---
title: "Mat strap brands in New Zealand: Which are searched most?"
description: "Compare the mat strap brands people buy. Share of Search among Lululemon, Alo Yoga and Manduka, the mat strap brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mat-strap-brands"
publisher: "Brandwave"
---

# Mat strap brands in New Zealand: Which are searched most?

Compare the mat strap brands people buy. Share of Search among Lululemon, Alo Yoga and Manduka, the mat strap brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mat strap brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lululemon, 89.3%

## Which brand is most popular in search among mat strap brands in New Zealand?

- In September 2026, Lululemon was the most searched among mat strap brands in New Zealand, with an estimated 79.6K branded searches, 89.3% of all searches for the three we track.
- Alo Yoga is in 2nd place, 78.7 percentage points behind at 10.5%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand decreased from 92.6% to 89.3%.
- Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand increased from 7.2% to 10.5%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand peaked at 94.8% in December 2025 and was lowest at 89.1% in July 2026.
- Across the 12 months ending September 2026, Alo Yoga’s share of searches among mat strap brands in New Zealand peaked at 10.7% in July 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, Manduka’s share of searches among mat strap brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.15% in October 2025.
- Across the 12 months ending September 2026, Manduka held steady: its share of searches among mat strap brands in New Zealand moved less than 0.5 percentage points.

## Top mat strap brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Lululemon and Manduka were mentioned most often, in three of the four answers. Lululemon and Manduka tied as the most recommended. Alo Yoga, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lululemon | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Manduka | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Alo Yoga | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about mat strap brands

- Asked ChatGPT "Which mat strap brand should I buy in New Zealand?": 1. Manduka, 2. Lululemon
- Asked ChatGPT "What are the best mat strap brands in New Zealand?": 1. Lululemon, 2. Manduka
- Asked ChatGPT "What's the best mat strap brand in New Zealand for carrying a mat?": 1. Manduka
- Searched Google, AI Overview "yoga mat strap": 1. Lululemon

Not named in any answer: Alo Yoga.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Lululemon vs Alo Yoga: compare search popularity](/demand/nz/compare/alo-yoga-vs-lululemon): 89.3% against 10.5% Share of Search.

## How did search popularity change for New Zealand mat strap brands in September 2026?

- Estimated monthly branded searches for Alo Yoga in New Zealand rose 24.3% over 12 measured months, from 7.6K to 9.4K in September 2026.
- Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lululemon | 89.3% | 79.6K | -17.3% | Lululemon |
| 2 | Alo Yoga | 10.5% | 9.4K | -14.9% | Alo Yoga |
| 3 | Manduka | 0.18% | 160 | -11.1% | Manduka |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lululemon | 96.8K | 92.6% | 1 |
| Oct 2025 | Alo Yoga | 7.6K | 7.2% | 2 |
| Oct 2025 | Manduka | 160 | 0.15% | 3 |
| Nov 2025 | Lululemon | 143K | 93% | 1 |
| Nov 2025 | Alo Yoga | 10.5K | 6.8% | 2 |
| Nov 2025 | Manduka | 300 | 0.19% | 3 |
| Dec 2025 | Lululemon | 141K | 94.8% | 1 |
| Dec 2025 | Alo Yoga | 7.5K | 5.1% | 2 |
| Dec 2025 | Manduka | 260 | 0.17% | 3 |
| Jan 2026 | Lululemon | 96.4K | 91% | 1 |
| Jan 2026 | Alo Yoga | 9.3K | 8.8% | 2 |
| Jan 2026 | Manduka | 280 | 0.26% | 3 |
| Feb 2026 | Lululemon | 115K | 93.5% | 1 |
| Feb 2026 | Alo Yoga | 7.6K | 6.1% | 2 |
| Feb 2026 | Manduka | 440 | 0.36% | 3 |
| Mar 2026 | Lululemon | 96.4K | 91.1% | 1 |
| Mar 2026 | Alo Yoga | 9.2K | 8.7% | 2 |
| Mar 2026 | Manduka | 310 | 0.29% | 3 |
| Apr 2026 | Lululemon | 96.5K | 91.1% | 1 |
| Apr 2026 | Alo Yoga | 9.1K | 8.6% | 2 |
| Apr 2026 | Manduka | 310 | 0.29% | 3 |
| May 2026 | Lululemon | 96.9K | 89.3% | 1 |
| May 2026 | Alo Yoga | 10.9K | 10.1% | 2 |
| May 2026 | Manduka | 640 | 0.59% | 3 |
| Jun 2026 | Lululemon | 97.2K | 90% | 1 |
| Jun 2026 | Alo Yoga | 9.4K | 8.7% | 2 |
| Jun 2026 | Manduka | 1.4K | 1.3% | 3 |
| Jul 2026 | Lululemon | 79.2K | 89.1% | 1 |
| Jul 2026 | Alo Yoga | 9.5K | 10.7% | 2 |
| Jul 2026 | Manduka | 160 | 0.18% | 3 |
| Aug 2026 | Lululemon | 96.3K | 89.6% | 1 |
| Aug 2026 | Alo Yoga | 11.1K | 10.3% | 2 |
| Aug 2026 | Manduka | 180 | 0.17% | 3 |
| Sep 2026 | Lululemon | 79.6K | 89.3% | 1 |
| Sep 2026 | Alo Yoga | 9.4K | 10.5% | 2 |
| Sep 2026 | Manduka | 160 | 0.18% | 3 |

## What is being compared

- **Alo Yoga**: Measured on the search terms “alo”, “alo brand”, “alo cap”, “alo hoodie”, “alo moves”, “alo pants”, “alo quarter zip”, “alo rs”, “alo sale”, “alo set”, “alo sock”, “alo t shirt”, “alo wear”, “alo y”, “alo yoga” and “aloyoga”, summed into one figure.
- **Lululemon**: Measured on the search terms “lululemon”, “lululemon align”, “lululemon america”, “lululemon mat”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tops” and “lululemon yoga pants”, summed into one figure.
- **Manduka**: Measured on the search terms “manduka” and “manduka yoga mat”, summed into one figure.

- [Alo Yoga](/demand/nz/brands/alo-yoga)
- [Lululemon](/demand/nz/brands/lululemon)
- [Manduka](/demand/nz/brands/manduka)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mat strap brands in New Zealand?

In September 2026, Lululemon was the most searched among mat strap brands in New Zealand, with an estimated 79.6K branded searches, 89.3% of all searches for the three we track.

## Cite this page

Brandwave. "Mat strap brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mat-strap-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mat-strap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.