---
title: "Loyalty programmes in New Zealand: Which brands are most popular in search?"
description: "Compare the rewards and loyalty programmes New Zealanders collect points with. Share of Search among Airpoints, Everyday Rewards, New World Clubcard and AA Smartfuel, the loyalty programmes Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-loyalty-programmes"
publisher: "Brandwave"
---

# Loyalty programmes in New Zealand: Which brands are most popular in search?

Compare the rewards and loyalty programmes New Zealanders collect points with. Share of Search among Airpoints, Everyday Rewards, New World Clubcard and AA Smartfuel, the loyalty programmes Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Loyalty programmes
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Airpoints, 43%

## Which brand is most popular in search among loyalty programmes in New Zealand?

- In August 2026, Airpoints was the most searched among loyalty programmes in New Zealand, with an estimated 27K branded searches and 43% estimated Share of Search within this set.
- Everyday Rewards is in 2nd place, 7.1 percentage points behind at 35.8% Share of Search.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand decreased from 50.9% to 43%.
- Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand increased from 34% to 35.8%.
- Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand increased from 14.9% to 21%.
- Across the 11 months ending August 2026, Airpoints’ estimated Share of Search among loyalty programmes in New Zealand peaked at 54.7% in November 2025 and was lowest at 28.8% in June 2026.
- Across the 11 months ending August 2026, Everyday Rewards’ estimated Share of Search among loyalty programmes in New Zealand peaked at 37.8% in January 2026 and was lowest at 22.9% in June 2026.
- Across the 11 months ending August 2026, New World Clubcard’s estimated Share of Search among loyalty programmes in New Zealand peaked at 48.2% in June 2026 and was lowest at 13.7% in November 2025.
- Across the 11 months ending August 2026, AA Smartfuel held steady: its estimated Share of Search among loyalty programmes in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Airpoints vs Everyday Rewards: compare search popularity](/demand/nz/compare/airpoints-vs-everyday-rewards): 43% against 35.8% Share of Search.
- [Airpoints vs New World Clubcard: compare search popularity](/demand/nz/compare/airpoints-vs-new-world-clubcard): 43% against 21% Share of Search.
- [Everyday Rewards vs New World Clubcard: compare search popularity](/demand/nz/compare/everyday-rewards-vs-new-world-clubcard): 35.8% against 21% Share of Search.

## How did search popularity change for New Zealand loyalty programmes in August 2026?

- In August 2026, Everyday Rewards gained estimated Share of Search among loyalty programmes in New Zealand, from 31% to 35.8%.
- In August 2026, Airpoints gained estimated Share of Search among loyalty programmes in New Zealand, from 40.8% to 43%.
- In August 2026, New World Clubcard lost estimated Share of Search among loyalty programmes in New Zealand, from 28.1% to 21%.
- Estimated monthly branded searches for AA Smartfuel in New Zealand fell 29.4% over 11 measured months, from 170 to 120 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Airpoints | 43% | 27K | -8.5% | Air New Zealand |
| 2 | Everyday Rewards | 35.8% | 22.5K | +0.7% | Everyday Rewards |
| 3 | New World Clubcard | 21% | 13.2K | -34.8% | Foodstuffs |
| 4 | AA Smartfuel | 0.19% | 120 | +50.0% | AA Smartfuel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airpoints | 35.7K | 50.9% | 1 |
| Oct 2025 | Everyday Rewards | 23.9K | 34% | 2 |
| Oct 2025 | New World Clubcard | 10.4K | 14.9% | 3 |
| Oct 2025 | AA Smartfuel | 170 | 0.24% | 4 |
| Nov 2025 | Airpoints | 41.3K | 54.7% | 1 |
| Nov 2025 | Everyday Rewards | 23.7K | 31.4% | 2 |
| Nov 2025 | New World Clubcard | 10.3K | 13.7% | 3 |
| Nov 2025 | AA Smartfuel | 120 | 0.16% | 4 |
| Dec 2025 | Airpoints | 33.3K | 45.5% | 1 |
| Dec 2025 | Everyday Rewards | 24.3K | 33.2% | 2 |
| Dec 2025 | New World Clubcard | 15.4K | 21.1% | 3 |
| Dec 2025 | AA Smartfuel | 140 | 0.19% | 4 |
| Jan 2026 | Airpoints | 35.8K | 46.2% | 1 |
| Jan 2026 | Everyday Rewards | 29.3K | 37.8% | 2 |
| Jan 2026 | New World Clubcard | 12.2K | 15.7% | 3 |
| Jan 2026 | AA Smartfuel | 150 | 0.19% | 4 |
| Feb 2026 | Airpoints | 28.7K | 47.7% | 1 |
| Feb 2026 | Everyday Rewards | 19.5K | 32.4% | 2 |
| Feb 2026 | New World Clubcard | 11.9K | 19.7% | 3 |
| Feb 2026 | AA Smartfuel | 130 | 0.22% | 4 |
| Mar 2026 | Airpoints | 39.6K | 47.7% | 1 |
| Mar 2026 | Everyday Rewards | 30.8K | 37.2% | 2 |
| Mar 2026 | New World Clubcard | 12.3K | 14.8% | 3 |
| Mar 2026 | AA Smartfuel | 230 | 0.28% | 4 |
| Apr 2026 | Airpoints | 34.8K | 47.5% | 1 |
| Apr 2026 | Everyday Rewards | 25.3K | 34.5% | 2 |
| Apr 2026 | New World Clubcard | 13.1K | 17.9% | 3 |
| Apr 2026 | AA Smartfuel | 110 | 0.15% | 4 |
| May 2026 | Airpoints | 33.8K | 36.1% | 1 |
| May 2026 | New World Clubcard | 30K | 32.1% | 2 |
| May 2026 | Everyday Rewards | 29.6K | 31.6% | 3 |
| May 2026 | AA Smartfuel | 140 | 0.15% | 4 |
| Jun 2026 | New World Clubcard | 49K | 48.2% | 1 |
| Jun 2026 | Airpoints | 29.3K | 28.8% | 2 |
| Jun 2026 | Everyday Rewards | 23.3K | 22.9% | 3 |
| Jun 2026 | AA Smartfuel | 120 | 0.12% | 4 |
| Jul 2026 | Airpoints | 29.5K | 40.8% | 1 |
| Jul 2026 | Everyday Rewards | 22.4K | 31% | 2 |
| Jul 2026 | New World Clubcard | 20.3K | 28.1% | 3 |
| Jul 2026 | AA Smartfuel | 80 | 0.11% | 4 |
| Aug 2026 | Airpoints | 27K | 43% | 1 |
| Aug 2026 | Everyday Rewards | 22.5K | 35.8% | 2 |
| Aug 2026 | New World Clubcard | 13.2K | 21% | 3 |
| Aug 2026 | AA Smartfuel | 120 | 0.19% | 4 |
| Sep 2026 | AA Smartfuel | — | — | — |
| Sep 2026 | Airpoints | — | — | — |
| Sep 2026 | Everyday Rewards | — | — | — |
| Sep 2026 | New World Clubcard | — | — | — |

## What is being compared

- **AA Smartfuel**: Measured on the search terms “aa smartfuel”, “aa smartfuel card”, “aa smartfuel nz”, “aa smartfuel rewards”, “aasmartfuel”, “aasmartfuel card” and “aasmartfuel nz”, summed into one figure.
- **Airpoints**: Measured on the search terms “air airpoints”, “air nz airpoints credit card”, “air nz airpoints store”, “airnewzealand co nz”, “airpoints”, “airpoints card”, “airpoints credit card”, “airpoints for business”, “airpoints near me”, “airpoints new zealand”, “airpoints nz”, “airpoints online”, “airpoints rewards”, “airpoints store nz”, “amex airpoints”, “anz airpoints” and “anz airpoints credit card”, summed into one figure.
- **Everyday Rewards**: Measured on the search terms “bp everyday rewards”, “everyday rewards”, “everyday rewards app”, “everyday rewards app download”, “everyday rewards card”, “everyday rewards card app”, “everyday rewards fuel discount”, “everyday rewards new zealand”, “everyday rewards nz”, “everyday rewards online”, “everyday rewards plus”, “everyday rewards points”, “everyday rewards website”, “everydayrewards”, “everydayrewards card”, “my everyday rewards”, “register everyday rewards card”, “woolies everyday rewards” and “www everyday rewards”, summed into one figure.
- **New World Clubcard**: Measured on the search terms “clubcard”, “new world clubcard”, “new world clubcard app”, “new world clubcard application”, “new world clubcard nz”, “new world clubcard online”, “new world clubcard points”, “new world clubcard rewards”, “newworld co nz” and “newworldclubcard”, summed into one figure.

- [AA Smartfuel](/demand/nz/brands/aa-smartfuel)
- [Airpoints](/demand/nz/brands/airpoints)
- [Everyday Rewards](/demand/nz/brands/everyday-rewards)
- [New World Clubcard](/demand/nz/brands/new-world-clubcard)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among loyalty programmes in New Zealand?

In August 2026, Airpoints was the most searched among loyalty programmes in New Zealand, with an estimated 27K branded searches and 43% estimated Share of Search within this set.

## Cite this page

Brandwave. "Loyalty programmes in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-loyalty-programmes

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-loyalty-programmes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.