---
title: "Mapping and location platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the mapping, GIS and location data platforms New Zealand developers and councils use. Share of Search among Esri ArcGIS, QGIS, Mapbox, Google Maps Platform and HERE Technologies, the mapping and location platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mapping-platforms"
publisher: "Brandwave"
---

# Mapping and location platforms in New Zealand: Which brands are most popular in search?

Compare the mapping, GIS and location data platforms New Zealand developers and councils use. Share of Search among Esri ArcGIS, QGIS, Mapbox, Google Maps Platform and HERE Technologies, the mapping and location platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mapping and location platforms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Esri ArcGIS, 63.4%

## Which brand is most popular in search among mapping and location platforms in New Zealand?

- In August 2026, Esri ArcGIS was the most searched among mapping and location platforms in New Zealand, with an estimated 5.8K branded searches and 63.4% estimated Share of Search within this set.
- QGIS is in 2nd place, 39.2 percentage points behind at 24.2% Share of Search.
- Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among mapping and location platforms in New Zealand increased from 61.1% to 63.4%.
- Across the 11 months ending August 2026, QGIS’s estimated Share of Search among mapping and location platforms in New Zealand increased from 20.7% to 24.2%.
- Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand decreased from 10.3% to 7.3%.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand decreased from 6.1% to 3.8%.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand decreased from 1.9% to 1.3%.
- Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 68.4% in May 2026 and was lowest at 52.9% in January 2026.
- Across the 11 months ending August 2026, QGIS’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 25.1% in December 2025 and was lowest at 18.3% in June 2026.
- Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 14.9% in January 2026 and was lowest at 7.3% in August 2026.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 6.1% in December 2025 and was lowest at 2.8% in May 2026.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand peaked at 2.9% in January 2026 and was lowest at 0.99% in March 2026.

## Compare search popularity between leading brands

- [Esri ArcGIS vs QGIS: compare search popularity](/demand/nz/compare/esri-arcgis-vs-qgis): 63.4% against 24.2% Share of Search.
- [Esri ArcGIS vs Mapbox: compare search popularity](/demand/nz/compare/esri-arcgis-vs-mapbox): 63.4% against 7.3% Share of Search.
- [Esri ArcGIS vs Google Maps Platform: compare search popularity](/demand/nz/compare/esri-arcgis-vs-google-maps-platform): 63.4% against 3.8% Share of Search.
- [QGIS vs Mapbox: compare search popularity](/demand/nz/compare/mapbox-vs-qgis): 24.2% against 7.3% Share of Search.
- [QGIS vs Google Maps Platform: compare search popularity](/demand/nz/compare/google-maps-platform-vs-qgis): 24.2% against 3.8% Share of Search.
- [Mapbox vs Google Maps Platform: compare search popularity](/demand/nz/compare/google-maps-platform-vs-mapbox): 7.3% against 3.8% Share of Search.

## How did search popularity change for New Zealand mapping and location platforms in August 2026?

- In August 2026, QGIS gained estimated Share of Search among mapping and location platforms in New Zealand, from 20.6% to 24.2%.
- In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%.
- In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.
- Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.
- Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Esri ArcGIS | 63.4% | 5.8K | +3.9% | Esri ArcGIS |
| 2 | QGIS | 24.2% | 2.2K | +26.7% | QGIS |
| 3 | Mapbox | 7.3% | 670 | +1.5% | Mapbox |
| 4 | Google Maps Platform | 3.8% | 350 | -10.3% | Google |
| 5 | HERE Technologies | 1.3% | 120 | 0.0% | HERE Technologies |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Esri ArcGIS | 4.8K | 61.1% | 1 |
| Oct 2025 | QGIS | 1.6K | 20.7% | 2 |
| Oct 2025 | Mapbox | 810 | 10.3% | 3 |
| Oct 2025 | Google Maps Platform | 480 | 6.1% | 4 |
| Oct 2025 | HERE Technologies | 150 | 1.9% | 5 |
| Nov 2025 | Esri ArcGIS | 3.8K | 57.1% | 1 |
| Nov 2025 | QGIS | 1.6K | 24.8% | 2 |
| Nov 2025 | Mapbox | 650 | 9.9% | 3 |
| Nov 2025 | Google Maps Platform | 400 | 6.1% | 4 |
| Nov 2025 | HERE Technologies | 140 | 2.1% | 5 |
| Dec 2025 | Esri ArcGIS | 2.4K | 53.6% | 1 |
| Dec 2025 | QGIS | 1.1K | 25.1% | 2 |
| Dec 2025 | Mapbox | 550 | 12.4% | 3 |
| Dec 2025 | Google Maps Platform | 270 | 6.1% | 4 |
| Dec 2025 | HERE Technologies | 120 | 2.7% | 5 |
| Jan 2026 | Esri ArcGIS | 2.9K | 52.9% | 1 |
| Jan 2026 | QGIS | 1.3K | 23.4% | 2 |
| Jan 2026 | Mapbox | 810 | 14.9% | 3 |
| Jan 2026 | Google Maps Platform | 320 | 5.9% | 4 |
| Jan 2026 | HERE Technologies | 160 | 2.9% | 5 |
| Feb 2026 | Esri ArcGIS | 5.6K | 66.7% | 1 |
| Feb 2026 | QGIS | 1.6K | 19.6% | 2 |
| Feb 2026 | Mapbox | 700 | 8.4% | 3 |
| Feb 2026 | Google Maps Platform | 240 | 2.9% | 4 |
| Feb 2026 | HERE Technologies | 200 | 2.4% | 5 |
| Mar 2026 | Esri ArcGIS | 8.2K | 67.8% | 1 |
| Mar 2026 | QGIS | 2.4K | 19.9% | 2 |
| Mar 2026 | Mapbox | 970 | 8% | 3 |
| Mar 2026 | Google Maps Platform | 390 | 3.2% | 4 |
| Mar 2026 | HERE Technologies | 120 | 0.99% | 5 |
| Apr 2026 | Esri ArcGIS | 5.5K | 61.6% | 1 |
| Apr 2026 | QGIS | 2K | 22.4% | 2 |
| Apr 2026 | Mapbox | 970 | 10.8% | 3 |
| Apr 2026 | Google Maps Platform | 320 | 3.6% | 4 |
| Apr 2026 | HERE Technologies | 150 | 1.7% | 5 |
| May 2026 | Esri ArcGIS | 7.7K | 68.4% | 1 |
| May 2026 | QGIS | 2.1K | 19.1% | 2 |
| May 2026 | Mapbox | 980 | 8.7% | 3 |
| May 2026 | Google Maps Platform | 310 | 2.8% | 4 |
| May 2026 | HERE Technologies | 120 | 1.1% | 5 |
| Jun 2026 | Esri ArcGIS | 6.3K | 68.3% | 1 |
| Jun 2026 | QGIS | 1.7K | 18.3% | 2 |
| Jun 2026 | Mapbox | 790 | 8.6% | 3 |
| Jun 2026 | Google Maps Platform | 320 | 3.5% | 4 |
| Jun 2026 | HERE Technologies | 120 | 1.3% | 5 |
| Jul 2026 | Esri ArcGIS | 5.6K | 65.7% | 1 |
| Jul 2026 | QGIS | 1.8K | 20.6% | 2 |
| Jul 2026 | Mapbox | 660 | 7.7% | 3 |
| Jul 2026 | Google Maps Platform | 390 | 4.6% | 4 |
| Jul 2026 | HERE Technologies | 120 | 1.4% | 5 |
| Aug 2026 | Esri ArcGIS | 5.8K | 63.4% | 1 |
| Aug 2026 | QGIS | 2.2K | 24.2% | 2 |
| Aug 2026 | Mapbox | 670 | 7.3% | 3 |
| Aug 2026 | Google Maps Platform | 350 | 3.8% | 4 |
| Aug 2026 | HERE Technologies | 120 | 1.3% | 5 |
| Sep 2026 | Esri ArcGIS | — | — | — |
| Sep 2026 | Google Maps Platform | — | — | — |
| Sep 2026 | HERE Technologies | — | — | — |
| Sep 2026 | Mapbox | — | — | — |
| Sep 2026 | QGIS | — | — | — |

## What is being compared

- **Esri ArcGIS**: Measured on the search terms “arcgis”, “arcgis download”, “arcgis field maps”, “arcgis online”, “arcgis pro download”, “arcgis what is”, “esri arcgis”, “esri arcgis gis”, “esri arcgis online”, “esri com” and “esriarcgis”, summed into one figure.
- **Google Maps Platform**: Measured on the search terms “google maps api”, “google maps api costs”, “google maps platform”, “google maps platform geocoding”, “google maps platform near me”, “googlemapsplatform” and “mapsplatform google com”, summed into one figure.
- **HERE Technologies**: Measured on the search terms “here com”, “here maps”, “here technologies”, “here technologies near me” and “heretechnologies”, summed into one figure.
- **Mapbox**: Measured on the search terms “mapbox”, “mapbox com”, “mapbox geocoding”, “mapbox gis”, “mapbox mapping”, “mapbox maps api”, “mapbox online” and “mapbox studio”, summed into one figure.
- **QGIS**: Measured on the search terms “gis qgis”, “qgis”, “qgis download”, “qgis geocoding”, “qgis gis software”, “qgis mapping”, “qgis online” and “qgis org”, summed into one figure.

- [Esri ArcGIS](/demand/nz/brands/esri-arcgis)
- [Google Maps Platform](/demand/nz/brands/google-maps-platform)
- [HERE Technologies](/demand/nz/brands/here-technologies)
- [Mapbox](/demand/nz/brands/mapbox)
- [QGIS](/demand/nz/brands/qgis)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mapping and location platforms in New Zealand?

In August 2026, Esri ArcGIS was the most searched among mapping and location platforms in New Zealand, with an estimated 5.8K branded searches and 63.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Mapping and location platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-mapping-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mapping-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.