---
title: "Marine electronics brands in New Zealand: Which brands are most popular in search?"
description: "Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Share of Search among Simrad, Lowrance, Garmin Marine, Raymarine and Humminbird, the marine electronics brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-marine-electronics-brands"
publisher: "Brandwave"
---

# Marine electronics brands in New Zealand: Which brands are most popular in search?

Compare the fish finder, chartplotter and marine electronics brands New Zealand boaties fit. Share of Search among Simrad, Lowrance, Garmin Marine, Raymarine and Humminbird, the marine electronics brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marine electronics brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Simrad, 33.2%

## Which brand is most popular in search among marine electronics brands in New Zealand?

- In August 2026, Simrad was the most searched among marine electronics brands in New Zealand, with an estimated 1.2K branded searches and 33.2% estimated Share of Search within this set.
- Lowrance is in 2nd place, 5.2 percentage points behind at 28.1% Share of Search.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand increased from 27.3% to 33.2%.
- Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand decreased from 31.4% to 28.1%.
- Across the 11 months ending August 2026, Garmin Marine’s estimated Share of Search among marine electronics brands in New Zealand increased from 19.5% to 21.5%.
- Across the 11 months ending August 2026, Raymarine’s estimated Share of Search among marine electronics brands in New Zealand decreased from 17.3% to 12.3%.
- Across the 11 months ending August 2026, Simrad’s estimated Share of Search among marine electronics brands in New Zealand peaked at 34.1% in July 2026 and was lowest at 24.5% in December 2025.
- Across the 11 months ending August 2026, Lowrance’s estimated Share of Search among marine electronics brands in New Zealand peaked at 37.6% in December 2025 and was lowest at 26% in July 2026.
- Across the 11 months ending August 2026, Garmin Marine’s estimated Share of Search among marine electronics brands in New Zealand peaked at 22.8% in July 2026 and was lowest at 18.4% in June 2026.
- Across the 11 months ending August 2026, Raymarine’s estimated Share of Search among marine electronics brands in New Zealand peaked at 17.6% in April 2026 and was lowest at 12.3% in August 2026.
- Across the 11 months ending August 2026, Humminbird’s estimated Share of Search among marine electronics brands in New Zealand peaked at 5.5% in November 2025 and was lowest at 3.3% in April 2026.
- Across the 11 months ending August 2026, Simrad rose from 2nd to 1st among marine electronics brands in New Zealand.
- Across the 11 months ending August 2026, Lowrance fell from 1st to 2nd among marine electronics brands in New Zealand.
- Across the 11 months ending August 2026, Humminbird held steady: its estimated Share of Search among marine electronics brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Simrad vs Lowrance: compare search popularity](/demand/nz/compare/lowrance-vs-simrad): 33.2% against 28.1% Share of Search.
- [Simrad vs Garmin Marine: compare search popularity](/demand/nz/compare/garmin-marine-vs-simrad): 33.2% against 21.5% Share of Search.
- [Simrad vs Raymarine: compare search popularity](/demand/nz/compare/raymarine-vs-simrad): 33.2% against 12.3% Share of Search.
- [Simrad vs Humminbird: compare search popularity](/demand/nz/compare/humminbird-vs-simrad): 33.2% against 4.9% Share of Search.
- [Lowrance vs Garmin Marine: compare search popularity](/demand/nz/compare/garmin-marine-vs-lowrance): 28.1% against 21.5% Share of Search.
- [Lowrance vs Raymarine: compare search popularity](/demand/nz/compare/lowrance-vs-raymarine): 28.1% against 12.3% Share of Search.
- [Lowrance vs Humminbird: compare search popularity](/demand/nz/compare/humminbird-vs-lowrance): 28.1% against 4.9% Share of Search.
- [Garmin Marine vs Raymarine: compare search popularity](/demand/nz/compare/garmin-marine-vs-raymarine): 21.5% against 12.3% Share of Search.
- [Garmin Marine vs Humminbird: compare search popularity](/demand/nz/compare/garmin-marine-vs-humminbird): 21.5% against 4.9% Share of Search.
- [Raymarine vs Humminbird: compare search popularity](/demand/nz/compare/humminbird-vs-raymarine): 12.3% against 4.9% Share of Search.

## How did search popularity change for New Zealand marine electronics brands in August 2026?

- In August 2026, Lowrance gained estimated Share of Search among marine electronics brands in New Zealand, from 26% to 28.1%.
- In August 2026, Humminbird gained estimated Share of Search among marine electronics brands in New Zealand, from 4.2% to 4.9%.
- In August 2026, Garmin Marine lost estimated Share of Search among marine electronics brands in New Zealand, from 22.8% to 21.5%.
- In August 2026, Simrad lost estimated Share of Search among marine electronics brands in New Zealand, from 34.1% to 33.2%.
- In August 2026, Raymarine lost estimated Share of Search among marine electronics brands in New Zealand, from 12.9% to 12.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Simrad | 33.2% | 1.2K | +7.0% | Simrad |
| 2 | Lowrance | 28.1% | 1K | +18.4% | Lowrance |
| 3 | Garmin Marine | 21.5% | 790 | +3.9% | Garmin |
| 4 | Raymarine | 12.3% | 450 | +4.7% | Raymarine |
| 5 | Humminbird | 4.9% | 180 | +28.6% | Humminbird |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lowrance | 1.2K | 31.4% | 1 |
| Oct 2025 | Simrad | 1K | 27.3% | 2 |
| Oct 2025 | Garmin Marine | 720 | 19.5% | 3 |
| Oct 2025 | Raymarine | 640 | 17.3% | 4 |
| Oct 2025 | Humminbird | 170 | 4.6% | 5 |
| Nov 2025 | Lowrance | 1.6K | 33.1% | 1 |
| Nov 2025 | Simrad | 1.3K | 26.4% | 2 |
| Nov 2025 | Garmin Marine | 990 | 20.9% | 3 |
| Nov 2025 | Raymarine | 670 | 14.1% | 4 |
| Nov 2025 | Humminbird | 260 | 5.5% | 5 |
| Dec 2025 | Lowrance | 1.9K | 37.6% | 1 |
| Dec 2025 | Simrad | 1.2K | 24.5% | 2 |
| Dec 2025 | Garmin Marine | 970 | 19.3% | 3 |
| Dec 2025 | Raymarine | 730 | 14.5% | 4 |
| Dec 2025 | Humminbird | 210 | 4.2% | 5 |
| Jan 2026 | Lowrance | 2.1K | 37.1% | 1 |
| Jan 2026 | Simrad | 1.5K | 26.4% | 2 |
| Jan 2026 | Garmin Marine | 1.1K | 19.6% | 3 |
| Jan 2026 | Raymarine | 710 | 12.7% | 4 |
| Jan 2026 | Humminbird | 240 | 4.3% | 5 |
| Feb 2026 | Lowrance | 1.3K | 30.9% | 1 |
| Feb 2026 | Simrad | 1.2K | 29.9% | 2 |
| Feb 2026 | Garmin Marine | 850 | 21% | 3 |
| Feb 2026 | Raymarine | 550 | 13.6% | 4 |
| Feb 2026 | Humminbird | 190 | 4.7% | 5 |
| Mar 2026 | Lowrance | 1.1K | 31% | 1 |
| Mar 2026 | Simrad | 1.1K | 30.7% | 2 |
| Mar 2026 | Garmin Marine | 690 | 19.6% | 3 |
| Mar 2026 | Raymarine | 500 | 14.2% | 4 |
| Mar 2026 | Humminbird | 160 | 4.5% | 5 |
| Apr 2026 | Simrad | 840 | 30.9% | 1 |
| Apr 2026 | Lowrance | 780 | 28.7% | 2 |
| Apr 2026 | Garmin Marine | 530 | 19.5% | 3 |
| Apr 2026 | Raymarine | 480 | 17.6% | 4 |
| Apr 2026 | Humminbird | 90 | 3.3% | 5 |
| May 2026 | Simrad | 1K | 30.6% | 1 |
| May 2026 | Lowrance | 990 | 29.7% | 2 |
| May 2026 | Garmin Marine | 650 | 19.5% | 3 |
| May 2026 | Raymarine | 530 | 15.9% | 4 |
| May 2026 | Humminbird | 140 | 4.2% | 5 |
| Jun 2026 | Simrad | 1.1K | 33.6% | 1 |
| Jun 2026 | Lowrance | 900 | 28% | 2 |
| Jun 2026 | Garmin Marine | 590 | 18.4% | 3 |
| Jun 2026 | Raymarine | 510 | 15.9% | 4 |
| Jun 2026 | Humminbird | 130 | 4% | 5 |
| Jul 2026 | Simrad | 1.1K | 34.1% | 1 |
| Jul 2026 | Lowrance | 870 | 26% | 2 |
| Jul 2026 | Garmin Marine | 760 | 22.8% | 3 |
| Jul 2026 | Raymarine | 430 | 12.9% | 4 |
| Jul 2026 | Humminbird | 140 | 4.2% | 5 |
| Aug 2026 | Simrad | 1.2K | 33.2% | 1 |
| Aug 2026 | Lowrance | 1K | 28.1% | 2 |
| Aug 2026 | Garmin Marine | 790 | 21.5% | 3 |
| Aug 2026 | Raymarine | 450 | 12.3% | 4 |
| Aug 2026 | Humminbird | 180 | 4.9% | 5 |
| Sep 2026 | Garmin Marine | — | — | — |
| Sep 2026 | Humminbird | — | — | — |
| Sep 2026 | Lowrance | — | — | — |
| Sep 2026 | Raymarine | — | — | — |
| Sep 2026 | Simrad | — | — | — |

## What is being compared

- **Garmin Marine**: Measured on the search terms “garmin chartplotter”, “garmin echomap”, “garmin fish finder”, “garmin fish finder gps”, “garmin livescope”, “garmin marine fish finder” and “garmin marine sonar”, summed into one figure.
- **Humminbird**: Measured on the search terms “fischfinder humminbird”, “humminbird”, “humminbird chartplotter”, “humminbird helix 7”, “humminbird marine” and “humminbird sonar”, summed into one figure.
- **Lowrance**: Measured on the search terms “fischfinder lowrance”, “hds lowrance 9”, “lowrance”, “lowrance chartplotter”, “lowrance com”, “lowrance hook”, “lowrance hook 4x”, “lowrance hook 7”, “lowrance hook reveal 5”, “lowrance hook reveal 7”, “lowrance hook2”, “lowrance hook5”, “lowrance marine”, “lowrance near me”, “lowrance nz”, “lowrance online”, “lowrance sonar” and “lowrance transducer”, summed into one figure.
- **Raymarine**: Measured on the search terms “gps plotter raymarine”, “raymarine”, “raymarine axiom”, “raymarine com”, “raymarine dragonfly”, “raymarine dragonfly 7”, “raymarine fish finder”, “raymarine near me”, “raymarine nz”, “raymarine online”, “raymarine radar”, “raymarine radpilot” and “raymarine sonar”, summed into one figure.
- **Simrad**: Measured on the search terms “gps plotter simrad”, “simrad”, “simrad autopilot”, “simrad evo 3”, “simrad fish finder”, “simrad go7”, “simrad go9”, “simrad go9xse”, “simrad marine”, “simrad nss evo3”, “simrad nss12 evo3”, “simrad nsx”, “simrad radar”, “simrad s2009”, “simrad sonar”, “simrad sounder”, “simrad transducer” and “simrad vhf radios”, summed into one figure.

- [Garmin Marine](/demand/nz/brands/garmin-marine)
- [Humminbird](/demand/nz/brands/humminbird)
- [Lowrance](/demand/nz/brands/lowrance)
- [Raymarine](/demand/nz/brands/raymarine)
- [Simrad](/demand/nz/brands/simrad)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marine electronics brands in New Zealand?

In August 2026, Simrad was the most searched among marine electronics brands in New Zealand, with an estimated 1.2K branded searches and 33.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Marine electronics brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-marine-electronics-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marine-electronics-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.