--- title: "Martinborough restaurants in New Zealand: Which brands are most popular in search?" description: "Compare Martinborough restaurants in New Zealand by measured brand search demand. Share of Search among Tirohana Estate, Union Square and Circus Cinema Restaurant, the martinborough restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-martinborough-restaurants" publisher: "Brandwave" --- # Martinborough restaurants in New Zealand: Which brands are most popular in search? Compare Martinborough restaurants in New Zealand by measured brand search demand. Share of Search among Tirohana Estate, Union Square and Circus Cinema Restaurant, the martinborough restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Martinborough restaurants - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tirohana Estate, 94.3% ## Which brand is most popular in search among martinborough restaurants in New Zealand? - In August 2026, Tirohana Estate was the most searched among martinborough restaurants in New Zealand, with an estimated 2.3K branded searches and 94.3% estimated Share of Search within this set. - Union Square is in 2nd place, 88.6 percentage points behind at 5.7% Share of Search. - Across the 11 months ending August 2026, Tirohana Estate’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 96.6% in March 2026 and was lowest at 92.1% in January 2026. - Across the 11 months ending August 2026, Union Square’s estimated Share of Search among martinborough restaurants in New Zealand peaked at 7.9% in January 2026 and was lowest at 3.1% in March 2026. - Across the 11 months ending August 2026, Tirohana Estate, Union Square and Circus Cinema Restaurant held steady: their estimated Share of Search among martinborough restaurants in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tirohana Estate vs Union Square: compare search popularity](/demand/nz/compare/tirohana-estate-vs-union-square): 94.3% against 5.7% Share of Search. ## How did search popularity change for New Zealand martinborough restaurants in August 2026? - In August 2026, Tirohana Estate gained estimated Share of Search among martinborough restaurants in New Zealand, from 93.7% to 94.3%. - In August 2026, Union Square lost estimated Share of Search among martinborough restaurants in New Zealand, from 6.3% to 5.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tirohana Estate | 94.3% | 2.3K | -25.5% | Tirohana Estate | | 2 | Union Square | 5.7% | 140 | -33.3% | Union Square | | 3 | Circus Cinema Restaurant | 0% | 0 | — | Circus Cinema Restaurant | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tirohana Estate | 4K | 93.9% | 1 | | Oct 2025 | Union Square | 260 | 6.1% | 2 | | Oct 2025 | Circus Cinema Restaurant | 0 | 0% | 3 | | Nov 2025 | Tirohana Estate | 4K | 94.1% | 1 | | Nov 2025 | Union Square | 250 | 5.9% | 2 | | Nov 2025 | Circus Cinema Restaurant | 0 | 0% | 3 | | Dec 2025 | Tirohana Estate | 4K | 92.2% | 1 | | Dec 2025 | Union Square | 340 | 7.8% | 2 | | Dec 2025 | Circus Cinema Restaurant | 0 | 0% | 3 | | Jan 2026 | Tirohana Estate | 5K | 92.1% | 1 | | Jan 2026 | Union Square | 430 | 7.9% | 2 | | Jan 2026 | Circus Cinema Restaurant | 0 | 0% | 3 | | Feb 2026 | Tirohana Estate | 4K | 93.3% | 1 | | Feb 2026 | Union Square | 290 | 6.7% | 2 | | Feb 2026 | Circus Cinema Restaurant | 0 | 0% | 3 | | Mar 2026 | Tirohana Estate | 4K | 96.6% | 1 | | Mar 2026 | Union Square | 130 | 3.1% | 2 | | Mar 2026 | Circus Cinema Restaurant | 10 | 0.24% | 3 | | Apr 2026 | Tirohana Estate | 3.1K | 95.1% | 1 | | Apr 2026 | Union Square | 160 | 4.9% | 2 | | Apr 2026 | Circus Cinema Restaurant | 0 | 0% | 3 | | May 2026 | Tirohana Estate | 4K | 94.4% | 1 | | May 2026 | Union Square | 230 | 5.4% | 2 | | May 2026 | Circus Cinema Restaurant | 10 | 0.23% | 3 | | Jun 2026 | Tirohana Estate | 3.1K | 93.1% | 1 | | Jun 2026 | Union Square | 230 | 6.9% | 2 | | Jun 2026 | Circus Cinema Restaurant | 0 | 0% | 3 | | Jul 2026 | Tirohana Estate | 3.1K | 93.7% | 1 | | Jul 2026 | Union Square | 210 | 6.3% | 2 | | Jul 2026 | Circus Cinema Restaurant | 0 | 0% | 3 | | Aug 2026 | Tirohana Estate | 2.3K | 94.3% | 1 | | Aug 2026 | Union Square | 140 | 5.7% | 2 | | Aug 2026 | Circus Cinema Restaurant | 0 | 0% | 3 | | Sep 2026 | Circus Cinema Restaurant | — | — | — | | Sep 2026 | Tirohana Estate | — | — | — | | Sep 2026 | Union Square | — | — | — | ## What is being compared - **Circus Cinema Restaurant**: Measured on the search term “circus net nz”. - **Tirohana Estate**: Measured on the search terms “tirohana estate”, “tirohana estate accommodation”, “tirohana estate martinborough”, “tirohana estate menu” and “tirohana estate restaurant”, summed into one figure. - **Union Square**: Measured on the search terms “union square bistro martinborough”, “union square martinborough” and “union square restaurant martinborough”, summed into one figure. - [Circus Cinema Restaurant](/demand/nz/brands/circus-cinema-restaurant) - [Tirohana Estate](/demand/nz/brands/tirohana-estate) - [Union Square](/demand/nz/brands/union-square) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among martinborough restaurants in New Zealand? In August 2026, Tirohana Estate was the most searched among martinborough restaurants in New Zealand, with an estimated 2.3K branded searches and 94.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Martinborough restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-martinborough-restaurants This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-martinborough-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.