--- title: "Alo Yoga vs Lululemon: Which is searched more in New Zealand?" description: "Is Alo Yoga or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mat strap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-mat-strap-brands/compare/alo-yoga-vs-lululemon" publisher: "Brandwave" --- # Alo Yoga vs Lululemon: Which is searched more in New Zealand? Is Alo Yoga or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mat strap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alo Yoga and Lululemon - **Competitive set**: Mat strap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alo Yoga Share of Search**: 10.5% - **Lululemon Share of Search**: 89.3% ## Is Alo Yoga or Lululemon more popular in search? - In September 2026, Lululemon had more branded searches than Alo Yoga among mat strap brands in New Zealand. Lululemon had about 79,600 branded searches, while Alo Yoga had 9,400. Lululemon made up 89.3% of all mat strap brand searches we track, and Alo Yoga accounted for 10.5%. - Lululemon was ahead of Alo Yoga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand moved from 7.2% to 10.5%, and its estimated monthly branded searches moved from 7.6K to 9.4K. - Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand moved from 92.6% to 89.3%, and its estimated monthly branded searches moved from 96.8K to 79.6K. ## Top mat strap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lululemon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Alo Yoga did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Manduka | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Alo Yoga | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mat strap brands - Asked ChatGPT "Which mat strap brand should I buy in New Zealand?": 1. Manduka, 2. Lululemon - Asked ChatGPT "What are the best mat strap brands in New Zealand?": 1. Lululemon, 2. Manduka - Asked ChatGPT "What's the best mat strap brand in New Zealand for carrying a mat?": 1. Manduka - Searched Google, AI Overview "yoga mat strap": 1. Lululemon Not named in any answer: Alo Yoga. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand mat strap brands in September 2026? - Estimated monthly branded searches for Alo Yoga in New Zealand rose 24.3% over 12 measured months, from 7.6K to 9.4K in September 2026. - Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026. ## Month by month | Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 7.2% | 2 | 96.8K | 92.6% | 1 | | Nov 2025 | 10.5K | 6.8% | 2 | 143K | 93% | 1 | | Dec 2025 | 7.5K | 5.1% | 2 | 141K | 94.8% | 1 | | Jan 2026 | 9.3K | 8.8% | 2 | 96.4K | 91% | 1 | | Feb 2026 | 7.6K | 6.1% | 2 | 115K | 93.5% | 1 | | Mar 2026 | 9.2K | 8.7% | 2 | 96.4K | 91.1% | 1 | | Apr 2026 | 9.1K | 8.6% | 2 | 96.5K | 91.1% | 1 | | May 2026 | 10.9K | 10.1% | 2 | 96.9K | 89.3% | 1 | | Jun 2026 | 9.4K | 8.7% | 2 | 97.2K | 90% | 1 | | Jul 2026 | 9.5K | 10.7% | 2 | 79.2K | 89.1% | 1 | | Aug 2026 | 11.1K | 10.3% | 2 | 96.3K | 89.6% | 1 | | Sep 2026 | 9.4K | 10.5% | 2 | 79.6K | 89.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Alo Yoga’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alo Yoga**: Measured on the search terms “alo”, “alo brand”, “alo cap”, “alo hoodie”, “alo moves”, “alo pants”, “alo quarter zip”, “alo rs”, “alo sale”, “alo set”, “alo sock”, “alo t shirt”, “alo wear”, “alo y”, “alo yoga” and “aloyoga”, summed into one figure. - **Lululemon**: Measured on the search terms “lululemon”, “lululemon align”, “lululemon america”, “lululemon mat”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tops” and “lululemon yoga pants”, summed into one figure. - [Alo Yoga profile](/demand/nz/brands/alo-yoga) - [Lululemon profile](/demand/nz/brands/lululemon) - [All mat strap brands in New Zealand](/demand/nz/categories/nz-mat-strap-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alo Yoga or Lululemon more popular in search? In September 2026, Lululemon had more branded searches than Alo Yoga among mat strap brands in New Zealand. Lululemon had about 79,600 branded searches, while Alo Yoga had 9,400. Lululemon made up 89.3% of all mat strap brand searches we track, and Alo Yoga accounted for 10.5%. ## Cite this page Brandwave. "Alo Yoga vs Lululemon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-mat-strap-brands/compare/alo-yoga-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mat-strap-brands/compare/alo-yoga-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.