---
title: "Management consultancies in New Zealand: Which brands are most popular in search?"
description: "Compare the strategy and management consultancies advising New Zealand organisations. Share of Search among Accenture, Boston Consulting Group, McKinsey & Company, Bain & Company and Sapere, the management consultancies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-management-consultancies"
publisher: "Brandwave"
---

# Management consultancies in New Zealand: Which brands are most popular in search?

Compare the strategy and management consultancies advising New Zealand organisations. Share of Search among Accenture, Boston Consulting Group, McKinsey & Company, Bain & Company and Sapere, the management consultancies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Management consultancies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Accenture, 45.1%

## Which brand is most popular in search among management consultancies in New Zealand?

- In August 2026, Accenture was the most searched among management consultancies in New Zealand, with an estimated 3.1K branded searches and 45.1% estimated Share of Search within this set.
- Boston Consulting Group is in 2nd place, 21.3 percentage points behind at 23.9% Share of Search.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand decreased from 46.8% to 45.1%.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand increased from 18.6% to 20.2%.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand decreased from 9.5% to 8.4%.
- Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand increased from 1.6% to 2.3%.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand peaked at 51.1% in July 2026 and was lowest at 37.9% in May 2026.
- Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand peaked at 29.6% in May 2026 and was lowest at 20.3% in July 2026.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 23.5% in March 2026 and was lowest at 17% in July 2026.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 12.9% in February 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand peaked at 2.8% in June 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Boston Consulting Group held steady: its estimated Share of Search among management consultancies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Accenture vs Boston Consulting Group: compare search popularity](/demand/nz/compare/accenture-vs-boston-consulting-group): 45.1% against 23.9% Share of Search.
- [Accenture vs McKinsey & Company: compare search popularity](/demand/nz/compare/accenture-vs-mckinsey-and-company): 45.1% against 20.2% Share of Search.
- [Accenture vs Bain & Company: compare search popularity](/demand/nz/compare/accenture-vs-bain-and-company): 45.1% against 8.4% Share of Search.
- [Accenture vs Sapere: compare search popularity](/demand/nz/compare/accenture-vs-sapere): 45.1% against 2.3% Share of Search.
- [Boston Consulting Group vs McKinsey & Company: compare search popularity](/demand/nz/compare/boston-consulting-group-vs-mckinsey-and-company): 23.9% against 20.2% Share of Search.
- [Boston Consulting Group vs Bain & Company: compare search popularity](/demand/nz/compare/bain-and-company-vs-boston-consulting-group): 23.9% against 8.4% Share of Search.
- [Boston Consulting Group vs Sapere: compare search popularity](/demand/nz/compare/boston-consulting-group-vs-sapere): 23.9% against 2.3% Share of Search.
- [McKinsey & Company vs Bain & Company: compare search popularity](/demand/nz/compare/bain-and-company-vs-mckinsey-and-company): 20.2% against 8.4% Share of Search.
- [McKinsey & Company vs Sapere: compare search popularity](/demand/nz/compare/mckinsey-and-company-vs-sapere): 20.2% against 2.3% Share of Search.
- [Bain & Company vs Sapere: compare search popularity](/demand/nz/compare/bain-and-company-vs-sapere): 8.4% against 2.3% Share of Search.

## How did search popularity change for New Zealand management consultancies in August 2026?

- In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
- In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
- In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
- In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.
- Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Accenture | 45.1% | 3.1K | +1.0% | Accenture |
| 2 | Boston Consulting Group | 23.9% | 1.6K | +34.4% | Boston Consulting Group |
| 3 | McKinsey & Company | 20.2% | 1.4K | +36.3% | McKinsey & Company |
| 4 | Bain & Company | 8.4% | 580 | +5.5% | Bain & Company |
| 5 | Sapere | 2.3% | 160 | +6.7% | Sapere |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Accenture | 3.6K | 46.8% | 1 |
| Oct 2025 | Boston Consulting Group | 1.8K | 23.6% | 2 |
| Oct 2025 | McKinsey & Company | 1.4K | 18.6% | 3 |
| Oct 2025 | Bain & Company | 720 | 9.5% | 4 |
| Oct 2025 | Sapere | 120 | 1.6% | 5 |
| Nov 2025 | Accenture | 3K | 46.6% | 1 |
| Nov 2025 | Boston Consulting Group | 1.6K | 24.8% | 2 |
| Nov 2025 | McKinsey & Company | 1.1K | 17.7% | 3 |
| Nov 2025 | Bain & Company | 590 | 9.3% | 4 |
| Nov 2025 | Sapere | 100 | 1.6% | 5 |
| Dec 2025 | Accenture | 2K | 43.3% | 1 |
| Dec 2025 | Boston Consulting Group | 1.1K | 24.4% | 2 |
| Dec 2025 | McKinsey & Company | 910 | 19.6% | 3 |
| Dec 2025 | Bain & Company | 510 | 11% | 4 |
| Dec 2025 | Sapere | 80 | 1.7% | 5 |
| Jan 2026 | Accenture | 2.5K | 40.2% | 1 |
| Jan 2026 | Boston Consulting Group | 1.6K | 25.6% | 2 |
| Jan 2026 | McKinsey & Company | 1.2K | 20.3% | 3 |
| Jan 2026 | Bain & Company | 730 | 12% | 4 |
| Jan 2026 | Sapere | 120 | 2% | 5 |
| Feb 2026 | Accenture | 3K | 41.3% | 1 |
| Feb 2026 | Boston Consulting Group | 1.9K | 25.9% | 2 |
| Feb 2026 | McKinsey & Company | 1.3K | 17.6% | 3 |
| Feb 2026 | Bain & Company | 930 | 12.9% | 4 |
| Feb 2026 | Sapere | 160 | 2.2% | 5 |
| Mar 2026 | Accenture | 3.6K | 42.5% | 1 |
| Mar 2026 | McKinsey & Company | 2K | 23.5% | 2 |
| Mar 2026 | Boston Consulting Group | 1.9K | 22.8% | 3 |
| Mar 2026 | Bain & Company | 770 | 9% | 4 |
| Mar 2026 | Sapere | 190 | 2.2% | 5 |
| Apr 2026 | Accenture | 2.9K | 43.8% | 1 |
| Apr 2026 | Boston Consulting Group | 1.8K | 26.5% | 2 |
| Apr 2026 | McKinsey & Company | 1.2K | 17.6% | 3 |
| Apr 2026 | Bain & Company | 640 | 9.5% | 4 |
| Apr 2026 | Sapere | 180 | 2.7% | 5 |
| May 2026 | Accenture | 2.5K | 37.9% | 1 |
| May 2026 | Boston Consulting Group | 1.9K | 29.6% | 2 |
| May 2026 | McKinsey & Company | 1.3K | 20.7% | 3 |
| May 2026 | Bain & Company | 610 | 9.4% | 4 |
| May 2026 | Sapere | 150 | 2.3% | 5 |
| Jun 2026 | Accenture | 3K | 43.6% | 1 |
| Jun 2026 | Boston Consulting Group | 1.7K | 24.5% | 2 |
| Jun 2026 | McKinsey & Company | 1.3K | 19.5% | 3 |
| Jun 2026 | Bain & Company | 660 | 9.6% | 4 |
| Jun 2026 | Sapere | 190 | 2.8% | 5 |
| Jul 2026 | Accenture | 3.1K | 51.1% | 1 |
| Jul 2026 | Boston Consulting Group | 1.2K | 20.3% | 2 |
| Jul 2026 | McKinsey & Company | 1K | 17% | 3 |
| Jul 2026 | Bain & Company | 550 | 9.2% | 4 |
| Jul 2026 | Sapere | 150 | 2.5% | 5 |
| Aug 2026 | Accenture | 3.1K | 45.1% | 1 |
| Aug 2026 | Boston Consulting Group | 1.6K | 23.9% | 2 |
| Aug 2026 | McKinsey & Company | 1.4K | 20.2% | 3 |
| Aug 2026 | Bain & Company | 580 | 8.4% | 4 |
| Aug 2026 | Sapere | 160 | 2.3% | 5 |
| Sep 2026 | Accenture | — | — | — |
| Sep 2026 | Bain & Company | — | — | — |
| Sep 2026 | Boston Consulting Group | — | — | — |
| Sep 2026 | McKinsey & Company | — | — | — |
| Sep 2026 | Sapere | — | — | — |

## What is being compared

- **Accenture**: Measured on the search terms “accenture”, “accenture acn”, “accenture com”, “accenture consultancy”, “accenture near me”, “accenture new zealand”, “accenture nz” and “accenture strategy”, summed into one figure.
- **Bain & Company**: Measured on the search terms “bain”, “bain & company consulting”, “bain & company near me”, “bain and”, “bain com”, “bain company consulting”, “bain consulting” and “co bain”, summed into one figure.
- **Boston Consulting Group**: Measured on the search terms “bcg”, “bcg com”, “bcg consulting”, “bcg consulting group”, “boston consulting group near me”, “boston consulting group nz”, “boston consulting group strategy” and “matrix bcg”, summed into one figure.
- **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey & company consultancy”, “mckinsey & company near me”, “mckinsey & company nz”, “mckinsey 7s”, “mckinsey com”, “mckinsey consultant” and “mckinsey firm”, summed into one figure.
- **Sapere**: Measured on the search terms “sapere consulting” and “sapere research”, summed into one figure.

- [Accenture](/demand/nz/brands/accenture)
- [Bain & Company](/demand/nz/brands/bain-and-company)
- [Boston Consulting Group](/demand/nz/brands/boston-consulting-group)
- [McKinsey & Company](/demand/nz/brands/mckinsey-and-company)
- [Sapere](/demand/nz/brands/sapere)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among management consultancies in New Zealand?

In August 2026, Accenture was the most searched among management consultancies in New Zealand, with an estimated 3.1K branded searches and 45.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Management consultancies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-management-consultancies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-management-consultancies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.