--- title: "Avanti Homewares vs KitchenAid: Which is searched more in New Zealand?" description: "Is Avanti Homewares or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Measuring cups brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-measuring-cups-brands/compare/avanti-homewares-vs-kitchenaid" publisher: "Brandwave" --- # Avanti Homewares vs KitchenAid: Which is searched more in New Zealand? Is Avanti Homewares or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Measuring cups brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanti Homewares and KitchenAid - **Competitive set**: Measuring cups brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avanti Homewares Share of Search**: 0.52% - **KitchenAid Share of Search**: 42.2% ## Is Avanti Homewares or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Avanti Homewares among measuring cups brands in New Zealand. KitchenAid had about 6,530 branded searches, while Avanti Homewares had 80. KitchenAid made up 42.2% of all measuring cups brand searches we track, and Avanti Homewares accounted for 0.52%. - KitchenAid was ahead of Avanti Homewares in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avanti Homewares’ share of searches among measuring cups brands in New Zealand moved from 0.29% to 0.52%, and its estimated monthly branded searches moved from 40 to 80. - Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring cups brands in New Zealand moved from 47.2% to 42.2%, and its estimated monthly branded searches moved from 6.6K to 6.5K. ## Top measuring cups brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Avanti Homewares | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Joseph Joseph | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Le Creuset | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about measuring cups brands - Asked ChatGPT "Which measuring cups brand should I buy in New Zealand?": 1. OXO, 2. Avanti Homewares, 3. Joseph Joseph - Asked ChatGPT "What are the best measuring cups brands in New Zealand?": 1. OXO, 2. Avanti Homewares, 3. Joseph Joseph - Asked ChatGPT "What's the best measuring cups brand in New Zealand for baking at home?": 1. OXO, 2. Joseph Joseph - Searched Google, AI Overview "measuring cups nz": named none of the brands we track - Searched Google, AI Overview "baking measuring cups": named none of the brands we track Not named in any answer: Le Creuset and KitchenAid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand measuring cups brands in September 2026? - In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%. - Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026. ## Month by month | Month | Avanti Homewares estimated searches | Avanti Homewares Share of Search | Avanti Homewares rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.29% | 5 | 6.6K | 47.2% | 1 | | Nov 2025 | 40 | 0.18% | 5 | 11.5K | 51.4% | 1 | | Dec 2025 | 50 | 0.2% | 5 | 11.7K | 47.3% | 2 | | Jan 2026 | 50 | 0.3% | 5 | 7.9K | 46.5% | 2 | | Feb 2026 | 40 | 0.3% | 5 | 6.3K | 46.5% | 2 | | Mar 2026 | 40 | 0.26% | 5 | 6.3K | 41.9% | 2 | | Apr 2026 | 40 | 0.29% | 5 | 6.4K | 45.4% | 2 | | May 2026 | 50 | 0.33% | 5 | 6.5K | 42.2% | 2 | | Jun 2026 | 40 | 0.26% | 5 | 6.3K | 41.1% | 2 | | Jul 2026 | 50 | 0.32% | 5 | 6.4K | 41.1% | 2 | | Aug 2026 | 70 | 0.45% | 5 | 6.4K | 40.8% | 2 | | Sep 2026 | 80 | 0.52% | 5 | 6.5K | 42.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Avanti Homewares’ and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanti Homewares**: Measured on the search terms “avanti cup”, “avanti jar opener” and “avanti salad spinner”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - [Avanti Homewares profile](/demand/nz/brands/avanti-homewares) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All measuring cups brands in New Zealand](/demand/nz/categories/nz-measuring-cups-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avanti Homewares or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Avanti Homewares among measuring cups brands in New Zealand. KitchenAid had about 6,530 branded searches, while Avanti Homewares had 80. KitchenAid made up 42.2% of all measuring cups brand searches we track, and Avanti Homewares accounted for 0.52%. ## Cite this page Brandwave. "Avanti Homewares vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-measuring-cups-brands/compare/avanti-homewares-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-measuring-cups-brands/compare/avanti-homewares-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.