---
title: "Long sleeve jersey brands in New Zealand: Which are searched most?"
description: "Compare the long sleeve jersey brands people buy. Share of Search among Rapha, Troy Lee Designs, Tineli, Castelli, Assos and Fox Racing, the long sleeve jersey brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands"
publisher: "Brandwave"
---

# Long sleeve jersey brands in New Zealand: Which are searched most?

Compare the long sleeve jersey brands people buy. Share of Search among Rapha, Troy Lee Designs, Tineli, Castelli, Assos and Fox Racing, the long sleeve jersey brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Long sleeve jersey brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Rapha, 34.9%

## Which brand is most popular in search among long sleeve jersey brands in New Zealand?

- In September 2026, Rapha was the most searched among long sleeve jersey brands in New Zealand, with an estimated 800 branded searches, 34.9% of all searches for the six we track.
- Troy Lee Designs is in 2nd place, 3.5 percentage points behind at 31.4%.
- Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand increased from 31.7% to 34.9%.
- Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand decreased from 17% to 14%.
- Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand decreased from 10.4% to 8.7%.
- Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand increased from 7% to 8.3%.
- Across the 12 months ending September 2026, Rapha’s share of searches among long sleeve jersey brands in New Zealand peaked at 37.4% in January 2026 and was lowest at 29.9% in December 2025.
- Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand peaked at 35.2% in March 2026 and was lowest at 26.8% in May 2026.
- Across the 12 months ending September 2026, Tineli’s share of searches among long sleeve jersey brands in New Zealand peaked at 18.3% in November 2025 and was lowest at 11.1% in June 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among long sleeve jersey brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 8% in January 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands in New Zealand peaked at 10.3% in February 2026 and was lowest at 7% in October 2025.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among long sleeve jersey brands in New Zealand peaked at 4.3% in December 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Troy Lee Designs and Fox Racing held steady: their share of searches among long sleeve jersey brands in New Zealand each moved less than 0.5 percentage points.

## Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Tineli and Castelli were mentioned most often, in three of the four answers. Fox Racing was recommended most often, coming first in two out of three answers that gave a list. Troy Lee Designs was second, and Tineli was third. Assos, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fox Racing | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| Troy Lee Designs | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Tineli | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Castelli | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Rapha | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Assos | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about long sleeve jersey brands

- Asked ChatGPT "Which long sleeve jersey brand should I buy in New Zealand?": 1. Castelli, 2. Tineli
- Asked ChatGPT "What are the best long sleeve jersey brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. Rapha, 4. Castelli
- Asked ChatGPT "What's the best long sleeve jersey brand in New Zealand for cool weather rides?": 1. Tineli, 2. Castelli, 3. Rapha
- Searched Google, AI Overview "long sleeve cycling jersey nz": 1. Fox Racing, 2. Troy Lee Designs, 3. Tineli

Not named in any answer: Assos.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Rapha vs Troy Lee Designs: compare search popularity](/demand/nz/compare/rapha-vs-troy-lee-designs): 34.9% against 31.4% Share of Search.
- [Rapha vs Tineli: compare search popularity](/demand/nz/compare/rapha-vs-tineli): 34.9% against 14% Share of Search.
- [Rapha vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-rapha): 34.9% against 8.7% Share of Search.
- [Rapha vs Assos: compare search popularity](/demand/nz/compare/assos-vs-rapha): 34.9% against 8.3% Share of Search.
- [Troy Lee Designs vs Tineli: compare search popularity](/demand/nz/compare/tineli-vs-troy-lee-designs): 31.4% against 14% Share of Search.
- [Troy Lee Designs vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-troy-lee-designs): 31.4% against 8.7% Share of Search.
- [Troy Lee Designs vs Assos: compare search popularity](/demand/nz/compare/assos-vs-troy-lee-designs): 31.4% against 8.3% Share of Search.
- [Tineli vs Castelli: compare search popularity](/demand/nz/compare/castelli-vs-tineli): 14% against 8.7% Share of Search.
- [Tineli vs Assos: compare search popularity](/demand/nz/compare/assos-vs-tineli): 14% against 8.3% Share of Search.
- [Castelli vs Assos: compare search popularity](/demand/nz/compare/assos-vs-castelli): 8.7% against 8.3% Share of Search.

## How did search popularity change for New Zealand long sleeve jersey brands in September 2026?

- In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%.
- In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%.
- In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%.
- In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%.
- Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rapha | 34.9% | 800 | 0.0% | Rapha |
| 2 | Troy Lee Designs | 31.4% | 720 | 0.0% | Troy Lee Designs |
| 3 | Tineli | 14% | 320 | 0.0% | Tineli |
| 4 | Castelli | 8.7% | 200 | -9.1% | Castelli |
| 5 | Assos | 8.3% | 190 | -20.8% | Assos |
| 6 | Fox Racing | 2.6% | 60 | 0.0% | Fox Racing |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rapha | 730 | 31.7% | 1 |
| Oct 2025 | Troy Lee Designs | 720 | 31.3% | 2 |
| Oct 2025 | Tineli | 390 | 17% | 3 |
| Oct 2025 | Castelli | 240 | 10.4% | 4 |
| Oct 2025 | Assos | 160 | 7% | 5 |
| Oct 2025 | Fox Racing | 60 | 2.6% | 6 |
| Nov 2025 | Rapha | 860 | 32.7% | 1 |
| Nov 2025 | Troy Lee Designs | 720 | 27.4% | 2 |
| Nov 2025 | Tineli | 480 | 18.3% | 3 |
| Nov 2025 | Assos | 260 | 9.9% | 4 |
| Nov 2025 | Castelli | 230 | 8.7% | 5 |
| Nov 2025 | Fox Racing | 80 | 3% | 6 |
| Dec 2025 | Troy Lee Designs | 720 | 30.8% | 1 |
| Dec 2025 | Rapha | 700 | 29.9% | 2 |
| Dec 2025 | Tineli | 390 | 16.7% | 3 |
| Dec 2025 | Assos | 240 | 10.3% | 4 |
| Dec 2025 | Castelli | 190 | 8.1% | 5 |
| Dec 2025 | Fox Racing | 100 | 4.3% | 6 |
| Jan 2026 | Rapha | 890 | 37.4% | 1 |
| Jan 2026 | Troy Lee Designs | 720 | 30.3% | 2 |
| Jan 2026 | Tineli | 320 | 13.4% | 3 |
| Jan 2026 | Assos | 190 | 8% | 4 |
| Jan 2026 | Castelli | 190 | 8% | 5 |
| Jan 2026 | Fox Racing | 70 | 2.9% | 6 |
| Feb 2026 | Rapha | 760 | 32.6% | 1 |
| Feb 2026 | Troy Lee Designs | 720 | 30.9% | 2 |
| Feb 2026 | Tineli | 320 | 13.7% | 3 |
| Feb 2026 | Assos | 240 | 10.3% | 4 |
| Feb 2026 | Castelli | 220 | 9.4% | 5 |
| Feb 2026 | Fox Racing | 70 | 3% | 6 |
| Mar 2026 | Troy Lee Designs | 880 | 35.2% | 1 |
| Mar 2026 | Rapha | 760 | 30.4% | 2 |
| Mar 2026 | Tineli | 320 | 12.8% | 3 |
| Mar 2026 | Assos | 240 | 9.6% | 4 |
| Mar 2026 | Castelli | 230 | 9.2% | 5 |
| Mar 2026 | Fox Racing | 70 | 2.8% | 6 |
| Apr 2026 | Rapha | 800 | 32.7% | 1 |
| Apr 2026 | Troy Lee Designs | 720 | 29.4% | 2 |
| Apr 2026 | Tineli | 320 | 13.1% | 3 |
| Apr 2026 | Castelli | 290 | 11.8% | 4 |
| Apr 2026 | Assos | 240 | 9.8% | 5 |
| Apr 2026 | Fox Racing | 80 | 3.3% | 6 |
| May 2026 | Rapha | 980 | 36.4% | 1 |
| May 2026 | Troy Lee Designs | 720 | 26.8% | 2 |
| May 2026 | Castelli | 370 | 13.8% | 3 |
| May 2026 | Tineli | 320 | 11.9% | 4 |
| May 2026 | Assos | 260 | 9.7% | 5 |
| May 2026 | Fox Racing | 40 | 1.5% | 6 |
| Jun 2026 | Rapha | 800 | 34% | 1 |
| Jun 2026 | Troy Lee Designs | 720 | 30.6% | 2 |
| Jun 2026 | Castelli | 300 | 12.8% | 3 |
| Jun 2026 | Tineli | 260 | 11.1% | 4 |
| Jun 2026 | Assos | 190 | 8.1% | 5 |
| Jun 2026 | Fox Racing | 80 | 3.4% | 6 |
| Jul 2026 | Rapha | 800 | 36.5% | 1 |
| Jul 2026 | Troy Lee Designs | 590 | 26.9% | 2 |
| Jul 2026 | Tineli | 320 | 14.6% | 3 |
| Jul 2026 | Castelli | 240 | 11% | 4 |
| Jul 2026 | Assos | 190 | 8.7% | 5 |
| Jul 2026 | Fox Racing | 50 | 2.3% | 6 |
| Aug 2026 | Rapha | 800 | 33.9% | 1 |
| Aug 2026 | Troy Lee Designs | 720 | 30.5% | 2 |
| Aug 2026 | Tineli | 320 | 13.6% | 3 |
| Aug 2026 | Assos | 240 | 10.2% | 4 |
| Aug 2026 | Castelli | 220 | 9.3% | 5 |
| Aug 2026 | Fox Racing | 60 | 2.5% | 6 |
| Sep 2026 | Rapha | 800 | 34.9% | 1 |
| Sep 2026 | Troy Lee Designs | 720 | 31.4% | 2 |
| Sep 2026 | Tineli | 320 | 14% | 3 |
| Sep 2026 | Castelli | 200 | 8.7% | 4 |
| Sep 2026 | Assos | 190 | 8.3% | 5 |
| Sep 2026 | Fox Racing | 60 | 2.6% | 6 |

## What is being compared

- **Assos**: Measured on the search terms “assos” and “assos cycling”, summed into one figure.
- **Castelli**: Measured on the search terms “castelli” and “castelli cycling”, summed into one figure.
- **Fox Racing**: Measured on the search terms “fox jersey” and “fox mtb jersey”, summed into one figure.
- **Rapha**: Measured on the search terms “rapha” and “rapha cycling”, summed into one figure.
- **Tineli**: Measured on the search term “tineli”.
- **Troy Lee Designs**: Measured on the search term “troy lee designs”.

- [Assos](/demand/nz/brands/assos)
- [Castelli](/demand/nz/brands/castelli)
- [Fox Racing](/demand/nz/brands/fox-racing)
- [Rapha](/demand/nz/brands/rapha)
- [Tineli](/demand/nz/brands/tineli)
- [Troy Lee Designs](/demand/nz/brands/troy-lee-designs)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among long sleeve jersey brands in New Zealand?

In September 2026, Rapha was the most searched among long sleeve jersey brands in New Zealand, with an estimated 800 branded searches, 34.9% of all searches for the six we track.

## Cite this page

Brandwave. "Long sleeve jersey brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-long-sleeve-jersey-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.