---
title: "Mandolin brands in New Zealand: Which are searched most?"
description: "Compare the mandolin brands people buy. Share of Search among Fender, Ibanez, Epiphone, Gibson, Washburn, Collings, Eastman, Kentucky, Northfield and The Loar, the mandolin brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-mandolin-brands"
publisher: "Brandwave"
---

# Mandolin brands in New Zealand: Which are searched most?

Compare the mandolin brands people buy. Share of Search among Fender, Ibanez, Epiphone, Gibson, Washburn, Collings, Eastman, Kentucky, Northfield and The Loar, the mandolin brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mandolin brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fender, 44.3%

## Which brand is most popular in search among mandolin brands in New Zealand?

- In September 2026, Fender was the most searched among mandolin brands in New Zealand, with an estimated 3.1K branded searches, 44.3% of all searches for the ten we track.
- Ibanez is in 2nd place, 25.4 percentage points behind at 18.9%.
- Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand increased from 41% to 44.3%.
- Across the 12 months ending September 2026, Ibanez’s share of searches among mandolin brands in New Zealand decreased from 19.5% to 18.9%.
- Across the 12 months ending September 2026, Epiphone’s share of searches among mandolin brands in New Zealand decreased from 19.7% to 18.5%.
- Across the 12 months ending September 2026, Gibson’s share of searches among mandolin brands in New Zealand decreased from 15.5% to 14.8%.
- Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand decreased from 3% to 2.4%.
- Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand peaked at 45.9% in May 2026 and was lowest at 38.9% in February 2026.
- Across the 12 months ending September 2026, Ibanez’s share of searches among mandolin brands in New Zealand peaked at 22.4% in January 2026 and was lowest at 17.1% in May 2026.
- Across the 12 months ending September 2026, Epiphone’s share of searches among mandolin brands in New Zealand peaked at 21.6% in February 2026 and was lowest at 16.7% in March 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among mandolin brands in New Zealand peaked at 17.8% in March 2026 and was lowest at 13.9% in January 2026.
- Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand peaked at 3.7% in December 2025 and was lowest at 2.4% in September 2026.
- Across the 12 months ending September 2026, Ibanez rose from 3rd to 2nd among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Epiphone fell from 2nd to 3rd among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, The Loar fell from 7th to 10th among mandolin brands in New Zealand.
- Across the 12 months ending September 2026, Collings held steady: its share of searches among mandolin brands in New Zealand moved less than 0.5 percentage points.

## Top mandolin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Eastman, Kentucky and The Loar were mentioned most often, in four of the five answers. Eastman was recommended most often, coming first in two out of four answers that gave a list. Kentucky was second, and The Loar was third. Fender, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Eastman | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Kentucky | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| The Loar | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Gibson | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Collings | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ibanez | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Washburn | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Epiphone | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Northfield | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Fender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about mandolin brands

- Asked ChatGPT "Which mandolin brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best mandolin brands in New Zealand?": 1. Eastman, 2. Kentucky, 3. Washburn, 4. Ibanez, 5. The Loar
- Asked ChatGPT "What's the best mandolin brand in New Zealand for bluegrass playing?": 1. Eastman, 2. Kentucky, 3. The Loar, 4. Collings, 5. Gibson
- Searched Google, AI Overview "mandolin brands": 1. Epiphone, 2. The Loar, 3. Ibanez, 4. Kentucky, 5. Eastman, 6. Washburn, 7. Gibson, 8. Collings, 9. Northfield
- Searched Google, AI Overview "bluegrass mandolin brand": 1. Gibson, 2. Collings, 3. Northfield, 4. Eastman, 5. Kentucky, 6. The Loar

Not named in any answer: Fender.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fender vs Ibanez: compare search popularity](/demand/nz/compare/fender-vs-ibanez): 44.3% against 18.9% Share of Search.
- [Fender vs Epiphone: compare search popularity](/demand/nz/compare/epiphone-vs-fender): 44.3% against 18.5% Share of Search.
- [Fender vs Gibson: compare search popularity](/demand/nz/compare/fender-vs-gibson): 44.3% against 14.8% Share of Search.
- [Fender vs Washburn: compare search popularity](/demand/nz/compare/fender-vs-washburn): 44.3% against 2.4% Share of Search.
- [Ibanez vs Epiphone: compare search popularity](/demand/nz/compare/epiphone-vs-ibanez): 18.9% against 18.5% Share of Search.
- [Ibanez vs Gibson: compare search popularity](/demand/nz/compare/gibson-vs-ibanez): 18.9% against 14.8% Share of Search.
- [Ibanez vs Washburn: compare search popularity](/demand/nz/compare/ibanez-vs-washburn): 18.9% against 2.4% Share of Search.
- [Epiphone vs Gibson: compare search popularity](/demand/nz/compare/epiphone-vs-gibson): 18.5% against 14.8% Share of Search.
- [Epiphone vs Washburn: compare search popularity](/demand/nz/compare/epiphone-vs-washburn): 18.5% against 2.4% Share of Search.
- [Gibson vs Washburn: compare search popularity](/demand/nz/compare/gibson-vs-washburn): 14.8% against 2.4% Share of Search.

## How did search popularity change for New Zealand mandolin brands in September 2026?

- In September 2026, Fender gained share of searches among mandolin brands in New Zealand, from 42.2% to 44.3%.
- In September 2026, Epiphone gained share of searches among mandolin brands in New Zealand, from 18% to 18.5%.
- In September 2026, Gibson lost share of searches among mandolin brands in New Zealand, from 16.3% to 14.8%.
- In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.
- In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.
- In September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.
- In September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.
- In September 2026, The Loar fell from 7th to 10th among mandolin brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fender | 44.3% | 3.1K | +1.3% | Fender |
| 2 | Ibanez | 18.9% | 1.3K | -4.3% | Ibanez |
| 3 | Epiphone | 18.5% | 1.3K | -0.8% | Epiphone |
| 4 | Gibson | 14.8% | 1.1K | -12.5% | Gibson |
| 5 | Washburn | 2.4% | 170 | -26.1% | Washburn |
| 6 | Collings | 0.56% | 40 | -20.0% | Collings |
| 7 | Eastman | 0.14% | 10 | 0.0% | Eastman |
| 8 | Kentucky | 0.14% | 10 | 0.0% | Kentucky |
| 9 | Northfield | 0.14% | 10 | 0.0% | Northfield |
| 10 | The Loar | 0.14% | 10 | -50.0% | The Loar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fender | 3K | 41% | 1 |
| Oct 2025 | Epiphone | 1.4K | 19.7% | 2 |
| Oct 2025 | Ibanez | 1.4K | 19.5% | 3 |
| Oct 2025 | Gibson | 1.1K | 15.5% | 4 |
| Oct 2025 | Washburn | 220 | 3% | 5 |
| Oct 2025 | Collings | 50 | 0.68% | 6 |
| Oct 2025 | The Loar | 20 | 0.27% | 7 |
| Oct 2025 | Eastman | 10 | 0.14% | 8 |
| Oct 2025 | Kentucky | 10 | 0.14% | 9 |
| Oct 2025 | Northfield | 10 | 0.14% | 10 |
| Nov 2025 | Fender | 3K | 41.3% | 1 |
| Nov 2025 | Epiphone | 1.4K | 19.6% | 2 |
| Nov 2025 | Ibanez | 1.3K | 18.2% | 3 |
| Nov 2025 | Gibson | 1.2K | 16.2% | 4 |
| Nov 2025 | Washburn | 220 | 3.1% | 5 |
| Nov 2025 | Collings | 80 | 1.1% | 6 |
| Nov 2025 | The Loar | 20 | 0.28% | 7 |
| Nov 2025 | Eastman | 10 | 0.14% | 8 |
| Nov 2025 | Kentucky | 10 | 0.14% | 9 |
| Nov 2025 | Northfield | 0 | 0% | 10 |
| Dec 2025 | Fender | 3K | 40.7% | 1 |
| Dec 2025 | Epiphone | 1.6K | 21.3% | 2 |
| Dec 2025 | Ibanez | 1.3K | 18.1% | 3 |
| Dec 2025 | Gibson | 1K | 14% | 4 |
| Dec 2025 | Washburn | 270 | 3.7% | 5 |
| Dec 2025 | Collings | 100 | 1.4% | 6 |
| Dec 2025 | Eastman | 20 | 0.27% | 7 |
| Dec 2025 | The Loar | 20 | 0.27% | 8 |
| Dec 2025 | Kentucky | 10 | 0.14% | 9 |
| Dec 2025 | Northfield | 10 | 0.14% | 10 |
| Jan 2026 | Fender | 2.9K | 39.1% | 1 |
| Jan 2026 | Ibanez | 1.7K | 22.4% | 2 |
| Jan 2026 | Epiphone | 1.4K | 19.4% | 3 |
| Jan 2026 | Gibson | 1K | 13.9% | 4 |
| Jan 2026 | Washburn | 250 | 3.4% | 5 |
| Jan 2026 | Collings | 80 | 1.1% | 6 |
| Jan 2026 | Eastman | 20 | 0.27% | 7 |
| Jan 2026 | The Loar | 20 | 0.27% | 8 |
| Jan 2026 | Kentucky | 10 | 0.13% | 9 |
| Jan 2026 | Northfield | 10 | 0.13% | 10 |
| Feb 2026 | Fender | 2.6K | 38.9% | 1 |
| Feb 2026 | Epiphone | 1.4K | 21.6% | 2 |
| Feb 2026 | Ibanez | 1.2K | 17.5% | 3 |
| Feb 2026 | Gibson | 1.1K | 16.6% | 4 |
| Feb 2026 | Washburn | 240 | 3.6% | 5 |
| Feb 2026 | Collings | 80 | 1.2% | 6 |
| Feb 2026 | Eastman | 10 | 0.15% | 7 |
| Feb 2026 | Kentucky | 10 | 0.15% | 8 |
| Feb 2026 | Northfield | 10 | 0.15% | 9 |
| Feb 2026 | The Loar | 10 | 0.15% | 10 |
| Mar 2026 | Fender | 3.2K | 42.4% | 1 |
| Mar 2026 | Gibson | 1.3K | 17.8% | 2 |
| Mar 2026 | Ibanez | 1.3K | 17.8% | 3 |
| Mar 2026 | Epiphone | 1.3K | 16.7% | 4 |
| Mar 2026 | Washburn | 260 | 3.4% | 5 |
| Mar 2026 | Collings | 80 | 1.1% | 6 |
| Mar 2026 | Eastman | 20 | 0.27% | 7 |
| Mar 2026 | The Loar | 20 | 0.27% | 8 |
| Mar 2026 | Kentucky | 10 | 0.13% | 9 |
| Mar 2026 | Northfield | 10 | 0.13% | 10 |
| Apr 2026 | Fender | 3.2K | 42.2% | 1 |
| Apr 2026 | Ibanez | 1.5K | 20.3% | 2 |
| Apr 2026 | Epiphone | 1.3K | 17.4% | 3 |
| Apr 2026 | Gibson | 1.1K | 15.2% | 4 |
| Apr 2026 | Washburn | 240 | 3.2% | 5 |
| Apr 2026 | Collings | 80 | 1.1% | 6 |
| Apr 2026 | Eastman | 20 | 0.26% | 7 |
| Apr 2026 | The Loar | 20 | 0.26% | 8 |
| Apr 2026 | Kentucky | 10 | 0.13% | 9 |
| Apr 2026 | Northfield | 10 | 0.13% | 10 |
| May 2026 | Fender | 3.5K | 45.9% | 1 |
| May 2026 | Epiphone | 1.3K | 17.2% | 2 |
| May 2026 | Ibanez | 1.3K | 17.1% | 3 |
| May 2026 | Gibson | 1.2K | 15.2% | 4 |
| May 2026 | Washburn | 220 | 2.8% | 5 |
| May 2026 | Collings | 80 | 1% | 6 |
| May 2026 | Eastman | 20 | 0.26% | 7 |
| May 2026 | The Loar | 20 | 0.26% | 8 |
| May 2026 | Kentucky | 10 | 0.13% | 9 |
| May 2026 | Northfield | 10 | 0.13% | 10 |
| Jun 2026 | Fender | 3.3K | 43.3% | 1 |
| Jun 2026 | Ibanez | 1.4K | 18.8% | 2 |
| Jun 2026 | Epiphone | 1.4K | 18.1% | 3 |
| Jun 2026 | Gibson | 1.2K | 15.7% | 4 |
| Jun 2026 | Washburn | 190 | 2.5% | 5 |
| Jun 2026 | Collings | 70 | 0.93% | 6 |
| Jun 2026 | Eastman | 10 | 0.13% | 7 |
| Jun 2026 | Kentucky | 10 | 0.13% | 8 |
| Jun 2026 | Northfield | 10 | 0.13% | 9 |
| Jun 2026 | The Loar | 10 | 0.13% | 10 |
| Jul 2026 | Fender | 3.2K | 44.3% | 1 |
| Jul 2026 | Epiphone | 1.3K | 18% | 2 |
| Jul 2026 | Ibanez | 1.3K | 17.7% | 3 |
| Jul 2026 | Gibson | 1.1K | 15.9% | 4 |
| Jul 2026 | Washburn | 200 | 2.8% | 5 |
| Jul 2026 | Collings | 50 | 0.69% | 6 |
| Jul 2026 | The Loar | 20 | 0.28% | 7 |
| Jul 2026 | Eastman | 10 | 0.14% | 8 |
| Jul 2026 | Kentucky | 10 | 0.14% | 9 |
| Jul 2026 | Northfield | 10 | 0.14% | 10 |
| Aug 2026 | Fender | 3.1K | 42.2% | 1 |
| Aug 2026 | Ibanez | 1.4K | 19% | 2 |
| Aug 2026 | Epiphone | 1.3K | 18% | 3 |
| Aug 2026 | Gibson | 1.2K | 16.3% | 4 |
| Aug 2026 | Washburn | 230 | 3.1% | 5 |
| Aug 2026 | Collings | 50 | 0.68% | 6 |
| Aug 2026 | The Loar | 20 | 0.27% | 7 |
| Aug 2026 | Eastman | 10 | 0.14% | 8 |
| Aug 2026 | Kentucky | 10 | 0.14% | 9 |
| Aug 2026 | Northfield | 10 | 0.14% | 10 |
| Sep 2026 | Fender | 3.1K | 44.3% | 1 |
| Sep 2026 | Ibanez | 1.3K | 18.9% | 2 |
| Sep 2026 | Epiphone | 1.3K | 18.5% | 3 |
| Sep 2026 | Gibson | 1.1K | 14.8% | 4 |
| Sep 2026 | Washburn | 170 | 2.4% | 5 |
| Sep 2026 | Collings | 40 | 0.56% | 6 |
| Sep 2026 | Eastman | 10 | 0.14% | 7 |
| Sep 2026 | Kentucky | 10 | 0.14% | 8 |
| Sep 2026 | Northfield | 10 | 0.14% | 9 |
| Sep 2026 | The Loar | 10 | 0.14% | 10 |

## What is being compared

- **Collings**: Measured on the search terms “collings guitar” and “collings mandolin”, summed into one figure.
- **Eastman**: Measured on the search term “eastman mandolin”.
- **Epiphone**: Measured on the search terms “epiphone”, “epiphone casino”, “epiphone explorer”, “epiphone gitar”, “epiphone les paul”, “epiphone lp custom”, “epiphone sg” and “epiphone special 2”, summed into one figure.
- **Fender**: Measured on the search terms “fender”, “fender jazzmaster”, “fender mustang”, “fender strat” and “fender tele”, summed into one figure.
- **Gibson**: Measured on the search terms “gibson les paul”, “gibson sg” and “gibson sg standard”, summed into one figure.
- **Ibanez**: Measured on the search terms “ibanez”, “ibanez az”, “ibanez gio”, “ibanez jem”, “ibanez rg” and “ibanez ts”, summed into one figure.
- **Kentucky**: Measured on the search term “kentucky mandolin”.
- **Northfield**: Measured on the search term “northfield mandolin”.
- **The Loar**: Measured on the search terms “loar mandolin” and “the loar”, summed into one figure.
- **Washburn**: Measured on the search terms “washburn”, “washburn guitar” and “washburn mandolin”, summed into one figure.

- [Collings](/demand/nz/brands/collings)
- [Eastman](/demand/nz/brands/eastman-music)
- [Epiphone](/demand/nz/brands/epiphone)
- [Fender](/demand/nz/brands/fender)
- [Gibson](/demand/nz/brands/gibson)
- [Ibanez](/demand/nz/brands/ibanez)
- [Kentucky](/demand/nz/brands/kentucky-mandolins)
- [Northfield](/demand/nz/brands/northfield-mandolins)
- [The Loar](/demand/nz/brands/the-loar)
- [Washburn](/demand/nz/brands/washburn)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mandolin brands in New Zealand?

In September 2026, Fender was the most searched among mandolin brands in New Zealand, with an estimated 3.1K branded searches, 44.3% of all searches for the ten we track.

## Cite this page

Brandwave. "Mandolin brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-mandolin-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-mandolin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.