---
title: "Massage chair brands in New Zealand: Which are most popular?"
description: "Compare the massage chair brands New Zealanders buy. Share of Search among Osim, Ogawa, ITSU and Miyakiwa, the massage chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-massage-chair-brands"
publisher: "Brandwave"
---

# Massage chair brands in New Zealand: Which are most popular?

Compare the massage chair brands New Zealanders buy. Share of Search among Osim, Ogawa, ITSU and Miyakiwa, the massage chair brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Massage chair brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Oct 2026
- **Highest Share of Search**: Osim, 82.3%

## Which brand is most popular in search among massage chair brands in New Zealand?

- In October 2026, Osim was the most searched among massage chair brands in New Zealand, with an estimated 650 branded searches, 82.3% of all searches for the four tracked by the Brandwave Brand Demand Index.
- Ogawa is in 2nd place, 68.4 percentage points behind at 13.9%.
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand increased from 76.9% to 82.3%.
- Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand decreased from 9.6% to 2.5%.
- Across the 12 months ending October 2026, Miyakiwa’s share of searches among massage chair brands in New Zealand increased from 0% to 1.3%.
- Across the 12 months ending October 2026, Osim’s share of searches among massage chair brands in New Zealand peaked at 82.8% in March 2026 and was lowest at 74.1% in February 2026.
- Across the 12 months ending October 2026, Ogawa’s share of searches among massage chair brands in New Zealand peaked at 19.7% in January 2026 and was lowest at 10.9% in March 2026.
- Across the 12 months ending October 2026, ITSU’s share of searches among massage chair brands in New Zealand peaked at 9.6% in November 2025 and was lowest at 2.5% in July 2026.
- Across the 12 months ending October 2026, Miyakiwa’s share of searches among massage chair brands in New Zealand peaked at 2.7% in May 2026 and was lowest at 0% in November 2025.
- Across the 12 months ending October 2026, Ogawa held steady: its share of searches among massage chair brands in New Zealand moved less than 0.5 percentage points.

## Top massage chair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Osim and Ogawa were mentioned most often, in three of the five answers. Ogawa was recommended most often, coming first in all three answers that gave a list. Osim was second, and ITSU was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ogawa | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Osim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ITSU | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Miyakiwa | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about massage chair brands

- Asked ChatGPT "Which massage chair brand should I buy in New Zealand?": 1. Ogawa, 2. Osim, 3. Miyakiwa
- Asked ChatGPT "What are the best massage chair brands in New Zealand?": 1. Ogawa, 2. Osim, 3. ITSU, 4. Miyakiwa
- Asked ChatGPT "What's the best massage chair brand in New Zealand for at home?": 1. Ogawa, 2. Osim, 3. ITSU
- Searched Google, AI Overview "best massage chair": named none of the brands we track
- Searched Google, AI Overview "cheap massage chair": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Osim vs Ogawa: compare search popularity](/demand/nz/compare/ogawa-vs-osim): 82.3% against 13.9% Share of Search.
- [Osim vs ITSU: compare search popularity](/demand/nz/compare/itsu-massage-chairs-vs-osim): 82.3% against 2.5% Share of Search.
- [Ogawa vs ITSU: compare search popularity](/demand/nz/compare/itsu-massage-chairs-vs-ogawa): 13.9% against 2.5% Share of Search.

## How did search popularity change for New Zealand massage chair brands in October 2026?

- Estimated monthly branded searches for ITSU in New Zealand fell 80% over 12 measured months, from 100 to 20 in October 2026.
- Estimated monthly branded searches for Ogawa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in October 2026.
- Estimated monthly branded searches for Osim in New Zealand fell 18.8% over 12 measured months, from 800 to 650 in October 2026.

## Which massage chair brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Osim | 82.3% | 650 | -23.5% | Osim |
| 2 | Ogawa | 13.9% | 110 | -21.4% | Ogawa |
| 3 | ITSU | 2.5% | 20 | -33.3% | ITSU |
| 4 | Miyakiwa | 1.3% | 10 | 0.0% | Miyakiwa |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Osim | 800 | 76.9% | 1 |
| Nov 2025 | Ogawa | 140 | 13.5% | 2 |
| Nov 2025 | ITSU | 100 | 9.6% | 3 |
| Nov 2025 | Miyakiwa | 0 | 0% | 4 |
| Dec 2025 | Osim | 800 | 77.7% | 1 |
| Dec 2025 | Ogawa | 170 | 16.5% | 2 |
| Dec 2025 | ITSU | 50 | 4.9% | 3 |
| Dec 2025 | Miyakiwa | 10 | 0.97% | 4 |
| Jan 2026 | Osim | 530 | 74.6% | 1 |
| Jan 2026 | Ogawa | 140 | 19.7% | 2 |
| Jan 2026 | ITSU | 40 | 5.6% | 3 |
| Jan 2026 | Miyakiwa | 0 | 0% | 4 |
| Feb 2026 | Osim | 430 | 74.1% | 1 |
| Feb 2026 | Ogawa | 110 | 19% | 2 |
| Feb 2026 | ITSU | 30 | 5.2% | 3 |
| Feb 2026 | Miyakiwa | 10 | 1.7% | 4 |
| Mar 2026 | Osim | 530 | 82.8% | 1 |
| Mar 2026 | Ogawa | 70 | 10.9% | 2 |
| Mar 2026 | ITSU | 30 | 4.7% | 3 |
| Mar 2026 | Miyakiwa | 10 | 1.6% | 4 |
| Apr 2026 | Osim | 560 | 78.9% | 1 |
| Apr 2026 | Ogawa | 110 | 15.5% | 2 |
| Apr 2026 | ITSU | 30 | 4.2% | 3 |
| Apr 2026 | Miyakiwa | 10 | 1.4% | 4 |
| May 2026 | Osim | 560 | 75.7% | 1 |
| May 2026 | Ogawa | 110 | 14.9% | 2 |
| May 2026 | ITSU | 50 | 6.8% | 3 |
| May 2026 | Miyakiwa | 20 | 2.7% | 4 |
| Jun 2026 | Osim | 600 | 81.1% | 1 |
| Jun 2026 | Ogawa | 110 | 14.9% | 2 |
| Jun 2026 | ITSU | 20 | 2.7% | 3 |
| Jun 2026 | Miyakiwa | 10 | 1.4% | 4 |
| Jul 2026 | Osim | 650 | 82.3% | 1 |
| Jul 2026 | Ogawa | 110 | 13.9% | 2 |
| Jul 2026 | ITSU | 20 | 2.5% | 3 |
| Jul 2026 | Miyakiwa | 10 | 1.3% | 4 |
| Aug 2026 | Osim | 650 | 78.3% | 1 |
| Aug 2026 | Ogawa | 140 | 16.9% | 2 |
| Aug 2026 | ITSU | 30 | 3.6% | 3 |
| Aug 2026 | Miyakiwa | 10 | 1.2% | 4 |
| Sep 2026 | Osim | 850 | 82.5% | 1 |
| Sep 2026 | Ogawa | 140 | 13.6% | 2 |
| Sep 2026 | ITSU | 30 | 2.9% | 3 |
| Sep 2026 | Miyakiwa | 10 | 0.97% | 4 |
| Oct 2026 | Osim | 650 | 82.3% | 1 |
| Oct 2026 | Ogawa | 110 | 13.9% | 2 |
| Oct 2026 | ITSU | 20 | 2.5% | 3 |
| Oct 2026 | Miyakiwa | 10 | 1.3% | 4 |

## How are branded searches counted for massage chair brands?

- **ITSU**: Measured on the search terms “itsu massage chair” and “itsu nz”, summed into one figure.
- **Miyakiwa**: Measured on the search term “miyakiwa”.
- **Ogawa**: Measured on the search term “ogawa massage chair”.
- **Osim**: Measured on the search terms “osim” and “osim massage chair”, summed into one figure.

- [ITSU](/demand/nz/brands/itsu-massage-chairs)
- [Miyakiwa](/demand/nz/brands/miyakiwa)
- [Ogawa](/demand/nz/brands/ogawa)
- [Osim](/demand/nz/brands/osim)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among massage chair brands in New Zealand?

In October 2026, Osim was the most searched among massage chair brands in New Zealand, with an estimated 650 branded searches, 82.3% of all searches for the four tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Massage chair brands in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-massage-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-massage-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.