---
title: "Marketing automation platforms in New Zealand: Which are searched most?"
description: "Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Share of Search among Mailchimp, Klaviyo, Brevo, ActiveCampaign, Keap, HubSpot, Ortto and Adobe Marketo Engage, the marketing automation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-marketing-automation-platforms"
publisher: "Brandwave"
---

# Marketing automation platforms in New Zealand: Which are searched most?

Compare software for orchestrating cross-channel campaigns, lifecycle messages, and customer journeys. Share of Search among Mailchimp, Klaviyo, Brevo, ActiveCampaign, Keap, HubSpot, Ortto and Adobe Marketo Engage, the marketing automation platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marketing automation platforms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Mailchimp, 70.3%

## Which brand is most popular in search among marketing automation platforms in New Zealand?

- In September 2026, Mailchimp was the most searched among marketing automation platforms in New Zealand, with an estimated 12.1K branded searches, 70.3% of all searches for the eight we track.
- Klaviyo is in 2nd place, 53.5 percentage points behind at 16.8%.
- Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand decreased from 76.4% to 70.3%.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms in New Zealand increased from 14.9% to 16.8%.
- Across the 12 months ending September 2026, Brevo’s share of searches among marketing automation platforms in New Zealand increased from 5.2% to 9.3%.
- Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand peaked at 77.1% in November 2025 and was lowest at 66% in August 2026.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms in New Zealand peaked at 20.3% in May 2026 and was lowest at 14.3% in March 2026.
- Across the 12 months ending September 2026, Brevo’s share of searches among marketing automation platforms in New Zealand peaked at 10.6% in August 2026 and was lowest at 4.6% in November 2025.
- Across the 12 months ending September 2026, ActiveCampaign’s share of searches among marketing automation platforms in New Zealand peaked at 3.5% in January 2026 and was lowest at 2.3% in September 2026.
- Across the 12 months ending September 2026, Keap rose from 6th to 5th among marketing automation platforms in New Zealand.
- Across the 12 months ending September 2026, HubSpot fell from 5th to 6th among marketing automation platforms in New Zealand.
- Across the 12 months ending September 2026, ActiveCampaign, Ortto and Adobe Marketo Engage held steady: their share of searches among marketing automation platforms in New Zealand each moved less than 0.5 percentage points.

## Top marketing automation platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Klaviyo and ActiveCampaign appeared every time. ActiveCampaign was recommended most often, coming first in one out of five answers. HubSpot was second, and Klaviyo was third. Keap, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ActiveCampaign | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| HubSpot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Klaviyo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mailchimp | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Adobe Marketo Engage | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ortto | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brevo | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Keap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about marketing automation platforms

- Asked ChatGPT "Which marketing automation platform should I use in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Brevo
- Asked ChatGPT "What are the best marketing automation platforms in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Ortto, 6. Adobe Marketo Engage
- Asked ChatGPT "What's the best marketing automation platform in New Zealand for customer journeys?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo
- Searched Google, AI Overview "marketing automation platforms": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Adobe Marketo Engage
- Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Klaviyo

Not named in any answer: Keap.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Mailchimp vs Klaviyo: compare search popularity](/demand/nz/compare/klaviyo-vs-mailchimp): 70.3% against 16.8% Share of Search.
- [Mailchimp vs Brevo: compare search popularity](/demand/nz/compare/brevo-vs-mailchimp): 70.3% against 9.3% Share of Search.
- [Mailchimp vs ActiveCampaign: compare search popularity](/demand/nz/compare/activecampaign-vs-mailchimp): 70.3% against 2.3% Share of Search.
- [Klaviyo vs Brevo: compare search popularity](/demand/nz/compare/brevo-vs-klaviyo): 16.8% against 9.3% Share of Search.
- [Klaviyo vs ActiveCampaign: compare search popularity](/demand/nz/compare/activecampaign-vs-klaviyo): 16.8% against 2.3% Share of Search.
- [Brevo vs ActiveCampaign: compare search popularity](/demand/nz/compare/activecampaign-vs-brevo): 9.3% against 2.3% Share of Search.

## How did search popularity change for New Zealand marketing automation platforms in September 2026?

- In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%.
- In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%.
- In September 2026, Brevo lost share of searches among marketing automation platforms in New Zealand, from 10.6% to 9.3%.
- In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand.
- In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand.
- Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
- Estimated monthly branded searches for ActiveCampaign in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mailchimp | 70.3% | 12.1K | +22.2% | Intuit |
| 2 | Klaviyo | 16.8% | 2.9K | 0.0% | Klaviyo |
| 3 | Brevo | 9.3% | 1.6K | 0.0% | Brevo |
| 4 | ActiveCampaign | 2.3% | 390 | 0.0% | ActiveCampaign |
| 5 | Keap | 0.81% | 140 | 0.0% | Keap |
| 6 | HubSpot | 0.23% | 40 | +33.3% | HubSpot |
| 7 | Ortto | 0.17% | 30 | -25.0% | Ortto |
| 8 | Adobe Marketo Engage | 0.06% | 10 | 0.0% | Adobe |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mailchimp | 14.8K | 76.4% | 1 |
| Oct 2025 | Klaviyo | 2.9K | 14.9% | 2 |
| Oct 2025 | Brevo | 1K | 5.2% | 3 |
| Oct 2025 | ActiveCampaign | 480 | 2.5% | 4 |
| Oct 2025 | HubSpot | 80 | 0.41% | 5 |
| Oct 2025 | Keap | 70 | 0.36% | 6 |
| Oct 2025 | Ortto | 40 | 0.21% | 7 |
| Oct 2025 | Adobe Marketo Engage | 10 | 0.05% | 8 |
| Nov 2025 | Mailchimp | 14.8K | 77.1% | 1 |
| Nov 2025 | Klaviyo | 2.9K | 15.1% | 2 |
| Nov 2025 | Brevo | 880 | 4.6% | 3 |
| Nov 2025 | ActiveCampaign | 480 | 2.5% | 4 |
| Nov 2025 | Keap | 70 | 0.36% | 5 |
| Nov 2025 | Ortto | 50 | 0.26% | 6 |
| Nov 2025 | HubSpot | 30 | 0.16% | 7 |
| Nov 2025 | Adobe Marketo Engage | 10 | 0.05% | 8 |
| Dec 2025 | Mailchimp | 9.9K | 75.9% | 1 |
| Dec 2025 | Klaviyo | 1.9K | 14.5% | 2 |
| Dec 2025 | Brevo | 720 | 5.5% | 3 |
| Dec 2025 | ActiveCampaign | 390 | 3% | 4 |
| Dec 2025 | Keap | 70 | 0.54% | 5 |
| Dec 2025 | HubSpot | 30 | 0.23% | 6 |
| Dec 2025 | Ortto | 30 | 0.23% | 7 |
| Dec 2025 | Adobe Marketo Engage | 10 | 0.08% | 8 |
| Jan 2026 | Mailchimp | 9.9K | 71.6% | 1 |
| Jan 2026 | Klaviyo | 2.4K | 17.3% | 2 |
| Jan 2026 | Brevo | 880 | 6.3% | 3 |
| Jan 2026 | ActiveCampaign | 480 | 3.5% | 4 |
| Jan 2026 | HubSpot | 70 | 0.51% | 5 |
| Jan 2026 | Keap | 70 | 0.51% | 6 |
| Jan 2026 | Ortto | 20 | 0.14% | 7 |
| Jan 2026 | Adobe Marketo Engage | 10 | 0.07% | 8 |
| Feb 2026 | Mailchimp | 12.1K | 75.9% | 1 |
| Feb 2026 | Klaviyo | 2.4K | 15% | 2 |
| Feb 2026 | Brevo | 880 | 5.5% | 3 |
| Feb 2026 | ActiveCampaign | 390 | 2.4% | 4 |
| Feb 2026 | HubSpot | 70 | 0.44% | 5 |
| Feb 2026 | Keap | 70 | 0.44% | 6 |
| Feb 2026 | Ortto | 20 | 0.13% | 7 |
| Feb 2026 | Adobe Marketo Engage | 10 | 0.06% | 8 |
| Mar 2026 | Mailchimp | 14.8K | 73.2% | 1 |
| Mar 2026 | Klaviyo | 2.9K | 14.3% | 2 |
| Mar 2026 | Brevo | 1.6K | 7.9% | 3 |
| Mar 2026 | ActiveCampaign | 590 | 2.9% | 4 |
| Mar 2026 | HubSpot | 190 | 0.94% | 5 |
| Mar 2026 | Keap | 90 | 0.44% | 6 |
| Mar 2026 | Ortto | 40 | 0.2% | 7 |
| Mar 2026 | Adobe Marketo Engage | 10 | 0.05% | 8 |
| Apr 2026 | Mailchimp | 12.1K | 71.1% | 1 |
| Apr 2026 | Klaviyo | 2.9K | 17% | 2 |
| Apr 2026 | Brevo | 1.3K | 7.6% | 3 |
| Apr 2026 | ActiveCampaign | 480 | 2.8% | 4 |
| Apr 2026 | Keap | 90 | 0.53% | 5 |
| Apr 2026 | HubSpot | 80 | 0.47% | 6 |
| Apr 2026 | Ortto | 70 | 0.41% | 7 |
| Apr 2026 | Adobe Marketo Engage | 10 | 0.06% | 8 |
| May 2026 | Mailchimp | 12.1K | 68.4% | 1 |
| May 2026 | Klaviyo | 3.6K | 20.3% | 2 |
| May 2026 | Brevo | 1.3K | 7.3% | 3 |
| May 2026 | ActiveCampaign | 480 | 2.7% | 4 |
| May 2026 | Keap | 110 | 0.62% | 5 |
| May 2026 | HubSpot | 80 | 0.45% | 6 |
| May 2026 | Ortto | 20 | 0.11% | 7 |
| May 2026 | Adobe Marketo Engage | 10 | 0.06% | 8 |
| Jun 2026 | Mailchimp | 12.1K | 71.3% | 1 |
| Jun 2026 | Klaviyo | 2.9K | 17.1% | 2 |
| Jun 2026 | Brevo | 1.3K | 7.7% | 3 |
| Jun 2026 | ActiveCampaign | 480 | 2.8% | 4 |
| Jun 2026 | Keap | 90 | 0.53% | 5 |
| Jun 2026 | HubSpot | 50 | 0.29% | 6 |
| Jun 2026 | Ortto | 40 | 0.24% | 7 |
| Jun 2026 | Adobe Marketo Engage | 10 | 0.06% | 8 |
| Jul 2026 | Mailchimp | 12.1K | 71.5% | 1 |
| Jul 2026 | Klaviyo | 2.9K | 17.1% | 2 |
| Jul 2026 | Brevo | 1.3K | 7.7% | 3 |
| Jul 2026 | ActiveCampaign | 390 | 2.3% | 4 |
| Jul 2026 | Keap | 140 | 0.83% | 5 |
| Jul 2026 | HubSpot | 70 | 0.41% | 6 |
| Jul 2026 | Ortto | 30 | 0.18% | 7 |
| Jul 2026 | Adobe Marketo Engage | 10 | 0.06% | 8 |
| Aug 2026 | Mailchimp | 9.9K | 66% | 1 |
| Aug 2026 | Klaviyo | 2.9K | 19.3% | 2 |
| Aug 2026 | Brevo | 1.6K | 10.6% | 3 |
| Aug 2026 | ActiveCampaign | 390 | 2.6% | 4 |
| Aug 2026 | Keap | 140 | 0.93% | 5 |
| Aug 2026 | Ortto | 40 | 0.27% | 6 |
| Aug 2026 | HubSpot | 30 | 0.2% | 7 |
| Aug 2026 | Adobe Marketo Engage | 10 | 0.07% | 8 |
| Sep 2026 | Mailchimp | 12.1K | 70.3% | 1 |
| Sep 2026 | Klaviyo | 2.9K | 16.8% | 2 |
| Sep 2026 | Brevo | 1.6K | 9.3% | 3 |
| Sep 2026 | ActiveCampaign | 390 | 2.3% | 4 |
| Sep 2026 | Keap | 140 | 0.81% | 5 |
| Sep 2026 | HubSpot | 40 | 0.23% | 6 |
| Sep 2026 | Ortto | 30 | 0.17% | 7 |
| Sep 2026 | Adobe Marketo Engage | 10 | 0.06% | 8 |

## What is being compared

- **ActiveCampaign**: Measured on the search term “activecampaign”.
- **Adobe Marketo Engage**: Measured on the search term “adobe marketo engage”.
- **Brevo**: Measured on the search term “brevo”.
- **HubSpot**: Measured on the search terms “hubspot marketing” and “hubspot marketing hub”, summed into one figure.
- **Keap**: Measured on the search term “keap”.
- **Klaviyo**: Measured on the search term “klaviyo”.
- **Mailchimp**: Measured on the search terms “mailchimp” and “mailchimp api”, summed into one figure.
- **Ortto**: Measured on the search terms “ortto” and “ortto ai”, summed into one figure.

- [ActiveCampaign](/demand/nz/brands/activecampaign)
- [Adobe Marketo Engage](/demand/nz/brands/adobe-marketo-engage)
- [Brevo](/demand/nz/brands/brevo)
- [HubSpot](/demand/nz/brands/hubspot)
- [Keap](/demand/nz/brands/keap)
- [Klaviyo](/demand/nz/brands/klaviyo)
- [Mailchimp](/demand/nz/brands/mailchimp)
- [Ortto](/demand/nz/brands/ortto)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marketing automation platforms in New Zealand?

In September 2026, Mailchimp was the most searched among marketing automation platforms in New Zealand, with an estimated 12.1K branded searches, 70.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Marketing automation platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-marketing-automation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marketing-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.