---
title: "Marine chandlery retailers in New Zealand: Which brands are most popular in search?"
description: "Compare marine chandlery retailers New Zealand boat owners buy boating equipment from. Share of Search among Marine Deals, Burnsco and Smart Marine, the marine chandlery retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-marine-chandlery-retailers"
publisher: "Brandwave"
---

# Marine chandlery retailers in New Zealand: Which brands are most popular in search?

Compare marine chandlery retailers New Zealand boat owners buy boating equipment from. Share of Search among Marine Deals, Burnsco and Smart Marine, the marine chandlery retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Marine chandlery retailers
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Marine Deals, 56.5%

## Which brand is most popular in search among marine chandlery retailers in New Zealand?

- In August 2026, Marine Deals was the most searched among marine chandlery retailers in New Zealand, with an estimated 41.9K branded searches and 56.5% estimated Share of Search within this set.
- Burnsco is in 2nd place, 22.1 percentage points behind at 34.4% Share of Search.
- Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among marine chandlery retailers in New Zealand increased from 54.4% to 56.5%.
- Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among marine chandlery retailers in New Zealand decreased from 35% to 34.4%.
- Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand decreased from 10.6% to 9.1%.
- Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among marine chandlery retailers in New Zealand peaked at 62.2% in June 2026 and was lowest at 50.2% in December 2025.
- Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among marine chandlery retailers in New Zealand peaked at 38% in December 2025 and was lowest at 27.7% in June 2026.
- Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand peaked at 11.8% in December 2025 and was lowest at 9.1% in August 2026.

## Compare search popularity between leading brands

- [Marine Deals vs Burnsco: compare search popularity](/demand/nz/compare/burnsco-vs-marine-deals): 56.5% against 34.4% Share of Search.
- [Marine Deals vs Smart Marine: compare search popularity](/demand/nz/compare/marine-deals-vs-smart-marine): 56.5% against 9.1% Share of Search.
- [Burnsco vs Smart Marine: compare search popularity](/demand/nz/compare/burnsco-vs-smart-marine): 34.4% against 9.1% Share of Search.

## How did search popularity change for New Zealand marine chandlery retailers in August 2026?

- In August 2026, Marine Deals gained estimated Share of Search among marine chandlery retailers in New Zealand, from 55.1% to 56.5%.
- In August 2026, Smart Marine lost estimated Share of Search among marine chandlery retailers in New Zealand, from 10.8% to 9.1%.
- Estimated monthly branded searches for Burnsco in New Zealand fell 32.1% over 11 measured months, from 37.6K to 25.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Marine Deals | 56.5% | 41.9K | +3.6% | MARINE DEALS LIMITED |
| 2 | Burnsco | 34.4% | 25.5K | +2.2% | HAURAKI MARINE LIMITED |
| 3 | Smart Marine | 9.1% | 6.8K | -15.2% | Smart Marine |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Marine Deals | 58.4K | 54.4% | 1 |
| Oct 2025 | Burnsco | 37.6K | 35% | 2 |
| Oct 2025 | Smart Marine | 11.4K | 10.6% | 3 |
| Nov 2025 | Marine Deals | 71.7K | 54.4% | 1 |
| Nov 2025 | Burnsco | 46.2K | 35.1% | 2 |
| Nov 2025 | Smart Marine | 13.9K | 10.6% | 3 |
| Dec 2025 | Marine Deals | 88K | 50.2% | 1 |
| Dec 2025 | Burnsco | 66.6K | 38% | 2 |
| Dec 2025 | Smart Marine | 20.7K | 11.8% | 3 |
| Jan 2026 | Marine Deals | 87.7K | 55.1% | 1 |
| Jan 2026 | Burnsco | 54.5K | 34.3% | 2 |
| Jan 2026 | Smart Marine | 16.8K | 10.6% | 3 |
| Feb 2026 | Marine Deals | 58.7K | 54.5% | 1 |
| Feb 2026 | Burnsco | 37.4K | 34.8% | 2 |
| Feb 2026 | Smart Marine | 11.5K | 10.7% | 3 |
| Mar 2026 | Marine Deals | 57K | 54.3% | 1 |
| Mar 2026 | Burnsco | 38.2K | 36.4% | 2 |
| Mar 2026 | Smart Marine | 9.8K | 9.3% | 3 |
| Apr 2026 | Marine Deals | 48K | 53.8% | 1 |
| Apr 2026 | Burnsco | 31.5K | 35.3% | 2 |
| Apr 2026 | Smart Marine | 9.7K | 10.9% | 3 |
| May 2026 | Marine Deals | 47.7K | 59% | 1 |
| May 2026 | Burnsco | 25.2K | 31.2% | 2 |
| May 2026 | Smart Marine | 7.9K | 9.8% | 3 |
| Jun 2026 | Marine Deals | 47.7K | 62.2% | 1 |
| Jun 2026 | Burnsco | 21.3K | 27.7% | 2 |
| Jun 2026 | Smart Marine | 7.8K | 10.1% | 3 |
| Jul 2026 | Marine Deals | 40.5K | 55.1% | 1 |
| Jul 2026 | Burnsco | 25K | 34% | 2 |
| Jul 2026 | Smart Marine | 8K | 10.8% | 3 |
| Aug 2026 | Marine Deals | 41.9K | 56.5% | 1 |
| Aug 2026 | Burnsco | 25.5K | 34.4% | 2 |
| Aug 2026 | Smart Marine | 6.8K | 9.1% | 3 |
| Sep 2026 | Burnsco | — | — | — |
| Sep 2026 | Marine Deals | — | — | — |
| Sep 2026 | Smart Marine | — | — | — |

## What is being compared

- **Burnsco**: Measured on the search terms “Burnsco”, “burnsco black friday”, “burnsco black friday sale”, “burnsco co nz”, “burnsco for sale”, “burnsco gift voucher”, “burnsco marine”, “burnsco marine tauranga”, “burnsco mount”, “burnsco near me”, “burnsco nelson nelson”, “burnsco nz”, “burnsco online”, “burnsco online shopping”, “burnsco pukekohe”, “burnsco sale”, “burnsco shop”, “burnsco tga”, “burnsco voucher” and “burnsco wellington”, summed into one figure.
- **Marine Deals**: Measured on the search terms “black friday marine deals”, “Marine Deals”, “marine deals black friday”, “marine deals free shipping”, “marine deals hamilton”, “marine deals location”, “marine deals near me”, “marine deals nelson”, “marine deals nz”, “marine deals online”, “marine deals rosebank”, “marine deals rosebank road”, “marine deals shop”, “marine deals voucher”, “marinedeals”, “marinedeals nz” and “www marine deals”, summed into one figure.
- **Smart Marine**: Measured on the search terms “mount smart marine”, “mt smart marine”, “smart marine”, “smart marine boats”, “smart marine co nz”, “smart marine com”, “smart marine company”, “smart marine lunn ave”, “smart marine mount”, “smart marine near me”, “smart marine nz”, “smart marine superstore”, “smartmarine”, “smartmarine co nz” and “smartmarine nz”, summed into one figure.

- [Burnsco](/demand/nz/brands/burnsco)
- [Marine Deals](/demand/nz/brands/marine-deals)
- [Smart Marine](/demand/nz/brands/smart-marine)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among marine chandlery retailers in New Zealand?

In August 2026, Marine Deals was the most searched among marine chandlery retailers in New Zealand, with an estimated 41.9K branded searches and 56.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Marine chandlery retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-marine-chandlery-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-marine-chandlery-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.