---
title: "MagSafe charger brands in New Zealand: Which are searched most?"
description: "Compare the magsafe charger brands people buy. Share of Search among Belkin, OtterBox, Anker and Apple MagSafe, the MagSafe charger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-magsafe-charger-brands"
publisher: "Brandwave"
---

# MagSafe charger brands in New Zealand: Which are searched most?

Compare the magsafe charger brands people buy. Share of Search among Belkin, OtterBox, Anker and Apple MagSafe, the MagSafe charger brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: MagSafe charger brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Belkin, 38%

## Which brand is most popular in search among MagSafe charger brands in New Zealand?

- In September 2026, Belkin was the most searched among MagSafe charger brands in New Zealand, with an estimated 3K branded searches, 38% of all searches for the four we track.
- OtterBox is in 2nd place, 8.9 percentage points behind at 29.1%.
- Across the 12 months ending September 2026, Belkin’s share of searches among MagSafe charger brands in New Zealand increased from 36.1% to 38%.
- Across the 12 months ending September 2026, OtterBox’s share of searches among MagSafe charger brands in New Zealand decreased from 39.1% to 29.1%.
- Across the 12 months ending September 2026, Anker’s share of searches among MagSafe charger brands in New Zealand increased from 17.6% to 24.1%.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand increased from 7.2% to 8.9%.
- Across the 12 months ending September 2026, Belkin’s share of searches among MagSafe charger brands in New Zealand peaked at 43.5% in December 2025 and was lowest at 33.3% in March 2026.
- Across the 12 months ending September 2026, OtterBox’s share of searches among MagSafe charger brands in New Zealand peaked at 39.1% in October 2025 and was lowest at 24% in August 2026.
- Across the 12 months ending September 2026, Anker’s share of searches among MagSafe charger brands in New Zealand peaked at 24.1% in September 2026 and was lowest at 16.1% in December 2025.
- Across the 12 months ending September 2026, Apple MagSafe’s share of searches among MagSafe charger brands in New Zealand peaked at 25.7% in June 2026 and was lowest at 7.2% in October 2025.
- Across the 12 months ending September 2026, Belkin rose from 2nd to 1st among MagSafe charger brands in New Zealand.
- Across the 12 months ending September 2026, OtterBox fell from 1st to 2nd among MagSafe charger brands in New Zealand.

## Top MagSafe charger brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Belkin and Apple MagSafe appeared every time. Anker was recommended most often, coming first in three out of four answers that gave a list. Belkin was second, and Apple MagSafe was third. OtterBox, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Anker | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Belkin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Apple MagSafe | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| OtterBox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about MagSafe charger brands

- Asked ChatGPT "Which MagSafe charger brand should I buy in New Zealand?": 1. Anker, 2. Belkin, 3. Apple MagSafe
- Asked ChatGPT "What are the best MagSafe charger brands in New Zealand?": 1. Anker, 2. Belkin, 3. Apple MagSafe
- Asked ChatGPT "What's the best MagSafe charger brand in New Zealand for a phone charger?": 1. Anker, 2. Belkin, 3. Apple MagSafe
- Searched Google, AI Overview "wireless charger for iphone": 1. Apple MagSafe, 2. Belkin
- Searched Google, AI Overview "magsafe charger": 1. Belkin, 2. Apple MagSafe

Not named in any answer: OtterBox.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Belkin vs OtterBox: compare search popularity](/demand/nz/compare/belkin-vs-otterbox): 38% against 29.1% Share of Search.
- [Belkin vs Anker: compare search popularity](/demand/nz/compare/anker-vs-belkin): 38% against 24.1% Share of Search.
- [Belkin vs Apple MagSafe: compare search popularity](/demand/nz/compare/apple-magsafe-vs-belkin): 38% against 8.9% Share of Search.
- [OtterBox vs Anker: compare search popularity](/demand/nz/compare/anker-vs-otterbox): 29.1% against 24.1% Share of Search.
- [OtterBox vs Apple MagSafe: compare search popularity](/demand/nz/compare/apple-magsafe-vs-otterbox): 29.1% against 8.9% Share of Search.
- [Anker vs Apple MagSafe: compare search popularity](/demand/nz/compare/anker-vs-apple-magsafe): 24.1% against 8.9% Share of Search.

## How did search popularity change for New Zealand MagSafe charger brands in September 2026?

- In September 2026, OtterBox gained share of searches among MagSafe charger brands in New Zealand, from 24% to 29.1%.
- In September 2026, Anker gained share of searches among MagSafe charger brands in New Zealand, from 20.6% to 24.1%.
- In September 2026, Apple MagSafe lost share of searches among MagSafe charger brands in New Zealand, from 17.7% to 8.9%.
- Belkin’s share of searches among MagSafe charger brands in New Zealand has gained ground for 3 months in a row, from 33.9% to 38% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Belkin | 38% | 3K | +2.7% | Belkin |
| 2 | OtterBox | 29.1% | 2.3K | +23.7% | OtterBox |
| 3 | Anker | 24.1% | 1.9K | +18.8% | Anker |
| 4 | Apple MagSafe | 8.9% | 700 | -48.9% | Apple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OtterBox | 2.6K | 39.1% | 1 |
| Oct 2025 | Belkin | 2.4K | 36.1% | 2 |
| Oct 2025 | Anker | 1.2K | 17.6% | 3 |
| Oct 2025 | Apple MagSafe | 480 | 7.2% | 4 |
| Nov 2025 | Belkin | 3K | 40.1% | 1 |
| Nov 2025 | OtterBox | 2.6K | 34.5% | 2 |
| Nov 2025 | Anker | 1.3K | 17.8% | 3 |
| Nov 2025 | Apple MagSafe | 570 | 7.6% | 4 |
| Dec 2025 | Belkin | 3.5K | 43.5% | 1 |
| Dec 2025 | OtterBox | 2.6K | 31.8% | 2 |
| Dec 2025 | Anker | 1.3K | 16.1% | 3 |
| Dec 2025 | Apple MagSafe | 700 | 8.6% | 4 |
| Jan 2026 | Belkin | 2.9K | 40.6% | 1 |
| Jan 2026 | OtterBox | 2.2K | 31.4% | 2 |
| Jan 2026 | Anker | 1.3K | 18.4% | 3 |
| Jan 2026 | Apple MagSafe | 680 | 9.6% | 4 |
| Feb 2026 | Belkin | 2.2K | 38.6% | 1 |
| Feb 2026 | OtterBox | 1.8K | 31% | 2 |
| Feb 2026 | Anker | 1.1K | 18.7% | 3 |
| Feb 2026 | Apple MagSafe | 660 | 11.6% | 4 |
| Mar 2026 | OtterBox | 2.3K | 34.4% | 1 |
| Mar 2026 | Belkin | 2.2K | 33.3% | 2 |
| Mar 2026 | Anker | 1.3K | 19.8% | 3 |
| Mar 2026 | Apple MagSafe | 830 | 12.5% | 4 |
| Apr 2026 | Belkin | 2.6K | 40.5% | 1 |
| Apr 2026 | OtterBox | 1.9K | 28.4% | 2 |
| Apr 2026 | Anker | 1.4K | 21% | 3 |
| Apr 2026 | Apple MagSafe | 660 | 10.1% | 4 |
| May 2026 | Belkin | 2.5K | 36.2% | 1 |
| May 2026 | OtterBox | 1.9K | 26.5% | 2 |
| May 2026 | Apple MagSafe | 1.4K | 19.6% | 3 |
| May 2026 | Anker | 1.2K | 17.6% | 4 |
| Jun 2026 | Belkin | 2.6K | 33.9% | 1 |
| Jun 2026 | Apple MagSafe | 2K | 25.7% | 2 |
| Jun 2026 | OtterBox | 1.9K | 24.3% | 3 |
| Jun 2026 | Anker | 1.3K | 16.1% | 4 |
| Jul 2026 | Belkin | 2.7K | 34.2% | 1 |
| Jul 2026 | Apple MagSafe | 2K | 24.6% | 2 |
| Jul 2026 | OtterBox | 1.9K | 24.1% | 3 |
| Jul 2026 | Anker | 1.4K | 17.1% | 4 |
| Aug 2026 | Belkin | 2.9K | 37.7% | 1 |
| Aug 2026 | OtterBox | 1.9K | 24% | 2 |
| Aug 2026 | Anker | 1.6K | 20.6% | 3 |
| Aug 2026 | Apple MagSafe | 1.4K | 17.7% | 4 |
| Sep 2026 | Belkin | 3K | 38% | 1 |
| Sep 2026 | OtterBox | 2.3K | 29.1% | 2 |
| Sep 2026 | Anker | 1.9K | 24.1% | 3 |
| Sep 2026 | Apple MagSafe | 700 | 8.9% | 4 |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker nano”, “anker nebula” and “anker power station”, summed into one figure.
- **Apple MagSafe**: Measured on the search terms “apple magsafe” and “apple magsafe charger”, summed into one figure.
- **Belkin**: Measured on the search terms “belkin”, “belkin boostcharge”, “belkin boostcharge pro”, “belkin car chargers”, “belkin earbuds”, “belkin headphones”, “belkin magsafe chargers”, “belkin powerbank 20k”, “belkin powerboard”, “belkin qi”, “belkin soundform” and “belkin surge protector”, summed into one figure.
- **OtterBox**: Measured on the search terms “otterbox”, “otterbox box”, “otterbox defender”, “otterbox defender pro”, “otterbox fre”, “otterbox screen protector” and “otterbox symmetry”, summed into one figure.

- [Anker](/demand/nz/brands/anker)
- [Apple MagSafe](/demand/nz/brands/apple-magsafe)
- [Belkin](/demand/nz/brands/belkin)
- [OtterBox](/demand/nz/brands/otterbox)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among MagSafe charger brands in New Zealand?

In September 2026, Belkin was the most searched among MagSafe charger brands in New Zealand, with an estimated 3K branded searches, 38% of all searches for the four we track.

## Cite this page

Brandwave. "MagSafe charger brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-magsafe-charger-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-magsafe-charger-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.