---
title: "Makeup and cosmetics brands in New Zealand: Which brands are most popular in search?"
description: "Compare makeup and cosmetics labels available in New Zealand using attributable brand and product searches made here. Share of Search among Dior Beauty, Maybelline, MCoBeauty, MAC, Charlotte Tilbury, Thin Lizzy, Revlon, Estée Lauder, e.l.f. Cosmetics, L'Oréal Paris, Huda Beauty, Benefit Cosmetics, NARS, Rare Beauty, NYX Professional Makeup, Bobbi Brown, Nude by Nature, Hourglass, Aleph Beauty, Morphe, Essence, Fenty Beauty, Too Faced, ColourPop, Makeup by Mario, Kosas, Rimmel, CoverGirl, Tarte, Kylie Cosmetics, MECCA MAX, Milk Makeup and Revolution Beauty, the makeup and cosmetics brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-makeup-brands"
publisher: "Brandwave"
---

# Makeup and cosmetics brands in New Zealand: Which brands are most popular in search?

Compare makeup and cosmetics labels available in New Zealand using attributable brand and product searches made here. Share of Search among Dior Beauty, Maybelline, MCoBeauty, MAC, Charlotte Tilbury, Thin Lizzy, Revlon, Estée Lauder, e.l.f. Cosmetics, L'Oréal Paris, Huda Beauty, Benefit Cosmetics, NARS, Rare Beauty, NYX Professional Makeup, Bobbi Brown, Nude by Nature, Hourglass, Aleph Beauty, Morphe, Essence, Fenty Beauty, Too Faced, ColourPop, Makeup by Mario, Kosas, Rimmel, CoverGirl, Tarte, Kylie Cosmetics, MECCA MAX, Milk Makeup and Revolution Beauty, the makeup and cosmetics brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Makeup and cosmetics brands
- **Market**: New Zealand
- **Brands compared**: 33
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dior Beauty, 22.1%

## Which brand is most popular in search among makeup and cosmetics brands in New Zealand?

- In August 2026, Dior Beauty was the most searched among makeup and cosmetics brands in New Zealand, with an estimated 37.4K branded searches and 22.1% estimated Share of Search within this set.
- Maybelline is in 2nd place, 11.1 percentage points behind at 11% Share of Search.
- Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand increased from 19% to 22.1%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand increased from 8.1% to 11%.
- Across the 11 months ending August 2026, MCoBeauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 9% to 8.1%.
- Across the 11 months ending August 2026, Thin Lizzy’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 5.4% to 4.6%.
- Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 3.5% to 2.4%.
- Across the 11 months ending August 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 2.8% to 2.3%.
- Across the 11 months ending August 2026, Fenty Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 1.9% to 1.2%.
- Across the 11 months ending August 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand decreased from 1.7% to 0.54%.
- Across the 11 months ending August 2026, Dior Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 22.4% in May 2026 and was lowest at 17.5% in November 2025.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 11% in August 2026 and was lowest at 7% in November 2025.
- Across the 11 months ending August 2026, MCoBeauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 13.3% in November 2025 and was lowest at 6.2% in May 2026.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 7.2% in November 2025 and was lowest at 5.5% in June 2026.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 4.5% in March 2026.
- Across the 11 months ending August 2026, Thin Lizzy’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 3.8% in June 2026.
- Across the 11 months ending August 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 5.1% in March 2026 and was lowest at 3.4% in July 2026.
- Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3.8% in November 2025 and was lowest at 2.2% in December 2025.
- Across the 11 months ending August 2026, NARS’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3.1% in June 2026 and was lowest at 2% in February 2026.
- Across the 11 months ending August 2026, NYX Professional Makeup’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 2.4% in April 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Hourglass’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, Kylie Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 1.8% in February 2026 and was lowest at 0.54% in August 2026.
- Across the 11 months ending August 2026, Maybelline rose from 3rd to 2nd among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, MCoBeauty fell from 2nd to 3rd among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Charlotte Tilbury rose from 6th to 5th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Thin Lizzy fell from 5th to 6th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, e.l.f. Cosmetics rose from 11th to 9th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, L'Oréal Paris rose from 14th to 10th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Huda Beauty rose from 12th to 11th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Benefit Cosmetics fell from 9th to 12th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Rare Beauty fell from 10th to 14th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, NYX Professional Makeup rose from 16th to 15th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Bobbi Brown fell from 15th to 16th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Nude by Nature rose from 20th to 17th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Hourglass rose from 19th to 18th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Aleph Beauty rose from 21st to 19th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Morphe rose from 22nd to 20th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Essence rose from 23rd to 21st among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Fenty Beauty fell from 17th to 22nd among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Too Faced rose from 25th to 23rd among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, ColourPop rose from 29th to 24th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Makeup by Mario fell from 24th to 25th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Rimmel rose from 28th to 27th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, CoverGirl rose from 30th to 28th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Tarte fell from 27th to 29th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, Kylie Cosmetics fell from 18th to 30th among makeup and cosmetics brands in New Zealand.
- Across the 11 months ending August 2026, MAC, Revlon, Estée Lauder, NARS, Kosas, MECCA MAX, Milk Makeup and Revolution Beauty held steady: their estimated Share of Search among makeup and cosmetics brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dior Beauty vs Maybelline: compare search popularity](/demand/nz/compare/dior-beauty-vs-maybelline): 22.1% against 11% Share of Search.
- [Dior Beauty vs MCoBeauty: compare search popularity](/demand/nz/compare/dior-beauty-vs-mcobeauty): 22.1% against 8.1% Share of Search.
- [Dior Beauty vs MAC: compare search popularity](/demand/nz/compare/dior-beauty-vs-mac-cosmetics): 22.1% against 5.9% Share of Search.
- [Dior Beauty vs Charlotte Tilbury: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-dior-beauty): 22.1% against 5.3% Share of Search.
- [Maybelline vs MCoBeauty: compare search popularity](/demand/nz/compare/maybelline-vs-mcobeauty): 11% against 8.1% Share of Search.
- [Maybelline vs MAC: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-maybelline): 11% against 5.9% Share of Search.
- [Maybelline vs Charlotte Tilbury: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-maybelline): 11% against 5.3% Share of Search.
- [MCoBeauty vs MAC: compare search popularity](/demand/nz/compare/mac-cosmetics-vs-mcobeauty): 8.1% against 5.9% Share of Search.
- [MCoBeauty vs Charlotte Tilbury: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-mcobeauty): 8.1% against 5.3% Share of Search.
- [MAC vs Charlotte Tilbury: compare search popularity](/demand/nz/compare/charlotte-tilbury-vs-mac-cosmetics): 5.9% against 5.3% Share of Search.

## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

- In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%.
- In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%.
- In August 2026, Thin Lizzy lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 7.1% to 4.6%.
- In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%.
- In August 2026, NARS lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 2.8% to 2.3%.
- In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand.
- In August 2026, ColourPop rose from 26th to 24th among makeup and cosmetics brands in New Zealand.
- In August 2026, MAC rose from 6th to 4th among makeup and cosmetics brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dior Beauty | 22.1% | 37.4K | +24.8% | Dior Beauty |
| 2 | Maybelline | 11% | 18.7K | +5.3% | Maybelline |
| 3 | MCoBeauty | 8.1% | 13.8K | -0.1% | MCoBeauty |
| 4 | MAC | 5.9% | 10K | +2.2% | MAC |
| 5 | Charlotte Tilbury | 5.3% | 9K | -20.0% | Charlotte Tilbury |
| 6 | Thin Lizzy | 4.6% | 7.7K | -35.9% | Thin Lizzy |
| 7 | Revlon | 4% | 6.8K | +4.0% | Revlon |
| 8 | Estée Lauder | 3.8% | 6.4K | +12.1% | Estée Lauder |
| 9 | e.l.f. Cosmetics | 2.9% | 4.8K | -2.6% | e.l.f. Cosmetics |
| 10 | L'Oréal Paris | 2.7% | 4.6K | -8.6% | L'Oréal Paris |
| 11 | Huda Beauty | 2.6% | 4.3K | +16.7% | Huda Beauty |
| 12 | Benefit Cosmetics | 2.4% | 4K | -9.5% | Benefit Cosmetics |
| 13 | NARS | 2.3% | 3.9K | -18.6% | NARS |
| 14 | Rare Beauty | 2.3% | 3.9K | -6.7% | Rare Beauty |
| 15 | NYX Professional Makeup | 2.1% | 3.5K | +14.9% | NYX Professional Makeup |
| 16 | Bobbi Brown | 1.9% | 3.2K | -6.9% | Bobbi Brown |
| 17 | Nude by Nature | 1.9% | 3.2K | +7.0% | Nude by Nature |
| 18 | Hourglass | 1.7% | 2.9K | -1.0% | Hourglass |
| 19 | Aleph Beauty | 1.5% | 2.5K | +4.6% | Aleph Beauty |
| 20 | Morphe | 1.4% | 2.4K | +7.0% | Morphe |
| 21 | Essence | 1.4% | 2.3K | -4.2% | Essence |
| 22 | Fenty Beauty | 1.2% | 2K | +0.5% | Fenty Beauty |
| 23 | Too Faced | 0.96% | 1.6K | -26.4% | Too Faced |
| 24 | ColourPop | 0.92% | 1.6K | +3.3% | ColourPop |
| 25 | Makeup by Mario | 0.92% | 1.6K | -16.7% | Makeup by Mario |
| 26 | Kosas | 0.9% | 1.5K | +16.0% | Kosas |
| 27 | Rimmel | 0.75% | 1.3K | +5.0% | Rimmel |
| 28 | CoverGirl | 0.72% | 1.2K | -20.3% | CoverGirl |
| 29 | Tarte | 0.63% | 1.1K | -7.0% | Tarte |
| 30 | Kylie Cosmetics | 0.54% | 910 | -7.1% | Kylie Cosmetics |
| 31 | MECCA MAX | 0.33% | 560 | -18.8% | MECCA |
| 32 | Milk Makeup | 0.31% | 520 | -23.5% | Milk Makeup |
| 33 | Revolution Beauty | 0.07% | 120 | +20.0% | Revolution Beauty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dior Beauty | 29.1K | 19% | 1 |
| Oct 2025 | MCoBeauty | 13.8K | 9% | 2 |
| Oct 2025 | Maybelline | 12.4K | 8.1% | 3 |
| Oct 2025 | MAC | 9.4K | 6.1% | 4 |
| Oct 2025 | Thin Lizzy | 8.3K | 5.4% | 5 |
| Oct 2025 | Charlotte Tilbury | 8.1K | 5.3% | 6 |
| Oct 2025 | Revlon | 6.5K | 4.2% | 7 |
| Oct 2025 | Estée Lauder | 6.4K | 4.2% | 8 |
| Oct 2025 | Benefit Cosmetics | 5.4K | 3.5% | 9 |
| Oct 2025 | Rare Beauty | 4.3K | 2.8% | 10 |
| Oct 2025 | e.l.f. Cosmetics | 4.2K | 2.7% | 11 |
| Oct 2025 | Huda Beauty | 4.1K | 2.7% | 12 |
| Oct 2025 | NARS | 3.8K | 2.5% | 13 |
| Oct 2025 | L'Oréal Paris | 3.6K | 2.3% | 14 |
| Oct 2025 | Bobbi Brown | 3.6K | 2.3% | 15 |
| Oct 2025 | NYX Professional Makeup | 3K | 1.9% | 16 |
| Oct 2025 | Fenty Beauty | 3K | 1.9% | 17 |
| Oct 2025 | Kylie Cosmetics | 2.6K | 1.7% | 18 |
| Oct 2025 | Hourglass | 2.6K | 1.7% | 19 |
| Oct 2025 | Nude by Nature | 2.5K | 1.6% | 20 |
| Oct 2025 | Aleph Beauty | 2.5K | 1.6% | 21 |
| Oct 2025 | Morphe | 2K | 1.3% | 22 |
| Oct 2025 | Essence | 1.7K | 1.1% | 23 |
| Oct 2025 | Makeup by Mario | 1.6K | 1.1% | 24 |
| Oct 2025 | Too Faced | 1.6K | 1% | 25 |
| Oct 2025 | Kosas | 1.4K | 0.93% | 26 |
| Oct 2025 | Tarte | 1.4K | 0.88% | 27 |
| Oct 2025 | Rimmel | 1.2K | 0.78% | 28 |
| Oct 2025 | ColourPop | 1.2K | 0.77% | 29 |
| Oct 2025 | CoverGirl | 980 | 0.64% | 30 |
| Oct 2025 | MECCA MAX | 760 | 0.49% | 31 |
| Oct 2025 | Milk Makeup | 420 | 0.27% | 32 |
| Oct 2025 | Revolution Beauty | 160 | 0.1% | 33 |
| Nov 2025 | Dior Beauty | 33.7K | 17.5% | 1 |
| Nov 2025 | MCoBeauty | 25.6K | 13.3% | 2 |
| Nov 2025 | Thin Lizzy | 16.1K | 8.4% | 3 |
| Nov 2025 | MAC | 13.9K | 7.2% | 4 |
| Nov 2025 | Maybelline | 13.5K | 7% | 5 |
| Nov 2025 | Estée Lauder | 9.6K | 5% | 6 |
| Nov 2025 | Charlotte Tilbury | 9.1K | 4.7% | 7 |
| Nov 2025 | Huda Beauty | 7.3K | 3.8% | 8 |
| Nov 2025 | Revlon | 6.4K | 3.3% | 9 |
| Nov 2025 | Benefit Cosmetics | 5.2K | 2.7% | 10 |
| Nov 2025 | NARS | 4.6K | 2.4% | 11 |
| Nov 2025 | Rare Beauty | 4.5K | 2.4% | 12 |
| Nov 2025 | e.l.f. Cosmetics | 4.3K | 2.3% | 13 |
| Nov 2025 | Bobbi Brown | 3.7K | 1.9% | 14 |
| Nov 2025 | L'Oréal Paris | 3.5K | 1.8% | 15 |
| Nov 2025 | Aleph Beauty | 3.2K | 1.7% | 16 |
| Nov 2025 | Nude by Nature | 3K | 1.6% | 17 |
| Nov 2025 | Hourglass | 2.7K | 1.4% | 18 |
| Nov 2025 | NYX Professional Makeup | 2.7K | 1.4% | 19 |
| Nov 2025 | Fenty Beauty | 2.4K | 1.2% | 20 |
| Nov 2025 | Morphe | 2.1K | 1.1% | 21 |
| Nov 2025 | Makeup by Mario | 2K | 1% | 22 |
| Nov 2025 | Essence | 1.8K | 0.93% | 23 |
| Nov 2025 | Tarte | 1.6K | 0.85% | 24 |
| Nov 2025 | Too Faced | 1.6K | 0.83% | 25 |
| Nov 2025 | Kosas | 1.4K | 0.75% | 26 |
| Nov 2025 | Kylie Cosmetics | 1.3K | 0.7% | 27 |
| Nov 2025 | ColourPop | 1.3K | 0.68% | 28 |
| Nov 2025 | CoverGirl | 1.3K | 0.68% | 29 |
| Nov 2025 | Rimmel | 1.1K | 0.6% | 30 |
| Nov 2025 | MECCA MAX | 790 | 0.41% | 31 |
| Nov 2025 | Milk Makeup | 420 | 0.22% | 32 |
| Nov 2025 | Revolution Beauty | 260 | 0.14% | 33 |
| Dec 2025 | Dior Beauty | 37K | 21.1% | 1 |
| Dec 2025 | MCoBeauty | 20.3K | 11.6% | 2 |
| Dec 2025 | Thin Lizzy | 14.8K | 8.5% | 3 |
| Dec 2025 | Maybelline | 13.2K | 7.5% | 4 |
| Dec 2025 | MAC | 10.8K | 6.1% | 5 |
| Dec 2025 | Charlotte Tilbury | 8.5K | 4.9% | 6 |
| Dec 2025 | Estée Lauder | 8.2K | 4.7% | 7 |
| Dec 2025 | Revlon | 6.2K | 3.5% | 8 |
| Dec 2025 | Benefit Cosmetics | 5.1K | 2.9% | 9 |
| Dec 2025 | e.l.f. Cosmetics | 4.3K | 2.4% | 10 |
| Dec 2025 | Rare Beauty | 3.9K | 2.2% | 11 |
| Dec 2025 | NARS | 3.8K | 2.2% | 12 |
| Dec 2025 | Huda Beauty | 3.8K | 2.2% | 13 |
| Dec 2025 | Bobbi Brown | 3.3K | 1.9% | 14 |
| Dec 2025 | L'Oréal Paris | 3.1K | 1.8% | 15 |
| Dec 2025 | Hourglass | 3K | 1.7% | 16 |
| Dec 2025 | Nude by Nature | 2.6K | 1.5% | 17 |
| Dec 2025 | Aleph Beauty | 2.6K | 1.5% | 18 |
| Dec 2025 | NYX Professional Makeup | 2.5K | 1.4% | 19 |
| Dec 2025 | Morphe | 2.4K | 1.4% | 20 |
| Dec 2025 | Fenty Beauty | 2.3K | 1.3% | 21 |
| Dec 2025 | Makeup by Mario | 1.7K | 0.96% | 22 |
| Dec 2025 | Too Faced | 1.6K | 0.92% | 23 |
| Dec 2025 | Essence | 1.6K | 0.91% | 24 |
| Dec 2025 | Kylie Cosmetics | 1.3K | 0.76% | 25 |
| Dec 2025 | Kosas | 1.3K | 0.75% | 26 |
| Dec 2025 | CoverGirl | 1.3K | 0.73% | 27 |
| Dec 2025 | Tarte | 1.2K | 0.69% | 28 |
| Dec 2025 | ColourPop | 1.2K | 0.66% | 29 |
| Dec 2025 | Rimmel | 1.2K | 0.66% | 30 |
| Dec 2025 | MECCA MAX | 910 | 0.52% | 31 |
| Dec 2025 | Milk Makeup | 400 | 0.23% | 32 |
| Dec 2025 | Revolution Beauty | 180 | 0.1% | 33 |
| Jan 2026 | Dior Beauty | 27.6K | 20% | 1 |
| Jan 2026 | Maybelline | 12.8K | 9.2% | 2 |
| Jan 2026 | MCoBeauty | 9.7K | 7% | 3 |
| Jan 2026 | Thin Lizzy | 8.9K | 6.5% | 4 |
| Jan 2026 | MAC | 8.5K | 6.1% | 5 |
| Jan 2026 | Charlotte Tilbury | 7K | 5% | 6 |
| Jan 2026 | Estée Lauder | 6.1K | 4.4% | 7 |
| Jan 2026 | Revlon | 5.5K | 4% | 8 |
| Jan 2026 | Huda Beauty | 4.8K | 3.5% | 9 |
| Jan 2026 | Benefit Cosmetics | 4.6K | 3.3% | 10 |
| Jan 2026 | L'Oréal Paris | 3.5K | 2.6% | 11 |
| Jan 2026 | e.l.f. Cosmetics | 3.4K | 2.4% | 12 |
| Jan 2026 | Rare Beauty | 3.3K | 2.4% | 13 |
| Jan 2026 | NARS | 3.1K | 2.3% | 14 |
| Jan 2026 | NYX Professional Makeup | 2.8K | 2% | 15 |
| Jan 2026 | Hourglass | 2.7K | 1.9% | 16 |
| Jan 2026 | Bobbi Brown | 2.6K | 1.9% | 17 |
| Jan 2026 | Nude by Nature | 2.4K | 1.7% | 18 |
| Jan 2026 | Aleph Beauty | 2K | 1.4% | 19 |
| Jan 2026 | Morphe | 1.8K | 1.3% | 20 |
| Jan 2026 | Fenty Beauty | 1.8K | 1.3% | 21 |
| Jan 2026 | Kylie Cosmetics | 1.8K | 1.3% | 22 |
| Jan 2026 | Essence | 1.5K | 1.1% | 23 |
| Jan 2026 | Makeup by Mario | 1.5K | 1.1% | 24 |
| Jan 2026 | CoverGirl | 1.4K | 1% | 25 |
| Jan 2026 | Too Faced | 1.4K | 1% | 26 |
| Jan 2026 | ColourPop | 1.4K | 0.98% | 27 |
| Jan 2026 | Kosas | 1.1K | 0.79% | 28 |
| Jan 2026 | Rimmel | 1K | 0.72% | 29 |
| Jan 2026 | Tarte | 970 | 0.7% | 30 |
| Jan 2026 | MECCA MAX | 740 | 0.54% | 31 |
| Jan 2026 | Milk Makeup | 420 | 0.3% | 32 |
| Jan 2026 | Revolution Beauty | 160 | 0.12% | 33 |
| Feb 2026 | Dior Beauty | 24.3K | 19.3% | 1 |
| Feb 2026 | Maybelline | 11.3K | 9% | 2 |
| Feb 2026 | MCoBeauty | 9.7K | 7.7% | 3 |
| Feb 2026 | Thin Lizzy | 9.6K | 7.6% | 4 |
| Feb 2026 | MAC | 8.2K | 6.5% | 5 |
| Feb 2026 | Charlotte Tilbury | 5.9K | 4.7% | 6 |
| Feb 2026 | Estée Lauder | 5.6K | 4.4% | 7 |
| Feb 2026 | Revlon | 5.3K | 4.2% | 8 |
| Feb 2026 | Hourglass | 3.8K | 3% | 9 |
| Feb 2026 | Benefit Cosmetics | 3.8K | 3% | 10 |
| Feb 2026 | Rare Beauty | 3.2K | 2.5% | 11 |
| Feb 2026 | Huda Beauty | 3.1K | 2.5% | 12 |
| Feb 2026 | L'Oréal Paris | 3.1K | 2.4% | 13 |
| Feb 2026 | e.l.f. Cosmetics | 2.6K | 2.1% | 14 |
| Feb 2026 | NARS | 2.5K | 2% | 15 |
| Feb 2026 | NYX Professional Makeup | 2.4K | 1.9% | 16 |
| Feb 2026 | Bobbi Brown | 2.4K | 1.9% | 17 |
| Feb 2026 | Kylie Cosmetics | 2.3K | 1.8% | 18 |
| Feb 2026 | Nude by Nature | 1.9K | 1.5% | 19 |
| Feb 2026 | Aleph Beauty | 1.9K | 1.5% | 20 |
| Feb 2026 | Morphe | 1.6K | 1.3% | 21 |
| Feb 2026 | Fenty Beauty | 1.6K | 1.3% | 22 |
| Feb 2026 | CoverGirl | 1.4K | 1.1% | 23 |
| Feb 2026 | Too Faced | 1.4K | 1.1% | 24 |
| Feb 2026 | Essence | 1.2K | 0.98% | 25 |
| Feb 2026 | Makeup by Mario | 1K | 0.83% | 26 |
| Feb 2026 | ColourPop | 1K | 0.82% | 27 |
| Feb 2026 | Kosas | 1K | 0.82% | 28 |
| Feb 2026 | Rimmel | 860 | 0.68% | 29 |
| Feb 2026 | Tarte | 840 | 0.67% | 30 |
| Feb 2026 | MECCA MAX | 610 | 0.48% | 31 |
| Feb 2026 | Milk Makeup | 450 | 0.36% | 32 |
| Feb 2026 | Revolution Beauty | 120 | 0.1% | 33 |
| Mar 2026 | Dior Beauty | 26.3K | 19.4% | 1 |
| Mar 2026 | MCoBeauty | 14.3K | 10.6% | 2 |
| Mar 2026 | Maybelline | 12.9K | 9.5% | 3 |
| Mar 2026 | MAC | 9.6K | 7.1% | 4 |
| Mar 2026 | Thin Lizzy | 7.3K | 5.4% | 5 |
| Mar 2026 | Estée Lauder | 6.9K | 5.1% | 6 |
| Mar 2026 | Charlotte Tilbury | 6.1K | 4.5% | 7 |
| Mar 2026 | Revlon | 5.5K | 4.1% | 8 |
| Mar 2026 | Benefit Cosmetics | 3.8K | 2.8% | 9 |
| Mar 2026 | L'Oréal Paris | 3.2K | 2.4% | 10 |
| Mar 2026 | Huda Beauty | 3K | 2.2% | 11 |
| Mar 2026 | NARS | 3K | 2.2% | 12 |
| Mar 2026 | Rare Beauty | 2.9K | 2.1% | 13 |
| Mar 2026 | Hourglass | 2.8K | 2.1% | 14 |
| Mar 2026 | e.l.f. Cosmetics | 2.8K | 2% | 15 |
| Mar 2026 | NYX Professional Makeup | 2.6K | 1.9% | 16 |
| Mar 2026 | Bobbi Brown | 2.3K | 1.7% | 17 |
| Mar 2026 | Aleph Beauty | 2.3K | 1.7% | 18 |
| Mar 2026 | Nude by Nature | 2.2K | 1.6% | 19 |
| Mar 2026 | Fenty Beauty | 1.9K | 1.4% | 20 |
| Mar 2026 | Morphe | 1.6K | 1.2% | 21 |
| Mar 2026 | Essence | 1.5K | 1.1% | 22 |
| Mar 2026 | Too Faced | 1.5K | 1.1% | 23 |
| Mar 2026 | Makeup by Mario | 1.5K | 1.1% | 24 |
| Mar 2026 | Kylie Cosmetics | 1.3K | 0.97% | 25 |
| Mar 2026 | ColourPop | 1.3K | 0.94% | 26 |
| Mar 2026 | CoverGirl | 1.2K | 0.9% | 27 |
| Mar 2026 | Kosas | 1.1K | 0.81% | 28 |
| Mar 2026 | Rimmel | 960 | 0.71% | 29 |
| Mar 2026 | Tarte | 890 | 0.66% | 30 |
| Mar 2026 | MECCA MAX | 720 | 0.53% | 31 |
| Mar 2026 | Milk Makeup | 420 | 0.31% | 32 |
| Mar 2026 | Revolution Beauty | 120 | 0.09% | 33 |
| Apr 2026 | Dior Beauty | 27.9K | 20.9% | 1 |
| Apr 2026 | Maybelline | 12.6K | 9.4% | 2 |
| Apr 2026 | MCoBeauty | 9.3K | 6.9% | 3 |
| Apr 2026 | Thin Lizzy | 8.9K | 6.6% | 4 |
| Apr 2026 | MAC | 7.8K | 5.8% | 5 |
| Apr 2026 | Charlotte Tilbury | 6.9K | 5.2% | 6 |
| Apr 2026 | Estée Lauder | 6.2K | 4.7% | 7 |
| Apr 2026 | Revlon | 4.9K | 3.7% | 8 |
| Apr 2026 | L'Oréal Paris | 3.7K | 2.8% | 9 |
| Apr 2026 | Rare Beauty | 3.5K | 2.6% | 10 |
| Apr 2026 | NARS | 3.3K | 2.5% | 11 |
| Apr 2026 | Benefit Cosmetics | 3.3K | 2.4% | 12 |
| Apr 2026 | Huda Beauty | 3.3K | 2.4% | 13 |
| Apr 2026 | NYX Professional Makeup | 3.3K | 2.4% | 14 |
| Apr 2026 | e.l.f. Cosmetics | 3.2K | 2.4% | 15 |
| Apr 2026 | Hourglass | 2.7K | 2% | 16 |
| Apr 2026 | Nude by Nature | 2.6K | 1.9% | 17 |
| Apr 2026 | Aleph Beauty | 2.6K | 1.9% | 18 |
| Apr 2026 | Bobbi Brown | 2.4K | 1.8% | 19 |
| Apr 2026 | Fenty Beauty | 1.7K | 1.3% | 20 |
| Apr 2026 | Morphe | 1.7K | 1.3% | 21 |
| Apr 2026 | Essence | 1.6K | 1.2% | 22 |
| Apr 2026 | Makeup by Mario | 1.5K | 1.1% | 23 |
| Apr 2026 | Too Faced | 1.5K | 1.1% | 24 |
| Apr 2026 | CoverGirl | 1.4K | 1% | 25 |
| Apr 2026 | Kosas | 1.2K | 0.87% | 26 |
| Apr 2026 | Kylie Cosmetics | 1K | 0.75% | 27 |
| Apr 2026 | Rimmel | 1K | 0.75% | 28 |
| Apr 2026 | ColourPop | 970 | 0.72% | 29 |
| Apr 2026 | Tarte | 900 | 0.67% | 30 |
| Apr 2026 | MECCA MAX | 750 | 0.56% | 31 |
| Apr 2026 | Milk Makeup | 450 | 0.34% | 32 |
| Apr 2026 | Revolution Beauty | 100 | 0.07% | 33 |
| May 2026 | Dior Beauty | 34K | 22.4% | 1 |
| May 2026 | Maybelline | 13.4K | 8.8% | 2 |
| May 2026 | Thin Lizzy | 10.7K | 7% | 3 |
| May 2026 | MCoBeauty | 9.4K | 6.2% | 4 |
| May 2026 | MAC | 9.2K | 6.1% | 5 |
| May 2026 | Charlotte Tilbury | 7.8K | 5.1% | 6 |
| May 2026 | Estée Lauder | 6.3K | 4.1% | 7 |
| May 2026 | Revlon | 5.5K | 3.6% | 8 |
| May 2026 | Benefit Cosmetics | 4.1K | 2.7% | 9 |
| May 2026 | NARS | 4.1K | 2.7% | 10 |
| May 2026 | L'Oréal Paris | 4K | 2.6% | 11 |
| May 2026 | Rare Beauty | 3.9K | 2.5% | 12 |
| May 2026 | Huda Beauty | 3.3K | 2.2% | 13 |
| May 2026 | e.l.f. Cosmetics | 3.2K | 2.1% | 14 |
| May 2026 | NYX Professional Makeup | 3K | 2% | 15 |
| May 2026 | Hourglass | 2.8K | 1.9% | 16 |
| May 2026 | Nude by Nature | 2.7K | 1.8% | 17 |
| May 2026 | Bobbi Brown | 2.6K | 1.7% | 18 |
| May 2026 | Aleph Beauty | 2.6K | 1.7% | 19 |
| May 2026 | Tarte | 2.2K | 1.5% | 20 |
| May 2026 | Kylie Cosmetics | 2.2K | 1.5% | 21 |
| May 2026 | Fenty Beauty | 2K | 1.3% | 22 |
| May 2026 | Too Faced | 2K | 1.3% | 23 |
| May 2026 | Morphe | 1.8K | 1.2% | 24 |
| May 2026 | Essence | 1.6K | 1.1% | 25 |
| May 2026 | Makeup by Mario | 1.6K | 1% | 26 |
| May 2026 | CoverGirl | 1.4K | 0.91% | 27 |
| May 2026 | ColourPop | 1.2K | 0.8% | 28 |
| May 2026 | Kosas | 1.1K | 0.76% | 29 |
| May 2026 | Rimmel | 920 | 0.61% | 30 |
| May 2026 | MECCA MAX | 630 | 0.41% | 31 |
| May 2026 | Milk Makeup | 450 | 0.3% | 32 |
| May 2026 | Revolution Beauty | 100 | 0.07% | 33 |
| Jun 2026 | Dior Beauty | 30.1K | 20.4% | 1 |
| Jun 2026 | Maybelline | 14.3K | 9.7% | 2 |
| Jun 2026 | MCoBeauty | 11.8K | 8% | 3 |
| Jun 2026 | Charlotte Tilbury | 10.2K | 6.9% | 4 |
| Jun 2026 | MAC | 8.2K | 5.5% | 5 |
| Jun 2026 | Estée Lauder | 5.8K | 3.9% | 6 |
| Jun 2026 | Thin Lizzy | 5.6K | 3.8% | 7 |
| Jun 2026 | Revlon | 5.5K | 3.7% | 8 |
| Jun 2026 | NARS | 4.6K | 3.1% | 9 |
| Jun 2026 | L'Oréal Paris | 4.2K | 2.9% | 10 |
| Jun 2026 | Benefit Cosmetics | 4K | 2.7% | 11 |
| Jun 2026 | e.l.f. Cosmetics | 3.7K | 2.5% | 12 |
| Jun 2026 | Rare Beauty | 3.7K | 2.5% | 13 |
| Jun 2026 | Huda Beauty | 3.4K | 2.3% | 14 |
| Jun 2026 | Hourglass | 3.4K | 2.3% | 15 |
| Jun 2026 | NYX Professional Makeup | 3K | 2% | 16 |
| Jun 2026 | Aleph Beauty | 2.6K | 1.8% | 17 |
| Jun 2026 | Bobbi Brown | 2.5K | 1.7% | 18 |
| Jun 2026 | Essence | 2.5K | 1.7% | 19 |
| Jun 2026 | Nude by Nature | 2.4K | 1.6% | 20 |
| Jun 2026 | Kylie Cosmetics | 2.4K | 1.6% | 21 |
| Jun 2026 | Morphe | 2.1K | 1.4% | 22 |
| Jun 2026 | Too Faced | 2.1K | 1.4% | 23 |
| Jun 2026 | Fenty Beauty | 1.9K | 1.3% | 24 |
| Jun 2026 | Makeup by Mario | 1.4K | 0.95% | 25 |
| Jun 2026 | CoverGirl | 1.3K | 0.85% | 26 |
| Jun 2026 | ColourPop | 1.2K | 0.81% | 27 |
| Jun 2026 | Kosas | 1.2K | 0.79% | 28 |
| Jun 2026 | Rimmel | 980 | 0.66% | 29 |
| Jun 2026 | Tarte | 850 | 0.58% | 30 |
| Jun 2026 | MECCA MAX | 560 | 0.38% | 31 |
| Jun 2026 | Milk Makeup | 510 | 0.35% | 32 |
| Jun 2026 | Revolution Beauty | 100 | 0.07% | 33 |
| Jul 2026 | Dior Beauty | 29.9K | 17.8% | 1 |
| Jul 2026 | Maybelline | 17.7K | 10.5% | 2 |
| Jul 2026 | MCoBeauty | 13.8K | 8.2% | 3 |
| Jul 2026 | Thin Lizzy | 12.1K | 7.1% | 4 |
| Jul 2026 | Charlotte Tilbury | 11.3K | 6.7% | 5 |
| Jul 2026 | MAC | 9.8K | 5.8% | 6 |
| Jul 2026 | Revlon | 6.5K | 3.9% | 7 |
| Jul 2026 | Estée Lauder | 5.7K | 3.4% | 8 |
| Jul 2026 | L'Oréal Paris | 5K | 3% | 9 |
| Jul 2026 | e.l.f. Cosmetics | 5K | 2.9% | 10 |
| Jul 2026 | NARS | 4.8K | 2.8% | 11 |
| Jul 2026 | Benefit Cosmetics | 4.4K | 2.6% | 12 |
| Jul 2026 | Rare Beauty | 4.2K | 2.5% | 13 |
| Jul 2026 | Huda Beauty | 3.7K | 2.2% | 14 |
| Jul 2026 | Bobbi Brown | 3.5K | 2.1% | 15 |
| Jul 2026 | NYX Professional Makeup | 3.1K | 1.8% | 16 |
| Jul 2026 | Nude by Nature | 3K | 1.8% | 17 |
| Jul 2026 | Hourglass | 2.9K | 1.7% | 18 |
| Jul 2026 | Essence | 2.4K | 1.4% | 19 |
| Jul 2026 | Aleph Beauty | 2.4K | 1.4% | 20 |
| Jul 2026 | Morphe | 2.3K | 1.4% | 21 |
| Jul 2026 | Too Faced | 2.2K | 1.3% | 22 |
| Jul 2026 | Fenty Beauty | 2K | 1.2% | 23 |
| Jul 2026 | Makeup by Mario | 1.9K | 1.1% | 24 |
| Jul 2026 | CoverGirl | 1.5K | 0.91% | 25 |
| Jul 2026 | ColourPop | 1.5K | 0.89% | 26 |
| Jul 2026 | Kosas | 1.3K | 0.78% | 27 |
| Jul 2026 | Rimmel | 1.2K | 0.72% | 28 |
| Jul 2026 | Tarte | 1.1K | 0.68% | 29 |
| Jul 2026 | Kylie Cosmetics | 980 | 0.58% | 30 |
| Jul 2026 | MECCA MAX | 690 | 0.41% | 31 |
| Jul 2026 | Milk Makeup | 680 | 0.4% | 32 |
| Jul 2026 | Revolution Beauty | 100 | 0.06% | 33 |
| Aug 2026 | Dior Beauty | 37.4K | 22.1% | 1 |
| Aug 2026 | Maybelline | 18.7K | 11% | 2 |
| Aug 2026 | MCoBeauty | 13.8K | 8.1% | 3 |
| Aug 2026 | MAC | 10K | 5.9% | 4 |
| Aug 2026 | Charlotte Tilbury | 9K | 5.3% | 5 |
| Aug 2026 | Thin Lizzy | 7.7K | 4.6% | 6 |
| Aug 2026 | Revlon | 6.8K | 4% | 7 |
| Aug 2026 | Estée Lauder | 6.4K | 3.8% | 8 |
| Aug 2026 | e.l.f. Cosmetics | 4.8K | 2.9% | 9 |
| Aug 2026 | L'Oréal Paris | 4.6K | 2.7% | 10 |
| Aug 2026 | Huda Beauty | 4.3K | 2.6% | 11 |
| Aug 2026 | Benefit Cosmetics | 4K | 2.4% | 12 |
| Aug 2026 | NARS | 3.9K | 2.3% | 13 |
| Aug 2026 | Rare Beauty | 3.9K | 2.3% | 14 |
| Aug 2026 | NYX Professional Makeup | 3.5K | 2.1% | 15 |
| Aug 2026 | Bobbi Brown | 3.2K | 1.9% | 16 |
| Aug 2026 | Nude by Nature | 3.2K | 1.9% | 17 |
| Aug 2026 | Hourglass | 2.9K | 1.7% | 18 |
| Aug 2026 | Aleph Beauty | 2.5K | 1.5% | 19 |
| Aug 2026 | Morphe | 2.4K | 1.4% | 20 |
| Aug 2026 | Essence | 2.3K | 1.4% | 21 |
| Aug 2026 | Fenty Beauty | 2K | 1.2% | 22 |
| Aug 2026 | Too Faced | 1.6K | 0.96% | 23 |
| Aug 2026 | ColourPop | 1.6K | 0.92% | 24 |
| Aug 2026 | Makeup by Mario | 1.6K | 0.92% | 25 |
| Aug 2026 | Kosas | 1.5K | 0.9% | 26 |
| Aug 2026 | Rimmel | 1.3K | 0.75% | 27 |
| Aug 2026 | CoverGirl | 1.2K | 0.72% | 28 |
| Aug 2026 | Tarte | 1.1K | 0.63% | 29 |
| Aug 2026 | Kylie Cosmetics | 910 | 0.54% | 30 |
| Aug 2026 | MECCA MAX | 560 | 0.33% | 31 |
| Aug 2026 | Milk Makeup | 520 | 0.31% | 32 |
| Aug 2026 | Revolution Beauty | 120 | 0.07% | 33 |
| Sep 2026 | Aleph Beauty | — | — | — |
| Sep 2026 | Benefit Cosmetics | — | — | — |
| Sep 2026 | Bobbi Brown | — | — | — |
| Sep 2026 | Charlotte Tilbury | — | — | — |
| Sep 2026 | ColourPop | — | — | — |
| Sep 2026 | CoverGirl | — | — | — |
| Sep 2026 | Dior Beauty | — | — | — |
| Sep 2026 | e.l.f. Cosmetics | — | — | — |
| Sep 2026 | Essence | — | — | — |
| Sep 2026 | Estée Lauder | — | — | — |
| Sep 2026 | Fenty Beauty | — | — | — |
| Sep 2026 | Hourglass | — | — | — |
| Sep 2026 | Huda Beauty | — | — | — |
| Sep 2026 | Kosas | — | — | — |
| Sep 2026 | Kylie Cosmetics | — | — | — |
| Sep 2026 | L'Oréal Paris | — | — | — |
| Sep 2026 | MAC | — | — | — |
| Sep 2026 | Makeup by Mario | — | — | — |
| Sep 2026 | Maybelline | — | — | — |
| Sep 2026 | MCoBeauty | — | — | — |
| Sep 2026 | MECCA MAX | — | — | — |
| Sep 2026 | Milk Makeup | — | — | — |
| Sep 2026 | Morphe | — | — | — |
| Sep 2026 | NARS | — | — | — |
| Sep 2026 | Nude by Nature | — | — | — |
| Sep 2026 | NYX Professional Makeup | — | — | — |
| Sep 2026 | Rare Beauty | — | — | — |
| Sep 2026 | Revlon | — | — | — |
| Sep 2026 | Revolution Beauty | — | — | — |
| Sep 2026 | Rimmel | — | — | — |
| Sep 2026 | Tarte | — | — | — |
| Sep 2026 | Thin Lizzy | — | — | — |
| Sep 2026 | Too Faced | — | — | — |

## What is being compared

- **Aleph Beauty**: Measured on the search terms “aleph beauty” and “aleph beauty nz”, summed into one figure.
- **Benefit Cosmetics**: Measured on the search terms “benefit cosmetics”, “benefit cosmetics advent calendar”, “benefit cosmetics bronzer”, “benefit cosmetics brow”, “benefit cosmetics brow bar”, “benefit cosmetics brow gel”, “benefit cosmetics brow pencil”, “benefit cosmetics eyebrow”, “benefit cosmetics eyebrow gel”, “benefit cosmetics eyebrow pencil”, “benefit cosmetics foundation”, “benefit cosmetics gimme brow”, “benefit cosmetics highlighter”, “benefit cosmetics makeup”, “benefit cosmetics nz”, “benefit cosmetics precisely my brow eyebrow pencil” and “benefit cosmetics precisely my brow pencil”, summed into one figure.
- **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown face base”, “bobbi brown foundation”, “bobbi brown lipstick”, “bobbi brown makeup”, “bobbi brown mascara”, “bobbi brown nz” and “bobbi brown vitamin enriched face base”, summed into one figure.
- **Charlotte Tilbury**: Measured on the search terms “charlotte tilbury”, “charlotte tilbury airbrush flawless finish powder”, “charlotte tilbury airbrush flawless setting spray”, “charlotte tilbury blush”, “charlotte tilbury bronzer”, “charlotte tilbury concealer”, “charlotte tilbury flawless filter”, “charlotte tilbury foundation”, “charlotte tilbury highlighter”, “charlotte tilbury hollywood flawless filter”, “charlotte tilbury lipstick”, “charlotte tilbury makeup”, “charlotte tilbury mascara”, “charlotte tilbury matte revolution lipstick”, “charlotte tilbury matte revolution lipstick pillow talk”, “charlotte tilbury nz”, “charlotte tilbury powder”, “charlotte tilbury pressed powder” and “charlotte tilbury setting spray”, summed into one figure.
- **ColourPop**: Measured on the search terms “colourpop”, “colourpop eye makeup” and “colourpop nz”, summed into one figure.
- **CoverGirl**: Measured on the search terms “covergirl”, “covergirl ageless foundation”, “covergirl and olay simply ageless foundation”, “covergirl blush”, “covergirl foundation”, “covergirl lipstick”, “covergirl makeup foundation”, “covergirl mascara”, “covergirl nz”, “covergirl olay ageless foundation”, “covergirl olay simply ageless foundation” and “covergirl simply ageless foundation”, summed into one figure.
- **Dior Beauty**: Measured on the search terms “dior”, “dior backstage”, “dior beauty”, “dior cologne”, “dior com”, “dior eau de parfum”, “dior foundation”, “dior fragrance”, “dior homme”, “dior homme intense”, “dior jadore perfume”, “dior lipstick”, “dior makeup”, “dior makeup makeup”, “dior makeup nz”, “dior near me”, “dior nz”, “dior online”, “dior perfume”, “dior sauvage”, “dior sauvage eau de toilette”, “dior sauvage elixir”, “galliano dior”, “miss dior blooming bouquet”, “miss dior eau de parfum” and “miss dior parfum”, summed into one figure.
- **e.l.f. Cosmetics**: Measured on the search terms “elf camo concealer”, “elf cosmetics”, “elf cosmetics bronzer”, “elf cosmetics brow pencil”, “elf cosmetics brushes”, “elf cosmetics eyebrow pencil”, “elf cosmetics gloss”, “elf cosmetics lip gloss”, “elf cosmetics makeup”, “elf cosmetics mascara”, “elf cosmetics nz”, “elf cosmetics primer”, “elf halo glow”, “elf makeup”, “elf power grip primer” and “elf primer”, summed into one figure.
- **Essence**: Measured on the search terms “essence cosmetics”, “essence makeup”, “essence makeup makeup”, “essence makeup nz”, “essence mascara” and “essence nz”, summed into one figure.
- **Estée Lauder**: Measured on the search terms “estee lauder”, “estee lauder concealer”, “estee lauder double wear concealer”, “estee lauder double wear stay in place concealer”, “estee lauder foundation”, “estee lauder lipstick”, “estee lauder makeup”, “estee lauder mascara”, “estee lauder nz”, “estee lauder primer”, “estee lauder stay in place concealer” and “estee lauder stay in place makeup”, summed into one figure.
- **Fenty Beauty**: Measured on the search terms “fenty beauty”, “fenty beauty bomb gloss”, “fenty beauty cosmetics”, “fenty beauty foundation”, “fenty beauty gloss bomb”, “fenty beauty gloss bomb universal lip luminizer”, “fenty beauty lip gloss”, “fenty beauty lipstick”, “fenty beauty makeup” and “fenty beauty nz”, summed into one figure.
- **Hourglass**: Measured on the search terms “hourglass cosmetics”, “hourglass cosmetics vanish seamless finish foundation stick”, “hourglass foundation”, “hourglass lipstick”, “hourglass make up”, “hourglass makeup”, “hourglass makeup brushes”, “hourglass mascara”, “hourglass mascara nz”, “hourglass nz”, “hourglass tubing mascara”, “hourglass unlocked instant extensions mascara” and “hourglass unlocked mascara”, summed into one figure.
- **Huda Beauty**: Measured on the search terms “huda beauty”, “huda beauty blush”, “huda beauty concealer”, “huda beauty eye palette”, “huda beauty eyeshadow palette”, “huda beauty famous lipstick”, “huda beauty foundation”, “huda beauty icon lipstick”, “huda beauty lipstick”, “huda beauty loose powder”, “huda beauty makeup”, “huda beauty mascara”, “huda beauty nz”, “huda beauty powder” and “huda beauty setting powder”, summed into one figure.
- **Kosas**: Measured on the search terms “kosas”, “kosas blush”, “kosas concealer”, “kosas foundation”, “kosas makeup”, “kosas mascara”, “kosas nz”, “kosas powder” and “kosas revealer concealer”, summed into one figure.
- **Kylie Cosmetics**: Measured on the search terms “kylie cosmetics”, “kylie cosmetics lip kit”, “kylie cosmetics makeup” and “kylie cosmetics nz”, summed into one figure.
- **L'Oréal Paris**: Measured on the search terms “l oreal excellence hair color”, “l oreal excellence hair dye”, “loreal excellence”, “loreal excellence colors”, “loreal excellence cool creme”, “loreal excellence creme colours”, “loreal foundation”, “loreal hair dye”, “loreal hair dye blonde”, “loreal hair dye excellence creme”, “loreal infallible”, “loreal makeup”, “loreal mascara”, “loreal paris”, “loreal paris foundation”, “loreal paris lipstick”, “loreal paris makeup”, “loreal paris mascara”, “loreal paris nz”, “loreal preference” and “loreal true match”, summed into one figure.
- **MAC**: Measured on the search terms “mac concealer”, “mac cosmetics”, “mac cosmetics concealer”, “mac cosmetics eye pencil”, “mac cosmetics eyeliner”, “mac cosmetics foundation”, “mac cosmetics lip gloss”, “mac cosmetics lipstick”, “mac cosmetics makeup”, “mac cosmetics mascara”, “mac cosmetics near me”, “mac cosmetics nz”, “mac cosmetics powder”, “mac cosmetics primer”, “mac cosmetics strobe cream”, “mac cosmetics whirl lip liner”, “mac foundation”, “mac lipstick”, “mac makeup”, “mac powder”, “mac studio fix” and “mac velvet teddy”, summed into one figure.
- **Makeup by Mario**: Measured on the search terms “makeup by mario”, “makeup by mario bronzer”, “makeup by mario brushes”, “makeup by mario eye palette”, “makeup by mario eye shadow palette”, “makeup by mario eyeshadow palette”, “makeup by mario f4 brush”, “makeup by mario foundation”, “makeup by mario master mattes eye shadow palette”, “makeup by mario master mattes eyeshadow palette”, “makeup by mario nz” and “makeup by mario palette”, summed into one figure.
- **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline fit me concealer”, “maybelline fit me foundation”, “maybelline fit me matte poreless powder”, “maybelline fit me powder”, “maybelline foundation”, “maybelline lipstick”, “maybelline makeup”, “maybelline mascara”, “maybelline matte and poreless powder”, “maybelline matte poreless powder”, “maybelline nz”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure.
- **MCoBeauty**: Measured on the search terms “mco beauty”, “mcobeauty”, “mcobeauty blush”, “mcobeauty foundation”, “mcobeauty lipstick”, “mcobeauty makeup”, “mcobeauty mascara” and “mcobeauty nz”, summed into one figure.
- **MECCA MAX**: Measured on the search terms “mecca max”, “mecca max blush”, “mecca max foundation”, “mecca max lipstick” and “mecca max nz”, summed into one figure.
- **Milk Makeup**: Measured on the search terms “milk makeup hydro grip primer”, “milk makeup makeup” and “milk makeup nz”, summed into one figure.
- **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye brushes”, “morphe eye palette”, “morphe eyeshadow palette”, “morphe foundation”, “morphe lipstick”, “morphe makeup”, “morphe mascara”, “morphe nz”, “morphe palette” and “morphe setting spray”, summed into one figure.
- **NARS**: Measured on the search terms “nars brand makeup”, “nars concealer”, “nars cosmetics”, “nars cosmetics bronzer”, “nars cosmetics foundation”, “nars foundation”, “nars lipstick”, “nars makeup”, “nars makeup brand”, “nars mascara”, “nars natural radiant longwear foundation”, “nars nz” and “nars radiant creamy concealer”, summed into one figure.
- **Nude by Nature**: Measured on the search terms “nude by nature”, “nude by nature blush”, “nude by nature concealer”, “nude by nature cosmetics”, “nude by nature foundation”, “nude by nature lipstick”, “nude by nature makeup”, “nude by nature mascara”, “nude by nature mineral powder”, “nude by nature nz” and “nude by nature skin tint”, summed into one figure.
- **NYX Professional Makeup**: Measured on the search terms “nyx cosmetics”, “nyx cosmetics brow gel”, “nyx cosmetics brow pencil”, “nyx cosmetics eyebrow gel”, “nyx cosmetics eyebrow pencil”, “nyx cosmetics eyeliner”, “nyx cosmetics highlighter”, “nyx cosmetics jumbo eye pencil”, “nyx cosmetics liner”, “nyx cosmetics makeup”, “nyx cosmetics micro brow pencil”, “nyx cosmetics nz”, “nyx cosmetics primer”, “nyx cosmetics setting spray”, “nyx cosmetics wonder stick”, “nyx jumbo eye pencil”, “nyx lip liner”, “nyx makeup”, “nyx primer” and “nyx setting spray”, summed into one figure.
- **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty brow gel”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick”, “rare beauty makeup”, “rare beauty mascara”, “rare beauty nz” and “rare beauty soft pinch liquid blush”, summed into one figure.
- **Revlon**: Measured on the search terms “revlon”, “revlon colorstay”, “revlon colorstay eyeliner”, “revlon colorstay lipstick”, “revlon colorstay lipstick colors”, “revlon concealer”, “revlon creme lipstick”, “revlon foundation”, “revlon lip”, “revlon lip liner”, “revlon lip pencil”, “revlon lipstick”, “revlon lustrous lipstick”, “revlon makeup”, “revlon mascara”, “revlon nail polish”, “revlon nz”, “revlon super lustrous lipstick” and “revlon super lustrous matte lipstick”, summed into one figure.
- **Revolution Beauty**: Measured on the search terms “revolution beauty” and “revolution beauty nz”, summed into one figure.
- **Rimmel**: Measured on the search terms “rimmel london”, “rimmel london bronzer”, “rimmel london brow pencil”, “rimmel london brow this way”, “rimmel london eyebrow pencil”, “rimmel london eyeliner”, “rimmel london lasting finish foundation”, “rimmel london lip gloss”, “rimmel london lipstick”, “rimmel london makeup”, “rimmel london nz”, “rimmel london oh my gloss”, “rimmel london scandaleyes eyeliner” and “rimmel london skin tint”, summed into one figure.
- **Tarte**: Measured on the search terms “tarte”, “tarte cosmetics”, “tarte cosmetics company”, “tarte foundation”, “tarte makeup”, “tarte mascara”, “tarte nz”, “tarte tartelette tubing mascara” and “tarte tubing mascara”, summed into one figure.
- **Thin Lizzy**: Measured on the search terms “thin lizzy”, “thin lizzy foundation”, “thin lizzy makeup”, “thin lizzy mascara” and “thin lizzy nz”, summed into one figure.
- **Too Faced**: Measured on the search terms “too faced”, “too faced better than mascara”, “too faced born this way foundation”, “too faced bronzer”, “too faced concealer”, “too faced foundation”, “too faced lip injection”, “too faced lip injection extreme lip plumper”, “too faced mascara”, “too faced mascara better than”, “too faced nz” and “too faced snow foundation”, summed into one figure.

- [Aleph Beauty](/demand/nz/brands/aleph-beauty)
- [Benefit Cosmetics](/demand/nz/brands/benefit-cosmetics)
- [Bobbi Brown](/demand/nz/brands/bobbi-brown)
- [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury)
- [ColourPop](/demand/nz/brands/colourpop)
- [CoverGirl](/demand/nz/brands/covergirl)
- [Dior Beauty](/demand/nz/brands/dior-beauty)
- [e.l.f. Cosmetics](/demand/nz/brands/e-l-f-cosmetics)
- [Essence](/demand/nz/brands/essence-makeup)
- [Estée Lauder](/demand/nz/brands/estee-lauder)
- [Fenty Beauty](/demand/nz/brands/fenty-beauty)
- [Hourglass](/demand/nz/brands/hourglass)
- [Huda Beauty](/demand/nz/brands/huda-beauty)
- [Kosas](/demand/nz/brands/kosas)
- [Kylie Cosmetics](/demand/nz/brands/kylie-cosmetics)
- [L'Oréal Paris](/demand/nz/brands/loreal-paris)
- [MAC](/demand/nz/brands/mac-cosmetics)
- [Makeup by Mario](/demand/nz/brands/makeup-by-mario)
- [Maybelline](/demand/nz/brands/maybelline)
- [MCoBeauty](/demand/nz/brands/mcobeauty)
- [MECCA MAX](/demand/nz/brands/mecca-max)
- [Milk Makeup](/demand/nz/brands/milk-makeup)
- [Morphe](/demand/nz/brands/morphe)
- [NARS](/demand/nz/brands/nars-cosmetics)
- [Nude by Nature](/demand/nz/brands/nude-by-nature)
- [NYX Professional Makeup](/demand/nz/brands/nyx-professional-makeup)
- [Rare Beauty](/demand/nz/brands/rare-beauty)
- [Revlon](/demand/nz/brands/revlon)
- [Revolution Beauty](/demand/nz/brands/revolution-beauty)
- [Rimmel](/demand/nz/brands/rimmel)
- [Tarte](/demand/nz/brands/tarte)
- [Thin Lizzy](/demand/nz/brands/thin-lizzy)
- [Too Faced](/demand/nz/brands/too-faced)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among makeup and cosmetics brands in New Zealand?

In August 2026, Dior Beauty was the most searched among makeup and cosmetics brands in New Zealand, with an estimated 37.4K branded searches and 22.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Makeup and cosmetics brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-makeup-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-makeup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.