---
title: "Lolly brands in New Zealand: Which brands are most popular in search?"
description: "Compare the lolly and confectionery brands New Zealanders buy. Share of Search among Haribo, Skittles, Pascall, Mentos, The Natural Confectionery Co., Allens and Rainbow, the lolly brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-lolly-brands"
publisher: "Brandwave"
---

# Lolly brands in New Zealand: Which brands are most popular in search?

Compare the lolly and confectionery brands New Zealanders buy. Share of Search among Haribo, Skittles, Pascall, Mentos, The Natural Confectionery Co., Allens and Rainbow, the lolly brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lolly brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Haribo, 28.3%

## Which brand is most popular in search among lolly brands in New Zealand?

- In August 2026, Haribo was the most searched among lolly brands in New Zealand, with an estimated 4.5K branded searches and 28.3% estimated Share of Search within this set.
- Skittles is in 2nd place, 5 percentage points behind at 23.2% Share of Search.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand increased from 26.7% to 28.3%.
- Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand decreased from 26.1% to 23.2%.
- Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand decreased from 16.3% to 14.4%.
- Across the 11 months ending August 2026, Mentos’ estimated Share of Search among lolly brands in New Zealand decreased from 14.8% to 13.2%.
- Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand increased from 9.4% to 11.1%.
- Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand increased from 2.7% to 6.7%.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand decreased from 4% to 3.1%.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand peaked at 33.4% in May 2026 and was lowest at 26.7% in October 2025.
- Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand peaked at 28.9% in November 2025 and was lowest at 21.7% in March 2026.
- Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand peaked at 16.3% in October 2025 and was lowest at 11.8% in May 2026.
- Across the 11 months ending August 2026, Mentos’ estimated Share of Search among lolly brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 11.9% in July 2026.
- Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand peaked at 11.1% in August 2026 and was lowest at 8.2% in November 2025.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand peaked at 4% in October 2025 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Allens rose from 7th to 6th among lolly brands in New Zealand.
- Across the 11 months ending August 2026, Rainbow fell from 6th to 7th among lolly brands in New Zealand.

## Compare search popularity between leading brands

- [Haribo vs Skittles: compare search popularity](/demand/nz/compare/haribo-vs-skittles): 28.3% against 23.2% Share of Search.
- [Haribo vs Pascall: compare search popularity](/demand/nz/compare/haribo-vs-pascall): 28.3% against 14.4% Share of Search.
- [Haribo vs Mentos: compare search popularity](/demand/nz/compare/haribo-vs-mentos): 28.3% against 13.2% Share of Search.
- [Haribo vs The Natural Confectionery Co.: compare search popularity](/demand/nz/compare/haribo-vs-the-natural-confectionery-co): 28.3% against 11.1% Share of Search.
- [Skittles vs Pascall: compare search popularity](/demand/nz/compare/pascall-vs-skittles): 23.2% against 14.4% Share of Search.
- [Skittles vs Mentos: compare search popularity](/demand/nz/compare/mentos-vs-skittles): 23.2% against 13.2% Share of Search.
- [Skittles vs The Natural Confectionery Co.: compare search popularity](/demand/nz/compare/skittles-vs-the-natural-confectionery-co): 23.2% against 11.1% Share of Search.
- [Pascall vs Mentos: compare search popularity](/demand/nz/compare/mentos-vs-pascall): 14.4% against 13.2% Share of Search.
- [Pascall vs The Natural Confectionery Co.: compare search popularity](/demand/nz/compare/pascall-vs-the-natural-confectionery-co): 14.4% against 11.1% Share of Search.
- [Mentos vs The Natural Confectionery Co.: compare search popularity](/demand/nz/compare/mentos-vs-the-natural-confectionery-co): 13.2% against 11.1% Share of Search.

## How did search popularity change for New Zealand lolly brands in August 2026?

- In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%.
- In August 2026, Mentos gained estimated Share of Search among lolly brands in New Zealand, from 11.9% to 13.2%.
- In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.
- In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.
- Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026.
- Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Haribo | 28.3% | 4.5K | +12.0% | Haribo |
| 2 | Skittles | 23.2% | 3.7K | -5.9% | Skittles |
| 3 | Pascall | 14.4% | 2.3K | +22.5% | Mondelēz International |
| 4 | Mentos | 13.2% | 2.1K | +24.4% | Mentos |
| 5 | The Natural Confectionery Co. | 11.1% | 1.8K | +36.4% | Mondelēz International |
| 6 | Allens | 6.7% | 1.1K | +15.2% | Allens |
| 7 | Rainbow | 3.1% | 490 | +22.5% | Rainbow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Haribo | 3.2K | 26.7% | 1 |
| Oct 2025 | Skittles | 3.1K | 26.1% | 2 |
| Oct 2025 | Pascall | 1.9K | 16.3% | 3 |
| Oct 2025 | Mentos | 1.8K | 14.8% | 4 |
| Oct 2025 | The Natural Confectionery Co. | 1.1K | 9.4% | 5 |
| Oct 2025 | Rainbow | 480 | 4% | 6 |
| Oct 2025 | Allens | 320 | 2.7% | 7 |
| Nov 2025 | Skittles | 3.6K | 28.9% | 1 |
| Nov 2025 | Haribo | 3.5K | 28.7% | 2 |
| Nov 2025 | Mentos | 1.8K | 14.6% | 3 |
| Nov 2025 | Pascall | 1.6K | 12.9% | 4 |
| Nov 2025 | The Natural Confectionery Co. | 1K | 8.2% | 5 |
| Nov 2025 | Rainbow | 460 | 3.7% | 6 |
| Nov 2025 | Allens | 350 | 2.8% | 7 |
| Dec 2025 | Haribo | 3.2K | 30.2% | 1 |
| Dec 2025 | Skittles | 2.6K | 24.5% | 2 |
| Dec 2025 | Pascall | 1.6K | 14.6% | 3 |
| Dec 2025 | Mentos | 1.4K | 13% | 4 |
| Dec 2025 | The Natural Confectionery Co. | 1.1K | 9.9% | 5 |
| Dec 2025 | Allens | 520 | 4.9% | 6 |
| Dec 2025 | Rainbow | 300 | 2.8% | 7 |
| Jan 2026 | Haribo | 2.5K | 29.8% | 1 |
| Jan 2026 | Skittles | 2.1K | 24.6% | 2 |
| Jan 2026 | Mentos | 1.2K | 13.6% | 3 |
| Jan 2026 | Pascall | 1.1K | 12.9% | 4 |
| Jan 2026 | The Natural Confectionery Co. | 940 | 11% | 5 |
| Jan 2026 | Allens | 360 | 4.2% | 6 |
| Jan 2026 | Rainbow | 340 | 4% | 7 |
| Feb 2026 | Haribo | 2.7K | 29% | 1 |
| Feb 2026 | Skittles | 2.4K | 25.8% | 2 |
| Feb 2026 | Pascall | 1.4K | 15.1% | 3 |
| Feb 2026 | Mentos | 1.3K | 13.9% | 4 |
| Feb 2026 | The Natural Confectionery Co. | 850 | 9.2% | 5 |
| Feb 2026 | Rainbow | 360 | 3.9% | 6 |
| Feb 2026 | Allens | 290 | 3.1% | 7 |
| Mar 2026 | Haribo | 3.5K | 30.2% | 1 |
| Mar 2026 | Skittles | 2.5K | 21.7% | 2 |
| Mar 2026 | Pascall | 1.8K | 16% | 3 |
| Mar 2026 | Mentos | 1.8K | 15.5% | 4 |
| Mar 2026 | The Natural Confectionery Co. | 1.1K | 10% | 5 |
| Mar 2026 | Rainbow | 400 | 3.5% | 6 |
| Mar 2026 | Allens | 350 | 3.1% | 7 |
| Apr 2026 | Haribo | 3K | 30.3% | 1 |
| Apr 2026 | Skittles | 2.5K | 24.5% | 2 |
| Apr 2026 | Mentos | 1.4K | 13.7% | 3 |
| Apr 2026 | Pascall | 1.3K | 13% | 4 |
| Apr 2026 | The Natural Confectionery Co. | 1K | 10.3% | 5 |
| Apr 2026 | Allens | 430 | 4.3% | 6 |
| Apr 2026 | Rainbow | 380 | 3.8% | 7 |
| May 2026 | Haribo | 4.3K | 33.4% | 1 |
| May 2026 | Skittles | 3.1K | 24.1% | 2 |
| May 2026 | Mentos | 1.8K | 13.7% | 3 |
| May 2026 | Pascall | 1.5K | 11.8% | 4 |
| May 2026 | The Natural Confectionery Co. | 1.2K | 9.1% | 5 |
| May 2026 | Allens | 640 | 5% | 6 |
| May 2026 | Rainbow | 390 | 3% | 7 |
| Jun 2026 | Haribo | 4.1K | 29% | 1 |
| Jun 2026 | Skittles | 3.7K | 26.7% | 2 |
| Jun 2026 | Pascall | 2.1K | 15% | 3 |
| Jun 2026 | Mentos | 1.9K | 13.8% | 4 |
| Jun 2026 | The Natural Confectionery Co. | 1.2K | 8.3% | 5 |
| Jun 2026 | Allens | 510 | 3.6% | 6 |
| Jun 2026 | Rainbow | 480 | 3.4% | 7 |
| Jul 2026 | Haribo | 4K | 28.4% | 1 |
| Jul 2026 | Skittles | 3.9K | 27.8% | 2 |
| Jul 2026 | Pascall | 1.9K | 13.3% | 3 |
| Jul 2026 | Mentos | 1.7K | 11.9% | 4 |
| Jul 2026 | The Natural Confectionery Co. | 1.3K | 9.2% | 5 |
| Jul 2026 | Allens | 920 | 6.5% | 6 |
| Jul 2026 | Rainbow | 400 | 2.8% | 7 |
| Aug 2026 | Haribo | 4.5K | 28.3% | 1 |
| Aug 2026 | Skittles | 3.7K | 23.2% | 2 |
| Aug 2026 | Pascall | 2.3K | 14.4% | 3 |
| Aug 2026 | Mentos | 2.1K | 13.2% | 4 |
| Aug 2026 | The Natural Confectionery Co. | 1.8K | 11.1% | 5 |
| Aug 2026 | Allens | 1.1K | 6.7% | 6 |
| Aug 2026 | Rainbow | 490 | 3.1% | 7 |
| Sep 2026 | Allens | — | — | — |
| Sep 2026 | Haribo | — | — | — |
| Sep 2026 | Mentos | — | — | — |
| Sep 2026 | Pascall | — | — | — |
| Sep 2026 | Rainbow | — | — | — |
| Sep 2026 | Skittles | — | — | — |
| Sep 2026 | The Natural Confectionery Co. | — | — | — |

## What is being compared

- **Allens**: Measured on the search terms “allens candy”, “allens lollies”, “allens raspberry lollies” and “allens sweets”, summed into one figure.
- **Haribo**: Measured on the search terms “bear haribo”, “haribo”, “haribo balla stixx”, “haribo berries”, “haribo candy”, “haribo cherries”, “haribo com”, “haribo gold bears”, “haribo gummies”, “haribo gummy bears”, “haribo lollies”, “haribo near me”, “haribo nz”, “haribo online”, “haribo pico balla”, “haribo sour”, “haribo sour spaghetti”, “haribo starmix”, “haribo sticks”, “haribo sweet sour bears”, “haribo sweets”, “haribo tangfastics” and “haribo watermelon”, summed into one figure.
- **Mentos**: Measured on the search terms “flavored mentos”, “mentos”, “mentos & cola”, “mentos candy”, “mentos chewing gum”, “mentos com”, “mentos gum”, “mentos lollies”, “mentos mint”, “mentos near me”, “mentos nz”, “mentos online” and “mentos sweets”, summed into one figure.
- **Pascall**: Measured on the search terms “pascall”, “pascall candy”, “pascall eskimo”, “pascall explorers”, “pascall jet planes”, “pascall lollies”, “pascall milk bottles”, “pascall milk shakes”, “pascall minties”, “pascall near me”, “pascall nz”, “pascall party pack”, “pascall sweets” and “pascall wine gums”, summed into one figure.
- **Rainbow**: Measured on the search terms “rainbow candy”, “rainbow lollies”, “rainbow strap lollies” and “rainbow sweets”, summed into one figure.
- **Skittles**: Measured on the search terms “giants skittles”, “green skittles”, “original skittles”, “red skittles”, “skittles”, “skittles candies”, “skittles cloudz”, “skittles com”, “skittles giants”, “skittles lollies”, “skittles near me”, “skittles nz”, “skittles online”, “skittles packet”, “skittles sweets”, “skittles vodka”, “skittles woolies” and “wildberry skittles”, summed into one figure.
- **The Natural Confectionery Co.**: Measured on the search terms “natural confectionery”, “natural confectionery company”, “the natural confectionery” and “the natural confectionery co”, summed into one figure.

- [Allens](/demand/nz/brands/allens)
- [Haribo](/demand/nz/brands/haribo)
- [Mentos](/demand/nz/brands/mentos)
- [Pascall](/demand/nz/brands/pascall)
- [Rainbow](/demand/nz/brands/rainbow)
- [Skittles](/demand/nz/brands/skittles)
- [The Natural Confectionery Co.](/demand/nz/brands/the-natural-confectionery-co)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lolly brands in New Zealand?

In August 2026, Haribo was the most searched among lolly brands in New Zealand, with an estimated 4.5K branded searches and 28.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Lolly brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-lolly-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-lolly-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.