---
title: "Macro tracker software in New Zealand: Which are searched most?"
description: "Compare the macro tracker teams use. Share of Search among Cronometer, MacroFactor, Lose It! and MyFitnessPal, the macro tracker software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-macro-tracker-software"
publisher: "Brandwave"
---

# Macro tracker software in New Zealand: Which are searched most?

Compare the macro tracker teams use. Share of Search among Cronometer, MacroFactor, Lose It! and MyFitnessPal, the macro tracker software Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Macro tracker software
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cronometer, 63%

## Which brand is most popular in search among macro tracker software in New Zealand?

- In September 2026, Cronometer was the most searched among macro tracker software in New Zealand, with an estimated 1.1K branded searches, 63% of all searches for the four we track.
- MacroFactor is in 2nd place, 45.9 percentage points behind at 17.1%.
- Across the 12 months ending September 2026, Cronometer’s share of searches among macro tracker software in New Zealand increased from 55.2% to 63%.
- Across the 12 months ending September 2026, Lose It!’s share of searches among macro tracker software in New Zealand decreased from 25% to 15.5%.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among macro tracker software in New Zealand increased from 2.8% to 4.4%.
- Across the 12 months ending September 2026, Cronometer’s share of searches among macro tracker software in New Zealand peaked at 63% in September 2026 and was lowest at 38.1% in May 2026.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among macro tracker software in New Zealand peaked at 17.1% in September 2026 and was lowest at 9.6% in May 2026.
- Across the 12 months ending September 2026, Lose It!’s share of searches among macro tracker software in New Zealand peaked at 27.2% in December 2025 and was lowest at 10.6% in July 2026.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among macro tracker software in New Zealand peaked at 41.2% in May 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, MacroFactor rose from 3rd to 2nd among macro tracker software in New Zealand.
- Across the 12 months ending September 2026, Lose It! fell from 2nd to 3rd among macro tracker software in New Zealand.

## Top macro tracker software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cronometer, MacroFactor and MyFitnessPal appeared every time. MacroFactor was recommended most often, coming first in three out of five answers. Cronometer was second, and MyFitnessPal was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| MacroFactor | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Cronometer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| MyFitnessPal | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Lose It! | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about macro tracker software

- Asked ChatGPT "Which macro tracker software should I use in New Zealand?": 1. Cronometer, 2. MacroFactor, 3. MyFitnessPal
- Asked ChatGPT "What are the best macro tracker software tools in New Zealand?": 1. Cronometer, 2. MacroFactor, 3. MyFitnessPal
- Asked ChatGPT "What's the best macro tracker software in New Zealand for weight loss tracking?": 1. MacroFactor, 2. Cronometer, 3. MyFitnessPal
- Searched Google, AI Overview "macro tracker app": 1. MacroFactor, 2. Cronometer, 3. MyFitnessPal
- Searched Google, AI Overview "best macro tracker": 1. MacroFactor, 2. Cronometer, 3. MyFitnessPal, 4. Lose It!

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Cronometer vs MacroFactor: compare search popularity](/demand/nz/compare/cronometer-vs-macrofactor): 63% against 17.1% Share of Search.
- [Cronometer vs Lose It!: compare search popularity](/demand/nz/compare/cronometer-vs-lose-it): 63% against 15.5% Share of Search.
- [Cronometer vs MyFitnessPal: compare search popularity](/demand/nz/compare/cronometer-vs-myfitnesspal): 63% against 4.4% Share of Search.
- [MacroFactor vs Lose It!: compare search popularity](/demand/nz/compare/lose-it-vs-macrofactor): 17.1% against 15.5% Share of Search.
- [MacroFactor vs MyFitnessPal: compare search popularity](/demand/nz/compare/macrofactor-vs-myfitnesspal): 17.1% against 4.4% Share of Search.
- [Lose It! vs MyFitnessPal: compare search popularity](/demand/nz/compare/lose-it-vs-myfitnesspal): 15.5% against 4.4% Share of Search.

## How did search popularity change for New Zealand macro tracker software in September 2026?

- In September 2026, MacroFactor overtook MyFitnessPal to rank 2nd among macro tracker software in New Zealand, with 17.1% of the searches.
- In September 2026, Lose It! overtook MyFitnessPal to rank 3rd among macro tracker software in New Zealand, with 15.5% of the searches.
- In September 2026, Cronometer gained share of searches among macro tracker software in New Zealand, from 56.5% to 63%.
- In September 2026, MyFitnessPal lost share of searches among macro tracker software in New Zealand, from 20.8% to 4.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cronometer | 63% | 1.1K | -20.8% | Cronometer |
| 2 | MacroFactor | 17.1% | 310 | +3.3% | MacroFactor |
| 3 | Lose It! | 15.5% | 280 | 0.0% | Lose It! |
| 4 | MyFitnessPal | 4.4% | 80 | -84.9% | MyFitnessPal |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cronometer | 1.2K | 55.2% | 1 |
| Oct 2025 | Lose It! | 530 | 25% | 2 |
| Oct 2025 | MacroFactor | 360 | 17% | 3 |
| Oct 2025 | MyFitnessPal | 60 | 2.8% | 4 |
| Nov 2025 | Cronometer | 1K | 55.1% | 1 |
| Nov 2025 | Lose It! | 460 | 24.9% | 2 |
| Nov 2025 | MacroFactor | 290 | 15.7% | 3 |
| Nov 2025 | MyFitnessPal | 80 | 4.3% | 4 |
| Dec 2025 | Cronometer | 830 | 55% | 1 |
| Dec 2025 | Lose It! | 410 | 27.2% | 2 |
| Dec 2025 | MacroFactor | 240 | 15.9% | 3 |
| Dec 2025 | MyFitnessPal | 30 | 2% | 4 |
| Jan 2026 | Cronometer | 1.5K | 54.3% | 1 |
| Jan 2026 | Lose It! | 650 | 23.4% | 2 |
| Jan 2026 | MacroFactor | 440 | 15.8% | 3 |
| Jan 2026 | MyFitnessPal | 180 | 6.5% | 4 |
| Feb 2026 | Cronometer | 1.2K | 56.8% | 1 |
| Feb 2026 | Lose It! | 370 | 18% | 2 |
| Feb 2026 | MacroFactor | 290 | 14.1% | 3 |
| Feb 2026 | MyFitnessPal | 230 | 11.2% | 4 |
| Mar 2026 | Cronometer | 1.1K | 47.6% | 1 |
| Mar 2026 | MyFitnessPal | 580 | 24.9% | 2 |
| Mar 2026 | Lose It! | 350 | 15% | 3 |
| Mar 2026 | MacroFactor | 290 | 12.4% | 4 |
| Apr 2026 | Cronometer | 1.1K | 53.5% | 1 |
| Apr 2026 | MyFitnessPal | 380 | 17.8% | 2 |
| Apr 2026 | Lose It! | 320 | 15% | 3 |
| Apr 2026 | MacroFactor | 290 | 13.6% | 4 |
| May 2026 | MyFitnessPal | 1.2K | 41.2% | 1 |
| May 2026 | Cronometer | 1.1K | 38.1% | 2 |
| May 2026 | Lose It! | 320 | 11% | 3 |
| May 2026 | MacroFactor | 280 | 9.6% | 4 |
| Jun 2026 | Cronometer | 1K | 40.5% | 1 |
| Jun 2026 | MyFitnessPal | 870 | 34.5% | 2 |
| Jun 2026 | MacroFactor | 330 | 13.1% | 3 |
| Jun 2026 | Lose It! | 300 | 11.9% | 4 |
| Jul 2026 | Cronometer | 1.2K | 47.6% | 1 |
| Jul 2026 | MyFitnessPal | 710 | 28.9% | 2 |
| Jul 2026 | MacroFactor | 320 | 13% | 3 |
| Jul 2026 | Lose It! | 260 | 10.6% | 4 |
| Aug 2026 | Cronometer | 1.4K | 56.5% | 1 |
| Aug 2026 | MyFitnessPal | 530 | 20.8% | 2 |
| Aug 2026 | MacroFactor | 300 | 11.8% | 3 |
| Aug 2026 | Lose It! | 280 | 11% | 4 |
| Sep 2026 | Cronometer | 1.1K | 63% | 1 |
| Sep 2026 | MacroFactor | 310 | 17.1% | 2 |
| Sep 2026 | Lose It! | 280 | 15.5% | 3 |
| Sep 2026 | MyFitnessPal | 80 | 4.4% | 4 |

## What is being compared

- **Cronometer**: Measured on the search terms “app cronometer” and “cronometer”, summed into one figure.
- **Lose It!**: Measured on the search terms “lose it”, “lose it app” and “loseit”, summed into one figure.
- **MacroFactor**: Measured on the search terms “macrofactor” and “macrofactor app”, summed into one figure.
- **MyFitnessPal**: Measured on the search terms “calorie tracker myfitnesspal” and “myfitnesspal calorie counter”, summed into one figure.

- [Cronometer](/demand/nz/brands/cronometer)
- [Lose It!](/demand/nz/brands/lose-it)
- [MacroFactor](/demand/nz/brands/macrofactor)
- [MyFitnessPal](/demand/nz/brands/myfitnesspal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among macro tracker software in New Zealand?

In September 2026, Cronometer was the most searched among macro tracker software in New Zealand, with an estimated 1.1K branded searches, 63% of all searches for the four we track.

## Cite this page

Brandwave. "Macro tracker software in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-macro-tracker-software

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-macro-tracker-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.