---
title: "Magazines in New Zealand: Which brands are most popular in search?"
description: "Compare the magazines New Zealanders read in print and online. Share of Search among New Zealand Listener, NZ House & Garden, Woman's Day NZ, Metro and North & South, the magazines Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-magazines"
publisher: "Brandwave"
---

# Magazines in New Zealand: Which brands are most popular in search?

Compare the magazines New Zealanders read in print and online. Share of Search among New Zealand Listener, NZ House & Garden, Woman's Day NZ, Metro and North & South, the magazines Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Magazines
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: New Zealand Listener, 40.7%

## Which brand is most popular in search among magazines in New Zealand?

- In August 2026, New Zealand Listener was the most searched among magazines in New Zealand, with an estimated 1.7K branded searches and 40.7% estimated Share of Search within this set.
- NZ House & Garden is in 2nd place, 9 percentage points behind at 31.7% Share of Search.
- Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand increased from 36.5% to 40.7%.
- Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand increased from 25.4% to 31.7%.
- Across the 11 months ending August 2026, Woman's Day NZ’s estimated Share of Search among magazines in New Zealand increased from 10.5% to 20.7%.
- Across the 11 months ending August 2026, Metro’s estimated Share of Search among magazines in New Zealand decreased from 19.7% to 4.1%.
- Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand decreased from 7.8% to 2.7%.
- Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand peaked at 46.7% in July 2026 and was lowest at 29.5% in March 2026.
- Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand peaked at 36.2% in January 2026 and was lowest at 23.4% in March 2026.
- Across the 11 months ending August 2026, Woman's Day NZ’s estimated Share of Search among magazines in New Zealand peaked at 39.6% in March 2026 and was lowest at 10.5% in October 2025.
- Across the 11 months ending August 2026, Woman's Day NZ rose from 4th to 3rd among magazines in New Zealand.
- Across the 11 months ending August 2026, Metro fell from 3rd to 4th among magazines in New Zealand.

## Compare search popularity between leading brands

- [New Zealand Listener vs NZ House & Garden: compare search popularity](/demand/nz/compare/new-zealand-listener-vs-nz-house-and-garden): 40.7% against 31.7% Share of Search.
- [New Zealand Listener vs Woman's Day NZ: compare search popularity](/demand/nz/compare/new-zealand-listener-vs-womans-day-nz): 40.7% against 20.7% Share of Search.
- [New Zealand Listener vs Metro: compare search popularity](/demand/nz/compare/metro-vs-new-zealand-listener): 40.7% against 4.1% Share of Search.
- [New Zealand Listener vs North & South: compare search popularity](/demand/nz/compare/new-zealand-listener-vs-north-and-south): 40.7% against 2.7% Share of Search.
- [NZ House & Garden vs Woman's Day NZ: compare search popularity](/demand/nz/compare/nz-house-and-garden-vs-womans-day-nz): 31.7% against 20.7% Share of Search.
- [NZ House & Garden vs Metro: compare search popularity](/demand/nz/compare/metro-vs-nz-house-and-garden): 31.7% against 4.1% Share of Search.
- [NZ House & Garden vs North & South: compare search popularity](/demand/nz/compare/north-and-south-vs-nz-house-and-garden): 31.7% against 2.7% Share of Search.
- [Woman's Day NZ vs Metro: compare search popularity](/demand/nz/compare/metro-vs-womans-day-nz): 20.7% against 4.1% Share of Search.
- [Woman's Day NZ vs North & South: compare search popularity](/demand/nz/compare/north-and-south-vs-womans-day-nz): 20.7% against 2.7% Share of Search.
- [Metro vs North & South: compare search popularity](/demand/nz/compare/metro-vs-north-and-south): 4.1% against 2.7% Share of Search.

## How did search popularity change for New Zealand magazines in August 2026?

- In August 2026, Woman's Day NZ gained estimated Share of Search among magazines in New Zealand, from 15.4% to 20.7%.
- In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%.
- In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%.
- Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.
- Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | New Zealand Listener | 40.7% | 1.7K | -12.6% | New Zealand Listener |
| 2 | NZ House & Garden | 31.7% | 1.3K | +3.2% | NZ House & Garden |
| 3 | Woman's Day NZ | 20.7% | 850 | +34.9% | Woman's Day NZ |
| 4 | Metro | 4.1% | 170 | 0.0% | Metro |
| 5 | North & South | 2.7% | 110 | -8.3% | North & South |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Zealand Listener | 1.9K | 36.5% | 1 |
| Oct 2025 | NZ House & Garden | 1.3K | 25.4% | 2 |
| Oct 2025 | Metro | 1K | 19.7% | 3 |
| Oct 2025 | Woman's Day NZ | 540 | 10.5% | 4 |
| Oct 2025 | North & South | 400 | 7.8% | 5 |
| Nov 2025 | New Zealand Listener | 1.7K | 37.2% | 1 |
| Nov 2025 | NZ House & Garden | 1.7K | 35.7% | 2 |
| Nov 2025 | Woman's Day NZ | 820 | 17.6% | 3 |
| Nov 2025 | Metro | 260 | 5.6% | 4 |
| Nov 2025 | North & South | 180 | 3.9% | 5 |
| Dec 2025 | New Zealand Listener | 1.9K | 37.9% | 1 |
| Dec 2025 | NZ House & Garden | 1.8K | 36.1% | 2 |
| Dec 2025 | Woman's Day NZ | 770 | 15.5% | 3 |
| Dec 2025 | Metro | 340 | 6.9% | 4 |
| Dec 2025 | North & South | 180 | 3.6% | 5 |
| Jan 2026 | New Zealand Listener | 1.7K | 38.4% | 1 |
| Jan 2026 | NZ House & Garden | 1.6K | 36.2% | 2 |
| Jan 2026 | Woman's Day NZ | 760 | 17.1% | 3 |
| Jan 2026 | Metro | 220 | 4.9% | 4 |
| Jan 2026 | North & South | 150 | 3.4% | 5 |
| Feb 2026 | New Zealand Listener | 1.5K | 37.4% | 1 |
| Feb 2026 | NZ House & Garden | 1.3K | 31.7% | 2 |
| Feb 2026 | Woman's Day NZ | 920 | 22.9% | 3 |
| Feb 2026 | Metro | 170 | 4.2% | 4 |
| Feb 2026 | North & South | 150 | 3.7% | 5 |
| Mar 2026 | Woman's Day NZ | 2.3K | 39.6% | 1 |
| Mar 2026 | New Zealand Listener | 1.7K | 29.5% | 2 |
| Mar 2026 | NZ House & Garden | 1.4K | 23.4% | 3 |
| Mar 2026 | Metro | 260 | 4.4% | 4 |
| Mar 2026 | North & South | 180 | 3.1% | 5 |
| Apr 2026 | New Zealand Listener | 1.6K | 43.2% | 1 |
| Apr 2026 | NZ House & Garden | 1.3K | 35.3% | 2 |
| Apr 2026 | Woman's Day NZ | 530 | 13.9% | 3 |
| Apr 2026 | Metro | 170 | 4.5% | 4 |
| Apr 2026 | North & South | 120 | 3.2% | 5 |
| May 2026 | New Zealand Listener | 1.6K | 40.6% | 1 |
| May 2026 | NZ House & Garden | 1.3K | 32.5% | 2 |
| May 2026 | Woman's Day NZ | 740 | 18.2% | 3 |
| May 2026 | Metro | 230 | 5.7% | 4 |
| May 2026 | North & South | 120 | 3% | 5 |
| Jun 2026 | New Zealand Listener | 1.8K | 43% | 1 |
| Jun 2026 | NZ House & Garden | 1.1K | 27.9% | 2 |
| Jun 2026 | Woman's Day NZ | 750 | 18.2% | 3 |
| Jun 2026 | Metro | 330 | 8% | 4 |
| Jun 2026 | North & South | 120 | 2.9% | 5 |
| Jul 2026 | New Zealand Listener | 1.9K | 46.7% | 1 |
| Jul 2026 | NZ House & Garden | 1.3K | 30.8% | 2 |
| Jul 2026 | Woman's Day NZ | 630 | 15.4% | 3 |
| Jul 2026 | Metro | 170 | 4.2% | 4 |
| Jul 2026 | North & South | 120 | 2.9% | 5 |
| Aug 2026 | New Zealand Listener | 1.7K | 40.7% | 1 |
| Aug 2026 | NZ House & Garden | 1.3K | 31.7% | 2 |
| Aug 2026 | Woman's Day NZ | 850 | 20.7% | 3 |
| Aug 2026 | Metro | 170 | 4.1% | 4 |
| Aug 2026 | North & South | 110 | 2.7% | 5 |
| Sep 2026 | Metro | — | — | — |
| Sep 2026 | New Zealand Listener | — | — | — |
| Sep 2026 | North & South | — | — | — |
| Sep 2026 | NZ House & Garden | — | — | — |
| Sep 2026 | Woman's Day NZ | — | — | — |

## What is being compared

- **Metro**: Measured on the search terms “metro issue”, “metro magazine” and “metro subscription”, summed into one figure.
- **New Zealand Listener**: Measured on the search terms “new zealand listener online”, “nz listener”, “nz listener latest issue”, “nz listener magazine online”, “nz listener subscription”, “the listener” and “the new zealand listener”, summed into one figure.
- **North & South**: Measured on the search terms “north & south magazine” and “north & south subscription”, summed into one figure.
- **NZ House & Garden**: Measured on the search terms “house and garden magazine”, “nz house & garden subscription”, “nz house and garden”, “nz house and garden latest issue” and “nz house and garden magazine website”, summed into one figure.
- **Woman's Day NZ**: Measured on the search terms “nz womans day”, “womans day”, “womans day magazine new zealand”, “womans day magazine nz”, “womans day nz subscription”, “womansday co nz” and “womansdaynz”, summed into one figure.

- [Metro](/demand/nz/brands/metro)
- [New Zealand Listener](/demand/nz/brands/new-zealand-listener)
- [North & South](/demand/nz/brands/north-and-south)
- [NZ House & Garden](/demand/nz/brands/nz-house-and-garden)
- [Woman's Day NZ](/demand/nz/brands/womans-day-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among magazines in New Zealand?

In August 2026, New Zealand Listener was the most searched among magazines in New Zealand, with an estimated 1.7K branded searches and 40.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Magazines in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-magazines

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-magazines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.