---
title: "Market research companies in New Zealand: Which brands are most popular in search?"
description: "Compare the market research and insights companies New Zealand brands commission. Share of Search among Ipsos, Kantar, Verian, Talbot Mills, Nielsen, Horizon Research and Research First, the market research companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-market-research-companies"
publisher: "Brandwave"
---

# Market research companies in New Zealand: Which brands are most popular in search?

Compare the market research and insights companies New Zealand brands commission. Share of Search among Ipsos, Kantar, Verian, Talbot Mills, Nielsen, Horizon Research and Research First, the market research companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Market research companies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ipsos, 64%

## Which brand is most popular in search among market research companies in New Zealand?

- In August 2026, Ipsos was the most searched among market research companies in New Zealand, with an estimated 2.6K branded searches and 64% estimated Share of Search within this set.
- Kantar is in 2nd place, 44.2 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among market research companies in New Zealand increased from 47.1% to 64%.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand decreased from 25.4% to 19.8%.
- Across the 11 months ending August 2026, Verian’s estimated Share of Search among market research companies in New Zealand decreased from 13.6% to 5.7%.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand increased from 4% to 4.7%.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand decreased from 5.3% to 3.5%.
- Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand decreased from 3.1% to 1.2%.
- Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand peaked at 25.6% in June 2026 and was lowest at 16.8% in April 2026.
- Across the 11 months ending August 2026, Verian’s estimated Share of Search among market research companies in New Zealand peaked at 13.7% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand peaked at 6% in April 2026 and was lowest at 2% in January 2026.
- Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among market research companies in New Zealand peaked at 6% in February 2026 and was lowest at 2.9% in June 2026.
- Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand peaked at 4.1% in November 2025 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Research First’s estimated Share of Search among market research companies in New Zealand peaked at 10.6% in January 2026 and was lowest at 1% in May 2026.
- Across the 11 months ending August 2026, Talbot Mills rose from 5th to 4th among market research companies in New Zealand.
- Across the 11 months ending August 2026, Nielsen fell from 4th to 5th among market research companies in New Zealand.
- Across the 11 months ending August 2026, Research First held steady: its estimated Share of Search among market research companies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ipsos vs Kantar: compare search popularity](/demand/nz/compare/ipsos-vs-kantar): 64% against 19.8% Share of Search.
- [Ipsos vs Verian: compare search popularity](/demand/nz/compare/ipsos-vs-verian): 64% against 5.7% Share of Search.
- [Ipsos vs Talbot Mills: compare search popularity](/demand/nz/compare/ipsos-vs-talbot-mills): 64% against 4.7% Share of Search.
- [Ipsos vs Nielsen: compare search popularity](/demand/nz/compare/ipsos-vs-nielsen): 64% against 3.5% Share of Search.
- [Kantar vs Verian: compare search popularity](/demand/nz/compare/kantar-vs-verian): 19.8% against 5.7% Share of Search.
- [Kantar vs Talbot Mills: compare search popularity](/demand/nz/compare/kantar-vs-talbot-mills): 19.8% against 4.7% Share of Search.
- [Kantar vs Nielsen: compare search popularity](/demand/nz/compare/kantar-vs-nielsen): 19.8% against 3.5% Share of Search.
- [Verian vs Talbot Mills: compare search popularity](/demand/nz/compare/talbot-mills-vs-verian): 5.7% against 4.7% Share of Search.
- [Verian vs Nielsen: compare search popularity](/demand/nz/compare/nielsen-vs-verian): 5.7% against 3.5% Share of Search.
- [Talbot Mills vs Nielsen: compare search popularity](/demand/nz/compare/nielsen-vs-talbot-mills): 4.7% against 3.5% Share of Search.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
- In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.
- In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%.
- In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%.
- In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%.
- In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.
- In August 2026, Research First fell from 6th to 7th among market research companies in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ipsos | 64% | 2.6K | +7.0% | Ipsos |
| 2 | Kantar | 19.8% | 800 | -17.5% | Kantar |
| 3 | Verian | 5.7% | 230 | +27.8% | Verian |
| 4 | Talbot Mills | 4.7% | 190 | +18.8% | Talbot Mills |
| 5 | Nielsen | 3.5% | 140 | -17.6% | Nielsen |
| 6 | Horizon Research | 1.2% | 50 | +25.0% | Horizon Research |
| 7 | Research First | 1.2% | 50 | 0.0% | Research First |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ipsos | 1.5K | 47.1% | 1 |
| Oct 2025 | Kantar | 820 | 25.4% | 2 |
| Oct 2025 | Verian | 440 | 13.6% | 3 |
| Oct 2025 | Nielsen | 170 | 5.3% | 4 |
| Oct 2025 | Talbot Mills | 130 | 4% | 5 |
| Oct 2025 | Horizon Research | 100 | 3.1% | 6 |
| Oct 2025 | Research First | 50 | 1.5% | 7 |
| Nov 2025 | Ipsos | 2.2K | 60.4% | 1 |
| Nov 2025 | Kantar | 780 | 21.1% | 2 |
| Nov 2025 | Verian | 250 | 6.8% | 3 |
| Nov 2025 | Horizon Research | 150 | 4.1% | 4 |
| Nov 2025 | Nielsen | 130 | 3.5% | 5 |
| Nov 2025 | Talbot Mills | 110 | 3% | 6 |
| Nov 2025 | Research First | 40 | 1.1% | 7 |
| Dec 2025 | Ipsos | 1.4K | 55.1% | 1 |
| Dec 2025 | Kantar | 490 | 18.6% | 2 |
| Dec 2025 | Verian | 360 | 13.7% | 3 |
| Dec 2025 | Nielsen | 110 | 4.2% | 4 |
| Dec 2025 | Horizon Research | 100 | 3.8% | 5 |
| Dec 2025 | Talbot Mills | 70 | 2.7% | 6 |
| Dec 2025 | Research First | 50 | 1.9% | 7 |
| Jan 2026 | Ipsos | 1.6K | 53.5% | 1 |
| Jan 2026 | Kantar | 610 | 20.3% | 2 |
| Jan 2026 | Research First | 320 | 10.6% | 3 |
| Jan 2026 | Verian | 240 | 8% | 4 |
| Jan 2026 | Nielsen | 120 | 4% | 5 |
| Jan 2026 | Talbot Mills | 60 | 2% | 6 |
| Jan 2026 | Horizon Research | 50 | 1.7% | 7 |
| Feb 2026 | Ipsos | 1.8K | 55.9% | 1 |
| Feb 2026 | Kantar | 770 | 24.4% | 2 |
| Feb 2026 | Verian | 250 | 7.9% | 3 |
| Feb 2026 | Nielsen | 190 | 6% | 4 |
| Feb 2026 | Talbot Mills | 70 | 2.2% | 5 |
| Feb 2026 | Horizon Research | 60 | 1.9% | 6 |
| Feb 2026 | Research First | 50 | 1.6% | 7 |
| Mar 2026 | Ipsos | 2.5K | 63.4% | 1 |
| Mar 2026 | Kantar | 730 | 18.6% | 2 |
| Mar 2026 | Verian | 210 | 5.3% | 3 |
| Mar 2026 | Nielsen | 200 | 5.1% | 4 |
| Mar 2026 | Talbot Mills | 190 | 4.8% | 5 |
| Mar 2026 | Horizon Research | 70 | 1.8% | 6 |
| Mar 2026 | Research First | 40 | 1% | 7 |
| Apr 2026 | Ipsos | 2.1K | 57.5% | 1 |
| Apr 2026 | Kantar | 620 | 16.8% | 2 |
| Apr 2026 | Verian | 480 | 13% | 3 |
| Apr 2026 | Talbot Mills | 220 | 6% | 4 |
| Apr 2026 | Nielsen | 160 | 4.3% | 5 |
| Apr 2026 | Horizon Research | 50 | 1.4% | 6 |
| Apr 2026 | Research First | 40 | 1.1% | 7 |
| May 2026 | Ipsos | 2.7K | 53.6% | 1 |
| May 2026 | Kantar | 1.2K | 24.1% | 2 |
| May 2026 | Verian | 520 | 10.4% | 3 |
| May 2026 | Talbot Mills | 280 | 5.6% | 4 |
| May 2026 | Nielsen | 210 | 4.2% | 5 |
| May 2026 | Horizon Research | 50 | 1% | 6 |
| May 2026 | Research First | 50 | 1% | 7 |
| Jun 2026 | Ipsos | 2.6K | 58% | 1 |
| Jun 2026 | Kantar | 1.1K | 25.6% | 2 |
| Jun 2026 | Verian | 310 | 6.9% | 3 |
| Jun 2026 | Talbot Mills | 200 | 4.4% | 4 |
| Jun 2026 | Nielsen | 130 | 2.9% | 5 |
| Jun 2026 | Horizon Research | 50 | 1.1% | 6 |
| Jun 2026 | Research First | 50 | 1.1% | 7 |
| Jul 2026 | Ipsos | 2.4K | 60.7% | 1 |
| Jul 2026 | Kantar | 970 | 24.3% | 2 |
| Jul 2026 | Verian | 180 | 4.5% | 3 |
| Jul 2026 | Nielsen | 170 | 4.3% | 4 |
| Jul 2026 | Talbot Mills | 160 | 4% | 5 |
| Jul 2026 | Research First | 50 | 1.3% | 6 |
| Jul 2026 | Horizon Research | 40 | 1% | 7 |
| Aug 2026 | Ipsos | 2.6K | 64% | 1 |
| Aug 2026 | Kantar | 800 | 19.8% | 2 |
| Aug 2026 | Verian | 230 | 5.7% | 3 |
| Aug 2026 | Talbot Mills | 190 | 4.7% | 4 |
| Aug 2026 | Nielsen | 140 | 3.5% | 5 |
| Aug 2026 | Horizon Research | 50 | 1.2% | 6 |
| Aug 2026 | Research First | 50 | 1.2% | 7 |
| Sep 2026 | Horizon Research | — | — | — |
| Sep 2026 | Ipsos | — | — | — |
| Sep 2026 | Kantar | — | — | — |
| Sep 2026 | Nielsen | — | — | — |
| Sep 2026 | Research First | — | — | — |
| Sep 2026 | Talbot Mills | — | — | — |
| Sep 2026 | Verian | — | — | — |

## What is being compared

- **Horizon Research**: Measured on the search terms “horizon research”, “horizon research nz”, “horizon research survey” and “horizonresearch”, summed into one figure.
- **Ipsos**: Measured on the search terms “ipsos”, “ipsos com”, “ipsos i say”, “ipsos market research”, “ipsos near me”, “ipsos new zealand”, “ipsos nz”, “ipsos online”, “ipsos research” and “ipsos survey”, summed into one figure.
- **Kantar**: Measured on the search terms “kantar”, “kantar brand health”, “kantar brand tracking”, “kantar com”, “kantar consumer research”, “kantar market research”, “kantar near me”, “kantar new zealand”, “kantar nz”, “kantar research” and “kantar survey”, summed into one figure.
- **Nielsen**: Measured on the search terms “nielsen market research”, “nielsen ratings”, “nielsen research” and “nielsen survey”, summed into one figure.
- **Research First**: Measured on the search term “research first”.
- **Talbot Mills**: Measured on the search terms “talbot mills” and “talbot mills research”, summed into one figure.
- **Verian**: Measured on the search terms “verian”, “verian market research”, “verian near me”, “verian new zealand”, “verian nz”, “verian research”, “verian survey” and “veriangroup com”, summed into one figure.

- [Horizon Research](/demand/nz/brands/horizon-research)
- [Ipsos](/demand/nz/brands/ipsos)
- [Kantar](/demand/nz/brands/kantar)
- [Nielsen](/demand/nz/brands/nielsen)
- [Research First](/demand/nz/brands/research-first)
- [Talbot Mills](/demand/nz/brands/talbot-mills)
- [Verian](/demand/nz/brands/verian)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among market research companies in New Zealand?

In August 2026, Ipsos was the most searched among market research companies in New Zealand, with an estimated 2.6K branded searches and 64% estimated Share of Search within this set.

## Cite this page

Brandwave. "Market research companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-market-research-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-market-research-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.