--- title: "Masterton accounting firms in New Zealand: Which brands are most popular in search?" description: "Compare Masterton accounting firms using branded search demand from across New Zealand. Share of Search among DPA, Sellar & Sellar and Osborne Group, the masterton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-masterton-accounting-firms" publisher: "Brandwave" --- # Masterton accounting firms in New Zealand: Which brands are most popular in search? Compare Masterton accounting firms using branded search demand from across New Zealand. Share of Search among DPA, Sellar & Sellar and Osborne Group, the masterton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Masterton accounting firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: DPA, 66% ## Which brand is most popular in search among masterton accounting firms in New Zealand? - In August 2026, DPA was the most searched among masterton accounting firms in New Zealand, with an estimated 330 branded searches and 66% estimated Share of Search within this set. - Sellar & Sellar is in 2nd place, 44 percentage points behind at 22% Share of Search. - Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand increased from 62.9% to 66%. - Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand increased from 19.4% to 22%. - Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 17.7% to 12%. - Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 71.4% in June 2026 and was lowest at 59.4% in February 2026. - Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 28.1% in February 2026 and was lowest at 17.5% in June 2026. - Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 17.7% in October 2025 and was lowest at 9.1% in July 2026. ## Compare search popularity between leading brands - [DPA vs Sellar & Sellar: compare search popularity](/demand/nz/compare/dpa-vs-sellar-sellar): 66% against 22% Share of Search. - [DPA vs Osborne Group: compare search popularity](/demand/nz/compare/dpa-vs-osborne-group): 66% against 12% Share of Search. - [Sellar & Sellar vs Osborne Group: compare search popularity](/demand/nz/compare/osborne-group-vs-sellar-sellar): 22% against 12% Share of Search. ## How did search popularity change for New Zealand masterton accounting firms in August 2026? - In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%. - In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%. - In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DPA | 66% | 330 | -15.4% | DPA | | 2 | Sellar & Sellar | 22% | 110 | 0.0% | Sellar & Sellar | | 3 | Osborne Group | 12% | 60 | +20.0% | Osborne Group | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DPA | 390 | 62.9% | 1 | | Oct 2025 | Sellar & Sellar | 120 | 19.4% | 2 | | Oct 2025 | Osborne Group | 110 | 17.7% | 3 | | Nov 2025 | DPA | 450 | 70.3% | 1 | | Nov 2025 | Sellar & Sellar | 120 | 18.8% | 2 | | Nov 2025 | Osborne Group | 70 | 10.9% | 3 | | Dec 2025 | DPA | 300 | 66.7% | 1 | | Dec 2025 | Sellar & Sellar | 100 | 22.2% | 2 | | Dec 2025 | Osborne Group | 50 | 11.1% | 3 | | Jan 2026 | DPA | 280 | 59.6% | 1 | | Jan 2026 | Sellar & Sellar | 120 | 25.5% | 2 | | Jan 2026 | Osborne Group | 70 | 14.9% | 3 | | Feb 2026 | DPA | 380 | 59.4% | 1 | | Feb 2026 | Sellar & Sellar | 180 | 28.1% | 2 | | Feb 2026 | Osborne Group | 80 | 12.5% | 3 | | Mar 2026 | DPA | 350 | 63.6% | 1 | | Mar 2026 | Sellar & Sellar | 140 | 25.5% | 2 | | Mar 2026 | Osborne Group | 60 | 10.9% | 3 | | Apr 2026 | DPA | 350 | 62.5% | 1 | | Apr 2026 | Sellar & Sellar | 140 | 25% | 2 | | Apr 2026 | Osborne Group | 70 | 12.5% | 3 | | May 2026 | DPA | 350 | 61.4% | 1 | | May 2026 | Sellar & Sellar | 140 | 24.6% | 2 | | May 2026 | Osborne Group | 80 | 14% | 3 | | Jun 2026 | DPA | 450 | 71.4% | 1 | | Jun 2026 | Sellar & Sellar | 110 | 17.5% | 2 | | Jun 2026 | Osborne Group | 70 | 11.1% | 3 | | Jul 2026 | DPA | 390 | 70.9% | 1 | | Jul 2026 | Sellar & Sellar | 110 | 20% | 2 | | Jul 2026 | Osborne Group | 50 | 9.1% | 3 | | Aug 2026 | DPA | 330 | 66% | 1 | | Aug 2026 | Sellar & Sellar | 110 | 22% | 2 | | Aug 2026 | Osborne Group | 60 | 12% | 3 | | Sep 2026 | DPA | — | — | — | | Sep 2026 | Osborne Group | — | — | — | | Sep 2026 | Sellar & Sellar | — | — | — | ## What is being compared - **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure. - **Osborne Group**: Measured on the search terms “osborne group” and “osborne group masterton”, summed into one figure. - **Sellar & Sellar**: Measured on the search terms “sellar & sellar”, “sellar & sellar masterton”, “sellar and sellar”, “sellar and sellar masterton” and “sellar.co.nz”, summed into one figure. - [DPA](/demand/nz/brands/dpa) - [Osborne Group](/demand/nz/brands/osborne-group) - [Sellar & Sellar](/demand/nz/brands/sellar-sellar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among masterton accounting firms in New Zealand? In August 2026, DPA was the most searched among masterton accounting firms in New Zealand, with an estimated 330 branded searches and 66% estimated Share of Search within this set. ## Cite this page Brandwave. "Masterton accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-masterton-accounting-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-masterton-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.