---
title: "Measuring spoons brands in New Zealand: Which are searched most?"
description: "Compare the measuring spoons brands people buy. Share of Search among Le Creuset, KitchenAid, Tupperware, OXO and Avanti Homewares, the measuring spoons brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-measuring-spoons-brands"
publisher: "Brandwave"
---

# Measuring spoons brands in New Zealand: Which are searched most?

Compare the measuring spoons brands people buy. Share of Search among Le Creuset, KitchenAid, Tupperware, OXO and Avanti Homewares, the measuring spoons brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Measuring spoons brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 45.8%

## Which brand is most popular in search among measuring spoons brands in New Zealand?

- In September 2026, Le Creuset was the most searched among measuring spoons brands in New Zealand, with an estimated 8.1K branded searches, 45.8% of all searches for the five we track.
- KitchenAid is in 2nd place, 8.8 percentage points behind at 37%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand increased from 42.2% to 45.8%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands in New Zealand decreased from 42.3% to 37%.
- Across the 12 months ending September 2026, Tupperware’s share of searches among measuring spoons brands in New Zealand increased from 14.2% to 15.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand peaked at 48% in July 2026 and was lowest at 41.3% in January 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands in New Zealand peaked at 48.7% in November 2025 and was lowest at 32.5% in August 2026.
- Across the 12 months ending September 2026, Tupperware’s share of searches among measuring spoons brands in New Zealand peaked at 24.2% in August 2026 and was lowest at 8.3% in November 2025.
- Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring spoons brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among measuring spoons brands in New Zealand.
- Across the 12 months ending September 2026, OXO and Avanti Homewares held steady: their share of searches among measuring spoons brands in New Zealand each moved less than 0.5 percentage points.

## Top measuring spoons brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, OXO was mentioned most often, in three of the five answers. OXO was recommended most often, coming first in both answers that gave a list. Avanti Homewares was second. KitchenAid, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OXO | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Avanti Homewares | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Creuset | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about measuring spoons brands

- Asked ChatGPT "Which measuring spoons brand should I buy in New Zealand?": 1. OXO
- Asked ChatGPT "What are the best measuring spoons brands in New Zealand?": 1. OXO, 2. Avanti Homewares
- Asked ChatGPT "What's the best measuring spoons brand in New Zealand for baking at home?": 1. OXO, 2. Avanti Homewares
- Searched Google, AI Overview "measuring spoons nz": named none of the brands we track
- Searched Google, AI Overview "baking spoon set": 1. Le Creuset

Not named in any answer: KitchenAid and Tupperware.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-le-creuset): 45.8% against 37% Share of Search.
- [Le Creuset vs Tupperware: compare search popularity](/demand/nz/compare/le-creuset-vs-tupperware): 45.8% against 15.8% Share of Search.
- [KitchenAid vs Tupperware: compare search popularity](/demand/nz/compare/kitchenaid-vs-tupperware): 37% against 15.8% Share of Search.

## How did search popularity change for New Zealand measuring spoons brands in September 2026?

- In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.
- In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.
- In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.
- Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 45.8% | 8.1K | -2.1% | Le Creuset |
| 2 | KitchenAid | 37% | 6.5K | +2.2% | KitchenAid |
| 3 | Tupperware | 15.8% | 2.8K | -41.4% | Tupperware |
| 4 | OXO | 0.96% | 170 | -19.0% | Oxo |
| 5 | Avanti Homewares | 0.45% | 80 | +14.3% | Avanti Homewares |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 6.6K | 42.3% | 1 |
| Oct 2025 | Le Creuset | 6.6K | 42.2% | 2 |
| Oct 2025 | Tupperware | 2.2K | 14.2% | 3 |
| Oct 2025 | OXO | 170 | 1.1% | 4 |
| Oct 2025 | Avanti Homewares | 40 | 0.26% | 5 |
| Nov 2025 | KitchenAid | 11.5K | 48.7% | 1 |
| Nov 2025 | Le Creuset | 9.9K | 42.2% | 2 |
| Nov 2025 | Tupperware | 1.9K | 8.3% | 3 |
| Nov 2025 | OXO | 140 | 0.59% | 4 |
| Nov 2025 | Avanti Homewares | 40 | 0.17% | 5 |
| Dec 2025 | Le Creuset | 12.1K | 46% | 1 |
| Dec 2025 | KitchenAid | 11.7K | 44.5% | 2 |
| Dec 2025 | Tupperware | 2.2K | 8.5% | 3 |
| Dec 2025 | OXO | 210 | 0.8% | 4 |
| Dec 2025 | Avanti Homewares | 50 | 0.19% | 5 |
| Jan 2026 | Le Creuset | 8K | 41.3% | 1 |
| Jan 2026 | KitchenAid | 7.9K | 40.5% | 2 |
| Jan 2026 | Tupperware | 3.2K | 16.5% | 3 |
| Jan 2026 | OXO | 260 | 1.3% | 4 |
| Jan 2026 | Avanti Homewares | 50 | 0.26% | 5 |
| Feb 2026 | Le Creuset | 6.5K | 42.9% | 1 |
| Feb 2026 | KitchenAid | 6.3K | 41.3% | 2 |
| Feb 2026 | Tupperware | 2.2K | 14.5% | 3 |
| Feb 2026 | OXO | 170 | 1.1% | 4 |
| Feb 2026 | Avanti Homewares | 40 | 0.26% | 5 |
| Mar 2026 | Le Creuset | 8K | 47.1% | 1 |
| Mar 2026 | KitchenAid | 6.3K | 37.6% | 2 |
| Mar 2026 | Tupperware | 2.3K | 13.8% | 3 |
| Mar 2026 | OXO | 210 | 1.2% | 4 |
| Mar 2026 | Avanti Homewares | 40 | 0.24% | 5 |
| Apr 2026 | Le Creuset | 6.8K | 43.3% | 1 |
| Apr 2026 | KitchenAid | 6.4K | 40.4% | 2 |
| Apr 2026 | Tupperware | 2.3K | 14.7% | 3 |
| Apr 2026 | OXO | 210 | 1.3% | 4 |
| Apr 2026 | Avanti Homewares | 40 | 0.25% | 5 |
| May 2026 | Le Creuset | 8K | 46.9% | 1 |
| May 2026 | KitchenAid | 6.5K | 37.8% | 2 |
| May 2026 | Tupperware | 2.4K | 14% | 3 |
| May 2026 | OXO | 170 | 0.99% | 4 |
| May 2026 | Avanti Homewares | 50 | 0.29% | 5 |
| Jun 2026 | Le Creuset | 8.1K | 47.2% | 1 |
| Jun 2026 | KitchenAid | 6.3K | 36.3% | 2 |
| Jun 2026 | Tupperware | 2.6K | 15.3% | 3 |
| Jun 2026 | OXO | 170 | 0.99% | 4 |
| Jun 2026 | Avanti Homewares | 40 | 0.23% | 5 |
| Jul 2026 | Le Creuset | 8.4K | 48% | 1 |
| Jul 2026 | KitchenAid | 6.4K | 36.8% | 2 |
| Jul 2026 | Tupperware | 2.4K | 13.9% | 3 |
| Jul 2026 | OXO | 170 | 0.98% | 4 |
| Jul 2026 | Avanti Homewares | 50 | 0.29% | 5 |
| Aug 2026 | Le Creuset | 8.3K | 42% | 1 |
| Aug 2026 | KitchenAid | 6.4K | 32.5% | 2 |
| Aug 2026 | Tupperware | 4.8K | 24.2% | 3 |
| Aug 2026 | OXO | 210 | 1.1% | 4 |
| Aug 2026 | Avanti Homewares | 70 | 0.36% | 5 |
| Sep 2026 | Le Creuset | 8.1K | 45.8% | 1 |
| Sep 2026 | KitchenAid | 6.5K | 37% | 2 |
| Sep 2026 | Tupperware | 2.8K | 15.8% | 3 |
| Sep 2026 | OXO | 170 | 0.96% | 4 |
| Sep 2026 | Avanti Homewares | 80 | 0.45% | 5 |

## What is being compared

- **Avanti Homewares**: Measured on the search terms “avanti cup”, “avanti jar opener” and “avanti salad spinner”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **OXO**: Measured on the search term “oxo good grips”.
- **Tupperware**: Measured on the search terms “glass tupperware”, “tupperware”, “tupperware aus”, “tupperware can opener”, “tupperware drink bottles”, “tupperware party”, “tupperware pressure cooker”, “tupperware rice cooker” and “tupperware shape sorter”, summed into one figure.

- [Avanti Homewares](/demand/nz/brands/avanti-homewares)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Le Creuset](/demand/nz/brands/le-creuset)
- [OXO](/demand/nz/brands/oxo)
- [Tupperware](/demand/nz/brands/tupperware)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among measuring spoons brands in New Zealand?

In September 2026, Le Creuset was the most searched among measuring spoons brands in New Zealand, with an estimated 8.1K branded searches, 45.8% of all searches for the five we track.

## Cite this page

Brandwave. "Measuring spoons brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-measuring-spoons-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-measuring-spoons-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.