---
title: "Luxury fashion houses in New Zealand: Which brands are most popular in search?"
description: "Compare the luxury fashion houses New Zealand shoppers search for. Share of Search among Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès and Dior, the luxury fashion houses Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-luxury-fashion-houses"
publisher: "Brandwave"
---

# Luxury fashion houses in New Zealand: Which brands are most popular in search?

Compare the luxury fashion houses New Zealand shoppers search for. Share of Search among Louis Vuitton, Chanel, Gucci, Prada, Saint Laurent, Hermès and Dior, the luxury fashion houses Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Luxury fashion houses
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Louis Vuitton, 27.5%

## Which brand is most popular in search among luxury fashion houses in New Zealand?

- In August 2026, Louis Vuitton was the most searched among luxury fashion houses in New Zealand, with an estimated 45.9K branded searches and 27.5% estimated Share of Search within this set.
- Chanel is in 2nd place, 9.1 percentage points behind at 18.3% Share of Search.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 30.9% to 27.5%.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand increased from 14.5% to 18.3%.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 18.1% to 15.7%.
- Across the 11 months ending August 2026, Prada’s estimated Share of Search among luxury fashion houses in New Zealand increased from 12% to 12.6%.
- Across the 11 months ending August 2026, Dior’s estimated Share of Search among luxury fashion houses in New Zealand increased from 6.9% to 7.6%.
- Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 31.4% in March 2026 and was lowest at 27.5% in August 2026.
- Across the 11 months ending August 2026, Chanel’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 23.6% in June 2026 and was lowest at 14.5% in October 2025.
- Across the 11 months ending August 2026, Gucci’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 18.5% in November 2025 and was lowest at 14.5% in June 2026.
- Across the 11 months ending August 2026, Prada’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 13.8% in November 2025 and was lowest at 10.2% in June 2026.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 10.5% in November 2025 and was lowest at 8.8% in June 2026.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand peaked at 8.8% in May 2026 and was lowest at 7.2% in November 2025.
- Across the 11 months ending August 2026, Dior’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 7.6% in August 2026 and was lowest at 5.3% in June 2026.
- Across the 11 months ending August 2026, Chanel rose from 3rd to 2nd among luxury fashion houses in New Zealand.
- Across the 11 months ending August 2026, Gucci fell from 2nd to 3rd among luxury fashion houses in New Zealand.
- Across the 11 months ending August 2026, Saint Laurent and Hermès held steady: their estimated Share of Search among luxury fashion houses in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Louis Vuitton vs Chanel: compare search popularity](/demand/nz/compare/chanel-vs-louis-vuitton): 27.5% against 18.3% Share of Search.
- [Louis Vuitton vs Gucci: compare search popularity](/demand/nz/compare/gucci-vs-louis-vuitton): 27.5% against 15.7% Share of Search.
- [Louis Vuitton vs Prada: compare search popularity](/demand/nz/compare/louis-vuitton-vs-prada): 27.5% against 12.6% Share of Search.
- [Louis Vuitton vs Saint Laurent: compare search popularity](/demand/nz/compare/louis-vuitton-vs-saint-laurent): 27.5% against 10% Share of Search.
- [Chanel vs Gucci: compare search popularity](/demand/nz/compare/chanel-vs-gucci): 18.3% against 15.7% Share of Search.
- [Chanel vs Prada: compare search popularity](/demand/nz/compare/chanel-vs-prada): 18.3% against 12.6% Share of Search.
- [Chanel vs Saint Laurent: compare search popularity](/demand/nz/compare/chanel-vs-saint-laurent): 18.3% against 10% Share of Search.
- [Gucci vs Prada: compare search popularity](/demand/nz/compare/gucci-vs-prada): 15.7% against 12.6% Share of Search.
- [Gucci vs Saint Laurent: compare search popularity](/demand/nz/compare/gucci-vs-saint-laurent): 15.7% against 10% Share of Search.
- [Prada vs Saint Laurent: compare search popularity](/demand/nz/compare/prada-vs-saint-laurent): 12.6% against 10% Share of Search.

## How did search popularity change for New Zealand luxury fashion houses in August 2026?

- In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.
- In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
- In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.
- Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
- Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.
- Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Louis Vuitton | 27.5% | 45.9K | -6.5% | LVMH |
| 2 | Chanel | 18.3% | 30.7K | +7.5% | Chanel |
| 3 | Gucci | 15.7% | 26.2K | +6.4% | Kering |
| 4 | Prada | 12.6% | 21.1K | +8.0% | Prada |
| 5 | Saint Laurent | 10% | 16.7K | +10.6% | Kering |
| 6 | Hermès | 8.2% | 13.8K | +4.8% | Hermès |
| 7 | Dior | 7.6% | 12.8K | +39.5% | LVMH |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Louis Vuitton | 48.7K | 30.9% | 1 |
| Oct 2025 | Gucci | 28.5K | 18.1% | 2 |
| Oct 2025 | Chanel | 22.8K | 14.5% | 3 |
| Oct 2025 | Prada | 18.9K | 12% | 4 |
| Oct 2025 | Saint Laurent | 15.2K | 9.7% | 5 |
| Oct 2025 | Hermès | 12.3K | 7.8% | 6 |
| Oct 2025 | Dior | 10.9K | 6.9% | 7 |
| Nov 2025 | Louis Vuitton | 49.7K | 28.5% | 1 |
| Nov 2025 | Gucci | 32.2K | 18.5% | 2 |
| Nov 2025 | Chanel | 26.1K | 15% | 3 |
| Nov 2025 | Prada | 24.1K | 13.8% | 4 |
| Nov 2025 | Saint Laurent | 18.2K | 10.5% | 5 |
| Nov 2025 | Hermès | 12.5K | 7.2% | 6 |
| Nov 2025 | Dior | 11.6K | 6.6% | 7 |
| Dec 2025 | Louis Vuitton | 57.5K | 29.2% | 1 |
| Dec 2025 | Gucci | 33.4K | 17% | 2 |
| Dec 2025 | Chanel | 33.3K | 16.9% | 3 |
| Dec 2025 | Prada | 27K | 13.7% | 4 |
| Dec 2025 | Saint Laurent | 19.7K | 10% | 5 |
| Dec 2025 | Hermès | 14.1K | 7.2% | 6 |
| Dec 2025 | Dior | 11.8K | 6% | 7 |
| Jan 2026 | Louis Vuitton | 51.4K | 31.1% | 1 |
| Jan 2026 | Gucci | 27.6K | 16.8% | 2 |
| Jan 2026 | Chanel | 25.3K | 15.3% | 3 |
| Jan 2026 | Prada | 20.5K | 12.4% | 4 |
| Jan 2026 | Saint Laurent | 16.1K | 9.8% | 5 |
| Jan 2026 | Hermès | 13.8K | 8.4% | 6 |
| Jan 2026 | Dior | 10.3K | 6.2% | 7 |
| Feb 2026 | Louis Vuitton | 42.5K | 30.4% | 1 |
| Feb 2026 | Gucci | 24.3K | 17.4% | 2 |
| Feb 2026 | Chanel | 22.3K | 16% | 3 |
| Feb 2026 | Prada | 17.4K | 12.5% | 4 |
| Feb 2026 | Saint Laurent | 13.3K | 9.5% | 5 |
| Feb 2026 | Hermès | 11.6K | 8.3% | 6 |
| Feb 2026 | Dior | 8.2K | 5.9% | 7 |
| Mar 2026 | Louis Vuitton | 47K | 31.4% | 1 |
| Mar 2026 | Gucci | 24.6K | 16.5% | 2 |
| Mar 2026 | Chanel | 23.9K | 16% | 3 |
| Mar 2026 | Prada | 17.6K | 11.8% | 4 |
| Mar 2026 | Saint Laurent | 14.6K | 9.8% | 5 |
| Mar 2026 | Hermès | 13.1K | 8.7% | 6 |
| Mar 2026 | Dior | 8.7K | 5.8% | 7 |
| Apr 2026 | Louis Vuitton | 48.4K | 31.3% | 1 |
| Apr 2026 | Gucci | 26.5K | 17.1% | 2 |
| Apr 2026 | Chanel | 24K | 15.5% | 3 |
| Apr 2026 | Prada | 18.9K | 12.2% | 4 |
| Apr 2026 | Saint Laurent | 14.5K | 9.4% | 5 |
| Apr 2026 | Hermès | 13.2K | 8.5% | 6 |
| Apr 2026 | Dior | 9.4K | 6.1% | 7 |
| May 2026 | Louis Vuitton | 49.6K | 29.1% | 1 |
| May 2026 | Chanel | 33.1K | 19.4% | 2 |
| May 2026 | Gucci | 28.6K | 16.7% | 3 |
| May 2026 | Prada | 19K | 11.1% | 4 |
| May 2026 | Saint Laurent | 15K | 8.8% | 5 |
| May 2026 | Hermès | 15K | 8.8% | 6 |
| May 2026 | Dior | 10.3K | 6% | 7 |
| Jun 2026 | Louis Vuitton | 49K | 29.1% | 1 |
| Jun 2026 | Chanel | 39.8K | 23.6% | 2 |
| Jun 2026 | Gucci | 24.5K | 14.5% | 3 |
| Jun 2026 | Prada | 17.3K | 10.2% | 4 |
| Jun 2026 | Saint Laurent | 14.8K | 8.8% | 5 |
| Jun 2026 | Hermès | 14.3K | 8.5% | 6 |
| Jun 2026 | Dior | 9K | 5.3% | 7 |
| Jul 2026 | Louis Vuitton | 49.1K | 30.8% | 1 |
| Jul 2026 | Chanel | 28.5K | 17.9% | 2 |
| Jul 2026 | Gucci | 24.7K | 15.5% | 3 |
| Jul 2026 | Prada | 19.6K | 12.3% | 4 |
| Jul 2026 | Saint Laurent | 15.1K | 9.5% | 5 |
| Jul 2026 | Hermès | 13.2K | 8.3% | 6 |
| Jul 2026 | Dior | 9.2K | 5.8% | 7 |
| Aug 2026 | Louis Vuitton | 45.9K | 27.5% | 1 |
| Aug 2026 | Chanel | 30.7K | 18.3% | 2 |
| Aug 2026 | Gucci | 26.2K | 15.7% | 3 |
| Aug 2026 | Prada | 21.1K | 12.6% | 4 |
| Aug 2026 | Saint Laurent | 16.7K | 10% | 5 |
| Aug 2026 | Hermès | 13.8K | 8.2% | 6 |
| Aug 2026 | Dior | 12.8K | 7.6% | 7 |
| Sep 2026 | Chanel | — | — | — |
| Sep 2026 | Dior | — | — | — |
| Sep 2026 | Gucci | — | — | — |
| Sep 2026 | Hermès | — | — | — |
| Sep 2026 | Louis Vuitton | — | — | — |
| Sep 2026 | Prada | — | — | — |
| Sep 2026 | Saint Laurent | — | — | — |

## What is being compared

- **Chanel**: Measured on the search terms “bleu de chanel”, “bleu de chanel parfum”, “chanel”, “chanel 05”, “chanel 5 parfum”, “chanel australia”, “chanel bag”, “chanel chance”, “chanel coco parfum”, “chanel cologne”, “chanel com”, “chanel eau de parfum”, “chanel fragrance”, “chanel handbag”, “chanel near me”, “chanel nz”, “chanel online”, “chanel parfume”, “chanel shoes”, “chanel sunglasses”, “chanel wallet”, “chanel water” and “coco chanel”, summed into one figure.
- **Dior**: Measured on the search terms “dior bag”, “dior handbag”, “dior lip oil”, “dior miss dior blooming bouquet”, “dior new zealand”, “dior shoes”, “dior wallet”, “homme dior” and “john galliano dior”, summed into one figure.
- **Gucci**: Measured on the search terms “gucci”, “gucci bag”, “gucci bloom”, “gucci bloom parfum”, “gucci cologne”, “gucci com”, “gucci eau de parfum”, “gucci flora”, “gucci fragrance”, “gucci frame”, “gucci guilty”, “gucci handbags”, “gucci m”, “gucci near me”, “gucci new zealand”, “gucci nz”, “gucci online”, “gucci perfume”, “gucci rush”, “gucci shoes”, “gucci sunglasses”, “gucci waist bag”, “gucci wallets”, “house of gucci” and “ladies gucci sunglasses”, summed into one figure.
- **Hermès**: Measured on the search terms “hermes”, “hermes au”, “hermes bag”, “hermes birkin”, “hermes birkin bag”, “hermes blanket”, “hermes com”, “hermes constance”, “hermes handbag”, “hermes kelly”, “hermes kelly bag”, “hermes near me”, “hermes nz”, “hermes perfume”, “hermes picotin”, “hermes scarf”, “hermes shoes”, “hermes wallet”, “hermes watch”, “terre d hermes” and “terre d hermes parfum”, summed into one figure.
- **Louis Vuitton**: Measured on the search terms “imagination louis vuitton”, “louis vuitton”, “louis vuitton card holder”, “louis vuitton handbag”, “louis vuitton imagination”, “louis vuitton near me”, “louis vuitton neverfull”, “louis vuitton neverfull mm”, “louis vuitton new zealand”, “louis vuitton ombre nomade”, “louis vuitton online”, “louis vuitton wallet men”, “louisvuitton”, “louisvuitton bag”, “louisvuitton handbag”, “louisvuitton nz”, “louisvuitton tote”, “louisvuitton wallet”, “lv”, “lv bag men”, “lv belt”, “lv perfume”, “lv purse”, “lv scarf”, “lv shoes” and “lv sunglasses”, summed into one figure.
- **Prada**: Measured on the search terms “prada”, “prada bag”, “prada candy”, “prada com”, “prada handbag”, “prada homme intense”, “prada l homme”, “prada loafer”, “prada luna rossa”, “prada near me”, “prada nz”, “prada online”, “prada paradox”, “prada paradoxe”, “prada parfume”, “prada shades men”, “prada shades womens”, “prada shoes”, “prada sunglasses” and “prada wallet”, summed into one figure.
- **Saint Laurent**: Measured on the search terms “saint laurent”, “saint laurent bag”, “saint laurent handbag”, “saint laurent near me”, “saint laurent nz”, “saint laurent shoes”, “saint laurent wallet”, “saint laurent ysl”, “saintlaurent”, “saintlaurent bag”, “saintlaurent shoes”, “saintlaurent wallet”, “ye saint laurent”, “ysl babycat”, “ysl com”, “ysl high heel”, “ysl mon paris” and “ysl y edo”, summed into one figure.

- [Chanel](/demand/nz/brands/chanel)
- [Dior](/demand/nz/brands/dior)
- [Gucci](/demand/nz/brands/gucci)
- [Hermès](/demand/nz/brands/hermes)
- [Louis Vuitton](/demand/nz/brands/louis-vuitton)
- [Prada](/demand/nz/brands/prada)
- [Saint Laurent](/demand/nz/brands/saint-laurent)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among luxury fashion houses in New Zealand?

In August 2026, Louis Vuitton was the most searched among luxury fashion houses in New Zealand, with an estimated 45.9K branded searches and 27.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Luxury fashion houses in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-luxury-fashion-houses

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-luxury-fashion-houses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.