--- title: "MAC vs Morphe: Which is searched more in New Zealand?" description: "Is MAC or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-makeup-brush-brands/compare/mac-cosmetics-vs-morphe" publisher: "Brandwave" --- # MAC vs Morphe: Which is searched more in New Zealand? Is MAC or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Morphe - **Competitive set**: Makeup brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAC Share of Search**: 68.6% - **Morphe Share of Search**: 12.9% ## Is MAC or Morphe more popular in search? - In September 2026, MAC had more branded searches than Morphe among makeup brush brands in New Zealand. MAC had about 4,900 branded searches, while Morphe had 920. MAC made up 68.6% of all makeup brush brand searches we track, and Morphe accounted for 12.9%. - MAC was ahead of Morphe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among makeup brush brands in New Zealand moved from 73.2% to 68.6%, and its estimated monthly branded searches moved from 4.8K to 4.9K. - Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand moved from 10.7% to 12.9%, and its estimated monthly branded searches moved from 700 to 920. ## Top makeup brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morphe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAC was listed before Morphe in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Morphe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Beautyblender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brush brands - Asked ChatGPT "Which makeup brush brand should I buy in New Zealand?": 1. Real Techniques, 2. Morphe, 3. MAC - Asked ChatGPT "What are the best makeup brush brands in New Zealand?": 1. Real Techniques, 2. MAC, 3. Morphe - Asked ChatGPT "What's the best makeup brush brand in New Zealand for smooth blending?": 1. Real Techniques, 2. MAC - Searched Google, AI Overview "best makeup brushes": 1. Real Techniques - Searched Google, AI Overview "foundation brush nz": named none of the brands we track Not named in any answer: Beautyblender. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand makeup brush brands in September 2026? - Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 73.2% | 1 | 700 | 10.7% | 2 | | Nov 2025 | 6.2K | 75.8% | 1 | 730 | 8.9% | 2 | | Dec 2025 | 5.2K | 70.5% | 1 | 870 | 11.8% | 2 | | Jan 2026 | 4K | 70% | 1 | 580 | 10.2% | 3 | | Feb 2026 | 3.7K | 73.7% | 1 | 590 | 11.7% | 2 | | Mar 2026 | 4.3K | 75% | 1 | 550 | 9.6% | 2 | | Apr 2026 | 4.1K | 72.3% | 1 | 700 | 12.4% | 2 | | May 2026 | 4.6K | 73.8% | 1 | 710 | 11.5% | 2 | | Jun 2026 | 4.3K | 71.7% | 1 | 720 | 12% | 2 | | Jul 2026 | 5K | 70.9% | 1 | 890 | 12.7% | 2 | | Aug 2026 | 4.6K | 68.4% | 1 | 830 | 12.4% | 2 | | Sep 2026 | 4.9K | 68.6% | 1 | 920 | 12.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search terms “mac concealer”, “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics foundation”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics powder”, “mac cosmetics primer”, “mac foundation”, “mac lipstick”, “mac makeup”, “mac studio fix” and “mac velvet teddy”, summed into one figure. - **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye brushes”, “morphe foundation”, “morphe lipstick”, “morphe makeup”, “morphe mascara” and “morphe setting spray”, summed into one figure. - [MAC profile](/demand/nz/brands/mac-cosmetics) - [Morphe profile](/demand/nz/brands/morphe) - [All makeup brush brands in New Zealand](/demand/nz/categories/nz-makeup-brush-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Morphe more popular in search? In September 2026, MAC had more branded searches than Morphe among makeup brush brands in New Zealand. MAC had about 4,900 branded searches, while Morphe had 920. MAC made up 68.6% of all makeup brush brand searches we track, and Morphe accounted for 12.9%. ## Cite this page Brandwave. "MAC vs Morphe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-makeup-brush-brands/compare/mac-cosmetics-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-makeup-brush-brands/compare/mac-cosmetics-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.