---
title: "Marker brands in New Zealand: Which are searched most?"
description: "Compare the marker and pen brands New Zealanders buy. Share of Search among Posca, Sharpie, Ohuhu, Staedtler, Copic, Artline and Faber-Castell, the marker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-marker-brands"
publisher: "Brandwave"
---

# Marker brands in New Zealand: Which are searched most?

Compare the marker and pen brands New Zealanders buy. Share of Search among Posca, Sharpie, Ohuhu, Staedtler, Copic, Artline and Faber-Castell, the marker brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marker brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Posca, 35%

## Which brand is most popular in search among marker brands in New Zealand?

- In September 2026, Posca was the most searched among marker brands in New Zealand, with an estimated 2K branded searches, 35% of all searches for the seven we track.
- Sharpie is in 2nd place, 9.3 percentage points behind at 25.7%.
- Across the 12 months ending September 2026, Posca’s share of searches among marker brands in New Zealand increased from 29.9% to 35%.
- Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand decreased from 26.7% to 25.7%.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand decreased from 25.8% to 23.8%.
- Across the 12 months ending September 2026, Staedtler’s share of searches among marker brands in New Zealand decreased from 9.8% to 9.1%.
- Across the 12 months ending September 2026, Artline’s share of searches among marker brands in New Zealand decreased from 2.8% to 2.1%.
- Across the 12 months ending September 2026, Posca’s share of searches among marker brands in New Zealand peaked at 40.1% in December 2025 and was lowest at 24.3% in January 2026.
- Across the 12 months ending September 2026, Sharpie’s share of searches among marker brands in New Zealand peaked at 29.8% in February 2026 and was lowest at 17.3% in December 2025.
- Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand peaked at 31.3% in December 2025 and was lowest at 20.4% in May 2026.
- Across the 12 months ending September 2026, Staedtler’s share of searches among marker brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Copic’s share of searches among marker brands in New Zealand peaked at 6% in April 2026 and was lowest at 3% in January 2026.
- Across the 12 months ending September 2026, Artline’s share of searches among marker brands in New Zealand peaked at 3.1% in February 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Copic and Faber-Castell held steady: their share of searches among marker brands in New Zealand each moved less than 0.5 percentage points.

## Top marker brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Posca and Sharpie were mentioned most often, in four of the five answers. Posca was recommended most often, coming first in three out of five answers. Copic was second, and Ohuhu was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Posca | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Copic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ohuhu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Sharpie | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Artline | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Faber-Castell | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Staedtler | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about marker brands

- Asked ChatGPT "Which marker brand should I buy in New Zealand?": 1. Posca, 2. Ohuhu, 3. Sharpie, 4. Artline
- Asked ChatGPT "What are the best marker brands in New Zealand?": 1. Posca, 2. Copic, 3. Ohuhu, 4. Faber-Castell, 5. Sharpie, 6. Staedtler
- Asked ChatGPT "What's the best marker brand in New Zealand for art projects?": 1. Posca, 2. Copic, 3. Artline
- Searched Google, AI Overview "marker brands": 1. Copic, 2. Ohuhu, 3. Faber-Castell, 4. Sharpie
- Searched Google, AI Overview "permanent marker brands": 1. Sharpie, 2. Artline, 3. Staedtler, 4. Posca

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Posca vs Sharpie: compare search popularity](/demand/nz/compare/posca-vs-sharpie): 35% against 25.7% Share of Search.
- [Posca vs Ohuhu: compare search popularity](/demand/nz/compare/ohuhu-vs-posca): 35% against 23.8% Share of Search.
- [Posca vs Staedtler: compare search popularity](/demand/nz/compare/posca-vs-staedtler): 35% against 9.1% Share of Search.
- [Posca vs Copic: compare search popularity](/demand/nz/compare/copic-vs-posca): 35% against 3.8% Share of Search.
- [Sharpie vs Ohuhu: compare search popularity](/demand/nz/compare/ohuhu-vs-sharpie): 25.7% against 23.8% Share of Search.
- [Sharpie vs Staedtler: compare search popularity](/demand/nz/compare/sharpie-vs-staedtler): 25.7% against 9.1% Share of Search.
- [Sharpie vs Copic: compare search popularity](/demand/nz/compare/copic-vs-sharpie): 25.7% against 3.8% Share of Search.
- [Ohuhu vs Staedtler: compare search popularity](/demand/nz/compare/ohuhu-vs-staedtler): 23.8% against 9.1% Share of Search.
- [Ohuhu vs Copic: compare search popularity](/demand/nz/compare/copic-vs-ohuhu): 23.8% against 3.8% Share of Search.
- [Staedtler vs Copic: compare search popularity](/demand/nz/compare/copic-vs-staedtler): 9.1% against 3.8% Share of Search.

## How did search popularity change for New Zealand marker brands in September 2026?

- In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches.
- In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%.
- In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%.
- In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%.
- In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%.
- Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
- Estimated monthly branded searches for Artline in New Zealand fell 20% over 12 measured months, from 150 to 120 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Posca | 35% | 2K | +0.5% | Posca |
| 2 | Sharpie | 25.7% | 1.5K | +2.1% | Sharpie |
| 3 | Ohuhu | 23.8% | 1.4K | -7.5% | Ohuhu |
| 4 | Staedtler | 9.1% | 520 | -17.5% | Staedtler |
| 5 | Copic | 3.8% | 220 | -31.3% | Copic |
| 6 | Artline | 2.1% | 120 | -20.0% | Artline |
| 7 | Faber-Castell | 0.52% | 30 | -40.0% | Faber-Castell |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Posca | 1.6K | 29.9% | 1 |
| Oct 2025 | Sharpie | 1.4K | 26.7% | 2 |
| Oct 2025 | Ohuhu | 1.4K | 25.8% | 3 |
| Oct 2025 | Staedtler | 520 | 9.8% | 4 |
| Oct 2025 | Copic | 220 | 4.2% | 5 |
| Oct 2025 | Artline | 150 | 2.8% | 6 |
| Oct 2025 | Faber-Castell | 40 | 0.76% | 7 |
| Nov 2025 | Posca | 2.3K | 38.7% | 1 |
| Nov 2025 | Ohuhu | 1.6K | 26.5% | 2 |
| Nov 2025 | Sharpie | 1.3K | 21.3% | 3 |
| Nov 2025 | Staedtler | 470 | 7.8% | 4 |
| Nov 2025 | Copic | 220 | 3.7% | 5 |
| Nov 2025 | Artline | 80 | 1.3% | 6 |
| Nov 2025 | Faber-Castell | 40 | 0.67% | 7 |
| Dec 2025 | Posca | 2.8K | 40.1% | 1 |
| Dec 2025 | Ohuhu | 2.2K | 31.3% | 2 |
| Dec 2025 | Sharpie | 1.2K | 17.3% | 3 |
| Dec 2025 | Staedtler | 420 | 6% | 4 |
| Dec 2025 | Copic | 230 | 3.3% | 5 |
| Dec 2025 | Artline | 80 | 1.1% | 6 |
| Dec 2025 | Faber-Castell | 60 | 0.86% | 7 |
| Jan 2026 | Ohuhu | 1.9K | 30.2% | 1 |
| Jan 2026 | Sharpie | 1.6K | 26.2% | 2 |
| Jan 2026 | Posca | 1.5K | 24.3% | 3 |
| Jan 2026 | Staedtler | 830 | 13.3% | 4 |
| Jan 2026 | Copic | 190 | 3% | 5 |
| Jan 2026 | Artline | 150 | 2.4% | 6 |
| Jan 2026 | Faber-Castell | 40 | 0.64% | 7 |
| Feb 2026 | Posca | 1.5K | 30.4% | 1 |
| Feb 2026 | Sharpie | 1.4K | 29.8% | 2 |
| Feb 2026 | Ohuhu | 1K | 21.7% | 3 |
| Feb 2026 | Staedtler | 530 | 11% | 4 |
| Feb 2026 | Copic | 170 | 3.5% | 5 |
| Feb 2026 | Artline | 150 | 3.1% | 6 |
| Feb 2026 | Faber-Castell | 20 | 0.42% | 7 |
| Mar 2026 | Posca | 1.6K | 29.8% | 1 |
| Mar 2026 | Sharpie | 1.5K | 28.5% | 2 |
| Mar 2026 | Ohuhu | 1.3K | 23.8% | 3 |
| Mar 2026 | Staedtler | 570 | 10.7% | 4 |
| Mar 2026 | Copic | 200 | 3.8% | 5 |
| Mar 2026 | Artline | 150 | 2.8% | 6 |
| Mar 2026 | Faber-Castell | 30 | 0.56% | 7 |
| Apr 2026 | Posca | 1.7K | 31.3% | 1 |
| Apr 2026 | Ohuhu | 1.5K | 27.8% | 2 |
| Apr 2026 | Sharpie | 1.2K | 23.1% | 3 |
| Apr 2026 | Staedtler | 440 | 8.3% | 4 |
| Apr 2026 | Copic | 320 | 6% | 5 |
| Apr 2026 | Artline | 150 | 2.8% | 6 |
| Apr 2026 | Faber-Castell | 40 | 0.75% | 7 |
| May 2026 | Posca | 1.8K | 32.6% | 1 |
| May 2026 | Sharpie | 1.5K | 26.9% | 2 |
| May 2026 | Ohuhu | 1.1K | 20.4% | 3 |
| May 2026 | Staedtler | 580 | 10.7% | 4 |
| May 2026 | Copic | 310 | 5.7% | 5 |
| May 2026 | Artline | 150 | 2.8% | 6 |
| May 2026 | Faber-Castell | 50 | 0.92% | 7 |
| Jun 2026 | Posca | 1.9K | 32.9% | 1 |
| Jun 2026 | Sharpie | 1.5K | 26.1% | 2 |
| Jun 2026 | Ohuhu | 1.3K | 22.1% | 3 |
| Jun 2026 | Staedtler | 630 | 11% | 4 |
| Jun 2026 | Copic | 300 | 5.2% | 5 |
| Jun 2026 | Artline | 120 | 2.1% | 6 |
| Jun 2026 | Faber-Castell | 30 | 0.52% | 7 |
| Jul 2026 | Posca | 1.7K | 31% | 1 |
| Jul 2026 | Sharpie | 1.4K | 27.1% | 2 |
| Jul 2026 | Ohuhu | 1.3K | 23.7% | 3 |
| Jul 2026 | Staedtler | 500 | 9.3% | 4 |
| Jul 2026 | Copic | 280 | 5.2% | 5 |
| Jul 2026 | Artline | 150 | 2.8% | 6 |
| Jul 2026 | Faber-Castell | 40 | 0.75% | 7 |
| Aug 2026 | Posca | 2K | 32.9% | 1 |
| Aug 2026 | Ohuhu | 1.5K | 24.3% | 2 |
| Aug 2026 | Sharpie | 1.4K | 23.8% | 3 |
| Aug 2026 | Staedtler | 630 | 10.4% | 4 |
| Aug 2026 | Copic | 320 | 5.3% | 5 |
| Aug 2026 | Artline | 150 | 2.5% | 6 |
| Aug 2026 | Faber-Castell | 50 | 0.83% | 7 |
| Sep 2026 | Posca | 2K | 35% | 1 |
| Sep 2026 | Sharpie | 1.5K | 25.7% | 2 |
| Sep 2026 | Ohuhu | 1.4K | 23.8% | 3 |
| Sep 2026 | Staedtler | 520 | 9.1% | 4 |
| Sep 2026 | Copic | 220 | 3.8% | 5 |
| Sep 2026 | Artline | 120 | 2.1% | 6 |
| Sep 2026 | Faber-Castell | 30 | 0.52% | 7 |

## What is being compared

- **Artline**: Measured on the search terms “artline” and “artline markers”, summed into one figure.
- **Copic**: Measured on the search terms “copic”, “copic jp”, “copic pens set”, “marker copic ciao” and “marker copic sketch”, summed into one figure.
- **Faber-Castell**: Measured on the search terms “faber castell markers” and “faber castell pitt”, summed into one figure.
- **Ohuhu**: Measured on the search terms “ohuhu” and “ohuhu markers”, summed into one figure.
- **Posca**: Measured on the search terms “pens posca”, “posca”, “posca pens warehouse” and “posca uni pens”, summed into one figure.
- **Sharpie**: Measured on the search terms “felt tip sharpie”, “fine tip sharpie”, “marker permanent sharpie”, “sharpie”, “sharpie creative marker”, “sharpie laundry marker”, “sharpie s gel” and “ultra fine sharpie”, summed into one figure.
- **Staedtler**: Measured on the search terms “staedtler”, “staedtler eraser”, “staedtler fineliner”, “staedtler plastic eraser” and “staedtler triplus fineliner”, summed into one figure.

- [Artline](/demand/nz/brands/artline)
- [Copic](/demand/nz/brands/copic)
- [Faber-Castell](/demand/nz/brands/faber-castell)
- [Ohuhu](/demand/nz/brands/ohuhu)
- [Posca](/demand/nz/brands/posca)
- [Sharpie](/demand/nz/brands/sharpie)
- [Staedtler](/demand/nz/brands/staedtler)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marker brands in New Zealand?

In September 2026, Posca was the most searched among marker brands in New Zealand, with an estimated 2K branded searches, 35% of all searches for the seven we track.

## Cite this page

Brandwave. "Marker brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-marker-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.