--- title: "Marketing attribution platforms in New Zealand: Which are searched most?" description: "Compare platforms that help ecommerce and growth teams connect marketing spend with customer outcomes. Share of Search among Google Analytics, Cometly, Triple Whale, Northbeam, HubSpot, Rockerbox, Dreamdata, Fospha and Ruler Analytics, the marketing attribution platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-marketing-attribution-platforms" publisher: "Brandwave" --- # Marketing attribution platforms in New Zealand: Which are searched most? Compare platforms that help ecommerce and growth teams connect marketing spend with customer outcomes. Share of Search among Google Analytics, Cometly, Triple Whale, Northbeam, HubSpot, Rockerbox, Dreamdata, Fospha and Ruler Analytics, the marketing attribution platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Marketing attribution platforms - **Market**: New Zealand - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: Google Analytics, 86.9% ## Which brand is most popular in search among marketing attribution platforms in New Zealand? - In September 2026, Google Analytics was the most searched among marketing attribution platforms in New Zealand, with an estimated 8.5K branded searches, 86.9% of all searches for the nine we track. - Cometly is in 2nd place, 76.7 percentage points behind at 10.2%. - Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand decreased from 87.8% to 86.9%. - Across the 12 months ending September 2026, Cometly’s share of searches among marketing attribution platforms in New Zealand increased from 9.1% to 10.2%. - Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand peaked at 88.5% in March 2026 and was lowest at 85.5% in February 2026. - Across the 12 months ending September 2026, Cometly’s share of searches among marketing attribution platforms in New Zealand peaked at 10.8% in February 2026 and was lowest at 8.5% in March 2026. - Across the 12 months ending September 2026, Triple Whale’s share of searches among marketing attribution platforms in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.4% in November 2025. - Across the 12 months ending September 2026, Northbeam rose from 5th to 4th among marketing attribution platforms in New Zealand. - Across the 12 months ending September 2026, HubSpot fell from 4th to 5th among marketing attribution platforms in New Zealand. - Across the 12 months ending September 2026, Fospha rose from 9th to 8th among marketing attribution platforms in New Zealand. - Across the 12 months ending September 2026, Ruler Analytics fell from 8th to 9th among marketing attribution platforms in New Zealand. - Across the 12 months ending September 2026, Triple Whale, Rockerbox and Dreamdata held steady: their share of searches among marketing attribution platforms in New Zealand each moved less than 0.5 percentage points. ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Google Analytics, HubSpot and Dreamdata appeared every time. Triple Whale was recommended most often, coming first in two out of four answers. Google Analytics was second, and Dreamdata was third. Rockerbox, which ranked sixth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Google Analytics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dreamdata | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | HubSpot | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Ruler Analytics | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Cometly | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Northbeam | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rockerbox | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fospha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use in New Zealand?": 1. Google Analytics, 2. Triple Whale, 3. Ruler Analytics, 4. Dreamdata, 5. HubSpot - Asked ChatGPT "What are the best marketing attribution platforms in New Zealand?": 1. Triple Whale, 2. HubSpot, 3. Dreamdata, 4. Google Analytics, 5. Ruler Analytics, 6. Northbeam - Asked ChatGPT "What's the best marketing attribution platform in New Zealand for ad spend tracking?": 1. Triple Whale, 2. Google Analytics, 3. HubSpot, 4. Dreamdata - Searched Google, AI Overview "marketing attribution software": 1. Cometly, 2. Dreamdata, 3. Ruler Analytics, 4. HubSpot, 5. Google Analytics Not named in any answer: Rockerbox and Fospha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Google Analytics vs Cometly: compare search popularity](/demand/nz/compare/cometly-vs-google-analytics): 86.9% against 10.2% Share of Search. ## How did search popularity change for New Zealand marketing attribution platforms in September 2026? - In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand. - In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand. - In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand. - Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. - Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Analytics | 86.9% | 8.5K | -1.3% | Google | | 2 | Cometly | 10.2% | 1K | 0.0% | Cometly | | 3 | Triple Whale | 1.8% | 180 | -5.3% | Triple Whale | | 4 | Northbeam | 0.51% | 50 | +25.0% | Northbeam | | 5 | HubSpot | 0.2% | 20 | 0.0% | HubSpot | | 6 | Rockerbox | 0.2% | 20 | -50.0% | Rockerbox | | 7 | Dreamdata | 0.1% | 10 | -50.0% | Dreamdata | | 8 | Fospha | 0.1% | 10 | 0.0% | Fospha | | 9 | Ruler Analytics | 0% | 0 | -100.0% | Ruler Analytics | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Analytics | 8.4K | 87.8% | 1 | | Oct 2025 | Cometly | 880 | 9.1% | 2 | | Oct 2025 | Triple Whale | 170 | 1.8% | 3 | | Oct 2025 | HubSpot | 40 | 0.42% | 4 | | Oct 2025 | Northbeam | 30 | 0.31% | 5 | | Oct 2025 | Rockerbox | 30 | 0.31% | 6 | | Oct 2025 | Dreamdata | 10 | 0.1% | 7 | | Oct 2025 | Ruler Analytics | 10 | 0.1% | 8 | | Oct 2025 | Fospha | 0 | 0% | 9 | | Nov 2025 | Google Analytics | 8.6K | 88.1% | 1 | | Nov 2025 | Cometly | 880 | 9% | 2 | | Nov 2025 | Triple Whale | 140 | 1.4% | 3 | | Nov 2025 | Northbeam | 50 | 0.51% | 4 | | Nov 2025 | Rockerbox | 30 | 0.31% | 5 | | Nov 2025 | Dreamdata | 20 | 0.21% | 6 | | Nov 2025 | HubSpot | 20 | 0.21% | 7 | | Nov 2025 | Fospha | 10 | 0.1% | 8 | | Nov 2025 | Ruler Analytics | 10 | 0.1% | 9 | | Dec 2025 | Google Analytics | 5.7K | 87.1% | 1 | | Dec 2025 | Cometly | 590 | 9.1% | 2 | | Dec 2025 | Triple Whale | 130 | 2% | 3 | | Dec 2025 | Northbeam | 40 | 0.62% | 4 | | Dec 2025 | Rockerbox | 40 | 0.62% | 5 | | Dec 2025 | Dreamdata | 10 | 0.15% | 6 | | Dec 2025 | Fospha | 10 | 0.15% | 7 | | Dec 2025 | HubSpot | 10 | 0.15% | 8 | | Dec 2025 | Ruler Analytics | 10 | 0.15% | 9 | | Jan 2026 | Google Analytics | 7K | 87.3% | 1 | | Jan 2026 | Cometly | 720 | 9% | 2 | | Jan 2026 | Triple Whale | 170 | 2.1% | 3 | | Jan 2026 | Northbeam | 50 | 0.62% | 4 | | Jan 2026 | Rockerbox | 30 | 0.37% | 5 | | Jan 2026 | HubSpot | 20 | 0.25% | 6 | | Jan 2026 | Dreamdata | 10 | 0.12% | 7 | | Jan 2026 | Fospha | 10 | 0.12% | 8 | | Jan 2026 | Ruler Analytics | 10 | 0.12% | 9 | | Feb 2026 | Google Analytics | 7K | 85.5% | 1 | | Feb 2026 | Cometly | 880 | 10.8% | 2 | | Feb 2026 | Triple Whale | 200 | 2.4% | 3 | | Feb 2026 | Northbeam | 40 | 0.49% | 4 | | Feb 2026 | HubSpot | 20 | 0.24% | 5 | | Feb 2026 | Rockerbox | 20 | 0.24% | 6 | | Feb 2026 | Dreamdata | 10 | 0.12% | 7 | | Feb 2026 | Fospha | 10 | 0.12% | 8 | | Feb 2026 | Ruler Analytics | 10 | 0.12% | 9 | | Mar 2026 | Google Analytics | 10.4K | 88.5% | 1 | | Mar 2026 | Cometly | 1K | 8.5% | 2 | | Mar 2026 | Triple Whale | 240 | 2% | 3 | | Mar 2026 | Northbeam | 40 | 0.34% | 4 | | Mar 2026 | HubSpot | 20 | 0.17% | 5 | | Mar 2026 | Rockerbox | 20 | 0.17% | 6 | | Mar 2026 | Dreamdata | 10 | 0.09% | 7 | | Mar 2026 | Fospha | 10 | 0.09% | 8 | | Mar 2026 | Ruler Analytics | 10 | 0.09% | 9 | | Apr 2026 | Google Analytics | 8.5K | 88% | 1 | | Apr 2026 | Cometly | 880 | 9.1% | 2 | | Apr 2026 | Triple Whale | 160 | 1.7% | 3 | | Apr 2026 | Northbeam | 40 | 0.42% | 4 | | Apr 2026 | Rockerbox | 40 | 0.42% | 5 | | Apr 2026 | Dreamdata | 10 | 0.1% | 6 | | Apr 2026 | Fospha | 10 | 0.1% | 7 | | Apr 2026 | HubSpot | 10 | 0.1% | 8 | | Apr 2026 | Ruler Analytics | 0 | 0% | 9 | | May 2026 | Google Analytics | 8.6K | 86.6% | 1 | | May 2026 | Cometly | 1K | 10.1% | 2 | | May 2026 | Triple Whale | 190 | 1.9% | 3 | | May 2026 | Northbeam | 50 | 0.51% | 4 | | May 2026 | HubSpot | 30 | 0.3% | 5 | | May 2026 | Rockerbox | 30 | 0.3% | 6 | | May 2026 | Dreamdata | 10 | 0.1% | 7 | | May 2026 | Fospha | 10 | 0.1% | 8 | | May 2026 | Ruler Analytics | 10 | 0.1% | 9 | | Jun 2026 | Google Analytics | 8.6K | 87% | 1 | | Jun 2026 | Cometly | 1K | 10.2% | 2 | | Jun 2026 | Triple Whale | 170 | 1.7% | 3 | | Jun 2026 | Northbeam | 30 | 0.3% | 4 | | Jun 2026 | Rockerbox | 30 | 0.3% | 5 | | Jun 2026 | HubSpot | 20 | 0.2% | 6 | | Jun 2026 | Dreamdata | 10 | 0.1% | 7 | | Jun 2026 | Fospha | 10 | 0.1% | 8 | | Jun 2026 | Ruler Analytics | 10 | 0.1% | 9 | | Jul 2026 | Google Analytics | 8.6K | 86.8% | 1 | | Jul 2026 | Cometly | 1K | 10.1% | 2 | | Jul 2026 | Triple Whale | 170 | 1.7% | 3 | | Jul 2026 | Northbeam | 50 | 0.51% | 4 | | Jul 2026 | HubSpot | 30 | 0.3% | 5 | | Jul 2026 | Rockerbox | 30 | 0.3% | 6 | | Jul 2026 | Dreamdata | 10 | 0.1% | 7 | | Jul 2026 | Ruler Analytics | 10 | 0.1% | 8 | | Jul 2026 | Fospha | 0 | 0% | 9 | | Aug 2026 | Google Analytics | 8.7K | 86.7% | 1 | | Aug 2026 | Cometly | 1K | 10% | 2 | | Aug 2026 | Triple Whale | 190 | 1.9% | 3 | | Aug 2026 | Northbeam | 40 | 0.4% | 4 | | Aug 2026 | Rockerbox | 40 | 0.4% | 5 | | Aug 2026 | Dreamdata | 20 | 0.2% | 6 | | Aug 2026 | HubSpot | 20 | 0.2% | 7 | | Aug 2026 | Fospha | 10 | 0.1% | 8 | | Aug 2026 | Ruler Analytics | 10 | 0.1% | 9 | | Sep 2026 | Google Analytics | 8.5K | 86.9% | 1 | | Sep 2026 | Cometly | 1K | 10.2% | 2 | | Sep 2026 | Triple Whale | 180 | 1.8% | 3 | | Sep 2026 | Northbeam | 50 | 0.51% | 4 | | Sep 2026 | HubSpot | 20 | 0.2% | 5 | | Sep 2026 | Rockerbox | 20 | 0.2% | 6 | | Sep 2026 | Dreamdata | 10 | 0.1% | 7 | | Sep 2026 | Fospha | 10 | 0.1% | 8 | | Sep 2026 | Ruler Analytics | 0 | 0% | 9 | ## What is being compared - **Cometly**: Measured on the search term “cometly”. - **Dreamdata**: Measured on the search term “dreamdata”. - **Fospha**: Measured on the search term “fospha”. - **Google Analytics**: Measured on the search terms “google analytics”, “google analytics 4” and “google analytics certified”, summed into one figure. - **HubSpot**: Measured on the search term “hubspot marketing hub”. - **Northbeam**: Measured on the search term “northbeam”. - **Rockerbox**: Measured on the search term “rockerbox”. - **Ruler Analytics**: Measured on the search term “ruler analytics”. - **Triple Whale**: Measured on the search terms “triple whale” and “triplewhale”, summed into one figure. - [Cometly](/demand/nz/brands/cometly) - [Dreamdata](/demand/nz/brands/dreamdata) - [Fospha](/demand/nz/brands/fospha) - [Google Analytics](/demand/nz/brands/google-analytics) - [HubSpot](/demand/nz/brands/hubspot) - [Northbeam](/demand/nz/brands/northbeam) - [Rockerbox](/demand/nz/brands/rockerbox) - [Ruler Analytics](/demand/nz/brands/ruler-analytics) - [Triple Whale](/demand/nz/brands/triple-whale) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among marketing attribution platforms in New Zealand? In September 2026, Google Analytics was the most searched among marketing attribution platforms in New Zealand, with an estimated 8.5K branded searches, 86.9% of all searches for the nine we track. ## Cite this page Brandwave. "Marketing attribution platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-marketing-attribution-platforms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marketing-attribution-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.