms | 6.9K | 46.8% | 1 |
| Mar 2026 | ANZCO Foods | 2.9K | 19.5% | 2 |
| Mar 2026 | Alliance Group | 2.4K | 16% | 3 |
| Mar 2026 | Greenlea | 2K | 13.4% | 4 |
| Mar 2026 | Pure South | 640 | 4.3% | 5 |
| Apr 2026 | Silver Fern Farms | 5.7K | 48.3% | 1 |
| Apr 2026 | ANZCO Foods | 2K | 17% | 2 |
| Apr 2026 | Alliance Group | 2K | 16.8% | 3 |
| Apr 2026 | Greenlea | 1.7K | 14.3% | 4 |
| Apr 2026 | Pure South | 420 | 3.6% | 5 |
| May 2026 | Silver Fern Farms | 5.8K | 49.3% | 1 |
| May 2026 | ANZCO Foods | 2K | 17% | 2 |
| May 2026 | Alliance Group | 1.9K | 15.7% | 3 |
| May 2026 | Greenlea | 1.7K | 14.3% | 4 |
| May 2026 | Pure South | 430 | 3.7% | 5 |
| Jun 2026 | Silver Fern Farms | 5.8K | 38.1% | 1 |
| Jun 2026 | Greenlea | 4.2K | 27.6% | 2 |
| Jun 2026 | ANZCO Foods | 3.2K | 21% | 3 |
| Jun 2026 | Alliance Group | 1.6K | 10.6% | 4 |
| Jun 2026 | Pure South | 420 | 2.8% | 5 |
| Jul 2026 | Silver Fern Farms | 4.8K | 43.5% | 1 |
| Jul 2026 | Greenlea | 2.1K | 19% | 2 |
| Jul 2026 | ANZCO Foods | 1.9K | 17.2% | 3 |
| Jul 2026 | Alliance Group | 1.7K | 15.4% | 4 |
| Jul 2026 | Pure South | 530 | 4.8% | 5 |
| Aug 2026 | Silver Fern Farms | 4.9K | 43.6% | 1 |
| Aug 2026 | ANZCO Foods | 2.3K | 20.6% | 2 |
| Aug 2026 | Greenlea | 2.1K | 18.7% | 3 |
| Aug 2026 | Alliance Group | 1.4K | 12.4% | 4 |
| Aug 2026 | Pure South | 530 | 4.8% | 5 |
| Sep 2026 | Silver Fern Farms | 5.7K | 49.3% | 1 |
| Sep 2026 | ANZCO Foods | 2.2K | 19% | 2 |
| Sep 2026 | Greenlea | 1.8K | 15.5% | 3 |
| Sep 2026 | Alliance Group | 1.3K | 11.4% | 4 |
| Sep 2026 | Pure South | 530 | 4.6% | 5 |
| Oct 2026 | Silver Fern Farms | 4.7K | 43.4% | 1 |
| Oct 2026 | Greenlea | 2.2K | 20.3% | 2 |
| Oct 2026 | Alliance Group | 1.8K | 16.4% | 3 |
| Oct 2026 | ANZCO Foods | 1.7K | 15.9% | 4 |
| Oct 2026 | Pure South | 440 | 4.1% | 5 |

## How are branded searches counted for meat brands?

- **Alliance Group**: Measured on the search terms “alliance group”, “alliance group ltd” and “alliance meat”, summed into one figure.
- **ANZCO Foods**: Measured on the search terms “anzco” and “anzco foods”, summed into one figure.
- **Greenlea**: Measured on the search terms “greenlea” and “greenlea meat”, summed into one figure.
- **Pure South**: Measured on the search terms “pure south” and “pure south lamb”, summed into one figure.
- **Silver Fern Farms**: Measured on the search terms “silver fern farms”, “silver fern farms beef”, “silver fern farms limited”, “silver fern farms venison”, “silver fern farms waitane” and “silverfernfarms”, summed into one figure.

- [Alliance Group](/demand/nz/brands/alliance-group)
- [ANZCO Foods](/demand/nz/brands/anzco-foods)
- [Greenlea](/demand/nz/brands/greenlea)
- [Pure South](/demand/nz/brands/pure-south)
- [Silver Fern Farms](/demand/nz/brands/silver-fern-farms)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among meat brands in New Zealand?

In October 2026, Silver Fern Farms was the most searched among meat brands in New Zealand, with an estimated 4.7K branded searches, 43.4% of all searches for the five tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Meat brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-meat-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-meat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.