--- title: "Assos vs Tineli: Which is searched more in New Zealand?" description: "Is Assos or Tineli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Long sleeve jersey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands/compare/assos-vs-tineli" publisher: "Brandwave" --- # Assos vs Tineli: Which is searched more in New Zealand? Is Assos or Tineli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Long sleeve jersey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Assos and Tineli - **Competitive set**: Long sleeve jersey brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Assos Share of Search**: 8.3% - **Tineli Share of Search**: 14% ## Is Assos or Tineli more popular in search? - In September 2026, Tineli had more branded searches than Assos among long sleeve jersey brands in New Zealand. Tineli had about 320 branded searches, while Assos had 190. Tineli made up 14% of all long sleeve jersey brand searches we track, and Assos accounted for 8.3%. - Tineli was ahead of Assos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand moved from 7% to 8.3%, and its estimated monthly branded searches moved from 160 to 190. - Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand moved from 17% to 14%, and its estimated monthly branded searches moved from 390 to 320. ## Top long sleeve jersey brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tineli was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Assos did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Troy Lee Designs | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Tineli | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Castelli | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Rapha | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Assos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about long sleeve jersey brands - Asked ChatGPT "Which long sleeve jersey brand should I buy in New Zealand?": 1. Castelli, 2. Tineli - Asked ChatGPT "What are the best long sleeve jersey brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. Rapha, 4. Castelli - Asked ChatGPT "What's the best long sleeve jersey brand in New Zealand for cool weather rides?": 1. Tineli, 2. Castelli, 3. Rapha - Searched Google, AI Overview "long sleeve cycling jersey nz": 1. Fox Racing, 2. Troy Lee Designs, 3. Tineli Not named in any answer: Assos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand long sleeve jersey brands in September 2026? - In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%. - Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Assos estimated searches | Assos Share of Search | Assos rank | Tineli estimated searches | Tineli Share of Search | Tineli rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 7% | 5 | 390 | 17% | 3 | | Nov 2025 | 260 | 9.9% | 4 | 480 | 18.3% | 3 | | Dec 2025 | 240 | 10.3% | 4 | 390 | 16.7% | 3 | | Jan 2026 | 190 | 8% | 4 | 320 | 13.4% | 3 | | Feb 2026 | 240 | 10.3% | 4 | 320 | 13.7% | 3 | | Mar 2026 | 240 | 9.6% | 4 | 320 | 12.8% | 3 | | Apr 2026 | 240 | 9.8% | 5 | 320 | 13.1% | 3 | | May 2026 | 260 | 9.7% | 5 | 320 | 11.9% | 4 | | Jun 2026 | 190 | 8.1% | 5 | 260 | 11.1% | 4 | | Jul 2026 | 190 | 8.7% | 5 | 320 | 14.6% | 3 | | Aug 2026 | 240 | 10.2% | 4 | 320 | 13.6% | 3 | | Sep 2026 | 190 | 8.3% | 5 | 320 | 14% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Assos’ and Tineli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Assos**: Measured on the search terms “assos” and “assos cycling”, summed into one figure. - **Tineli**: Measured on the search term “tineli”. - [Assos profile](/demand/nz/brands/assos) - [Tineli profile](/demand/nz/brands/tineli) - [All long sleeve jersey brands in New Zealand](/demand/nz/categories/nz-long-sleeve-jersey-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Assos or Tineli more popular in search? In September 2026, Tineli had more branded searches than Assos among long sleeve jersey brands in New Zealand. Tineli had about 320 branded searches, while Assos had 190. Tineli made up 14% of all long sleeve jersey brand searches we track, and Assos accounted for 8.3%. ## Cite this page Brandwave. "Assos vs Tineli: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands/compare/assos-vs-tineli This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands/compare/assos-vs-tineli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.