---
title: "Luxury lodges in New Zealand: Which brands are most popular in search?"
description: "Compare the luxury lodges travellers book in New Zealand. Share of Search among Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay and Matakauri Lodge, the luxury lodges Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-luxury-lodges"
publisher: "Brandwave"
---

# Luxury lodges in New Zealand: Which brands are most popular in search?

Compare the luxury lodges travellers book in New Zealand. Share of Search among Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay and Matakauri Lodge, the luxury lodges Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Luxury lodges
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cape Kidnappers, 27.8%

## Which brand is most popular in search among luxury lodges in New Zealand?

- In August 2026, Cape Kidnappers was the most searched among luxury lodges in New Zealand, with an estimated 3.5K branded searches and 27.8% estimated Share of Search within this set.
- Kauri Cliffs is in 2nd place, 1.2 percentage points behind at 26.6% Share of Search.
- Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand increased from 24% to 27.8%.
- Across the 11 months ending August 2026, Kauri Cliffs’ estimated Share of Search among luxury lodges in New Zealand decreased from 28.2% to 26.6%.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand decreased from 32.9% to 25.4%.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand increased from 10.8% to 15.5%.
- Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand increased from 4.1% to 4.7%.
- Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand peaked at 29.8% in March 2026 and was lowest at 24% in October 2025.
- Across the 11 months ending August 2026, Kauri Cliffs’ estimated Share of Search among luxury lodges in New Zealand peaked at 32.6% in May 2026 and was lowest at 26.6% in August 2026.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 32.9% in October 2025 and was lowest at 18.9% in July 2026.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand peaked at 17.7% in July 2026 and was lowest at 10.8% in October 2025.
- Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 5.2% in June 2026 and was lowest at 3.2% in January 2026.
- Across the 11 months ending August 2026, Cape Kidnappers rose from 3rd to 1st among luxury lodges in New Zealand.
- Across the 11 months ending August 2026, Huka Lodge fell from 1st to 3rd among luxury lodges in New Zealand.

## Compare search popularity between leading brands

- [Cape Kidnappers vs Kauri Cliffs: compare search popularity](/demand/nz/compare/cape-kidnappers-vs-kauri-cliffs): 27.8% against 26.6% Share of Search.
- [Cape Kidnappers vs Huka Lodge: compare search popularity](/demand/nz/compare/cape-kidnappers-vs-huka-lodge): 27.8% against 25.4% Share of Search.
- [Cape Kidnappers vs Blanket Bay: compare search popularity](/demand/nz/compare/blanket-bay-vs-cape-kidnappers): 27.8% against 15.5% Share of Search.
- [Cape Kidnappers vs Matakauri Lodge: compare search popularity](/demand/nz/compare/cape-kidnappers-vs-matakauri-lodge): 27.8% against 4.7% Share of Search.
- [Kauri Cliffs vs Huka Lodge: compare search popularity](/demand/nz/compare/huka-lodge-vs-kauri-cliffs): 26.6% against 25.4% Share of Search.
- [Kauri Cliffs vs Blanket Bay: compare search popularity](/demand/nz/compare/blanket-bay-vs-kauri-cliffs): 26.6% against 15.5% Share of Search.
- [Kauri Cliffs vs Matakauri Lodge: compare search popularity](/demand/nz/compare/kauri-cliffs-vs-matakauri-lodge): 26.6% against 4.7% Share of Search.
- [Huka Lodge vs Blanket Bay: compare search popularity](/demand/nz/compare/blanket-bay-vs-huka-lodge): 25.4% against 15.5% Share of Search.
- [Huka Lodge vs Matakauri Lodge: compare search popularity](/demand/nz/compare/huka-lodge-vs-matakauri-lodge): 25.4% against 4.7% Share of Search.
- [Blanket Bay vs Matakauri Lodge: compare search popularity](/demand/nz/compare/blanket-bay-vs-matakauri-lodge): 15.5% against 4.7% Share of Search.

## How did search popularity change for New Zealand luxury lodges in August 2026?

- In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
- In August 2026, Kauri Cliffs lost estimated Share of Search among luxury lodges in New Zealand, from 29.4% to 26.6%.
- In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
- In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
- Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cape Kidnappers | 27.8% | 3.5K | -14.0% | Cape Kidnappers |
| 2 | Kauri Cliffs | 26.6% | 3.4K | -16.8% | Kauri Cliffs |
| 3 | Huka Lodge | 25.4% | 3.2K | +23.5% | Huka Lodge |
| 4 | Blanket Bay | 15.5% | 1.9K | -19.8% | Blanket Bay |
| 5 | Matakauri Lodge | 4.7% | 590 | 0.0% | Matakauri Lodge |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Huka Lodge | 5.9K | 32.9% | 1 |
| Oct 2025 | Kauri Cliffs | 5.1K | 28.2% | 2 |
| Oct 2025 | Cape Kidnappers | 4.3K | 24% | 3 |
| Oct 2025 | Blanket Bay | 1.9K | 10.8% | 4 |
| Oct 2025 | Matakauri Lodge | 730 | 4.1% | 5 |
| Nov 2025 | Cape Kidnappers | 5.1K | 28.3% | 1 |
| Nov 2025 | Kauri Cliffs | 5K | 27.5% | 2 |
| Nov 2025 | Huka Lodge | 4.7K | 25.8% | 3 |
| Nov 2025 | Blanket Bay | 2.5K | 13.5% | 4 |
| Nov 2025 | Matakauri Lodge | 880 | 4.9% | 5 |
| Dec 2025 | Kauri Cliffs | 6.1K | 31.1% | 1 |
| Dec 2025 | Cape Kidnappers | 5.2K | 26.6% | 2 |
| Dec 2025 | Huka Lodge | 4.7K | 23.8% | 3 |
| Dec 2025 | Blanket Bay | 2.9K | 14.9% | 4 |
| Dec 2025 | Matakauri Lodge | 720 | 3.7% | 5 |
| Jan 2026 | Kauri Cliffs | 6.4K | 28.7% | 1 |
| Jan 2026 | Cape Kidnappers | 6.4K | 28.6% | 2 |
| Jan 2026 | Huka Lodge | 5.8K | 26% | 3 |
| Jan 2026 | Blanket Bay | 3K | 13.5% | 4 |
| Jan 2026 | Matakauri Lodge | 720 | 3.2% | 5 |
| Feb 2026 | Cape Kidnappers | 5.1K | 28.7% | 1 |
| Feb 2026 | Kauri Cliffs | 5K | 27.8% | 2 |
| Feb 2026 | Huka Lodge | 4.7K | 26.3% | 3 |
| Feb 2026 | Blanket Bay | 2.5K | 13.8% | 4 |
| Feb 2026 | Matakauri Lodge | 590 | 3.3% | 5 |
| Mar 2026 | Cape Kidnappers | 5.1K | 29.8% | 1 |
| Mar 2026 | Kauri Cliffs | 4.9K | 28.9% | 2 |
| Mar 2026 | Huka Lodge | 3.8K | 22.6% | 3 |
| Mar 2026 | Blanket Bay | 2.5K | 14.5% | 4 |
| Mar 2026 | Matakauri Lodge | 720 | 4.2% | 5 |
| Apr 2026 | Cape Kidnappers | 4.2K | 29.8% | 1 |
| Apr 2026 | Kauri Cliffs | 4K | 28.7% | 2 |
| Apr 2026 | Huka Lodge | 3.2K | 22.6% | 3 |
| Apr 2026 | Blanket Bay | 1.9K | 13.8% | 4 |
| Apr 2026 | Matakauri Lodge | 720 | 5.1% | 5 |
| May 2026 | Kauri Cliffs | 4.2K | 32.6% | 1 |
| May 2026 | Cape Kidnappers | 3.5K | 27.3% | 2 |
| May 2026 | Huka Lodge | 2.7K | 21.1% | 3 |
| May 2026 | Blanket Bay | 1.9K | 15.3% | 4 |
| May 2026 | Matakauri Lodge | 480 | 3.8% | 5 |
| Jun 2026 | Kauri Cliffs | 3.4K | 29.4% | 1 |
| Jun 2026 | Cape Kidnappers | 2.9K | 25.7% | 2 |
| Jun 2026 | Huka Lodge | 2.6K | 22.9% | 3 |
| Jun 2026 | Blanket Bay | 1.9K | 16.8% | 4 |
| Jun 2026 | Matakauri Lodge | 590 | 5.2% | 5 |
| Jul 2026 | Cape Kidnappers | 4.1K | 29.7% | 1 |
| Jul 2026 | Kauri Cliffs | 4K | 29.4% | 2 |
| Jul 2026 | Huka Lodge | 2.6K | 18.9% | 3 |
| Jul 2026 | Blanket Bay | 2.4K | 17.7% | 4 |
| Jul 2026 | Matakauri Lodge | 590 | 4.3% | 5 |
| Aug 2026 | Cape Kidnappers | 3.5K | 27.8% | 1 |
| Aug 2026 | Kauri Cliffs | 3.4K | 26.6% | 2 |
| Aug 2026 | Huka Lodge | 3.2K | 25.4% | 3 |
| Aug 2026 | Blanket Bay | 1.9K | 15.5% | 4 |
| Aug 2026 | Matakauri Lodge | 590 | 4.7% | 5 |
| Sep 2026 | Blanket Bay | — | — | — |
| Sep 2026 | Cape Kidnappers | — | — | — |
| Sep 2026 | Huka Lodge | — | — | — |
| Sep 2026 | Kauri Cliffs | — | — | — |
| Sep 2026 | Matakauri Lodge | — | — | — |

## What is being compared

- **Blanket Bay**: Measured on the search terms “blanket bay”, “blanket bay luxury lodge”, “blanket bay near me”, “blanket bay new zealand”, “blanketbay” and “blanketbay com”, summed into one figure.
- **Cape Kidnappers**: Measured on the search terms “cape kidnappers accommodation”, “cape kidnappers golf”, “cape kidnappers golf club”, “cape kidnappers golf green fees”, “cape kidnappers green fees”, “cape kidnappers lodge”, “cape kidnappers luxury lodge” and “the farm at cape kidnappers”, summed into one figure.
- **Huka Lodge**: Measured on the search terms “huka lodge”, “huka lodge cost”, “huka lodge dining”, “huka lodge hotel”, “huka lodge near me”, “huka lodge resort”, “huka lodge reviews”, “huka lodge taupo hotel” and “hukalodge”, summed into one figure.
- **Kauri Cliffs**: Measured on the search terms “kauri cliffs”, “kauri cliffs accommodation”, “kauri cliffs golf club”, “kauri cliffs golf course green fees”, “kauri cliffs golf course photos”, “kauri cliffs green fees”, “kauri cliffs hotel”, “kauri cliffs luxury lodge” and “kauri cliffs resort”, summed into one figure.
- **Matakauri Lodge**: Measured on the search terms “matakauri” and “matakauri co nz”, summed into one figure.

- [Blanket Bay](/demand/nz/brands/blanket-bay)
- [Cape Kidnappers](/demand/nz/brands/cape-kidnappers)
- [Huka Lodge](/demand/nz/brands/huka-lodge)
- [Kauri Cliffs](/demand/nz/brands/kauri-cliffs)
- [Matakauri Lodge](/demand/nz/brands/matakauri-lodge)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among luxury lodges in New Zealand?

In August 2026, Cape Kidnappers was the most searched among luxury lodges in New Zealand, with an estimated 3.5K branded searches and 27.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Luxury lodges in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-luxury-lodges

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-luxury-lodges. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.