--- title: "Mattress brands in New Zealand: Which brands are most popular in search?" description: "Compare the mattress brands New Zealanders buy. Share of Search among Ecosa, Sleepyhead and Sealy, the mattress brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mattress-brands" publisher: "Brandwave" --- # Mattress brands in New Zealand: Which brands are most popular in search? Compare the mattress brands New Zealanders buy. Share of Search among Ecosa, Sleepyhead and Sealy, the mattress brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mattress brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ecosa, 81.7% ## Which brand is most popular in search among mattress brands in New Zealand? - In August 2026, Ecosa was the most searched among mattress brands in New Zealand, with an estimated 24.5K branded searches and 81.7% estimated Share of Search within this set. - Sleepyhead is in 2nd place, 69.2 percentage points behind at 12.5% Share of Search. - Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among mattress brands in New Zealand decreased from 83.4% to 81.7%. - Across the 11 months ending August 2026, Sealy’s estimated Share of Search among mattress brands in New Zealand increased from 4.4% to 5.9%. - Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among mattress brands in New Zealand peaked at 85.3% in November 2025 and was lowest at 79.7% in February 2026. - Across the 11 months ending August 2026, Sleepyhead’s estimated Share of Search among mattress brands in New Zealand peaked at 13.8% in February 2026 and was lowest at 10% in November 2025. - Across the 11 months ending August 2026, Sealy’s estimated Share of Search among mattress brands in New Zealand peaked at 6.5% in February 2026 and was lowest at 4.4% in October 2025. - Across the 11 months ending August 2026, Sleepyhead held steady: its estimated Share of Search among mattress brands in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ecosa vs Sleepyhead: compare search popularity](/demand/nz/compare/ecosa-vs-sleepyhead): 81.7% against 12.5% Share of Search. - [Ecosa vs Sealy: compare search popularity](/demand/nz/compare/ecosa-vs-sealy): 81.7% against 5.9% Share of Search. - [Sleepyhead vs Sealy: compare search popularity](/demand/nz/compare/sealy-vs-sleepyhead): 12.5% against 5.9% Share of Search. ## How did search popularity change for New Zealand mattress brands in August 2026? - In August 2026, Sleepyhead gained estimated Share of Search among mattress brands in New Zealand, from 11.8% to 12.5%. - In August 2026, Ecosa lost estimated Share of Search among mattress brands in New Zealand, from 82.6% to 81.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ecosa | 81.7% | 24.5K | -15.4% | Ecosa | | 2 | Sleepyhead | 12.5% | 3.7K | -9.9% | Sleepyhead | | 3 | Sealy | 5.9% | 1.8K | -10.7% | Sealy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ecosa | 32.6K | 83.4% | 1 | | Oct 2025 | Sleepyhead | 4.8K | 12.2% | 2 | | Oct 2025 | Sealy | 1.7K | 4.4% | 3 | | Nov 2025 | Ecosa | 36.4K | 85.3% | 1 | | Nov 2025 | Sleepyhead | 4.3K | 10% | 2 | | Nov 2025 | Sealy | 2K | 4.7% | 3 | | Dec 2025 | Ecosa | 29.2K | 83.2% | 1 | | Dec 2025 | Sleepyhead | 4.1K | 11.6% | 2 | | Dec 2025 | Sealy | 1.8K | 5.1% | 3 | | Jan 2026 | Ecosa | 29.8K | 81.1% | 1 | | Jan 2026 | Sleepyhead | 4.7K | 12.8% | 2 | | Jan 2026 | Sealy | 2.2K | 6.1% | 3 | | Feb 2026 | Ecosa | 22.7K | 79.7% | 1 | | Feb 2026 | Sleepyhead | 3.9K | 13.8% | 2 | | Feb 2026 | Sealy | 1.9K | 6.5% | 3 | | Mar 2026 | Ecosa | 29K | 82.6% | 1 | | Mar 2026 | Sleepyhead | 4.2K | 11.8% | 2 | | Mar 2026 | Sealy | 2K | 5.6% | 3 | | Apr 2026 | Ecosa | 29.3K | 83.3% | 1 | | Apr 2026 | Sleepyhead | 4.1K | 11.7% | 2 | | Apr 2026 | Sealy | 1.7K | 4.9% | 3 | | May 2026 | Ecosa | 29K | 81.8% | 1 | | May 2026 | Sleepyhead | 4.4K | 12.4% | 2 | | May 2026 | Sealy | 2.1K | 5.9% | 3 | | Jun 2026 | Ecosa | 30.5K | 83.3% | 1 | | Jun 2026 | Sleepyhead | 4.2K | 11.5% | 2 | | Jun 2026 | Sealy | 1.9K | 5.2% | 3 | | Jul 2026 | Ecosa | 29K | 82.6% | 1 | | Jul 2026 | Sleepyhead | 4.2K | 11.8% | 2 | | Jul 2026 | Sealy | 2K | 5.6% | 3 | | Aug 2026 | Ecosa | 24.5K | 81.7% | 1 | | Aug 2026 | Sleepyhead | 3.7K | 12.5% | 2 | | Aug 2026 | Sealy | 1.8K | 5.9% | 3 | | Sep 2026 | Ecosa | — | — | — | | Sep 2026 | Sealy | — | — | — | | Sep 2026 | Sleepyhead | — | — | — | ## What is being compared - **Ecosa**: Measured on the search terms “Ecosa”, “ecosa au”, “ecosa bed”, “ecosa bed base”, “ecosa bedframe”, “ecosa co nz”, “ecosa cot mattress”, “ecosa double bed”, “ecosa double mattress”, “ecosa duvet”, “ecosa firm mattress”, “ecosa fold out bed”, “ecosa king”, “ecosa king bed”, “ecosa king mattress”, “ecosa king single”, “ecosa king single mattress”, “ecosa mattress”, “ecosa mattress cover”, “ecosa mattress king”, “ecosa mattress nz”, “ecosa mattress queen”, “ecosa mattress topper”, “ecosa memory foam pillow”, “ecosa near me”, “ecosa new zealand”, “ecosa nz”, “ecosa online”, “ecosa pillow”, “ecosa pillow briscoes”, “ecosa pillow case”, “ecosa pillow review”, “ecosa pure”, “ecosa pure mattress”, “ecosa queen”, “ecosa queen bed”, “ecosa queen mattress”, “ecosa rise”, “ecosa sale”, “ecosa shop”, “ecosa showroom”, “ecosa silk pillowcases”, “ecosa single”, “ecosa single bed”, “ecosa single mattress”, “ecosa sleep”, “ecosa store”, “ecosa weighted blanket” and “ecosa zen bed base”, summed into one figure. - **Sealy**: Measured on the search terms “sealy”, “sealy bed”, “sealy co nz”, “sealy correct comfort mattress”, “sealy mattress”, “sealy near me”, “sealy nz”, “sealy online”, “sealy posturepedic”, “sealy posturepedic mattress”, “sealy posturepremier” and “sealy queen bed”, summed into one figure. - **Sleepyhead**: Measured on the search terms “sleepyhead”, “sleepyhead bed”, “sleepyhead co nz”, “sleepyhead mattress”, “sleepyhead near me”, “sleepyhead nz”, “sleepyhead online”, “sleepyhead pocket spring”, “sleepyhead sale” and “sleepyhead sanctuary”, summed into one figure. - [Ecosa](/demand/nz/brands/ecosa) - [Sealy](/demand/nz/brands/sealy) - [Sleepyhead](/demand/nz/brands/sleepyhead) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mattress brands in New Zealand? In August 2026, Ecosa was the most searched among mattress brands in New Zealand, with an estimated 24.5K branded searches and 81.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Mattress brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-mattress-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.