---
title: "Masterton recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Masterton recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Madison Recruitment, Trade Assist and Drake, the masterton recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-masterton-recruitment-agencies"
publisher: "Brandwave"
---

# Masterton recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Masterton recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Madison Recruitment, Trade Assist and Drake, the masterton recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Masterton recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 64.6%

## Which brand is most popular in search among masterton recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among masterton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 64.6% estimated Share of Search within this set.
- Madison Recruitment is in 2nd place, 49.2 percentage points behind at 15.3% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among masterton recruitment agencies in New Zealand decreased from 67.8% to 64.6%.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among masterton recruitment agencies in New Zealand increased from 13.8% to 15.3%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand increased from 7.8% to 9.4%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 69.5% in June 2026 and was lowest at 61.6% in January 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 17.1% in February 2026 and was lowest at 13.5% in November 2025.
- Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 12.7% in November 2025 and was lowest at 7.6% in June 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 9.5% in January 2026 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, Trade Assist held steady: its estimated Share of Search among masterton recruitment agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Madison Recruitment: compare search popularity](/demand/nz/compare/madison-recruitment-vs-onestaff): 64.6% against 15.3% Share of Search.
- [OneStaff vs Trade Assist: compare search popularity](/demand/nz/compare/onestaff-vs-trade-assist): 64.6% against 10.7% Share of Search.
- [OneStaff vs Drake: compare search popularity](/demand/nz/compare/drake-vs-onestaff): 64.6% against 9.4% Share of Search.
- [Madison Recruitment vs Trade Assist: compare search popularity](/demand/nz/compare/madison-recruitment-vs-trade-assist): 15.3% against 10.7% Share of Search.
- [Madison Recruitment vs Drake: compare search popularity](/demand/nz/compare/drake-vs-madison-recruitment): 15.3% against 9.4% Share of Search.
- [Trade Assist vs Drake: compare search popularity](/demand/nz/compare/drake-vs-trade-assist): 10.7% against 9.4% Share of Search.

## How did search popularity change for New Zealand masterton recruitment agencies in August 2026?

- In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.
- In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.
- In August 2026, OneStaff lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 67% to 64.6%.
- In August 2026, Madison Recruitment lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 16.3% to 15.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 64.6% | 10.1K | -1.8% | OneStaff |
| 2 | Madison Recruitment | 15.3% | 2.4K | -4.0% | Madison Recruitment Limited |
| 3 | Trade Assist | 10.7% | 1.7K | +35.8% | Trade Assist (New Zealand) Limited |
| 4 | Drake | 9.4% | 1.5K | +10.5% | Drake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 67.8% | 1 |
| Oct 2025 | Madison Recruitment | 2.4K | 13.8% | 2 |
| Oct 2025 | Trade Assist | 1.9K | 10.6% | 3 |
| Oct 2025 | Drake | 1.4K | 7.8% | 4 |
| Nov 2025 | OneStaff | 11.8K | 66.4% | 1 |
| Nov 2025 | Madison Recruitment | 2.4K | 13.5% | 2 |
| Nov 2025 | Trade Assist | 2.3K | 12.7% | 3 |
| Nov 2025 | Drake | 1.3K | 7.4% | 4 |
| Dec 2025 | OneStaff | 9.2K | 65.5% | 1 |
| Dec 2025 | Madison Recruitment | 2.1K | 15.2% | 2 |
| Dec 2025 | Trade Assist | 1.6K | 11.3% | 3 |
| Dec 2025 | Drake | 1.1K | 8.1% | 4 |
| Jan 2026 | OneStaff | 11.6K | 61.6% | 1 |
| Jan 2026 | Madison Recruitment | 3.1K | 16.6% | 2 |
| Jan 2026 | Trade Assist | 2.3K | 12.3% | 3 |
| Jan 2026 | Drake | 1.8K | 9.5% | 4 |
| Feb 2026 | OneStaff | 11.7K | 64.1% | 1 |
| Feb 2026 | Madison Recruitment | 3.1K | 17.1% | 2 |
| Feb 2026 | Trade Assist | 1.9K | 10.5% | 3 |
| Feb 2026 | Drake | 1.5K | 8.3% | 4 |
| Mar 2026 | OneStaff | 11.6K | 64.3% | 1 |
| Mar 2026 | Madison Recruitment | 3K | 16.5% | 2 |
| Mar 2026 | Trade Assist | 1.9K | 10.6% | 3 |
| Mar 2026 | Drake | 1.6K | 8.6% | 4 |
| Apr 2026 | OneStaff | 9.8K | 66% | 1 |
| Apr 2026 | Madison Recruitment | 2.4K | 16.4% | 2 |
| Apr 2026 | Drake | 1.4K | 9.3% | 3 |
| Apr 2026 | Trade Assist | 1.3K | 8.4% | 4 |
| May 2026 | OneStaff | 11.8K | 67.5% | 1 |
| May 2026 | Madison Recruitment | 2.6K | 14.9% | 2 |
| May 2026 | Trade Assist | 1.6K | 8.9% | 3 |
| May 2026 | Drake | 1.5K | 8.7% | 4 |
| Jun 2026 | OneStaff | 11.9K | 69.5% | 1 |
| Jun 2026 | Madison Recruitment | 2.6K | 15% | 2 |
| Jun 2026 | Drake | 1.4K | 8% | 3 |
| Jun 2026 | Trade Assist | 1.3K | 7.6% | 4 |
| Jul 2026 | OneStaff | 10.3K | 67% | 1 |
| Jul 2026 | Madison Recruitment | 2.5K | 16.3% | 2 |
| Jul 2026 | Drake | 1.3K | 8.7% | 3 |
| Jul 2026 | Trade Assist | 1.2K | 8% | 4 |
| Aug 2026 | OneStaff | 10.1K | 64.6% | 1 |
| Aug 2026 | Madison Recruitment | 2.4K | 15.3% | 2 |
| Aug 2026 | Trade Assist | 1.7K | 10.7% | 3 |
| Aug 2026 | Drake | 1.5K | 9.4% | 4 |
| Sep 2026 | Drake | — | — | — |
| Sep 2026 | Madison Recruitment | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | Trade Assist | — | — | — |

## What is being compared

- **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure.
- **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **Trade Assist**: Measured on the search terms “Trade Assist”, “trade assist hastings”, “trade assist jobs”, “trade assist new zealand”, “trade assist nz”, “trade assist recruitment” and “tradeassist”, summed into one figure.

- [Drake](/demand/nz/brands/drake)
- [Madison Recruitment](/demand/nz/brands/madison-recruitment)
- [OneStaff](/demand/nz/brands/onestaff)
- [Trade Assist](/demand/nz/brands/trade-assist)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among masterton recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among masterton recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 64.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Masterton recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-masterton-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-masterton-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.