--- title: "Blackroll vs Therabody: Which is searched more in New Zealand?" description: "Is Blackroll or Therabody more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage gun and recovery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-massage-gun-brands/compare/blackroll-vs-therabody" publisher: "Brandwave" --- # Blackroll vs Therabody: Which is searched more in New Zealand? Is Blackroll or Therabody more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Massage gun and recovery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackroll and Therabody - **Competitive set**: Massage gun and recovery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blackroll Share of Search**: 4.2% - **Therabody Share of Search**: 62.6% ## Is Blackroll or Therabody more popular in search? - In September 2026, Therabody had more branded searches than Blackroll among massage gun and recovery brands in New Zealand. Therabody had about 1,640 branded searches, while Blackroll had 110. Therabody made up 62.6% of all massage gun and recovery brand searches we track, and Blackroll accounted for 4.2%. - Therabody was ahead of Blackroll in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackroll’s share of searches among massage gun and recovery brands in New Zealand moved from 2.8% to 4.2%, and its estimated monthly branded searches moved from 50 to 110. - Across the 12 months ending September 2026, Therabody’s share of searches among massage gun and recovery brands in New Zealand moved from 64.1% to 62.6%, and its estimated monthly branded searches moved from 1.2K to 1.6K. ## Top massage gun and recovery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Therabody appeared in all five answers. Blackroll was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Therabody was listed before Blackroll in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Therabody | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hyperice | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Blackroll | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Renpho | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Compex | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about massage gun and recovery brands - Asked ChatGPT "Which massage gun recovery device brand should I buy in New Zealand?": 1. Therabody, 2. Hyperice - Asked ChatGPT "What are the best massage gun recovery device brands in New Zealand?": 1. Therabody, 2. Hyperice, 3. Blackroll, 4. Renpho - Asked ChatGPT "What's the best massage gun recovery device brand in New Zealand for muscle recovery?": 1. Therabody, 2. Hyperice, 3. Blackroll - Searched Google, AI Overview "massage gun nz": 1. Hyperice, 2. Therabody - Searched Google, AI Overview "muscle recovery device": 1. Therabody, 2. Hyperice, 3. Compex Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand massage gun and recovery brands in September 2026? - In September 2026, Blackroll overtook Compex to rank 4th among massage gun and recovery brands in New Zealand, with 4.2% of the searches. - In September 2026, Therabody lost share of searches among massage gun and recovery brands in New Zealand, from 66.2% to 62.6%. ## Month by month | Month | Blackroll estimated searches | Blackroll Share of Search | Blackroll rank | Therabody estimated searches | Therabody Share of Search | Therabody rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2.8% | 5 | 1.2K | 64.1% | 1 | | Nov 2025 | 50 | 1.8% | 5 | 1.9K | 70.5% | 1 | | Dec 2025 | 40 | 1.1% | 5 | 2.6K | 75.3% | 1 | | Jan 2026 | 50 | 2% | 5 | 1.7K | 68% | 1 | | Feb 2026 | 40 | 1.6% | 5 | 1.7K | 65.2% | 1 | | Mar 2026 | 70 | 3.2% | 4 | 1.5K | 67.9% | 1 | | Apr 2026 | 50 | 1.6% | 5 | 2.1K | 66.8% | 1 | | May 2026 | 50 | 1.6% | 5 | 2.2K | 70.7% | 1 | | Jun 2026 | 50 | 2.3% | 5 | 1.5K | 67.6% | 1 | | Jul 2026 | 90 | 3.5% | 5 | 1.6K | 63.1% | 1 | | Aug 2026 | 70 | 2.1% | 5 | 2.2K | 66.2% | 1 | | Sep 2026 | 110 | 4.2% | 4 | 1.6K | 62.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackroll’s and Therabody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackroll**: Measured on the search term “blackroll”. - **Therabody**: Measured on the search terms “therabody”, “therabody massage gun”, “therabody percussion massager”, “therabody recovery”, “therabody smartgoggles”, “therabody theragun” and “theragun”, summed into one figure. - [Blackroll profile](/demand/nz/brands/blackroll) - [Therabody profile](/demand/nz/brands/therabody) - [All massage gun and recovery brands in New Zealand](/demand/nz/categories/nz-massage-gun-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackroll or Therabody more popular in search? In September 2026, Therabody had more branded searches than Blackroll among massage gun and recovery brands in New Zealand. Therabody had about 1,640 branded searches, while Blackroll had 110. Therabody made up 62.6% of all massage gun and recovery brand searches we track, and Blackroll accounted for 4.2%. ## Cite this page Brandwave. "Blackroll vs Therabody: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-massage-gun-brands/compare/blackroll-vs-therabody This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-massage-gun-brands/compare/blackroll-vs-therabody. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.