--- title: "Fox Racing vs Troy Lee Designs: Which is searched more in New Zealand?" description: "Is Fox Racing or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Long sleeve jersey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands/compare/fox-racing-vs-troy-lee-designs" publisher: "Brandwave" --- # Fox Racing vs Troy Lee Designs: Which is searched more in New Zealand? Is Fox Racing or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Long sleeve jersey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fox Racing and Troy Lee Designs - **Competitive set**: Long sleeve jersey brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fox Racing Share of Search**: 2.6% - **Troy Lee Designs Share of Search**: 31.4% ## Is Fox Racing or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than Fox Racing among long sleeve jersey brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Fox Racing had 60. Troy Lee Designs made up 31.4% of all long sleeve jersey brand searches we track, and Fox Racing accounted for 2.6%. - Troy Lee Designs was ahead of Fox Racing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among long sleeve jersey brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches held steady at 60. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand moved from 31.3% to 31.4%, and its estimated monthly branded searches held steady at 720. ## Top long sleeve jersey brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fox Racing and Troy Lee Designs were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Fox Racing was listed before Troy Lee Designs in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Troy Lee Designs | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Tineli | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Castelli | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Rapha | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Assos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about long sleeve jersey brands - Asked ChatGPT "Which long sleeve jersey brand should I buy in New Zealand?": 1. Castelli, 2. Tineli - Asked ChatGPT "What are the best long sleeve jersey brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. Rapha, 4. Castelli - Asked ChatGPT "What's the best long sleeve jersey brand in New Zealand for cool weather rides?": 1. Tineli, 2. Castelli, 3. Rapha - Searched Google, AI Overview "long sleeve cycling jersey nz": 1. Fox Racing, 2. Troy Lee Designs, 3. Tineli Not named in any answer: Assos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand long sleeve jersey brands in September 2026? - In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%. ## Month by month | Month | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 2.6% | 6 | 720 | 31.3% | 2 | | Nov 2025 | 80 | 3% | 6 | 720 | 27.4% | 2 | | Dec 2025 | 100 | 4.3% | 6 | 720 | 30.8% | 1 | | Jan 2026 | 70 | 2.9% | 6 | 720 | 30.3% | 2 | | Feb 2026 | 70 | 3% | 6 | 720 | 30.9% | 2 | | Mar 2026 | 70 | 2.8% | 6 | 880 | 35.2% | 1 | | Apr 2026 | 80 | 3.3% | 6 | 720 | 29.4% | 2 | | May 2026 | 40 | 1.5% | 6 | 720 | 26.8% | 2 | | Jun 2026 | 80 | 3.4% | 6 | 720 | 30.6% | 2 | | Jul 2026 | 50 | 2.3% | 6 | 590 | 26.9% | 2 | | Aug 2026 | 60 | 2.5% | 6 | 720 | 30.5% | 2 | | Sep 2026 | 60 | 2.6% | 6 | 720 | 31.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fox Racing’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fox Racing**: Measured on the search terms “fox jersey” and “fox mtb jersey”, summed into one figure. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [Fox Racing profile](/demand/nz/brands/fox-racing) - [Troy Lee Designs profile](/demand/nz/brands/troy-lee-designs) - [All long sleeve jersey brands in New Zealand](/demand/nz/categories/nz-long-sleeve-jersey-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fox Racing or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than Fox Racing among long sleeve jersey brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Fox Racing had 60. Troy Lee Designs made up 31.4% of all long sleeve jersey brand searches we track, and Fox Racing accounted for 2.6%. ## Cite this page Brandwave. "Fox Racing vs Troy Lee Designs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands/compare/fox-racing-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands/compare/fox-racing-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.