---
title: "Luggage brands in New Zealand: Which brands are most popular in search?"
description: "Compare the suitcase and luggage brands New Zealand travellers buy. Share of Search among Samsonite, American Tourister, July, Antler, Tumi, Delsey, Away and Monos, the luggage brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-luggage-brands"
publisher: "Brandwave"
---

# Luggage brands in New Zealand: Which brands are most popular in search?

Compare the suitcase and luggage brands New Zealand travellers buy. Share of Search among Samsonite, American Tourister, July, Antler, Tumi, Delsey, Away and Monos, the luggage brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Luggage brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Samsonite, 45.8%

## Which brand is most popular in search among luggage brands in New Zealand?

- In August 2026, Samsonite was the most searched among luggage brands in New Zealand, with an estimated 6.6K branded searches and 45.8% estimated Share of Search within this set.
- American Tourister is in 2nd place, 27.8 percentage points behind at 18.1% Share of Search.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand decreased from 47.2% to 45.8%.
- Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand decreased from 18.7% to 18.1%.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands in New Zealand increased from 12.5% to 13.1%.
- Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand increased from 6.9% to 8.5%.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand decreased from 8% to 6.6%.
- Across the 11 months ending August 2026, Delsey’s estimated Share of Search among luggage brands in New Zealand decreased from 4.5% to 3.9%.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand increased from 1.4% to 3.2%.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand peaked at 52.2% in March 2026 and was lowest at 45% in July 2026.
- Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand peaked at 18.7% in October 2025 and was lowest at 14.4% in March 2026.
- Across the 11 months ending August 2026, July’s estimated Share of Search among luggage brands in New Zealand peaked at 18.5% in February 2026 and was lowest at 11% in April 2026.
- Across the 11 months ending August 2026, Antler’s estimated Share of Search among luggage brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 6% in February 2026.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand peaked at 8% in October 2025 and was lowest at 5.7% in June 2026.
- Across the 11 months ending August 2026, Delsey’s estimated Share of Search among luggage brands in New Zealand peaked at 4.7% in July 2026 and was lowest at 3.5% in April 2026.
- Across the 11 months ending August 2026, Away’s estimated Share of Search among luggage brands in New Zealand peaked at 6.5% in June 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Monos’ estimated Share of Search among luggage brands in New Zealand peaked at 3.5% in June 2026 and was lowest at 0.53% in April 2026.
- Across the 11 months ending August 2026, Antler rose from 5th to 4th among luggage brands in New Zealand.
- Across the 11 months ending August 2026, Tumi fell from 4th to 5th among luggage brands in New Zealand.
- Across the 11 months ending August 2026, Monos held steady: its estimated Share of Search among luggage brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Samsonite vs American Tourister: compare search popularity](/demand/nz/compare/american-tourister-vs-samsonite): 45.8% against 18.1% Share of Search.
- [Samsonite vs July: compare search popularity](/demand/nz/compare/july-vs-samsonite): 45.8% against 13.1% Share of Search.
- [Samsonite vs Antler: compare search popularity](/demand/nz/compare/antler-vs-samsonite): 45.8% against 8.5% Share of Search.
- [Samsonite vs Tumi: compare search popularity](/demand/nz/compare/samsonite-vs-tumi): 45.8% against 6.6% Share of Search.
- [American Tourister vs July: compare search popularity](/demand/nz/compare/american-tourister-vs-july): 18.1% against 13.1% Share of Search.
- [American Tourister vs Antler: compare search popularity](/demand/nz/compare/american-tourister-vs-antler): 18.1% against 8.5% Share of Search.
- [American Tourister vs Tumi: compare search popularity](/demand/nz/compare/american-tourister-vs-tumi): 18.1% against 6.6% Share of Search.
- [July vs Antler: compare search popularity](/demand/nz/compare/antler-vs-july): 13.1% against 8.5% Share of Search.
- [July vs Tumi: compare search popularity](/demand/nz/compare/july-vs-tumi): 13.1% against 6.6% Share of Search.
- [Antler vs Tumi: compare search popularity](/demand/nz/compare/antler-vs-tumi): 8.5% against 6.6% Share of Search.

## How did search popularity change for New Zealand luggage brands in August 2026?

- In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
- In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
- In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.
- In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
- In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.
- In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.
- Estimated monthly branded searches for July in New Zealand rose 18.2% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Samsonite | 45.8% | 6.6K | -1.2% | Samsonite |
| 2 | American Tourister | 18.1% | 2.6K | -3.4% | American Tourister |
| 3 | July | 13.1% | 1.9K | +0.5% | July |
| 4 | Antler | 8.5% | 1.2K | +7.0% | Antler |
| 5 | Tumi | 6.6% | 940 | +11.9% | Tumi |
| 6 | Delsey | 3.9% | 560 | -18.8% | Delsey |
| 7 | Away | 3.2% | 460 | -33.3% | Away |
| 8 | Monos | 0.84% | 120 | -42.9% | Monos |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Samsonite | 6K | 47.2% | 1 |
| Oct 2025 | American Tourister | 2.4K | 18.7% | 2 |
| Oct 2025 | July | 1.6K | 12.5% | 3 |
| Oct 2025 | Tumi | 1K | 8% | 4 |
| Oct 2025 | Antler | 880 | 6.9% | 5 |
| Oct 2025 | Delsey | 570 | 4.5% | 6 |
| Oct 2025 | Away | 180 | 1.4% | 7 |
| Oct 2025 | Monos | 90 | 0.71% | 8 |
| Nov 2025 | Samsonite | 8.6K | 50.2% | 1 |
| Nov 2025 | American Tourister | 2.9K | 17.2% | 2 |
| Nov 2025 | July | 2.3K | 13.5% | 3 |
| Nov 2025 | Antler | 1K | 6.1% | 4 |
| Nov 2025 | Tumi | 990 | 5.8% | 5 |
| Nov 2025 | Delsey | 660 | 3.9% | 6 |
| Nov 2025 | Away | 420 | 2.5% | 7 |
| Nov 2025 | Monos | 130 | 0.76% | 8 |
| Dec 2025 | Samsonite | 7K | 50.7% | 1 |
| Dec 2025 | American Tourister | 2.5K | 17.7% | 2 |
| Dec 2025 | July | 1.6K | 11.2% | 3 |
| Dec 2025 | Tumi | 1.1K | 7.6% | 4 |
| Dec 2025 | Antler | 850 | 6.1% | 5 |
| Dec 2025 | Delsey | 570 | 4.1% | 6 |
| Dec 2025 | Away | 260 | 1.9% | 7 |
| Dec 2025 | Monos | 100 | 0.72% | 8 |
| Jan 2026 | Samsonite | 6.7K | 49% | 1 |
| Jan 2026 | American Tourister | 2.4K | 17.4% | 2 |
| Jan 2026 | July | 1.7K | 12.5% | 3 |
| Jan 2026 | Tumi | 1.1K | 7.8% | 4 |
| Jan 2026 | Antler | 920 | 6.8% | 5 |
| Jan 2026 | Delsey | 540 | 4% | 6 |
| Jan 2026 | Away | 260 | 1.9% | 7 |
| Jan 2026 | Monos | 80 | 0.59% | 8 |
| Feb 2026 | Samsonite | 5.7K | 46.2% | 1 |
| Feb 2026 | July | 2.3K | 18.5% | 2 |
| Feb 2026 | American Tourister | 2K | 16.3% | 3 |
| Feb 2026 | Tumi | 840 | 6.8% | 4 |
| Feb 2026 | Antler | 740 | 6% | 5 |
| Feb 2026 | Delsey | 490 | 4% | 6 |
| Feb 2026 | Away | 210 | 1.7% | 7 |
| Feb 2026 | Monos | 70 | 0.56% | 8 |
| Mar 2026 | Samsonite | 6.8K | 52.2% | 1 |
| Mar 2026 | American Tourister | 1.9K | 14.4% | 2 |
| Mar 2026 | July | 1.7K | 13.1% | 3 |
| Mar 2026 | Tumi | 840 | 6.4% | 4 |
| Mar 2026 | Antler | 790 | 6% | 5 |
| Mar 2026 | Delsey | 560 | 4.3% | 6 |
| Mar 2026 | Away | 350 | 2.7% | 7 |
| Mar 2026 | Monos | 110 | 0.84% | 8 |
| Apr 2026 | Samsonite | 6.8K | 51.4% | 1 |
| Apr 2026 | American Tourister | 2K | 15.4% | 2 |
| Apr 2026 | July | 1.5K | 11% | 3 |
| Apr 2026 | Antler | 1.1K | 8.2% | 4 |
| Apr 2026 | Tumi | 990 | 7.5% | 5 |
| Apr 2026 | Delsey | 470 | 3.5% | 6 |
| Apr 2026 | Away | 310 | 2.3% | 7 |
| Apr 2026 | Monos | 70 | 0.53% | 8 |
| May 2026 | Samsonite | 6.4K | 47.1% | 1 |
| May 2026 | American Tourister | 2.3K | 17.1% | 2 |
| May 2026 | July | 1.7K | 12.5% | 3 |
| May 2026 | Antler | 1K | 7.5% | 4 |
| May 2026 | Tumi | 930 | 6.8% | 5 |
| May 2026 | Delsey | 490 | 3.6% | 6 |
| May 2026 | Away | 470 | 3.4% | 7 |
| May 2026 | Monos | 270 | 2% | 8 |
| Jun 2026 | Samsonite | 6.5K | 46.5% | 1 |
| Jun 2026 | American Tourister | 2.2K | 15.8% | 2 |
| Jun 2026 | July | 1.7K | 12.1% | 3 |
| Jun 2026 | Away | 920 | 6.5% | 4 |
| Jun 2026 | Antler | 870 | 6.2% | 5 |
| Jun 2026 | Tumi | 800 | 5.7% | 6 |
| Jun 2026 | Delsey | 530 | 3.8% | 7 |
| Jun 2026 | Monos | 500 | 3.5% | 8 |
| Jul 2026 | Samsonite | 6.7K | 45% | 1 |
| Jul 2026 | American Tourister | 2.7K | 18.1% | 2 |
| Jul 2026 | July | 1.9K | 12.7% | 3 |
| Jul 2026 | Antler | 1.1K | 7.7% | 4 |
| Jul 2026 | Tumi | 840 | 5.7% | 5 |
| Jul 2026 | Away | 690 | 4.7% | 6 |
| Jul 2026 | Delsey | 690 | 4.7% | 7 |
| Jul 2026 | Monos | 210 | 1.4% | 8 |
| Aug 2026 | Samsonite | 6.6K | 45.8% | 1 |
| Aug 2026 | American Tourister | 2.6K | 18.1% | 2 |
| Aug 2026 | July | 1.9K | 13.1% | 3 |
| Aug 2026 | Antler | 1.2K | 8.5% | 4 |
| Aug 2026 | Tumi | 940 | 6.6% | 5 |
| Aug 2026 | Delsey | 560 | 3.9% | 6 |
| Aug 2026 | Away | 460 | 3.2% | 7 |
| Aug 2026 | Monos | 120 | 0.84% | 8 |
| Sep 2026 | American Tourister | — | — | — |
| Sep 2026 | Antler | — | — | — |
| Sep 2026 | Away | — | — | — |
| Sep 2026 | Delsey | — | — | — |
| Sep 2026 | July | — | — | — |
| Sep 2026 | Monos | — | — | — |
| Sep 2026 | Samsonite | — | — | — |
| Sep 2026 | Tumi | — | — | — |

## What is being compared

- **American Tourister**: Measured on the search terms “american tourister”, “american tourister airconic”, “american tourister backpack”, “american tourister bag”, “american tourister briscoes”, “american tourister carry on”, “american tourister curio”, “american tourister curio 2”, “american tourister linex”, “american tourister luggage”, “american tourister near me”, “american tourister nz”, “american tourister suitcase”, “american tourister suitcase sale”, “americantourister”, “americantourister luggage”, “americantourister suitcase”, “briscoes american tourister” and “carry on bag american tourister”, summed into one figure.
- **Antler**: Measured on the search terms “antler carry on”, “antler luggage”, “antler luggage backpack”, “antler luggage bag” and “antler suitcase”, summed into one figure.
- **Away**: Measured on the search terms “away cabin luggage”, “away carry on”, “away luggage”, “away suitcase” and “away the carry on suitcase”, summed into one figure.
- **Delsey**: Measured on the search terms “delsey”, “delsey carry on”, “delsey cases”, “delsey com”, “delsey company”, “delsey luggage”, “delsey near me”, “delsey nz” and “delsey paris luggage”, summed into one figure.
- **July**: Measured on the search terms “july carry on”, “july carry on light”, “july luggage” and “july suitcase”, summed into one figure.
- **Monos**: Measured on the search terms “monos carry on”, “monos luggage”, “monos luggage covers” and “monos suitcase”, summed into one figure.
- **Samsonite**: Measured on the search terms “samsonite”, “samsonite backpack”, “samsonite bags”, “samsonite c lite”, “samsonite carry on”, “samsonite carry on bag”, “samsonite carry on case”, “samsonite cases”, “samsonite co nz”, “samsonite freeform luggage”, “samsonite large luggage”, “samsonite luggage”, “samsonite luggage sale”, “samsonite near me”, “samsonite nz”, “samsonite oc2lite”, “samsonite online”, “samsonite travel bag” and “set samsonite luggage”, summed into one figure.
- **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags”, “tumi carry on”, “tumi com”, “tumi laptop bag”, “tumi luggage”, “tumi near me”, “tumi nz” and “tumi suitcase”, summed into one figure.

- [American Tourister](/demand/nz/brands/american-tourister)
- [Antler](/demand/nz/brands/antler)
- [Away](/demand/nz/brands/away)
- [Delsey](/demand/nz/brands/delsey)
- [July](/demand/nz/brands/july)
- [Monos](/demand/nz/brands/monos)
- [Samsonite](/demand/nz/brands/samsonite)
- [Tumi](/demand/nz/brands/tumi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among luggage brands in New Zealand?

In August 2026, Samsonite was the most searched among luggage brands in New Zealand, with an estimated 6.6K branded searches and 45.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Luggage brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-luggage-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-luggage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.