--- title: "Lowrance vs Simrad: Which is searched more in New Zealand?" description: "Is Lowrance or Simrad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-marine-electronics-brands/compare/lowrance-vs-simrad" publisher: "Brandwave" --- # Lowrance vs Simrad: Which is searched more in New Zealand? Is Lowrance or Simrad more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine electronics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lowrance and Simrad - **Competitive set**: Marine electronics brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lowrance Share of Search**: 22.7% - **Simrad Share of Search**: 25.9% ## Is Lowrance or Simrad more popular in search? - In September 2026, Simrad had more branded searches than Lowrance among marine electronics brands in New Zealand. Simrad had about 660 branded searches, while Lowrance had 580. Simrad made up 25.9% of all marine electronics brand searches we track, and Lowrance accounted for 22.7%. - The lead changed hands 3 times in the 12 months ending September 2026: Simrad took it in April 2026, Lowrance took it in May 2026, Simrad took it in July 2026. - Across the 12 months ending September 2026, Lowrance’s share of searches among marine electronics brands in New Zealand moved from 26.4% to 22.7%, and its estimated monthly branded searches moved from 760 to 580. - Across the 12 months ending September 2026, Simrad’s share of searches among marine electronics brands in New Zealand moved from 21.9% to 25.9%, and its estimated monthly branded searches moved from 630 to 660. ## Top marine electronics brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lowrance was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Simrad was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Simrad was listed before Lowrance in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin Marine | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Simrad | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Lowrance | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Raymarine | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Furuno | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Humminbird | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marine electronics brands - Asked ChatGPT "Which marine electronics brand should I buy in New Zealand?": 1. Garmin Marine, 2. Simrad, 3. Raymarine, 4. Furuno - Asked ChatGPT "What are the best marine electronics brands in New Zealand?": 1. Garmin Marine, 2. Simrad, 3. Lowrance, 4. Raymarine, 5. Furuno - Asked ChatGPT "What's the best marine electronics brand in New Zealand for a fishing boat?": 1. Garmin Marine, 2. Simrad, 3. Lowrance, 4. Furuno - Searched Google, AI Overview "fish finder nz": 1. Lowrance Not named in any answer: Humminbird. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marine electronics brands in September 2026? - In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%. - Estimated monthly branded searches for Lowrance in New Zealand fell 23.7% over 12 measured months, from 760 to 580 in September 2026. ## Month by month | Month | Lowrance estimated searches | Lowrance Share of Search | Lowrance rank | Simrad estimated searches | Simrad Share of Search | Simrad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 26.4% | 1 | 630 | 21.9% | 3 | | Nov 2025 | 1K | 27.9% | 1 | 720 | 19.5% | 3 | | Dec 2025 | 1.2K | 31.4% | 1 | 750 | 19.1% | 3 | | Jan 2026 | 1.3K | 29.6% | 1 | 980 | 22.2% | 3 | | Feb 2026 | 780 | 25.1% | 2 | 750 | 24.1% | 3 | | Mar 2026 | 720 | 26.3% | 2 | 670 | 24.5% | 3 | | Apr 2026 | 490 | 22.6% | 3 | 550 | 25.3% | 2 | | May 2026 | 660 | 24.7% | 2 | 650 | 24.3% | 3 | | Jun 2026 | 630 | 25.4% | 1 | 620 | 25% | 2 | | Jul 2026 | 610 | 22.2% | 3 | 700 | 25.5% | 2 | | Aug 2026 | 670 | 22.7% | 3 | 780 | 26.4% | 2 | | Sep 2026 | 580 | 22.7% | 3 | 660 | 25.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lowrance’s and Simrad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lowrance**: Measured on the search terms “fischfinder lowrance”, “hds lowrance 9”, “lowrance”, “lowrance chartplotter”, “lowrance hook”, “lowrance marine”, “lowrance sonar” and “lowrance transducer”, summed into one figure. - **Simrad**: Measured on the search terms “simrad”, “simrad autopilot”, “simrad fish finder”, “simrad marine”, “simrad nsx”, “simrad radar”, “simrad sonar”, “simrad sounder” and “simrad transducer”, summed into one figure. - [Lowrance profile](/demand/nz/brands/lowrance) - [Simrad profile](/demand/nz/brands/simrad) - [All marine electronics brands in New Zealand](/demand/nz/categories/nz-marine-electronics-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lowrance or Simrad more popular in search? In September 2026, Simrad had more branded searches than Lowrance among marine electronics brands in New Zealand. Simrad had about 660 branded searches, while Lowrance had 580. Simrad made up 25.9% of all marine electronics brand searches we track, and Lowrance accounted for 22.7%. ## Cite this page Brandwave. "Lowrance vs Simrad: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-marine-electronics-brands/compare/lowrance-vs-simrad This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marine-electronics-brands/compare/lowrance-vs-simrad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.