---
title: "Marketing data integration platforms in New Zealand: Which are searched most?"
description: "Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Share of Search among Funnel, Fivetran, Windsor.ai, Supermetrics, Adverity and Improvado, the marketing data integration platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-marketing-data-integration-platforms"
publisher: "Brandwave"
---

# Marketing data integration platforms in New Zealand: Which are searched most?

Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Share of Search among Funnel, Fivetran, Windsor.ai, Supermetrics, Adverity and Improvado, the marketing data integration platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing data integration platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Funnel, 77.1%

## Which brand is most popular in search among marketing data integration platforms in New Zealand?

- In September 2026, Funnel was the most searched among marketing data integration platforms in New Zealand, with an estimated 2.4K branded searches, 77.1% of all searches for the six we track.
- Fivetran is in 2nd place, 66.9 percentage points behind at 10.2%.
- Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms in New Zealand increased from 74.7% to 77.1%.
- Across the 12 months ending September 2026, Fivetran’s share of searches among marketing data integration platforms in New Zealand decreased from 18.7% to 10.2%.
- Across the 12 months ending September 2026, Windsor.ai’s share of searches among marketing data integration platforms in New Zealand increased from 1.2% to 6.7%.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand increased from 4.3% to 5.4%.
- Across the 12 months ending September 2026, Funnel’s share of searches among marketing data integration platforms in New Zealand peaked at 84.3% in February 2026 and was lowest at 69.2% in July 2026.
- Across the 12 months ending September 2026, Windsor.ai’s share of searches among marketing data integration platforms in New Zealand peaked at 7.9% in August 2026 and was lowest at 0.7% in February 2026.
- Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing data integration platforms in New Zealand peaked at 9% in July 2026 and was lowest at 3.1% in February 2026.
- Across the 12 months ending September 2026, Windsor.ai rose from 4th to 3rd among marketing data integration platforms in New Zealand.
- Across the 12 months ending September 2026, Supermetrics fell from 3rd to 4th among marketing data integration platforms in New Zealand.
- Across the 12 months ending September 2026, Adverity and Improvado held steady: their share of searches among marketing data integration platforms in New Zealand each moved less than 0.5 percentage points.

## Top marketing data integration platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Funnel and Supermetrics were mentioned most often, in four of the five answers. Funnel was recommended most often, coming first in two out of four answers that gave a list. Supermetrics was second, and Fivetran was third. Improvado, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Funnel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Supermetrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Fivetran | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Windsor.ai | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Adverity | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Improvado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about marketing data integration platforms

- Asked ChatGPT "Which marketing data integration platform should I use in New Zealand?": 1. Supermetrics, 2. Funnel, 3. Fivetran, 4. Windsor.ai
- Asked ChatGPT "What are the best marketing data integration platforms in New Zealand?": 1. Supermetrics, 2. Funnel, 3. Fivetran, 4. Adverity, 5. Windsor.ai
- Asked ChatGPT "What's the best marketing data integration platform in New Zealand for campaign reporting?": 1. Funnel, 2. Supermetrics, 3. Windsor.ai
- Searched Google, AI Overview "marketing analytics platform": 1. Funnel, 2. Supermetrics
- Searched Google, AI Overview "marketing data platforms nz": named none of the brands we track

Not named in any answer: Improvado.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Funnel vs Fivetran: compare search popularity](/demand/nz/compare/fivetran-vs-funnel): 77.1% against 10.2% Share of Search.
- [Funnel vs Windsor.ai: compare search popularity](/demand/nz/compare/funnel-vs-windsor-ai): 77.1% against 6.7% Share of Search.
- [Funnel vs Supermetrics: compare search popularity](/demand/nz/compare/funnel-vs-supermetrics): 77.1% against 5.4% Share of Search.
- [Fivetran vs Windsor.ai: compare search popularity](/demand/nz/compare/fivetran-vs-windsor-ai): 10.2% against 6.7% Share of Search.
- [Fivetran vs Supermetrics: compare search popularity](/demand/nz/compare/fivetran-vs-supermetrics): 10.2% against 5.4% Share of Search.
- [Windsor.ai vs Supermetrics: compare search popularity](/demand/nz/compare/supermetrics-vs-windsor-ai): 6.7% against 5.4% Share of Search.

## How did search popularity change for New Zealand marketing data integration platforms in September 2026?

- In September 2026, Funnel gained share of searches among marketing data integration platforms in New Zealand, from 71.9% to 77.1%.
- In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%.
- In September 2026, Fivetran lost share of searches among marketing data integration platforms in New Zealand, from 12% to 10.2%.
- In September 2026, Windsor.ai lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 6.7%.
- Estimated monthly branded searches for Adverity in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Funnel | 77.1% | 2.4K | +26.0% | Funnel |
| 2 | Fivetran | 10.2% | 320 | 0.0% | Fivetran |
| 3 | Windsor.ai | 6.7% | 210 | 0.0% | Windsor.ai |
| 4 | Supermetrics | 5.4% | 170 | -19.0% | Supermetrics |
| 5 | Adverity | 0.32% | 10 | 0.0% | Adverity |
| 6 | Improvado | 0.32% | 10 | — | Improvado |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Funnel | 1.9K | 74.7% | 1 |
| Oct 2025 | Fivetran | 480 | 18.7% | 2 |
| Oct 2025 | Supermetrics | 110 | 4.3% | 3 |
| Oct 2025 | Windsor.ai | 30 | 1.2% | 4 |
| Oct 2025 | Adverity | 20 | 0.78% | 5 |
| Oct 2025 | Improvado | 10 | 0.39% | 6 |
| Nov 2025 | Funnel | 1.6K | 76.1% | 1 |
| Nov 2025 | Fivetran | 320 | 15% | 2 |
| Nov 2025 | Supermetrics | 140 | 6.6% | 3 |
| Nov 2025 | Windsor.ai | 30 | 1.4% | 4 |
| Nov 2025 | Adverity | 10 | 0.47% | 5 |
| Nov 2025 | Improvado | 10 | 0.47% | 6 |
| Dec 2025 | Funnel | 1.6K | 82.7% | 1 |
| Dec 2025 | Fivetran | 210 | 10.7% | 2 |
| Dec 2025 | Supermetrics | 90 | 4.6% | 3 |
| Dec 2025 | Windsor.ai | 20 | 1% | 4 |
| Dec 2025 | Adverity | 10 | 0.51% | 5 |
| Dec 2025 | Improvado | 10 | 0.51% | 6 |
| Jan 2026 | Funnel | 1.6K | 80.6% | 1 |
| Jan 2026 | Fivetran | 210 | 10.4% | 2 |
| Jan 2026 | Supermetrics | 140 | 7% | 3 |
| Jan 2026 | Windsor.ai | 20 | 1% | 4 |
| Jan 2026 | Adverity | 10 | 0.5% | 5 |
| Jan 2026 | Improvado | 10 | 0.5% | 6 |
| Feb 2026 | Funnel | 2.4K | 84.3% | 1 |
| Feb 2026 | Fivetran | 320 | 11.1% | 2 |
| Feb 2026 | Supermetrics | 90 | 3.1% | 3 |
| Feb 2026 | Windsor.ai | 20 | 0.7% | 4 |
| Feb 2026 | Adverity | 10 | 0.35% | 5 |
| Feb 2026 | Improvado | 10 | 0.35% | 6 |
| Mar 2026 | Funnel | 2.4K | 77.6% | 1 |
| Mar 2026 | Fivetran | 390 | 12.5% | 2 |
| Mar 2026 | Supermetrics | 140 | 4.5% | 3 |
| Mar 2026 | Windsor.ai | 140 | 4.5% | 4 |
| Mar 2026 | Adverity | 20 | 0.64% | 5 |
| Mar 2026 | Improvado | 10 | 0.32% | 6 |
| Apr 2026 | Funnel | 1.9K | 76.5% | 1 |
| Apr 2026 | Fivetran | 320 | 12.7% | 2 |
| Apr 2026 | Windsor.ai | 140 | 5.6% | 3 |
| Apr 2026 | Supermetrics | 110 | 4.4% | 4 |
| Apr 2026 | Adverity | 10 | 0.4% | 5 |
| Apr 2026 | Improvado | 10 | 0.4% | 6 |
| May 2026 | Funnel | 1.9K | 74.7% | 1 |
| May 2026 | Fivetran | 320 | 12.5% | 2 |
| May 2026 | Supermetrics | 170 | 6.6% | 3 |
| May 2026 | Windsor.ai | 140 | 5.4% | 4 |
| May 2026 | Adverity | 10 | 0.39% | 5 |
| May 2026 | Improvado | 10 | 0.39% | 6 |
| Jun 2026 | Funnel | 1.9K | 70.8% | 1 |
| Jun 2026 | Fivetran | 390 | 14.4% | 2 |
| Jun 2026 | Supermetrics | 210 | 7.7% | 3 |
| Jun 2026 | Windsor.ai | 170 | 6.3% | 4 |
| Jun 2026 | Adverity | 10 | 0.37% | 5 |
| Jun 2026 | Improvado | 10 | 0.37% | 6 |
| Jul 2026 | Funnel | 1.6K | 69.2% | 1 |
| Jul 2026 | Fivetran | 320 | 13.7% | 2 |
| Jul 2026 | Supermetrics | 210 | 9% | 3 |
| Jul 2026 | Windsor.ai | 170 | 7.3% | 4 |
| Jul 2026 | Adverity | 10 | 0.43% | 5 |
| Jul 2026 | Improvado | 10 | 0.43% | 6 |
| Aug 2026 | Funnel | 1.9K | 71.9% | 1 |
| Aug 2026 | Fivetran | 320 | 12% | 2 |
| Aug 2026 | Supermetrics | 210 | 7.9% | 3 |
| Aug 2026 | Windsor.ai | 210 | 7.9% | 4 |
| Aug 2026 | Adverity | 10 | 0.37% | 5 |
| Aug 2026 | Improvado | 0 | 0% | 6 |
| Sep 2026 | Funnel | 2.4K | 77.1% | 1 |
| Sep 2026 | Fivetran | 320 | 10.2% | 2 |
| Sep 2026 | Windsor.ai | 210 | 6.7% | 3 |
| Sep 2026 | Supermetrics | 170 | 5.4% | 4 |
| Sep 2026 | Adverity | 10 | 0.32% | 5 |
| Sep 2026 | Improvado | 10 | 0.32% | 6 |

## What is being compared

- **Adverity**: Measured on the search term “adverity”.
- **Fivetran**: Measured on the search term “fivetran”.
- **Funnel**: Measured on the search terms “funnel io” and “funnel.io”, summed into one figure.
- **Improvado**: Measured on the search term “improvado”.
- **Supermetrics**: Measured on the search term “supermetrics”.
- **Windsor.ai**: Measured on the search term “windsor.ai”.

- [Adverity](/demand/nz/brands/adverity)
- [Fivetran](/demand/nz/brands/fivetran)
- [Funnel](/demand/nz/brands/funnel)
- [Improvado](/demand/nz/brands/improvado)
- [Supermetrics](/demand/nz/brands/supermetrics)
- [Windsor.ai](/demand/nz/brands/windsor-ai)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing data integration platforms in New Zealand?

In September 2026, Funnel was the most searched among marketing data integration platforms in New Zealand, with an estimated 2.4K branded searches, 77.1% of all searches for the six we track.

## Cite this page

Brandwave. "Marketing data integration platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-marketing-data-integration-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marketing-data-integration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.