--- title: "Log aggregation brands in New Zealand: Which are searched most?" description: "Compare the log aggregation brands people buy. Share of Search among Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack and Grafana, the log aggregation brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-log-aggregation-brands" publisher: "Brandwave" --- # Log aggregation brands in New Zealand: Which are searched most? Compare the log aggregation brands people buy. Share of Search among Datadog, Splunk, Dynatrace, New Relic, Elastic, Better Stack and Grafana, the log aggregation brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Log aggregation brands - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Datadog, 36.4% ## Which brand is most popular in search among log aggregation brands in New Zealand? - In September 2026, Datadog was the most searched among log aggregation brands in New Zealand, with an estimated 720 branded searches, 36.4% of all searches for the seven we track. - Splunk is in 2nd place, 14.6 percentage points behind at 21.7%. - Across the 12 months ending September 2026, Datadog’s share of searches among log aggregation brands in New Zealand increased from 31.9% to 36.4%. - Across the 12 months ending September 2026, Dynatrace’s share of searches among log aggregation brands in New Zealand increased from 9.3% to 13.1%. - Across the 12 months ending September 2026, New Relic’s share of searches among log aggregation brands in New Zealand decreased from 21.2% to 13.1%. - Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand decreased from 8.8% to 7.6%. - Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand increased from 4.9% to 6.1%. - Across the 12 months ending September 2026, Datadog’s share of searches among log aggregation brands in New Zealand peaked at 40.2% in May 2026 and was lowest at 31% in December 2025. - Across the 12 months ending September 2026, Splunk’s share of searches among log aggregation brands in New Zealand peaked at 28.2% in April 2026 and was lowest at 21.7% in October 2025. - Across the 12 months ending September 2026, Dynatrace’s share of searches among log aggregation brands in New Zealand peaked at 13.1% in September 2026 and was lowest at 9.1% in November 2025. - Across the 12 months ending September 2026, New Relic’s share of searches among log aggregation brands in New Zealand peaked at 21.2% in October 2025 and was lowest at 11.9% in May 2026. - Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand peaked at 8.8% in October 2025 and was lowest at 5.9% in May 2026. - Across the 12 months ending September 2026, Better Stack’s share of searches among log aggregation brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 3.9% in November 2025. - Across the 12 months ending September 2026, Dynatrace rose from 4th to 3rd among log aggregation brands in New Zealand. - Across the 12 months ending September 2026, New Relic fell from 3rd to 4th among log aggregation brands in New Zealand. - Across the 12 months ending September 2026, Splunk and Grafana held steady: their share of searches among log aggregation brands in New Zealand each moved less than 0.5 percentage points. ## Top log aggregation brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Grafana appeared every time. Grafana was recommended most often, coming first in two out of five answers. Elastic was second, and Datadog was third. Dynatrace, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grafana | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elastic | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Datadog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Splunk | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | New Relic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dynatrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about log aggregation brands - Asked ChatGPT "Which log aggregation tool should I use in New Zealand?": 1. Grafana, 2. Datadog, 3. Elastic, 4. Better Stack - Asked ChatGPT "What are the best log aggregation tools in New Zealand?": 1. Datadog, 2. Elastic, 3. Grafana, 4. Splunk, 5. New Relic, 6. Better Stack - Asked ChatGPT "What's the best log aggregation tool in New Zealand for a small dev team?": 1. Grafana, 2. Better Stack - Searched Google, AI Overview "log aggregation tools": 1. Elastic, 2. Grafana, 3. Datadog, 4. Splunk, 5. Better Stack - Searched Google, AI Overview "devops logging tools": 1. Elastic, 2. Grafana, 3. Splunk, 4. Datadog, 5. New Relic Not named in any answer: Dynatrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Datadog vs Splunk: compare search popularity](/demand/nz/compare/datadog-vs-splunk): 36.4% against 21.7% Share of Search. - [Datadog vs Dynatrace: compare search popularity](/demand/nz/compare/datadog-vs-dynatrace): 36.4% against 13.1% Share of Search. - [Datadog vs New Relic: compare search popularity](/demand/nz/compare/datadog-vs-new-relic): 36.4% against 13.1% Share of Search. - [Datadog vs Elastic: compare search popularity](/demand/nz/compare/datadog-vs-elastic-search): 36.4% against 7.6% Share of Search. - [Splunk vs Dynatrace: compare search popularity](/demand/nz/compare/dynatrace-vs-splunk): 21.7% against 13.1% Share of Search. - [Splunk vs New Relic: compare search popularity](/demand/nz/compare/new-relic-vs-splunk): 21.7% against 13.1% Share of Search. - [Splunk vs Elastic: compare search popularity](/demand/nz/compare/elastic-search-vs-splunk): 21.7% against 7.6% Share of Search. - [Dynatrace vs New Relic: compare search popularity](/demand/nz/compare/dynatrace-vs-new-relic): 13.1% Share of Search each. - [Dynatrace vs Elastic: compare search popularity](/demand/nz/compare/dynatrace-vs-elastic-search): 13.1% against 7.6% Share of Search. - [New Relic vs Elastic: compare search popularity](/demand/nz/compare/elastic-search-vs-new-relic): 13.1% against 7.6% Share of Search. ## How did search popularity change for New Zealand log aggregation brands in September 2026? - In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches. - In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%. - In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%. - In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%. - In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%. - Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026. - Estimated monthly branded searches for New Relic in New Zealand fell 45.8% over 12 measured months, from 480 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Datadog | 36.4% | 720 | 0.0% | Datadog | | 2 | Splunk | 21.7% | 430 | -2.3% | Splunk | | 3 | Dynatrace | 13.1% | 260 | +23.8% | Dynatrace | | 4 | New Relic | 13.1% | 260 | 0.0% | New Relic | | 5 | Elastic | 7.6% | 150 | +7.1% | Elastic | | 6 | Better Stack | 6.1% | 120 | -7.7% | Better Stack | | 7 | Grafana | 2% | 40 | -20.0% | Grafana | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Datadog | 720 | 31.9% | 1 | | Oct 2025 | Splunk | 490 | 21.7% | 2 | | Oct 2025 | New Relic | 480 | 21.2% | 3 | | Oct 2025 | Dynatrace | 210 | 9.3% | 4 | | Oct 2025 | Elastic | 200 | 8.8% | 5 | | Oct 2025 | Better Stack | 110 | 4.9% | 6 | | Oct 2025 | Grafana | 50 | 2.2% | 7 | | Nov 2025 | Datadog | 720 | 31% | 1 | | Nov 2025 | Splunk | 610 | 26.3% | 2 | | Nov 2025 | New Relic | 480 | 20.7% | 3 | | Nov 2025 | Dynatrace | 210 | 9.1% | 4 | | Nov 2025 | Elastic | 170 | 7.3% | 5 | | Nov 2025 | Better Stack | 90 | 3.9% | 6 | | Nov 2025 | Grafana | 40 | 1.7% | 7 | | Dec 2025 | Datadog | 480 | 31% | 1 | | Dec 2025 | Splunk | 400 | 25.8% | 2 | | Dec 2025 | New Relic | 260 | 16.8% | 3 | | Dec 2025 | Dynatrace | 170 | 11% | 4 | | Dec 2025 | Elastic | 120 | 7.7% | 5 | | Dec 2025 | Better Stack | 80 | 5.2% | 6 | | Dec 2025 | Grafana | 40 | 2.6% | 7 | | Jan 2026 | Datadog | 590 | 32.8% | 1 | | Jan 2026 | Splunk | 410 | 22.8% | 2 | | Jan 2026 | New Relic | 320 | 17.8% | 3 | | Jan 2026 | Dynatrace | 170 | 9.4% | 4 | | Jan 2026 | Elastic | 150 | 8.3% | 5 | | Jan 2026 | Better Stack | 120 | 6.7% | 6 | | Jan 2026 | Grafana | 40 | 2.2% | 7 | | Feb 2026 | Datadog | 720 | 35.1% | 1 | | Feb 2026 | Splunk | 510 | 24.9% | 2 | | Feb 2026 | New Relic | 320 | 15.6% | 3 | | Feb 2026 | Dynatrace | 210 | 10.2% | 4 | | Feb 2026 | Elastic | 130 | 6.3% | 5 | | Feb 2026 | Better Stack | 120 | 5.9% | 6 | | Feb 2026 | Grafana | 40 | 2% | 7 | | Mar 2026 | Datadog | 720 | 31.2% | 1 | | Mar 2026 | Splunk | 550 | 23.8% | 2 | | Mar 2026 | New Relic | 390 | 16.9% | 3 | | Mar 2026 | Dynatrace | 260 | 11.3% | 4 | | Mar 2026 | Better Stack | 180 | 7.8% | 5 | | Mar 2026 | Elastic | 160 | 6.9% | 6 | | Mar 2026 | Grafana | 50 | 2.2% | 7 | | Apr 2026 | Datadog | 590 | 31.4% | 1 | | Apr 2026 | Splunk | 530 | 28.2% | 2 | | Apr 2026 | New Relic | 260 | 13.8% | 3 | | Apr 2026 | Dynatrace | 210 | 11.2% | 4 | | Apr 2026 | Elastic | 140 | 7.4% | 5 | | Apr 2026 | Better Stack | 110 | 5.9% | 6 | | Apr 2026 | Grafana | 40 | 2.1% | 7 | | May 2026 | Datadog | 880 | 40.2% | 1 | | May 2026 | Splunk | 480 | 21.9% | 2 | | May 2026 | Dynatrace | 260 | 11.9% | 3 | | May 2026 | New Relic | 260 | 11.9% | 4 | | May 2026 | Better Stack | 140 | 6.4% | 5 | | May 2026 | Elastic | 130 | 5.9% | 6 | | May 2026 | Grafana | 40 | 1.8% | 7 | | Jun 2026 | Datadog | 720 | 35.6% | 1 | | Jun 2026 | Splunk | 460 | 22.8% | 2 | | Jun 2026 | New Relic | 320 | 15.8% | 3 | | Jun 2026 | Dynatrace | 210 | 10.4% | 4 | | Jun 2026 | Better Stack | 140 | 6.9% | 5 | | Jun 2026 | Elastic | 130 | 6.4% | 6 | | Jun 2026 | Grafana | 40 | 2% | 7 | | Jul 2026 | Datadog | 720 | 36.4% | 1 | | Jul 2026 | Splunk | 480 | 24.2% | 2 | | Jul 2026 | New Relic | 260 | 13.1% | 3 | | Jul 2026 | Dynatrace | 210 | 10.6% | 4 | | Jul 2026 | Better Stack | 140 | 7.1% | 5 | | Jul 2026 | Elastic | 130 | 6.6% | 6 | | Jul 2026 | Grafana | 40 | 2% | 7 | | Aug 2026 | Datadog | 720 | 36.9% | 1 | | Aug 2026 | Splunk | 440 | 22.6% | 2 | | Aug 2026 | New Relic | 260 | 13.3% | 3 | | Aug 2026 | Dynatrace | 210 | 10.8% | 4 | | Aug 2026 | Elastic | 140 | 7.2% | 5 | | Aug 2026 | Better Stack | 130 | 6.7% | 6 | | Aug 2026 | Grafana | 50 | 2.6% | 7 | | Sep 2026 | Datadog | 720 | 36.4% | 1 | | Sep 2026 | Splunk | 430 | 21.7% | 2 | | Sep 2026 | Dynatrace | 260 | 13.1% | 3 | | Sep 2026 | New Relic | 260 | 13.1% | 4 | | Sep 2026 | Elastic | 150 | 7.6% | 5 | | Sep 2026 | Better Stack | 120 | 6.1% | 6 | | Sep 2026 | Grafana | 40 | 2% | 7 | ## What is being compared - **Better Stack**: Measured on the search terms “better stack” and “betterstack”, summed into one figure. - **Datadog**: Measured on the search term “datadog”. - **Dynatrace**: Measured on the search term “dynatrace”. - **Elastic**: Measured on the search terms “elastic stack” and “elk stack”, summed into one figure. - **Grafana**: Measured on the search term “grafana loki”. - **New Relic**: Measured on the search terms “new relic” and “newrelic”, summed into one figure. - **Splunk**: Measured on the search terms “splunk” and “splunk siem”, summed into one figure. - [Better Stack](/demand/nz/brands/better-stack) - [Datadog](/demand/nz/brands/datadog) - [Dynatrace](/demand/nz/brands/dynatrace) - [Elastic](/demand/nz/brands/elastic-search) - [Grafana](/demand/nz/brands/grafana) - [New Relic](/demand/nz/brands/new-relic) - [Splunk](/demand/nz/brands/splunk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among log aggregation brands in New Zealand? In September 2026, Datadog was the most searched among log aggregation brands in New Zealand, with an estimated 720 branded searches, 36.4% of all searches for the seven we track. ## Cite this page Brandwave. "Log aggregation brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-log-aggregation-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-log-aggregation-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.