---
title: "No-code and low-code app builders in New Zealand: Which brands are most popular in search?"
description: "Compare the no-code and low-code platforms New Zealand teams build internal tools and apps on. Share of Search among Softr, Microsoft Power Apps, Retool, Glide, Bubble and OutSystems, the no-code and low-code app builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-low-code-app-builders"
publisher: "Brandwave"
---

# No-code and low-code app builders in New Zealand: Which brands are most popular in search?

Compare the no-code and low-code platforms New Zealand teams build internal tools and apps on. Share of Search among Softr, Microsoft Power Apps, Retool, Glide, Bubble and OutSystems, the no-code and low-code app builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: No-code and low-code app builders
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Softr, 70.6%

## Which brand is most popular in search among no-code and low-code app builders in New Zealand?

- In August 2026, Softr was the most searched among no-code and low-code app builders in New Zealand, with an estimated 4.5K branded searches and 70.6% estimated Share of Search within this set.
- Microsoft Power Apps is in 2nd place, 51.4 percentage points behind at 19.1% Share of Search.
- Across the 11 months ending August 2026, Softr’s estimated Share of Search among no-code and low-code app builders in New Zealand decreased from 75.3% to 70.6%.
- Across the 11 months ending August 2026, Microsoft Power Apps’ estimated Share of Search among no-code and low-code app builders in New Zealand increased from 14% to 19.1%.
- Across the 11 months ending August 2026, Retool’s estimated Share of Search among no-code and low-code app builders in New Zealand increased from 4.4% to 5.1%.
- Across the 11 months ending August 2026, Glide’s estimated Share of Search among no-code and low-code app builders in New Zealand decreased from 3.3% to 2.1%.
- Across the 11 months ending August 2026, Softr’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 75.3% in October 2025 and was lowest at 66.4% in February 2026.
- Across the 11 months ending August 2026, Microsoft Power Apps’ estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 19.1% in August 2026 and was lowest at 13.9% in December 2025.
- Across the 11 months ending August 2026, Retool’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 6.1% in February 2026 and was lowest at 3.7% in April 2026.
- Across the 11 months ending August 2026, Glide’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 5.3% in April 2026 and was lowest at 2.1% in August 2026.
- Across the 11 months ending August 2026, Bubble’s estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 3.3% in January 2026 and was lowest at 1.3% in June 2026.
- Across the 11 months ending August 2026, OutSystems’ estimated Share of Search among no-code and low-code app builders in New Zealand peaked at 1.7% in March 2026 and was lowest at 0.66% in January 2026.
- Across the 11 months ending August 2026, Bubble and OutSystems held steady: their estimated Share of Search among no-code and low-code app builders in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Softr vs Microsoft Power Apps: compare search popularity](/demand/nz/compare/microsoft-power-apps-vs-softr): 70.6% against 19.1% Share of Search.
- [Softr vs Retool: compare search popularity](/demand/nz/compare/retool-vs-softr): 70.6% against 5.1% Share of Search.
- [Softr vs Glide: compare search popularity](/demand/nz/compare/glide-apps-vs-softr): 70.6% against 2.1% Share of Search.
- [Microsoft Power Apps vs Retool: compare search popularity](/demand/nz/compare/microsoft-power-apps-vs-retool): 19.1% against 5.1% Share of Search.
- [Microsoft Power Apps vs Glide: compare search popularity](/demand/nz/compare/glide-apps-vs-microsoft-power-apps): 19.1% against 2.1% Share of Search.
- [Retool vs Glide: compare search popularity](/demand/nz/compare/glide-apps-vs-retool): 5.1% against 2.1% Share of Search.

## How did search popularity change for New Zealand no-code and low-code app builders in August 2026?

- In August 2026, Retool gained estimated Share of Search among no-code and low-code app builders in New Zealand, from 4.2% to 5.1%.
- In August 2026, Glide lost estimated Share of Search among no-code and low-code app builders in New Zealand, from 3.3% to 2.1%.
- Estimated monthly branded searches for Microsoft Power Apps in New Zealand rose 18.6% over 11 measured months, from 1K to 1.2K in August 2026.
- Estimated monthly branded searches for OutSystems in New Zealand fell 27.3% over 11 measured months, from 110 to 80 in August 2026.
- Estimated monthly branded searches for Softr in New Zealand fell 18.6% over 11 measured months, from 5.5K to 4.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Softr | 70.6% | 4.5K | -0.4% | Softr |
| 2 | Microsoft Power Apps | 19.1% | 1.2K | -0.8% | Microsoft |
| 3 | Retool | 5.1% | 320 | +18.5% | Retool |
| 4 | Glide | 2.1% | 130 | -38.1% | Glide |
| 5 | Bubble | 1.9% | 120 | -20.0% | Bubble |
| 6 | OutSystems | 1.3% | 80 | +33.3% | OutSystems |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Softr | 5.5K | 75.3% | 1 |
| Oct 2025 | Microsoft Power Apps | 1K | 14% | 2 |
| Oct 2025 | Retool | 320 | 4.4% | 3 |
| Oct 2025 | Glide | 240 | 3.3% | 4 |
| Oct 2025 | Bubble | 110 | 1.5% | 5 |
| Oct 2025 | OutSystems | 110 | 1.5% | 6 |
| Nov 2025 | Softr | 4.5K | 72.5% | 1 |
| Nov 2025 | Microsoft Power Apps | 990 | 16% | 2 |
| Nov 2025 | Retool | 320 | 5.2% | 3 |
| Nov 2025 | Glide | 200 | 3.2% | 4 |
| Nov 2025 | Bubble | 100 | 1.6% | 5 |
| Nov 2025 | OutSystems | 90 | 1.5% | 6 |
| Dec 2025 | Softr | 3.7K | 74.8% | 1 |
| Dec 2025 | Microsoft Power Apps | 680 | 13.9% | 2 |
| Dec 2025 | Retool | 230 | 4.7% | 3 |
| Dec 2025 | Glide | 170 | 3.5% | 4 |
| Dec 2025 | Bubble | 100 | 2% | 5 |
| Dec 2025 | OutSystems | 50 | 1% | 6 |
| Jan 2026 | Softr | 4.5K | 73.5% | 1 |
| Jan 2026 | Microsoft Power Apps | 860 | 14.2% | 2 |
| Jan 2026 | Retool | 270 | 4.4% | 3 |
| Jan 2026 | Glide | 240 | 4% | 4 |
| Jan 2026 | Bubble | 200 | 3.3% | 5 |
| Jan 2026 | OutSystems | 40 | 0.66% | 6 |
| Feb 2026 | Softr | 3.7K | 66.4% | 1 |
| Feb 2026 | Microsoft Power Apps | 1.1K | 19% | 2 |
| Feb 2026 | Retool | 340 | 6.1% | 3 |
| Feb 2026 | Glide | 220 | 4% | 4 |
| Feb 2026 | Bubble | 180 | 3.3% | 5 |
| Feb 2026 | OutSystems | 70 | 1.3% | 6 |
| Mar 2026 | Softr | 4.5K | 69.2% | 1 |
| Mar 2026 | Microsoft Power Apps | 1.1K | 16.3% | 2 |
| Mar 2026 | Glide | 330 | 5.1% | 3 |
| Mar 2026 | Retool | 320 | 4.9% | 4 |
| Mar 2026 | Bubble | 180 | 2.8% | 5 |
| Mar 2026 | OutSystems | 110 | 1.7% | 6 |
| Apr 2026 | Softr | 4.5K | 71.7% | 1 |
| Apr 2026 | Microsoft Power Apps | 1K | 16.2% | 2 |
| Apr 2026 | Glide | 330 | 5.3% | 3 |
| Apr 2026 | Retool | 230 | 3.7% | 4 |
| Apr 2026 | Bubble | 140 | 2.2% | 5 |
| Apr 2026 | OutSystems | 60 | 0.96% | 6 |
| May 2026 | Softr | 4.5K | 69.4% | 1 |
| May 2026 | Microsoft Power Apps | 1.1K | 17.8% | 2 |
| May 2026 | Retool | 350 | 5.4% | 3 |
| May 2026 | Glide | 270 | 4.2% | 4 |
| May 2026 | Bubble | 140 | 2.2% | 5 |
| May 2026 | OutSystems | 70 | 1.1% | 6 |
| Jun 2026 | Softr | 4.5K | 73.1% | 1 |
| Jun 2026 | Microsoft Power Apps | 1.1K | 17% | 2 |
| Jun 2026 | Retool | 260 | 4.2% | 3 |
| Jun 2026 | Glide | 220 | 3.6% | 4 |
| Jun 2026 | Bubble | 80 | 1.3% | 5 |
| Jun 2026 | OutSystems | 50 | 0.81% | 6 |
| Jul 2026 | Softr | 4.5K | 70.1% | 1 |
| Jul 2026 | Microsoft Power Apps | 1.2K | 19.1% | 2 |
| Jul 2026 | Retool | 270 | 4.2% | 3 |
| Jul 2026 | Glide | 210 | 3.3% | 4 |
| Jul 2026 | Bubble | 150 | 2.3% | 5 |
| Jul 2026 | OutSystems | 60 | 0.94% | 6 |
| Aug 2026 | Softr | 4.5K | 70.6% | 1 |
| Aug 2026 | Microsoft Power Apps | 1.2K | 19.1% | 2 |
| Aug 2026 | Retool | 320 | 5.1% | 3 |
| Aug 2026 | Glide | 130 | 2.1% | 4 |
| Aug 2026 | Bubble | 120 | 1.9% | 5 |
| Aug 2026 | OutSystems | 80 | 1.3% | 6 |
| Sep 2026 | Bubble | — | — | — |
| Sep 2026 | Glide | — | — | — |
| Sep 2026 | Microsoft Power Apps | — | — | — |
| Sep 2026 | OutSystems | — | — | — |
| Sep 2026 | Retool | — | — | — |
| Sep 2026 | Softr | — | — | — |

## What is being compared

- **Bubble**: Measured on the search terms “bubble app builder” and “bubble io”, summed into one figure.
- **Glide**: Measured on the search terms “glide app builder”, “glide apps” and “glideapps”, summed into one figure.
- **Microsoft Power Apps**: Measured on the search terms “microsoft power apps”, “microsoft power apps app builder”, “microsoftpowerapps”, “power apps” and “powerapps”, summed into one figure.
- **OutSystems**: Measured on the search terms “outsystems”, “outsystems com”, “outsystems new zealand” and “outsystems nz”, summed into one figure.
- **Retool**: Measured on the search terms “retool”, “retool app builder”, “retool com” and “retool internal tools”, summed into one figure.
- **Softr**: Measured on the search terms “pricing softr”, “softr”, “softr app builder”, “softr io” and “softr notion”, summed into one figure.

- [Bubble](/demand/nz/brands/bubble)
- [Glide](/demand/nz/brands/glide-apps)
- [Microsoft Power Apps](/demand/nz/brands/microsoft-power-apps)
- [OutSystems](/demand/nz/brands/outsystems)
- [Retool](/demand/nz/brands/retool)
- [Softr](/demand/nz/brands/softr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among no-code and low-code app builders in New Zealand?

In August 2026, Softr was the most searched among no-code and low-code app builders in New Zealand, with an estimated 4.5K branded searches and 70.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "No-code and low-code app builders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-low-code-app-builders

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-low-code-app-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.